What Rhetoric Tells us about Ourselves :
Parallels and Crossroads
LOÏC NICOLAS
Personal identity is at the heart of any research enterprise, especially in the
umanities and ocial sciences. Often unconsciously, through our research,
we speak about ourselves; we are deuned b y t he p rojects w e l ead. Our
choices, directions, and positions bear witness, in one way or another, to
our sensitivities, but also to the unique experiences we have as researchers.
Indeed, because it is led by real people of vesh a nd b lood, r esearch activity
cannot be neutral―even if it aspires to objectivity. Our identities, which are
always multiple and moving cut across and guide our work of research and
analysis. In turn, this work nourishes, sculpts, enriches, and sometimes upsets
our identities. There is something incredibly dynamic and exciting about
this process.
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An Intellectual Journey
When, for the purposes of this issue of Rhetor, I began to question the
relationship between my (assuredly plural) identities and my work on
rhetoric, I immediately thought of the intellectual journey of Chaïm
Perelman and Lucie Olbrechts-Tyteca. This journey is relevant for two
reasons.
First of all, it is relevant because these two Belgian thinkers―and, more
broadly, the tradition to which they belong (Nicolas 2015a)―profoundly
shape my identity as a researcher. Their works, ideas, and intuitions have
gradually shaped my conception of the art of persuasion. They helped me
to deune and circumscribe the “realm” of this art (Perelman 1982 [1977])
and to give body to the positions that I defend today. My positions are
humanistic (Nicolas 2015b), that is to say, above all, anti-Platonic or anti-
dogmatic. For me, rhetoric is the only tool available to make responsible
decisions in a complex, open, and unclear world. This tool allows us to
exercise our political freedom with the risks that this entails. It is addressed
to all citizens, without any distinction of fortune or profession. That is
why I attach great importance to the teaching of rhetorical practice from
an early age. In any case, Perelman and Olbrechts-Tyteca’s place in my
research is considerable. Their proposals helped me to structure and awrm
my intellectual identity. They have enlightened or guided the direction of
my research, but also some of my political convictions. In other words, I
built myself, my positions with them―and sometimes against them. Their
work had a revealing function for me. That said, I do not at all see myself
as their disciple. The letter of their work often inspires me much less than
its spirit. This spirit is, in my opinion, indispensable for confronting in
conscience and freedom the dark moments in which we live.
Second of all, this journey is also relevant because of the scientiuc identity
of the two authors of The New Rhetoric (1969 [1958]). Olbrechts-Tyteca
and Perelman were by no means predisposed to take the path that they
would eventually follow. The latter testiued to this in numerous letters
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kept in the Archives of the Free University of Brussels (Nicolas 2016f).
Initially, their impression of rhetoric as a cultural object was of something
incongruous and confusing. Let us recall what Olbrechts-Tyteca wrote in
her autobiographical article of 1963 about their encounter with rhetoric:
A philosopher and a logician, Perelman had devoted the best of his activity to
formal logic and analytical philosophy. As for me, I had a background based
on the social sciences, economics, fairly good notions of psychology and I had
practiced statistical research.
And the author continues:
If I insist on who we were, it is because it sometimes seems to me important
to remember to myself that we were neither classical philologists nor historians
nor literary critics and that our enthusiasm could not at any time be that of a
specialist happy to broaden the scope of his discipline. Let us say that rhetoric
was by no means dear to us, neither by craft nor by taste.
This narrative is very interesting because it highlights the initial gap
between researchers and their object of study (Olbrechts-Tyteca 1963, 3).
Against the Current
Nevertheless, it is to this discipline that they turn to become what we
know: two major ugures in the refounding of rhetoric and argumentation
in Europe. In any case, their approach is carried out in spite of and probably
even against their primary identities, against their respective academic
formations, their personal interests, and their inclinations. Let us therefore
try to explain this encounter elsewhere and to go beyond the initial
incongruity that Olbrechts-Tyteca mentions. In fact, the link to rhetoric
—through the authors’ desire to better understand how
emerged indirectly—
we reason and how we make judgements in everyday life. For them, it
is, urst of all, a matter of studying the functioning of practical rationality,
especially when values and norms are at stake.
