Analyses of Social Issues and Public Policy, Vol. 00, No. 0, 2013, pp. 1--18
Stigma Toward Individuals Engaged in Consensual
Nonmonogamy: Robust and Worthy of Additional
Research
Amy C. Moors*, Jes L. Matsick, Ali Ziegler, Jennifer D. Rubin,
and Terri D. Conley
Departments of Psychology and Women’s Studies, University of Michigan, Ann Arbor
In our target article, “The Fewer the Merrier: Assessing Stigma Surrounding Con-
sensual Nonmonogamous Relationships,” we documented a robust stigma toward
consensual nonmonogamous relationships and a halo surrounding monogamous
relationships. In the present piece, we respond to six commentaries of our tar-
get article with the aim of promoting future research and policy change. First,
we address questions and concerns raised by commentators using existing data
and found that regardless of perceived relationship happiness, sexual orienta-
tion, or gender (of experimental targets), individuals in consensual nonmonoga-
mous relationships were more negatively viewed on a variety of qualities (both
relationship-specific and nonrelationship specific) compared to those in monoga-
mous relationships. Second, we suggest productive future research avenues with
regards to implications for social change, and strengthening methodology used
in consensual nonmonogamous research. Finally, we consider common ground
among the commentators as an avenue to promote coalition building through the
examinations of prejudice toward individuals in nonnormative romantic relation-
ships. We conclude that this is only the beginning of a fruitful line of research and
argue that the stigma toward departures from monogamy is robust and, of course,
worthy of additional research.
The ultimate goal for our article, “The Fewer the Merrier: Assessing Stigma
Surrounding Consensual Nonmonogamous Relationships,” was to begin a con-
versation with fellow social scientists and social justice advocates in an effort to
∗
Correspondence concerning this article should be addressed to Amy C. Moors, Departments
of Psychology and Women’s Studies, University of Michigan, Ann Arbor, MI 48104 [e-mail:
amymoors@umich.edu].
1
DOI: 10.1111/asap.12020
C 2013 The Society for the Psychological Study of Social Issues
2 Moors et al.
rethink how we conceptualize the institution of monogamy and prioritize such
relationships in research, policies, and everyday attitudes. To that end, we are
utterly delighted that our article was not only chosen as a target article, but also
elicited a wonderful collection of commentaries. Given the depth and breadth of
commentary that our paper elicited, this conversation has been jump-started.
On the surface level it may seem like our contribution to the literature is that
of a specialized topic—prejudice toward consensual nonmonogamy (CNM)—
but, we hope readers can see the broader implications. It is, of course, not a big
surprise that those who engage in deviations from the ideal of monogamy will
be met with societal stigma (and potentially discrimination). However, as many
of the commentators suggested, the implications for this work are much broader
than merely documenting stigma, and there is much more nuanced research to be
undertaken (Day, 2013; DePaulo, 2012; Hegarty, 2012).
As with examining any new topic, researchers have a plethora of choices
about research directions; thus, we read the commentaries with the objective of
understanding whether our original findings were modified by the insights of the
commentators and in light of potential future research directions. Therefore, our
response will address (1) study ideas raised by some of our commentators that
we can address with our existing data; (2) research with implications for social
change; (3) future methodological considerations; and finally (4) ideas for using
the current line of research for coalition building and creating social change.
Research Findings: Addressing Insights
Our ongoing research allowed us to directly address a number of issues
raised by the commentators with existing data. The next section will discuss
methodological concerns and insights from the commentaries offered by Miller,
Hegarty, and Salvatore.
Stigma toward CNM and Relationship Happiness (or Lack Thereof)
Miller (2013) raised a concern about how the CNM relationship was portrayed
in our person perception paradigms (Studies 3 and 4), and if we had adequately
captured prejudice toward CNM relationships. In the original vignettes, we de-
scribed a happy monogamous couple (from the start of their relationship) and a
happy CNM relationship (from the start of their CNM agreement, 1-year after
being in a monogamous relationship). Arguably, participants could have inferred
that the couple that decided to engage in relationships with others (after a year
of being monogamous) was unhappy or bored with their relationship. Although
this was a limitation in our target article, we suggest that the stigma toward CNM
is strong enough (as indicated by the effect sizes in our previous research) that it
should emerge even under ideal relationship conditions.
Robust Stigma 3
Table 1. Happy Relationships: MANOVA for the Effects of Relationship Type on the Dependent
Variables
Relationship type
Scale F df P η 2
Monogamous CNM
Overall effect (Wilks’ 188.02 7,548 <.001 0.71
Lambda = .294)
Sexual riskiness scale 748.47 1,554 <.001 0.57 2.03 (1.18) 4.82 (1.21)
Acceptability scale 718.38 1,554 <.001 0.57 4.72 (0.96) 2.45 (1.03)
Relationship quality scale 461.37 1,554 <.001 0.45 4.74 (0.90) 2.87 (1.13)
Arbitrary benefits scale 108.47 1,554 <.001 0.16 4.34 (0.88) 3.57 (0.85)
Likely to use condoms 86.34 1,554 <.001 0.14 2.88 (1.56) 4.14 (1.65)
(item)
Sexual satisfaction scale 26.91 1,554 <.001 0.05 3.87 (1.09) 3.35 (1.24)
Loneliness scale 26.54 1,554 <.001 0.05 2.35 (1.19) 2.90 (1.31)
Note. N = 556. Means (standard deviations) for targets in monogamous and consensual nonmonoga-
mous relationships. Items are ordered by effect size between the monogamous and CNM conditions,
beginning with the item with the largest partial eta squared.
