Abstract: Knowing that the political environment in the MENA region has been favorable to Morocco, to what extent that is an opportunity to the Moroccan ministry of tourism.
According to a report done by The Independent Traveler Journal in 2015, many countries in the Middle East and North Africa are considered unstable and visitors were advised either to take a high degree of caution or not to visit. Morocco, on the other hand, has been described as relatively stable and fairly steady in recent years since the Arab spring demonstrations that hit the streets in 2011 and the terrorist attack on a restaurant in Marrakech (Faust, 2015) . So, on the one hand, Morocco is considered as an example of political stability in North Africa and the Middle East.
On a related context, some departments of foreign affairs such as the United State of America’s and Canada’s have warn their citizen who are travelling to Morocco to pay a high degree of caution and that their citizens might be a target to potential terrorist attacks .
Bearing in mind this dilemma, in this study, we wanted to know whether Morocco is privileged by its political stability over its competitor on the Mediterranean region or no. All the indicator say yes, if so, what is the Moroccan Ministry of Tourism strategy? And does the instability of the neighboring countries, effect the flow of tourists to Morocco?
Morocco is described to be modern and open to the outside world, and it also has a strategic location: it is part of the Mediterranean, Atlantic region, one of the first destinations of world tourism and is located near the largest market in the world, which is Europe. It has an exceptional seaside potential on the Mediterranean and another on the Atlantic; it is estimated to have in total 3500 km of coastline. Besides the seaside potentials, the country enjoys having other unique characteristics and landscapes (mountains, valleys and deserts); its imperial cities, medieval medinas, its world well known cuisine, its famous craftsmanship and its renowned hospitality.
With all these geographic and cultural potentials, Morocco lack of a tourism policy for a long time and the prospective of the Moroccan tourism has long been underexploited. However, during the past 20 years, tourism has recorded a modest growth, in light of industry developments in other comparable Mediterranean countries such as Tunisia and Egypt...
For a long time, tourism in Morocco suffers from structural problems (taxation, finance, etc....) which are obstacles to its development. But, having a direct impact on the other segments of the economy, the Moroccan ministry of Tourism have adopted multiple strategic to takeoff and upgrading this sector and with it all other related fields of economy in Morocco.
Our research work is to fully understand and answer the questions assuming that Morocco is politically stable comparing with its direct competitors in the Mediterranean basin, namely Tunisia, Egypt and Turkey; whether it is an opportunity for the country to seize and attract more tourists and with them more foreign currency to the country, and what is the strategy of the Moroccan ministry of tourism under these circumstances (study of current strategy) .
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