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LOÏC NICOLAS
The Belgian thinkers refuse to condemn as irrational that which cannot
be formalized in terms of classical logic. They also refuse the violence
of binding statements in the face of which people have only to remain
silent. Hence, it is through this critical work that the rhetorical tradition
opens itself up to them. Indeed, it alone enables a true sense of justice,
justiucation, complexity, discussion, and criticism to be developed. This
is what Olbrechts-Tyteca explains: “To be connected with the rhetorical
tradition is not merely to justify a whole research project. It is also to take on,
at least temporarily, certain aspects. One of the most important is the notion
of audience, and its corollary notions of support and agreement” (Olbrechts-
Tyteca 1963, 11).
Let us understand their path: after the disastrous Second World War,
Perelman and Olbrechts-Tyteca became aware of the impracticability and
the immense dangers that came with too narrow a conception of rationality.
It is in order to respond to this awareness that they began looking for
techniques and practices that can help citizens exercise their argumentative
reason. For these Belgian authors, it was a matter of giving each woman and
each man etective tools to defend choices, opinions and convictions in the
contingent world of human atairs. This quest led Perelman and Olbrechts-
Tyteca down the path of persuasion. This requires putting in place tools but
above all giving value to the audience whose support we hope to win and
rally to our side.
Rhetoric as a Toolkit
Long abandoned and despised by philosophers, the tools they discovered
are those of the rhetorical tradition. These tools are indispensable to allow
democrats to move forward in uncertain conditions, where opinions and
ideas can meet and clash. Perelman writes in this regard that no one should
be satisued with “the decision of others to justify their own convictions,”
nor should he “dismiss the thought of any man as a priori unworthy of
examination” (Perelman 1950, 38-39). The conference he gave on 8
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October 1949 for the academic year of the Free University of Brussels bore
witness to an imperative desire to revoke the “fascist maxim: ‘Believe, Obey,
Fight,’” and to replace it with the motto of “free inquiry,” namely: “Doubt,
decide and convince” (Perelman, 2009 [1949], 146).
The notion of “free inquiry” and the attention paid to the diwculties of its
exercise in everyday life are crucial to Perelman’s identity (Nicolas 2016e,
2016f). Indeed, the Belgian thinker is not unaware that “it is often easier
to obey than to decide oneself.” He also knows that it is also easier “to
ught an adversary than to convince him” (Perelman, 2009 [1949], 146).
As a Jew who had to vee from Poland and anti-Semitic persecutions, as a
Resistance activist who had known the horrors of Nazism in Belgium, as
a lawyer and a human rights campaigner, Perelman was not unaware of
what men are capable of―and neither was his colleague Olbrechts-Tyteca.
That is why they considered it essential to transmit to all men the ancestral
methods of rhetoric. Both were aware that it is precisely the “contempt for
rhetoric [and] the forgetting of the theory of argument, that have led to the
negation of practical reason,” and which led in one way or another to war
and contempt for others (Perelman, 2002 [1977], 24).
From Revelation to Revelation
Now, let’s go back to my personal journey. Rhetoric, as I have practiced it
for ten years, was not readily apparent to me: it was not a given. When I
began my studies in discourse and language in the broad sense, rhetoric was
for me exclusively the art of speaking well. As a young Frenchman at the
turn of the twenty-urst century, I saw it above all as a practice of style and
as a catalogue of ugures. As such, I had nothing against rhetoric. Indeed, I
thought it was important and somewhat fascinating to know how to handle
words wisely and speak elegantly.