In another study that better assessed the role of happiness with the CNM
arrangement (as raised by Miller), we randomly assigned 554 participants to read
about Sara and Dan, who were either in a monogamous or CNM relationship.
Regardless of relationship type, Sara and Dan had been happy with their relation-
ship arrangement, be it monogamy or consensual nonmonogamy, since the start
of their five-year relationship (see Study 3 for similar procedures and materials;
Conley, Moors, Matsick, & Ziegler, 2012). The information about happiness that
we added to our vignettes, as recommended by Miller, allowed us to parse indi-
viduals happily engaged in CNM from individuals who were (arguably) bored or
dissatisfied with their present relationship. Participants rated the partners’ rela-
tionship as a whole on several romantic relationship–specific traits and values in
comparison to the average romantic relationship (e.g., overall relationship quality,
sexual satisfaction; measures from Study 3 in Conley, Moors, Matsick et al., 2012
were used).
Indeed, the bias toward CNM was strong enough that it upheld under an
explicit positive set of relationship conditions. Even when happiness was held
constant across both relationship conditions, participants overwhelmingly viewed
the monogamous couple as affording more relationship benefits than the individ-
uals who engaged in CNM (see Table 1). Specifically, participants viewed the
CNM relationship (and the individuals involved) as sexually riskier, less accept-
able, lower in relationship quality, less sexually satisfied, and lonelier than the
monogamous relationship. Participants also rated the individuals in the monoga-
mous relationship more positively on arbitrary qualities (e.g., more likely to floss
their teeth daily) and were less likely to use condoms (which is indicative of higher
relationship quality; see Conley & Rabinowitz, 2009). We agree with Miller that
4 Moors et al.
participants could have assumed people who engage in CNM do so because their
current (or previously monogamous) relationship is somehow lacking (a limitation
in our target article).
Although, not surprisingly, the results of the present study did not differ—
that is, even when individuals engaged in CNM are explicitly happy with their
particular arrangement, they are still stigmatized.
Perceptions of LGB Individuals Engaged in Monogamous and CNM
Relationships
In our target article, we documented a robust effect—a large halo sur-
rounds monogamous relationships and CNM relationships are largely stigma-
tized. Granted, this effect may differ based on one’s sexual orientation; as Hegarty
(2012) pointed out, we only assessed the stigma surrounding (presumably) het-
erosexual individuals engaged in CNM. In a separate study that provided a more
nuanced assessment of stigma toward CNM with the focal analysis on lesbian and
gay relationships, we randomly assigned heterosexual participants (N = 466) to
one of six conditions in which they read about a same-sex male couple, same-
sex female couple, or an opposite sex–couple either engaged in a monogamous
or CNM relationship (see Study 3 for similar procedures and materials; Con-
ley, Moors et al., 2012). Participants were asked to rate the extent to which
they believed that various relationship-specific and arbitrary dimensions were
characteristic of the relationship and of the individuals within the relationship
(same measures used in Study 3; Conley, Moors et al., 2012). Using this de-
sign, we made participants aware of the targets’ sexual orientation in order to
assess whether people differently perceive lesbian and gay individuals in CNM
and monogamous relationships (compared to heterosexuals in such relationships).
Consistent with our previous findings, monogamous relationships were
viewed as optimal and CNM relationships were stigmatized. We found that,
regardless of the target’s sexual orientation, individuals who engaged in CNM
were viewed more negatively than individuals who engaged in monogamy on all
seven dimensions; see Table 2 for main effects and Table 3 for means.1 Addi-
tionally, when looking within sexual orientation at the two types of relationships
(simple main effects), the monogamous heterosexual, lesbian, and gay couples
were perceived more positively on all seven dimensions compared to their respec-
tive counterparts in CNM relationships. When looking at CNM relationships, the
1
A few main effects for sexual orientation emerged (see Table 2) and post hoc analyses revealed
that the same-sex male couple was perceived as sexually riskier than the opposite-sex couple. Ad-
ditionally, the opposite-sex couple was viewed as more (socially and morally) acceptable than both
the same-sex male and female couples; and, the same-sex male couple was perceived to have greater
arbitrary qualities than the same-sex female couple.
