The word-cosmetics‖ actually stems from its use in Ancient Rome. They were typically produced by female slaves known as-cosmetae,‖ which is where the word-cosmetics‖ stemmed from. Cosmetics are used to enhance appearance. Makeup has been around for many centuries. The first known people who used cosmetics to enhance their beauty were the Egyptians. Makeup those days was just simple eye coloring or some material for the body. Now-a-days makeup plays an important role for both men and women. In evolutionary psychology, social competition of appearance strengthens women's desires for ideal beauty. According to-The Origin of Species‖, humans have evolved to transfer genes to future generations through sexual selection that regards the body condition of ideal beauty as excellent fertility. Additionally, since women's beauty has recently been considered a competitive advantage to create social power, a body that meets the social standards of a culture could achieve limited social resources. That's right, even men have become more beauty conscious and are concerned about their looks. Cosmetics can be produced in the organic and hypoallergenic form to meet the demands of users. Makeup is used as a beauty aid to help build up the self-esteem and confidence of an individual. The importance of cosmetics has increased as many people want to stay young and attractive. Cosmetics are readily available today in the form of creams, lipstick, perfumes, eye shadows, nail polishes, hair sprays etc. Other cosmetics like face powder give glow to the skin after applying the base cream. Then we have lipsticks, which are applied by many women of all ages. They are made from wax and cocoa butter in the desired amount. Cosmetics like creams, gels, and colognes are used on a daily basis by both women and men. Creams act as a cleanser for the face in many circumstances. More recently anti-ageing creams have been manufactured which can retain younger looking skin for many years. The best cleansing agents are cleansing cream, soap and water. Cosmetic creams serve as a skin food for hard, dry and chapped skin. It mainly lubricates, softens and removes unwanted dirt from the skin. Some popular fat creams that are used include Vaseline and Lanolin. Dry creams are used in the manufacture of soap and gelatin which is used as a base for the skin. Hair care has become one of the fastest developing markets in the beauty industry. Many young men turn to oils and gels to maintain and style their hair. Products like hair gels, oils, and lotions have been introduced in the market to help protect hair fall and dandruff. Some professions, like the show business industry, focus on the importance of the outer appearance. Many personalities and artists have utilized makeup to beat the harsh lights and the glare of camera flashes. They very well know the importance of their looks and maintain them by using a variety of cosmetics. Their appearance is their most valuable asset and they take every endeavor to appear as the fans want them to appear. Recent research has shown that makeup helps in protection from harmful rays of the sun. Many beauty products manufacturers have utilized the needs of people to protect themselves and their skin from the rays of the sun. This is a great achievement because earlier make up and sun protection could not blend together. The Importance of Cosmetics Today Cosmetics help to enhance our appearance and make us feel more confident. With more cosmetics on the market today than ever before, it becomes obvious to us that they play a great role in our everyday life.

Since economic liberalization in 1991, India has been experiencing rapid economic growth and a shift to consumer culture, making it fertile ground for marketers of consumer goods. Historically, sales of beauty products in India had been limited by high taxation, restricted consumer choice, and high levels of poverty; post-liberalization, the country was therefore seen as a market with immense, albeit untapped, potential. However, even as beauty industry reports tout the potential for growth, nearly three decades after liberalization, per capita sales of beauty products continue to be some of the lowest in the world. Little is known about why beauty products remain stubbornly resistant to aspirational marketing efforts. Meanwhile, scant social scientific attention has been paid to the creation and marketing of tastes and desires by the beauty industry in India and women's engagement with those desires. In this article, we present ethno-graphic depth on how local beauty cultures affect understandings of bodily aesthetics to create hybrid beauty practices and on how marketing efforts seek to channel these practices into consumer behavior. We examine some of the major points of contingent difference linked to low volumes of cosmetics sales in India and explore the approaches adopted by advertisers and marketers of beauty products to convert such difference into new imaginaries that foster mass consumption.

College going girl students are one of the main targets of cosmetic companies. Differences occur among these students in terms of usage, amount spent, benefits sought, brands preferred and attitudes held. It will be of use and interest to both academics and marketers to explore whether different segments exist in this market and the characteristics of these segments. An attempt is made in this research to segment this market using usage, attitude and benefit perception. A sample of 120 college going students has been surveyed using a questionnaire and the data have been analysed using cluster analysis. This resulted in three clusters with differing usage, attitude and benefit perceptions (independent non believers, Heavy benefit seekers and dependent occasional). Cross tabulation of profiling variables with cluster membership and chi square analysis revealed no significant differences in demographic profile, behavioural characteristics, and brand preferences across clusters. The segments were found to differ in terms of their average spending on cosmetics with occasional being the highest spenders followed by heavy benefit seekers and independent non believers being the lowest spenders. The findings are of theoretical and practical significance.

Indonesian woman is a potential market for beauty industry entrepreneurs both from outside and within the country. But now, with the free market of the domestic cosmetics industry is facing challenges with the circulation of imported cosmetics products in the domestic market, one of the countries that aggressively do marketing in the field of cosmetics in South Korea. When viewed in general, the beauty industry in Korea to grow very rapidly, along with the emergence of dozens of Korean beauty brands that became known in the international world. This study uses analysis of reception studies, namely the meaning of the relationship between the mass media content and audiences and audiences as an active interpreter of Morley based on the thoughts of Stuart Hall. Audiences (Young Millenial Woman with their culture at Jakarta) have the freedom to interpret the meaning of the content of messages (Make Korean Up Advertising) conveyed by the media and are categorized into 3 categories of active audiences, namely dominant hegemony, negotiated reading, and oppositional reading based on 7 items of ad content, ie ad duration, synopsis and narration, storyline, background place, talent, backsound music, and wardrobe of Pony Effect: That Girl Holiday Special Advertising Edition.

Atabeg Tusya Tatiana Sudosseva ~ is a “ship-owner” living in the Maghreb region in 1180. In the early centuries, Camel Trains were referred to as “ships” (due to their ability to transport cargo through the deserts, mountains, and plains). The 14th Century translation of the masculine title of “Baron” in Persian, (there is no female translation) is “Atabeg”. The “Sudosseva” sur-name is literally a Russian translation to “ship-owner”. Tusya is the only child of a Berber Princess and a Russian Ambassadorial Emissary to the Almohad Dynasty, she inherited her Father’s massive shipping fleet upon his untimely death. Her thriving trade acumen with valuable commodity of Spice; and train routes extending the all-land Silk Road route from Xian in Eastern China via Kashgar in Western China, Samarkand in Central Asia and Baghdad in the Middle East to coastal cities on the Black Sea and the eastern Mediterranean such as Alexandria, Allepo and Trabazon, all the way to Maghreb. Her travels rival that of her later male counterpart Ibn Battuta, combining and resulting in an indispensable, valued Courtier. This activity garners numerous close political Royal ties to various Middle Eastern, Far Eastern, Steppe, and even European Monarchies. She continues to search for spices to aid the ailing King Baldwin IV of Jerusalem. Juliann Schmunk is a modern Designer, Coder and Artist. She spends her time developing, decoding and deploying websites and other design projects. She also paints, illuminates, does calligraphy, creates gothic and steampunk jewelry and clothing pieces, and is a decent historical seamstress. With multiple projects going at any given point, she loves to keep busy. She also spends an inordinate amount of time on the road, traversing the Kingdom of the West, in her modern ship, “Deviate”.

Beauty, cosmetics, body care& related items in ancient egypt