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In short, my education―not very original in this respect―taught me, on
the one hand, not to hold rhetoric in high scientiuc esteem, and on the
other hand, to pay attention to beautiful speech (especially written) and
beautiful language. In the early 2000s, a part of my identity revected this
contradiction, which structured the minds of my contemporaries. A meeting
at the Sorbonne with Professor Delphine Denis, as well as parallel studies in
political science, gave me the chance to consider things in a diterent way. I
understood then that rhetoric is undoubtedly less an art of speaking than an
art of persuading. This was my urst revelation. However, at the time, it was
not easy to pursue this new research interest. Indeed, in French academia,
rhetoric is not a discipline in its own right. It is therefore impossible to
specialize in it. In France, since the end of the nineteenth century,
rhetoric―which is considered unnecessary, elitist and reactionary―is no
longer part of shared knowledge. It is not taught in secondary or higher
education, or only marginally. Successive reforms have replaced rhetoric
with diterent subjects: for example, literary history or essay-writing
(Nicolas 2016d). Of course, all in written form―since oral communication
has a bad reputation. “War on rhetoric and peace with syntax,” wrote Victor
Hugo in a well-known poem of the Contemplations (1856). It must be
recognized that in today’s France things have not changed much (Nicolas
2016a).
After some work done in France on ethical proof and the doxa (Nicolas
2007), I had to face up to the lack of interest in France in this subject,
and to und another homeland for my research. Without really knowing
why, I felt at the time irresistibly attracted by rhetoric. The prospects it
opened seem to me considerable. Several questions preoccupied me: Why is
rhetoric so badly considered today? Why has France waged such a violent
campaign against it? Why has rhetoric been put to death in most of Europe?
It was, therefore, urst of all, the history of this cultural object that interested
me, and more precisely the history of its discredit. I happened upon a
home in Belgium, in Brussels, in a laboratory of “textual linguistics and
cognitive pragmatics.” This laboratory was interested, among many other
themes, in the rhetorical genres and the question of proofs. The approach
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followed by the team’s researchers seemed to me both open and bold.
I was immediately seduced. I then worked with Emmanuelle Danblon,
who directed my doctoral thesis (Nicolas 2016g), and who was very aware
of Perelman’s work―his articles, his works and his correspondence. This
was my second revelation. With Perelman, I had the impression of an
accomplishment or reconuguration o f m y i dentity a nd m y strongest
intuitions. In order to pursue these, I then undertook to conduct the same
intellectual journey that he himself undertook with Lucie Olbrechts-Tyteca
more than ufty years ago.
Rhetoric as a Cultural Crossroads
During this journey, I came to understand why rhetoric is not literature, nor
a pure practice of beautiful style, nor philosophy, nor logic, nor linguistics,
nor philology, nor law. In fact, it is all these at once, for the old techne is
aimed first at the complete person, namely the citizen who seeks, through
the use of the logos, to exercise political freedom. Rhetoric is a tool, and
more importantly, a series of tools that must be learned to move forward
in this liberating way. This is why we cannot imprison this techne in the
shackles of a single discipline. Rhetoric is at the crossroads: of genres,
intellectual traditions and disciplines. It creates links and helps to transgress
borders of all kinds (Nicolas 2016b, 2016c). It combines arts and sciences,
theory and practice, reason and emotions, self and others, the particular
and the universal, letter and spirit, strength and weakness, uncertainty and
decision.
Since then, I have become a Belgian and am trying, with enthusiasm,
to transmit this bond while remaining French. In fact, I see myself as a
smuggler, a traveler, an errant intellectual; that is to say, urst o f a ll, a s a
sophist (Nicolas 2016g).
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“Beyond the primary tasks of the schoolmaster, the Sophists are the urst
representatives of professorship. And the education of man, as they put it
into practice, rests on a science of man, of which they were undoubtedly
the creators. For the revection on nature, as practiced by the Hellenic
‘physicists,’ they substituted a science of culture, which is the science of man,
because human reality is par excellence a cultural reality.” (Gusdorf 1963, 215)
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