Robust Stigma 5
Table 2. The Role of Sexual Orientation on CNM Stigma: MANOVA for the Effects of Relationship
Type and Sexual Orientation on the Dependent Variables
Scale Wilks’ Lambda F df p η2
Relationship type (overall) 0.277 169.18 7,454 <.001 0.72
Sexual riskiness scale 692.34 1,460 <.001 0.60
Relationship quality scale 533.48 1,460 <.001 0.54
Acceptability scale 426.12 1,460 <.001 0.48
Arbitrary benefits scale 125.33 1,460 <.001 0.21
Sexual satisfaction scale 119.62 1,460 <.001 0.21
Loneliness scale 64.79 1,460 <.001 0.12
Likely to use condoms (item) 48.42 1,460 <.001 0.10
Sexual orientation (Overall) 0.897 3.61 14,908 <.001 0.05
Sexual riskiness scale 4.15 1,460 0.02 0.02
Relationship quality scale 1.24 1,460 0.29 0.01
Acceptability scale 4.36 1,460 0.01 0.02
Arbitrary benefits scale 3.20 1,460 0.04 0.01
Sexual satisfaction scale 2.81 1,460 0.06 0.01
Loneliness scale 0.49 1,460 0.61 0.002
Likely to use condoms (item) 3.17 1,460 0.04 0.01
Relationship type × sexual orientation 0.903 3.38 14,908 <.001 0.05
Sexual riskiness scale 6.46 1,460 0.002 0.03
Relationship quality scale 5.34 1,460 <.001 0.02
Acceptability scale 13.67 1,460 <.001 0.06
Arbitrary benefits scale 0.83 1,460 0.44 0.004
Sexual satisfaction scale 1.28 1,460 0.28 0.006
Loneliness scale 0.76 1,460 0.47 0.003
Likely to use condoms (item) 3.16 1,460 0.04 0.01
Table 3. The Role of Sexual Orientation on CNM Stigma: Means and Standard Deviations for
Effects of Relationship Type and Sexual Orientation on the Dependent Variables
Sexual orientation
Heterosexual Lesbian Gay
Scale Monogamous CNM Monogamous CNM Monogamous CNM
Sexual riskiness 1.64 (0.88) 5.05 (1.12) 2.12 (1.05) 4.68 (1.39) 2.40 (1.40) 5.01 (1.06)
scale
Relationship 5.05 (0.77) 2.46 (1.14) 4.80 (0.82) 2.96 (1.25) 5.02 (0.92) 2.86 (1.09)
quality scale
Acceptability 4.98 (0.97) 2.16 (0.86) 4.07 (1.35) 2.36 (1.01) 4.22 (1.34) 2.51 (0.91)
scale
Arbitrary benefits 4.41 (0.84) 3.45 (0.79) 4.18 (072) 3.43 (0.84) 4.42 (0.81) 3.64 (0.73)
scale
Sexual satisfaction 4.13 (1.05) 2.88 (1.29) 4.07 (0.95) 3.16 (1.39) 4.45 (0.88) 3.17 (1.04)
scale
Loneliness scale 2.01 (1.06) 3.22 (1.64) 2.30 (1.15) 3.14 (1.44) 2.27 (1.44) 3.25 (1.31)
Likely to use 2.56 (1.58) 4.22 (1.71) 2.59 (1.70) 3.64 (1.75) 3.28 (1.86) 3.95 (1.83)
condoms (item)
Note. N = 466. Means (standard deviations) for targets in monogamous and consensual nonmonoga-
mous relationships.
6 Moors et al.
lesbian and gay couples were viewed as higher in relationship quality than the
heterosexual relationship (although, the ratings for all CNM relationships were
low; see Table 3). When looking at the monogamous condition, the gay and lesbian
couples were perceived as sexually riskier and less socially acceptable than the
heterosexual couple.2
Notably, we found some truth to what Hegarty proposed—it seems as though
the targets’ sexual identity affected participants’ judgments about CNM relation-
ships. That is, compared to heterosexual CNM relationships, both lesbian and gay
CNM relationships were viewed higher in relationship quality (although all mean
levels were low). Potentially, LG individuals may have slightly more leeway than
heterosexuals to reconstruct their romantic relationships and to redefine normative
relationship scripts. Both LG and heterosexual CNM relationships, however, were
perceived extremely negatively by heterosexual participants.
Assumptions about Gender and CNM
In addition to excellent suggestions about the role of sexual orientation on
people’s perceptions of CNM, Hegarty (2012) also questioned how people’s be-
liefs about gender affect perceptions of CNM. In our target article, we found
that CNM relationships were viewed as less natural compared to monogamous
relationships. However, Hegarty raised the point that according to an evolutionary
psychology framework, the opposite would be supported. He provided an inter-
esting insight: do women and men in a heterosexual arrangement share the stigma
of CNM equally—or is CNM sometimes seen as natural for men, but not for
women?
In our target article, we had participants rate the targets (Sara and Dan) as a
relationship and as a couple; however, we did not ask participants to rate the male
target separately from the female target and vice versa. According to evolution-
ary psychological perspectives, men and women have innately different mating
strategies that promote optimal reproduction: Men desire multiple sexual partners
to ensure many offspring, and women desire fewer partners due to limited ova
(Buss & Schmitt, 1993; Trivers, 1972). Successful short- and long-term mating
strategies for men include multiple partners; however, these strategies are rarely
advantageous for women (e.g., under poor ecological conditions; Schmitt, Shack-
elford, & Buss, 2001). To examine people’s beliefs about gender and relationships,
we randomly assigned participants (N = 717) to read about heterosexual partners
(Sara and Dan) in a monogamous or CNM relationship and to evaluate either
the male or female described in the vignette (see Study 3 for similar procedures
and materials; Conley, Moors et al., 2012). Participants rated the extent to which
2
Another simple main effect emerged, such that the same-sex male monogamous couple was
viewed as more likely to use condoms than opposite-sex and same-sex female monogamous couples.
Robust Stigma 7
Table 4. Beliefs about Gender: MANOVA for the Effects ofRelationship Type and Gender on the
Dependent Variables
Scale Wilks’ Lambda F df p η2
Relationship type (Overall) 0.323 211.65 7, 707 <.001 0.68
Sexual riskiness scale 826.78 1, 713 <.001 0.54
Relationship quality scale 699.37 1, 713 <.001 0.50
Acceptability scale 602.77 1, 713 <.001 0.46
Sexual satisfaction scale 118.88 1, 713 <.001 0.14
Arbitrary benefits scale 113.16 1, 713 <.001 0.14
Loneliness scale 82.05 1, 713 <.001 0.10
Likely to use condoms (item) 42.46 1, 713 <.001 0.06
Target gender (overall) 0.96 4.43 7, 707 <.001 0.04
Sexual riskiness scale 0.83 1, 713 0.36 0.001
Relationship quality scale 0.01 1, 713 0.94 0.001
Acceptability scale 0.43 1, 713 0.51 0.001
Sexual satisfaction scale 16.67 1, 713 <.001 0.02
Arbitrary benefits scale 0.05 1, 713 0.83 0.001
Loneliness scale 0.71 1, 713 0.40 0.001
Likely to use condoms (item) 0.56 1, 713 0.46 0.001
Relationship type × target gender 0.97 3.36 7, 707 <.01 0.03
Sexual riskiness scale 0.25 1, 713 0.62 0.001
Relationship quality scale 0.48 1, 713 0.49 0.001
Acceptability scale 0.20 1, 713 0.66 0.001
Sexual satisfaction scale 7.78 1, 713 0.01 0.01
Arbitrary benefits scale 1.25 1, 713 0.26 0.002
Loneliness scale 1.30 1, 713 0.25 0.002
Likely to use condoms (item) 4.36 1, 713 0.21 0.002
they believed that various relationship-specific and arbitrary dimensions were
characteristic of the male or female target (same measures used in Study 3;
Conley, Moors et al., 2012).
