Published in Social Scientist vol. 41. nos. 1-2 January-February 2013.
Censorship through Copyright: From print to digital media
Abstract
With the advent of printing in Europe came the era of mechanical reproduction of art. The high
capital cost involved meant that the printer/ financier had a mediatory role between the artist and the
audience. A combination of factors – the printer/ financier's interests of protecting profits from
piracy, the state's suspicion of the spread of seditious material and the authors' campaign against the
overbearing monopoly of printers lead to the first legislations on copyright. What began in the 1709
as a fourteen year protection now extends to a good fifty years beyond the death of the author under
the 2002 TRIPS agreement. Copyright laws have garnered greater bite and ferocity. This paper
discusses the hiatus between the claims and realities of Copyright laws and outlines the challenges
in the age of the digital media.
In 2007 following the practice of erecting pandals (tent houses) in the style of famous buildings
during the Durga Puja celebrations, the FD Block Durga Puja Committee in Salt Lake, Kolkata had
recreated the Hogwarts School of Magic and Wizardry from the popular Harry Porter stories by
J.K. Rowling (Anon 2009a). To its dismay with 90 percent of the work on the pandal complete and
with the festival a few days away, the FD Block Puja Committee received a 394 page summons
served on it by Penguin Books, the publisher of J.K. Rowling's books. The publisher demanded a
compensation of Rs. 20 lakhs for copyright violation through unauthorised use of an idea from
Rowling's book (Anon 2009b). The matter went to court and the Kolkata High Court in its order
directed the Puja Committee to pull down the structure immediately after the festival was over but
exempted it from paying any compensation to the publishers.
It was unlikely that the copyright holders would have lost revenue due to the depiction. If anything,
the huge number of visitors to the pandal would have increased the exposure of the 'Harry Potter'
brand. So was this case of cultural gap, with the Western litigant unaware of the culture and
implications of the Durga Puja festival in Kolkata? Possibly yes. But there was more to it. In recent
years media companies have taken up techniques of guerrilla litigation against instances of
copyright violation selectively and arbitrarily to create deterrents. The litigants, unsuspectingly fall
prey to legal and financial muscle of the powerful corporate litigants. These cases attract media
publicity, attempting to set examples for other possible violators of intellectual property. 1 The target
of Warner Brothers or Penguin Books was not to get compensated for loss, but by flexing legal
muscles get the Puja Committee to admit that they were in the wrong even if in ignorance. In fact,
the case offered enough publicity to the copyright norms which the litigants wanted to enforce.
As the world media gets concentrated into fewer and fewer hands it is also using every trick in the
1 One of the most famous instances of such strategy was that of Jesse Jordan, a student at the Rensselaer Polytechnic
Institute, in Troy, New York. A software enthusiast, Jesse had designed a search engine which enable users on the
institute's network to share their files with each other. Though Jesse did not intend it so, bulk of the files which were
shared using this engine were music files. The Recording Industry Association of America (RIAA ), a powerful
conglomerate of music labels, branded Jesse a 'pirate' and demanded a compensation of $15,000,000. Of course,
Jesse could not pay that much. The RIAA offered him a settlement of parting with all his saving which would have
funded his furhter education and early career or face a prison term. Left with no option Jesse had to comply (Lessig
2004, 48-52).
book to continue its monopoly over the media and information sector. It uses monopolistic practices
to prevent competition, works in close relationship with national governments and international
agencies to mold policy to suit their business interests, uses technology to protect intellectual
property, as well as uses strong arm tactics as described above to ensure hegemony over the world
of information, which has become an important means of power and control in today's world. In this
paper I shall study the partnership between copyright and censorship by locating the origins and
development of the copyright regime within the context of creative methods and the technologies of
dissemination of ideas. I shall look both before the moment of mechanical reproduction of cultural
goods and beyond it to the possibilities which have been thrown up by the advent of digital media
technologies.
Before the advent of print in England the primary modes of dissemination of ideas was through oral
communication and script. The two worked in tandem with script forming a mode of
communication among the literate population. Secular literature declined with the advent of
Christianity and copies of ecclesiastical literature were made by church scribes. Such literature were
studied by the clergy and belonged to the church. The manuscripts and their content, therefore, were
fully within the control of the church and the state to which it was closely allied. There was no
sense of individual ownership of such ecclesiastical manuscript and heavenly reward was the just
compensation for the scribes and ecclesiastical writers. It was with the growth of the universities
that lay men became men of letters and secular literature was revived. The men of the university
needed much more than heavenly reward and assumed a position under the patronage of noblemen
(Masterson 1940, 622-25). The moment of technological change when the relationship between the
author and the text was altered came in 1476 when William Caxton produced the first printed book
in English. Initially, though the printing of books was vastly restricted to classics and religious
tracts. The advent of printing did not immediately alter the attitude to copying - printing behaved as
a more efficient way of copying, with mass production still not a reality. By the 16th century with
the growth of learning, the demand for cheaper books increased and the printers' search for saleable
books increased. The unceasing demand for books gave rise to a new industry. There were very few
printing presses in England, mostly located in London. The printers did not want competition and
were secretive about the process of printing (Judge 1934, 3-4). A book once printed could be
reprinted several times by other printers, thus limiting the earnings of the first printer (Masterson
1940, 467).