We found that, regardless of the target’s gender, individuals engaged in CNM
were viewed more negatively than individuals engaged in monogamy on all seven
dimensions; see Table 4 for main effects and Table 5 for means. One main effect
of target gender emerged; specifically, regardless of relationship type, males were
perceived as higher in sexual satisfaction than females. Interestingly, the male
in the CNM relationship was perceived as higher in sexual satisfaction than the
male in the monogamous relationship and the female in either relationship type.
We suspect this finding has to do with the cultural perception that men who have
sex with more than one woman garner increased sexual satisfaction, rather than
evolutionary motives.
In sum, with little exception, individuals engaging in CNM relationships were
viewed more negatively than individuals in monogamous relationships regardless
of gender, indicating that the halo effect extends to both men and women based
on their relationship type. Hegarty posed an empirical question and our response
8 Moors et al.
Table 5. Beliefs about Gender: Means and Standard Deviations for Effects of Relationship Type and
Target Gender on the Dependent Variables
Target Gender
Female Male
Monogamous CNM Monogamous CNM
Sexual riskiness scale 1.85 (1.17) 4.48 (1.19) 1.97 (1.15) 4.52 (1.27)
Relationship quality scale 4.88 (0.83) 3.01 (1.09) 4.93 (0.75) 2.96 (1.20)
Acceptability scale 4.65 (0.88) 2.78 (1.10) 4.66 (0.80) 2.87 (1.17)
Arbitrary benefits scale 4.33 (0.83) 3.71 (0.97) 4.39 (0.80) 3.62 (0.87)
Sexual satisfaction scale 4.00 (1.09) 2.82 (1.28) 4.11 (0.96) 3.41 (1.23)
Loneliness scale 2.25 (1.22) 3.07 (1.43) 2.22 (1.18) 3.27 (1.64)
Likely to use condoms (item) 3.46 (1.74) 4.11 (1.58) 3.21 (1.64) 4.18 (1.63)
Note. N = 717. Means (standard deviations) for targets in monogamous and consensual nonmonoga-
mous relationships.
includes data that show that men and women are judged nearly equally negatively
for (consensually) violating norms of monogamy.
The Drawbacks of Monogamy
Despite the abundance of academic interest in romantic relationships, we
could not find extant research on the benefits that monogamy (or alternatives)
affords people. Thus, as a starting point for our target article, we decided to ask
people: “What are the benefits of monogamy?” In a separate study, we similarly
asked about the benefits of CNM; however, it proved to be more difficult than
anticipated. That is, those who have never engaged in CNM relationships had a
difficult time imagining benefits of a polyamorous, swinging, or open relation-
ships. As a result, such attempts to consider the benefits of a relationship structure
that deviates from monogamy generally elicited disgust and moral anguish.
Salvatore (2013) appears unconvinced that we adequately captured stigma,
insofar as our scales generally were created based on the reported benefits of
monogamy found in Study 1 of our target article. It is a possibility that benefits
unique to CNM would have emerged that were not captured by asking about
the benefits of monogamy (as in Study 1) or about the benefits of relationships
in general (as in Study 4). However, we doubt the halo surrounding monogamy
would completely fade if benefits unique to CNM were added, especially given
that monogamous relationships were rated higher on irrelevant dimensions (e.g.,
flossing teeth daily, reliable at daily dog walking) than CNM relationships.
Salvatore (2013) suggested that we would have leveled the playing field
by asking people about the disadvantages of monogamy. In a separate study,
we asked 217 people: “What are the drawbacks of monogamy?” Participants
were given six open-ended spaces and asked to list at least three drawbacks. Two
Robust Stigma 9
undergraduate coders (nonauthors) independently read through all of the responses
three times and generated a list of major themes that emerged (and examples of each
theme). Nine major themes of the drawbacks of monogamy emerged: doubts about
commitment, health-related issues, lack of trust, meaninglessness, no romance,
lack of sex, unnatural, family issues, and no disadvantages; see Table 6. Not
surprisingly, eight of the nine themes that emerged are the opposite of the benefits
of the monogamy (as found in Study 1 of our target article; Table 6 provides
a side-by-side comparison of the benefits and drawbacks of monogamy). Only
one unique theme emerged—no disadvantages (11 people out of 217 listed this).
However, “no disadvantages” does not translate into a measurable relationship
quality or trait. Even though the results of this study would not change the original
dependent variables, the scales we created in our target article were bipolar. Thus,
we infer that the drawbacks of monogamy were adequately captured in our original
research.
Future Directions and Implications for Social Change
This section will address suggestions offered by Day and Depaulo in regards
to future directions for research as well as implications for policy and social
reform.
Committed Relationship Ideology and Stigma toward CNM
In our target article, we found that individuals who engage in CNM relation-
ships rated monogamous relationships more favorably on a variety of important
relational traits and qualities, rather than lauding the qualities of their own rela-
tionship styles. Consistent with a system justification framework (Jost, Banaji, &
Nosek, 2004), individuals who engage in CNM may find reasons to support the
very social structures that oppress them in an effort to defend the status quo. Day
(2013) added a very interesting layer to this finding, suggesting that the motivation
to defend committed relationship ideology (i.e., the desire to get married, engage
in a monogamous sexual partnership, and have children) may provide a more
nuanced understanding of the unique stigma attributed to CNM relationships.
Indeed, another group of individuals not engaged in monogamy—singles (who
also deviate from the committed relationship ideology)—encounter stigma such
as negative personality and relational stereotypes (see DePaulo & Morris, 2005;
for a review). By assessing CNM in conjunction with other relationship statuses
that are inconsistent with committed relationship ideology (as suggested by Day),
we can gain a better understanding of the broader implications of our target article.
Thus, we can use this framework as a potential guide for evaluating underlying
mechanisms of stigma surrounding various types of nonnormative relationships.
10 Moors et al.
Table 6. Major Themes: Drawbacks of Monogamy Compared to the Benefits
Benefits of monogamy
Disadvantages of monogamy (from Conley, Moors, Matsick et al., 2012)
Major Minor themes and Major Minor themes and
themes example responses themes example responses
Doubts about Doubting the relationship, Commitment Emotional security,
commit- feeling trapped, wondering dependability, ease,
ment about other possibilities, exclusivity, long-term
temptations
Examples: Examples:
“Find out too late you chose “You can commit yourself
the wrong person” fully to someone”
“That trapped feeling” “Makes you feel special and
“Hard to resist certain”
temptations”
Health-related Controlling behaviors, Health No disease, no physical
issues depression, decreased violence, mental health,
social networks, abuse, health, happiness
poor mental health
Examples: Examples:
“Abuse may occur, and the “Safety from STDs”
victim might be trapped in
a bad situation”
“Less time with friends” “Physical safety”
“Have to check in [with
partner]”
“Feeling controlled by
partner”
Lack of trust Worries about cheating (self Trust Faithfulness, jealousy,
and partner), feeling honesty, confidence in
jealous, divorce, dishonesty relationship
Examples: Examples:
“Fear that my partner is not “There are no jealousy
being monogamous” issues”
“Trust issues almost always “There is honesty and trust
come up” in that relationship”
“Causes problems like
cheating”
Meaningless- Boring, routine, lonely, loss Meaningful- Deepness, respect, not lonely,
ness of self, poor ness good communication
communication
Examples: Examples:
“Lack of stimulation” “Availability of partner when
“It gets boring . . . fall into you need them”
routines”
“Loss of self” “Ultimately feel better about
yourself”
No romance Lose interest, fall out of love, Passion True love, passion, romance
grow apart
Examples: Examples:
“No thrill of a new “More emotionally
relationship” involved”
“People fall out of love” “Encourages true love”
“Loss of lust”
Continued
Robust Stigma 11
Table 6. Continued
Benefits of monogamy
Disadvantages of monogamy (from Conley, Moors, Matsick et al., 2012)
Major Minor themes and Major Minor themes and
themes example responses themes example responses
Lack of sex Lack of sex, boring sex, no Sex Benefits Comfort, consistent, no
variety of partners, no worries, exciting sex
sexual freedom, sexual
frustration
Examples: Examples:
“Never enough sex” “Reliable access to sex”
“Sex gets boring” “Sexually adventurous”
“Sex becomes more of a
chore and less of an
adventure”
Unnatural Against human nature, Morality Social acceptance, moral,
evolution god/religious
Examples: Examples:
“Goes against Darwinian “Fulfilling God’s design for
principles” the world”
“For men, it leads to less “Maintaining a higher moral
biological success, standard and adhering to
because of fewer progeny” values”
“It works against most basic
‘animal’ instincts”
Family issues Financial insecurity, money Family Family environment,
issues, divorce, wedding Benefits financial support, equality
expenses, difficult in-laws
Examples: Examples:
“Divorce” “Having a family, home, and
“Two people could have a commitment for life”
tough time paying the
bills, might take more than “Secure finances”
two incomes”
“Financially restrictive”
“Unequal division of
household chores”
No disadvan- Examples:
tages “I am a big fan of
monogamy”
“I do not think there are any
drawbacks”
Incorporating the insightful suggestions offered by Day, future research
should examine the unique predictors of stigma associated with CNM relation-
ships. One way to achieve this is by assessing perceptions of other nonnormative
relationships, including but not limited to married couples that choose not to have
children, single mothers, and monogamous individuals who engage in nonnorma-
tive sexual practices (e.g., BDSM). Through an examination of similarities and
12 Moors et al.
differences in perceptions across diverse types of relationships, we can further
develop a framework that accounts for stigma specifically associated with engage-
ment in CNM. Further, we must consider the underlying mechanisms that motivate
individuals to defend committed relationship ideology in order to evaluate the pro-
cesses that maintain monogamy as a meaningful and normative life goal. This will
help to elucidate why individuals perceive nonnormative relationships as negative.
Broadly, developing a framework that accounts for stigma associated with a
multiplicity of nonnormative relationships has important policy implications. An
inherent aspect of relationship ideology is that those who meet normative standards
(i.e., desire to marry and have children) are perceived to be higher in status and
more important than those who violate these values (DePaulo & Morris, 2005).