From this point on it is possible to identify two relationships – one between, the author and the
printer over the ownership of the texts and two, between various printers over the right to copy the
text. It was not until the reformation was well under way that the church grew suspicious of the
blasphemous potential of the printing press. It was then that a third relationship developed, that
between the state and the printers over the right to print books. To begin with the printers did not
seek permission from the author to print their manuscripts. In fact, on numerous occasions a book
was printed without the author's knowledge, and sometimes without knowing who the author was
(Baumol 2006, 58). It was also possible that the version which was printed would have been copied
many times and be an imperfect copy of the work, or the author would have made changes to the
original which would not be reflected in print.
Since authors had not started depending on the printing of their books for livelihood, they continued
to view the manuscript as the primary source of circulation. In certain occasions the printer did offer
some money to the author of a book, but it was more in the nature of patronage which governed the
creative economy. The author was not looked upon as the sole and soul source of the creative work,
but as providing one of the factors which went into book production. In Germany where the
development of the printing industry developed much later, this is how the “book” was described in
1753:
Book, either numerous sheets of white paper that have been stitched together in
such a way that they can be filled with writing; or, a highly useful and convenient
instrument constructed of printed sheets variously bound in cardboard, paper,
vellum, leather, etc. for presenting the truth to another in such a way that it can be
conveniently read and recognized. Many people work on this ware before it is
complete and becomes an actual book in this sense. The scholar and the writer, the
papermaker, the type founder, the typesetter and the printer, the proofreader, the
publisher, the bookbinder, sometimes even the gilder and the brass-worker,etc.
Thus many mouths are fed by this branch of manufacture.
(quoted in Woodmanse 1984, 425)
Thus, 'the scholar' or 'the writer' is but one component in book production and is treated as equal to
the bookbinder, the typesetter and even the brass-worker. There was nothing in this definition which
suggested any special position or faculty with which the author is endowed. Or that the work of the
author constituted a value that transcended the manuscript in its physical form (Woodmanse 1984,
443). The experience of the writers could be related to the other arts as well. Painters in 15th
century Florence were regarded as skilled artisans and paid accordingly (De Marchi and Miegroet
2006, 97). For performance art forms like music and drama the experience was slightly different
due to difference in form. The modern concept of the performance text was yet to emerge.
Musicians who were making the transition from the church to the courts of noble men between the
15th to the 17th century, could hope to earn freelance income by publishing the music script. But
the impresario of the opera had the first right to the musician's script. Spurious copies of the score
could make their way into foreign courts and cause the musician to lose his position with his patron
who would charge him for disloyalty (Scherer 2006, 129-137). On the Elizabethan stage it was the
theatre manager who had the say over the script and not the playwright. The theatre manager,
further had the privilege of utilizing the services of more than one writer for a particular act.
The printers who made the maximum capital investment in paying for the various factors of
production, printed for profit – and like other manufacturing guilds wanted to protect themselves
from competition. The need for ecclesiastical and state control on potentially seditious material and
the pressure from printers' guild for monopoly over the books that they printed resulted in the
earliest legislations en route to the copyright regime. In a move to restrict the entry of papistical
literature into England, Henry VIII banned all commerce in foreign-bound books. In 1557, Mary
granted the Stationers' Company a monopoly on printing. The Stationers' Company was directly
answerable to the Queen and so this allowed the monarch control over material produced by
enemies and challengers to the crown (Judge 1934, 19-25). Though this charter was effective in
controlling the circulation of seditious material, as printing technology improved, piracy flourished
mainly among poorer men in the trade who tried to scrape up earnings by printing a popular book.
The printers were unhappy with the 1557 law as it granted the monarch a monopoly over book
production. The English Monopolies Act of 1614 nullified the control of the crown over printing
and once again piracy flourished. The restrictions were replaced once again when the Cromwellian
regime took power in 1642. After the restoration of the monarch in 1660, the printers demanded a
law that applied itself to the printed book and not to the act of printing.
Though the bulk of the pressure on the state to enact a legislation protecting the act of book
publishing was provided by the printers, authors too had their issues in seeking similar legislation.