Indeed, this preference is consistently replicated in law and policy, affording
privileges to heterosexual, married individuals over different relationship types
(DePaulo, 2006). Despite the social and financial benefits associated with the
gold standard relationship, census data indicate that barely half of adults (51%)
ages 18 and over are married, marking a 22% decline in marriage since 1960
(Pew Research Center Staff, 2010). These statistics suggest that there has been
a transformative social and cultural trend over the past 50 years that has led to
a sharp decline in marriage and an accompanying rise of alternative relationship
styles and family structures. Regardless of these societal changes, however, CNM
and other nonnormative relationships still elicit stigma and are met with a lack of
social and financial benefits.
DePaulo posed similar questions regarding the prioritization of traditional
monogamous relationships, but further extended this line of thought urging us
to interrogate the ways in which policy excludes many additional types of close
personal relationships. In doing so, she highlighted the importance that is placed
on romantic and conjugal relationships (be they monogamous or otherwise) in
relation to any other close personal relationships, such as those between siblings
or close friends. Subsequently, investigating the reasons behind the high value we
exclusively place on romantic relationships would offer an interesting avenue for
future work.
At the Operational Level: Future Methodological Considerations
No research study is without its limitations, and we do not argue that our
target article is flawless. As mentioned in our original article, our studies were
just the first step in understanding prejudice towards CNM. Next, we will address
methodological concerns raised by Salvatore (2013) and Blaney and Sinclair
(2012). In line with other commentators (see Day, 2013), these scholars’ introduced
concerns with how we operationalized monogamy and CNM that may help clarify
the mechanisms that drive this stigma.
Robust Stigma 13
In our research and thinking about monogamy and CNM, we have purposely
focused on highlighting relationship agreements surrounding monogamy (or lack
thereof). There are several different types of CNM arrangements, including but
not limited to polyamory, swinging, and open relationships (see Conley, Ziegler,
Moors, Matsick, & Valentine, 2012, for a more comprehensive overview). How-
ever, despite the difference in details among these various types, these relationships
are rooted in the notion that all partners in the relationship are aware of and share
a consensus on the nonmonogamous (be it emotional and/or sexual) aspect of their
relationship arrangement.
We acknowledge Blaney and Sinclair’s (2012) points about isolating a spe-
cific type of CNM relationship (i.e., polyamory) as targets of prejudice research,
because individuals in these relationships may be more invested in legal recog-
nition of multiple partners compared to other individuals engaged in CNM (e.g.,
swingers). However, we caution future researchers to avoid focusing on just one
type of CNM relationship; this kind of analysis could highlight a moral hierarchy
among a large group of individuals who engage in various types of CNM with more
commonalities than seen at the surface level (Matsick, Ziegler, Moors, & Conley,
under review). For example, researchers have acknowledged that there is an emerg-
ing group of individuals who identify as both swingers and polyamorous (known
as “swolly”) and other individuals prefer using broader terms to define their rela-
tionships, such as “open” or “monogamish” (Hosking, 2012; Sheff & Hammers,
2011). We are congenial to the idea of thinking of relationships on a monogamy
continuum, in which some relationships fall strongly on the monogamous end of
the spectrum (e.g., even the thought of one’s partner being attracted to another
person is intolerable) whereas others fall on the consensual nonmonogamous end
(e.g., believing that sex and love with more than one partner is acceptable). We
will further discuss prioritizing CNM-based identity versus shared inequalities for
organizing policy change later in this paper.
Additionally, Blaney and Sinclair (2012) raised some concern about our op-
erationalizition of monogamy and CNM as well as our use of person perception
methodology. We acknowledge that person perception paradigms are oftentimes
limited; sound definitions (in this case, defining different relationship types) are
important for producing thorough research. For example, there are countless
ways that a researcher could reframe a vignette by adding and removing dif-
ferent descriptive information (e.g., specifying whether or not the people in a
relationship are truly monogamous or if they are “nonconsensually nonmonog-
amous”). The vignettes that we mentioned in response to Miller’s commentary
address some of Blaney and Sinclair’s concerns, such that in the present research,
we made it explicitly clear that the people engaged in the CNM and monoga-
mous relationships were happy with their relationship agreements from the start
of their relationships. Unfortunately, we currently do not have data to directly
address Blaney and Sinclair’s concerns; thus, future research could strengthen
14 Moors et al.
the quality of our original research by ensuring that participants are thinking
of a truly monogamous comparison group (and not an ostensibly monogamous
couple).
Based on our reading of this commentary, future research could conceptualize
monogamy as a continuum to determine at which point individuals who do not
strictly adhere to monogamy become devalued. However, encouraged by the size of
the effects found in our target article, we believe that regardless of how researchers
choose to pursue this research design (i.e., altering the vignettes or definitions used
to describe monogamous and CNM relationships), the results most likely will not
nullify our original results.
Further, Salvatore (2013) appeared to be under the impression that we are
unfamiliar with prejudice research. In our previous work, we have used a wide
array of methodologies to assess prejudice (e.g., Conley, Rabinowitz, & Hardin,
2010; Conley, Ziegler, & Moors, 2012; Diamond et al., 2012), but in our target
article, we were primarily interested in assessing only explicit prejudice. Although
follow-up studies are needed to address the nuanced questions raised by some of
the commentators, we do not believe that researchers need to replicate every theo-
retical process once a new target group emerges in the literature. We acknowledge
the complexity of the research on stereotyping and prejudice (as described by
Salvatore); however, documented psychological processes would most likely not
change when examining individuals engaged in CNM. Indeed, given the sizes of
our effects, we think a very interesting question would be whether researchers
could identify any circumstances in which the stigma toward CNM does not
exist.