The period between 16th to 18th century was one when, like almost all aspects of European life at
the time, literary and artistic activity was undergoing a process of transformation. With increasing
involvement of the writer in public life more and more writers sought to make a career through
publication of their work. But the censorship of the press, the unwillingness of printers to take on
experimental work, the incidence of unauthorized printing of manuscripts and piracy of published
works made this option extremely difficult. In 1643 John Milton argued against the censorship of
the press in Areopagitica. John Locke's essay of 1690 Essay Concerning Human Understanding and
Second Treatise of Government, argued that since art and other creative material are produced by
the labour of the human body, it rightly belongs to the person producing it. In 1704, barely five
years before the Statute of Anne ushered in the first legislation on copyright protection, Daniel
Defoe argued in An Essay on the Regulation of the Press for the state to encourage writers to act in
the service of knowledge by guaranteeing the right to prevent the unauthorized publication of their
works (Defoe 1958). Edward Young raised the issue of property and argued, in Conjectures on
Original Composition (1759), that the writer was entitled to his creation due to his original
contribution to the world of letters (Woodmanse 1984, 430-431). Young's work in translation
produced a response from the German philosophers Herder, Goethe, Kant and Fichte who in their
arguments sought to locate each book as carrying the imprint of its author.
Progress and Pervasiveness of Copyright
The idea of copyright emanated as a system to balance between an incentive to printers to bring
literature to the public domain, as well as to maintain control over the content of such literature.
Prior to 1709 the idea of a 'copyright' was just that, the right to copy. Yet the Statute of Anne in
1709, marked several changes in the attitude of the law towards the production of intellectual
goods, which differentiated it from other sorts of goods. It now applied the right to print on a
particular work, rather than the entire exercise of printing. But the monopoly granted to the printer
to print a particular book was not a perpetual right but limited to 14 years. The law which was titled
“An Act for the Encouragement of Learning, by vesting the Copies of Printed Books in the Authors
or purchasers of such Copies”, recognized the role of information in the public domain which could
be access by all other users to create further works (Jaszi 1991, 468). Even in the copyright period
the law did not seek to restrict the availability of the book in public libraries for non-commercial
distribution. Thus, even at its originary moment the legal view on protection of intellectual property
displayed an ambivalence between the need for free access to information and that of incentivising
the act of bringing information and knowledge in the public domain. This was so because
intellectual property differs from other forms of property in two crucial ways. First, intellectual
property or information is what economists term to be “public goods” which are non-rival and non-
exclusive in their consumption, i.e. the consumption of the good by one person does not prevent
another person from using it. Second, all creative products involve two kinds of costs – the “cost of
expression” or the cost of the producing the first copy of the work, this being fixed cost; and the
“cost of reproduction”, that is the cost of producing multiple copies of the product from its first
copy (Landes and Levine 2006, 214). In the era of mechanical reproduction of art, a combination of
the two costs involved prevents the author or the artist from bringing the work to the public domain
through mass production, which was possible in the manuscript and oral cultures. In the era of
mechanical reproduction a fairly large capital input is involved. Also, the cost of producing the
second and subsequent copies is substantially lower than that for producing the first mechanical
copy. A combination of these two factors meant that while one had to depend on the printer to bring
the work into the public domain, the printer in turn demanded substantial protections in order to
reap returns against their investment which amounted to restricting access to the work. By
restricting the copyright period to 14 years and allowing Circulating Public Libraries, the 1709 law
registered this ambivalence in the basic tenets of intellectual property legislation.
Interestingly, while the copyright legislation restricts the tenure of right to reproduce a work, it is
distinguished from the “moral right” of the author of the work. “Moral right” was the addition of
French writers like Victor Hugo to the Anglo-Saxon concept of copyright which was primarily
concerned with economic rights. By agreeing to grant the publisher permission to print a work
penned by her, the author gives up the copyright over the work, but that does not transfer the “moral
right” to be called the author of the work and to be protected from damage caused to her reputation
through inappropriate usage of the work. However, in the modern day “moral rights” of authors too
are restricted through extra legal measures. Law does not recognize the “moral rights” of artists
involved in the creation of “works for hire”, e.g. programmers working in a software firm or
copywriters preparing a jingle in an advertising agency. Protecting the misuse of an artist's material
is often subject to huge legal expenses and it is seldom that an individual artist can match up to the
might of a corporate house. “Moral right” is also restricted to the artist's life term (Landes and
Levine 2006, 224-225).