Of course, researchers could spend time examining at what age children
exhibit an explicit CNM bias (or implicit for that matter), latency biases between
people’s reactions to positive and negative words paired with monogamy and
CNM, the effects of cognitive load on CNM prejudice, observational measures of
prejudice and discrimination (e.g., how far people will physically move away from
someone in a CNM relationship), or associated changes in blood flow in the brain
with exposure to CNM-related stimuli. However, we believe that there are other
valuable and fruitful areas of CNM research to pursue (compared to assessing
prejudice that has already been documented) that would have greater implications
for policy and understanding the underlying mechanisms of this type of prejudice.
We suggest that when a bias is as clear and strong as the current one, we can
assume that it will operate much as other biases do. Rather, time should be spent
documenting clear cases of discrimination and how those who deviate from the
ideals of monogamy are disenfranchised socially and economically. Additionally,
we and other researchers believe more attention needs to be paid to thwarting
prejudice and changing people’s attitudes for the better (Schmader & Stone, 2008).
Both of these avenues would be beneficial to policy, law, and social justice.
Robust Stigma 15
Progressive Change: Coalition Building
DePaulo (2012) noted that laws should include any close relationship, not just
sexual ones. Focusing on cause (e.g., discriminatory laws for those who are not
married), rather than an identity (e.g., polyamory) would garner coalition building
and be advantageous to policy change (c.f. Cohen, 1997). For instance, if indi-
viduals not in relationships, in same-sex relationships, in CNM relationships, and
anyone else with a close friend (almost every person in the United States!) banded
together because of their shared oppression, then policy could be quickly changed.
DePaulo raised an important question about coalition building; in particular, will
there be a time in which people who are disadvantaged by current policy and law
that privileges monogamy band together for their collective greater good?
DePaulo hypothesized that this type of coalition building is dependent on
the status of an identity as stable or permeable, leading us to question, is the
engagement in CNM relationships an identity that is stable or not? This may
help us to better understand the likelihood of individuals engaged in CNM to
become politically involved in the interest of questioning the prioritization and
privileging (both formally and informally) of conventional monogamous romantic
relationships. An effective strategy for both research and policy might be to develop
movements and research programs around shared questions (or shared inequalities)
rather than shared identities. Thus, in the research domain, it is generally more
practical to engage with questions of how to reduce prejudice than with how to
reduce prejudice associated with a specific social group. Likewise, within the
political domain, it is more reasonable to organize around issues than around
identities. For example, it would be highly beneficial to develop a movement to
prevent anyone from being fired for reasons unrelated to their ability to perform
their job, rather than developing protections for individual groups separately.
Organizing around broad social issues rather than identities can be extended
to additional policy domains, including marriage and its legal affordances. Blaney
and Sinclair (2012) argue that polyamorous relationships, rather than other CNM
configurations (e.g., swinging, open relationships), would benefit from changes
in policy due to their desire to marry more than one partner. According to this
logic, polyamorous marriage, then, should take precedence in future discussions
of legal recognition. In line with suggestions by DePaulo, we caution against
privileging certain relationship types over others. Populations practicing CNM
share a variety of traits as well as considerable overlap in membership (Bauer,
2010). Additionally, individuals who engage in CNM may use alternative identity
labels that diverge from “polyamory”; however, their relationships practices may
be similar. Limiting future discussion to only polyamory would exclude a diverse
subset of individuals in CNM relationships who may also desire marriage and its
legal affordances.
16 Moors et al.
Thus, as DePaulo (2012) shrewdly observed, a better strategy for both research
and policy would be to integrate the perspectives of those who are outside the
normative framework of heterosexual marriage and family. Approaching the topic
from this perspective will allow researchers and policy advocates to garner a more
holistic sense of the dynamics of American culture and to foster ally relationships
across a wide variety of groups. We look forward to addressing these issues in the
near future.
Taken together, the points raised by all of the commentators as well as our own
positions have established a common ground on which to build in future research.
Specifically, after we read all of the commentary and critically examined our
work, two empirically unanswered questions emerged—why are nonnormative
relationships so threatening and, in turn, what is it about monogamy that is so
idealized? We imagine that the commentators of our target article would agree
that these two questions are fruitful avenues worthy of scholarly pursuit in an
effort to understand the underlying mechanisms of relationship-based stigma.
References
Bauer, R. (2010). Non-monogamy in queer BDSM communities: Putting the sex back into alternative
relationship practices and discourse. In M. Barker & D. Langdridge (Eds.), Understanding
non-monogamies (pp. 142–153). London: Routledge.
Blaney, A. D., & Sinclair, C. H. (2012). Defining concepts and new directions: A commentary on
“The Fewer the Merrier?: Assessing stigma surrounding nonnormative romantic relationships.”
Analyses of Social Issues and Public Policy. doi: 10.1111/asap.12000.
Buss, D. M., & Schmitt, D. P. (1993). Sexual strategies theory: An evolutionary perspective on human
mating. Psychological Review, 100(2), 204–232.
Cohen, C. J. (1997). Punks, bulldaggers, and welfare queens: The radical potential of queer politics?
GLQ: A Journal of Lesbian and Gay Studies, 3(4), 437–465.
Conley, T. D., Moors, A. C., Matsick, J. L., & Ziegler, A. (2012). The fewer the merrier?: Assessing
stigma surrounding consensually non-monogamous romantic relationships. Analyses of Social
Issues and Public Policy. doi: 10.1111/j.1530-2415.2012.01286.x
Conley, T. D., & Rabinowitz, J. L. (2009). The devaluation of relationships (not individuals): The case
of dyadic relationship stigmatization. Journal of Applied Social Psychology, 39(4), 918–944.
Conley, T. D., Rabinowitz, J. L., & Hardin, C. D. (2010). OJ Simpson as shared (and unshared) reality:
The impact of consensually shared beliefs on interpersonal perceptions and task performance
in different-and same-ethnicity dyads. Journal of Personality and Social Psychology, 99(3),
452–466.
Conley, T. D., Ziegler, A., & Moors, A. C. (2012). Backlash in the bedroom: Stigma mediates
why women reject offers of casual sex. Psychology of Women Quarterly, Advanced online
publication. doi: 10.1177/0361684312467169
Conley, T. D., Ziegler, A., Moors, A. C., Matsick, J. L., & Valentine, B. (2012). A critical examina-
tion of popular assumptions about the benefits and outcomes of monogamous relationships.
Personality and Social Psychology Review, 17(2), 124–141.
Day, M. V. (2013). Stigma, halo effects, and threats to ideology: Comment on the fewer the merrier?
Analyses of Social Issues and Public Policy. doi: 10.1111/asap.12005
DePaulo, B. M. (2006). Singled out: How singles are stereotyped, stigmatized, and ignored, and still
live happily ever after. New York: St. Martin’s Press.
DePaulo, B. M. (2012). The proliferation of life choices and the resistance that follows. Analyses of
Social Issues and Public Policy. doi: 10.1111/j.1530-2415.2012.01299.x
Robust Stigma 17
DePaulo, B. M., & Morris, W. L. (2005). Singles in society and in science. Psychological Inquiry,
16(2–3), 57–83.
Diamond, B. J., Haines, E. L., Moors, A. C., Mosley, J. E., McKim, D., & Moreines, J. (2012). Implicit
bias, executive control and information processing speed. Journal of Cognition and Culture,
12(3–4), 3–4.
Hegarty, P. (2012). Deconstructing the ideal of fidelity: A view from LGB psychology. Analyses of
Social Issues and Public Policy. doi: 10.1111/j.1530-2415.2012.01298.x
Hosking, W. (2012). Satisfaction with open sexual agreements in Australian gay men’s relationships:
The role of perceived discrepancies in benefit. Archives of Sexual Behavior, online publication
ahead of print. doi: 10.1007/s10508-012-0005-9
Jost, J. T., Banaji, M. R., & Nosek, B. A. (2004). A decade of system justification theory: Accumulated
evidence of conscious and unconscious bolstering of the status quo. Political Psychology, 25(6),
881–919. doi: 10.1111/j.1467-9221.2004.00402.x
Matsick, J. L., Ziegler, A., Moors, A. C., & Conley, T. D. (unpublished data). Evaluating love and sex:
Societal attitudes toward consensually non-monogamous relationship configurations.
Miller, R. S. (2013). On judging the imagined and unfamiliar. Analyses of Social Issues and Public
Policy. doi: 10.1111/asap.12002
Pew Research Center Staff. (2010). The decline of marriage and rise of new families: A social and
demographic trends report. Pew Research Center.
Salvatore, J. (2013). Back to basics in the assessment of stigma: Commentary on Conley et al. (2012).
Analyses of Social Issues and Public Policy. doi: 10.1111/asap.12003
Schmader, T., & Stone, J. (2008). Toward a problem-focused understanding of prejudice. Psychological
Inquiry, 19(2), 108–113.
Schmitt, D. P., Shackelford, T. K., & Buss, D. M. (2001). Are men really more “oriented” toward short-
term mating than women? A critical review of theory and research. Psychology, Evolution &
Gender, 3(3), 211–239.
Sheff, E., & Hammers, C. (2011). The privilege of perversities: Race, class and education among
polyamorists and kinksters. Psychology & Sexuality, 2(3), 198–223.
Trivers, R. L. (1972). Parental investment and sexual selection. In B. Campbell (Ed.), Sexual selection
and the descent of man (pp. 136–179). Chicago: Aldine.
AMY C. MOORS, M.S., is a doctoral candidate in departments of Psychology
and Women’s Studies at the University of Michigan. Her research examines social
norms surrounding sexuality and gender. Her current research focuses on reasons
why people defend the institution of marriage and presumed gender differences in
engagement in consensual non-monogamy.
JES L. MATSICK, M.S., is a doctoral candidate in the departments of Psychology
and Women’s Studies at the University of Michigan. Her primary line of research
focuses on intergroup relations from the perspectives of sexual minorities and
ethnic minorities. Jes’s current work addresses the content of stereotypes about
dominant groups and minorities’ attitudes toward dominant groups.
ALI ZIEGLER, M.S., is a doctoral candidate in the departments of Psychol-
ogy and Women’s Studies at the University of Michigan. Her research examines
socio-cultural explanations for gender differences in sexual desires, fantasies, and
behaviors. She is currently focusing on research related to gender differences in
sexual fantasies.
18 Moors et al.
JENNIFER D. RUBIN, M.A., is a graduate student in the departments of Psychol-
ogy and Women’s Studies at the University of Michigan. Her research focuses on
social contexts and messages that account for gender differences in sexual desire.
TERRI D. CONLEY, Ph.D., is a faculty member in the departments of Psychology
and Women’s Studies at the University of Michigan. Her primary research interests
are in the areas of gender and sexuality. She is currently focusing on understanding
gender differences in sex behavior and addressing the limitations of monogamous
relationships.