Copyright laws have grown in scope and severity down the centuries and today have encompassed
almost all forms of creative expression from mechanically reproducible art like books and films, to
the visual arts like painting and sculpture to the even intangible forms like theatre and
choreography. From the fourteen years in the 1709 Statute copyright protection is extended to fifty
years after the death of the author under the Trade Related Intellectual Property Rights (TRIPS)
regime. What initially was a right to copy has now been extended to the right to control the usage of
the work in any form. Lawrence Lessig explains in Free Culture, “even if the copyright to
Shakespeare’s works were perpetual, all that would have meant under the original meaning of the
term was that no one could reprint Shakespeare’s work without the permission of the Shakespeare
estate.” Whereas had Shakespeare's works been produced under the conditions laid down by the
TRIPS regime the copyright holders could control over, “about how the work could be performed,
whether the work could be translated, or whether Kenneth Branagh would be allowed to make his
films” (Lessig 2004, 90). The grant of copyright protection was initially at the hands of local
councils often varying substantially in conditions in various parts of a monarchy or dukedom.
National copyright laws came about in the 18th century. In the 19th century various nation-states
entered into bi-lateral agreements to grant copyright protection to works produced in each other's
territories. It was with the establishment of the Berne Convention in 1886 that the first move to
develop an international standard of copyright was undertaken. It was revised through the years till
the Universal Copyright Convention (UCC) was adopted in Geneva in 1952. But the UCC was not
acceptable to many countries outside of the French and British empires – the Soviet Union joined it
only in 1973 and the United States as late as 1980. The international regime on copyrights was
brought under the most uniform character in history with the TRIPS agreement in 1995 followed by
the establishment of the World Intellectual Property Organization (WIPO) in 2002.
Chinks in the Armour
Though the progressive broadening of scope and effectiveness of the copyright regime appears to
have a consistency in granting greater incentive for production and dissemination of knowledge and
ideas through protecting those involved in creation and dissemination, the basic contradiction has
remained that between the enlightenment ideals of unbridled spread of knowledge and ideas and the
desire of profit which followed. Because of the capital investment involved the relation between the
author and the reader remained mediated by the publisher, producer, art dealer. The contradictions
which are apparently ironed out in the legislations are visible through the numerous case studies
where copyright laws are interpreted.
In 1888, when George Eastman developed the first Kodak camera, the handy alternative threatened
to run over the cumbersome “daguerreotype” cameras. Photography could now be practiced by
individuals outside the studio. This revolutionized photography as a social practice, as it was now
possible for people to photograph moments and places and carry them back many miles. Certain
litigations related to privacy had threatened to block the spread of the new invention as legally the
photographer ought to seek permission from the subject or the owner of the subject before capturing
a photograph. Had this objection been upheld the history of the development of photography would
have been rather different (Lessig 2004, 31-35). What was in the early 19th century considered to
be a privacy related litigation, would today have been more effectively labeled as a copyright
litigation. An enthusiast photographing a performance or even tourists photographing a monument
without requisite payment at the gate could be a potential violation of intellectual property rights.
Lawrence Lessig recounts the court battle between the Radio Corporation of America (RCA) and
FM radio stations in the 1930s caused the crippling of the potential of the powerful technology. In
this case the courts ruled in favour of the RCA's AM radio empire (Lessig 2004, 3-7). Yet more
recently in 1984 in the case of Sony Corp. v Universal Studios Inc., where the latter tried to prevent
the entry of the household Video Tape Recorders, the US Supreme Court ruled that business
interests could stop technological development by quoting the Article 1.8 of the US Constitution:
“ultimate aim of copyright law is the achievement of a public purpose: to stimulate creative activity
for the general public good and to ensure public access to the products of such activity” (Nawn
2009, 6).
Needless to say the interpretation of laws have been inconsistent with respect to copyright and
intellectual property. I would argue that this has been due to the contradiction between the aims of
protecting both public good and private interests.
Beyond the law, corporate holders of copyright have used other methods to protect their interests. I
have already talked of the use of the threat of litigation against financially vulnerable violators as a
strategy of deterrence. Software firms today use another strategy of almost compulsive
obsolescence of their products beyond a certain time period or number of uses. Music distributors
use innovative packaging along with inlay cards and lyrics to give a feel of originality to optical
discs which otherwise have the same content as a non-factory copy (Nawn 2009, 3).
Creative artists have in certain occasions expressed their frustration at the attitude of the corporate
media giants. One of the most famous case concerns Marx – I mean the Marx Brothers. When the
Marx Brothers planned A Night in Casablanca (1946) as parody to the Hollywood hit Casablanca
(1946), the producers of the latter film Warner Brothers served a notice to the Marx Brothers
warning them of the legal consequences of their proposed movie. Instead of taking legal cover the
Marx Brothers wrote back to the studio pointing out that they “were brothers long before you
were”. By principal of prior use, therefore, the Marx Brothers held copyright over the word
“brothers” to refer to a partnership, and if the Warner Brothers insisted in litigating over
'Casablanca', they would insist on control over 'brothers' (Lessig 2004, 147-148)!
Creativity Beyond Copyright
The primary justification of copyright is to create a well entrenched system of incentives to
encourage creativity and the creation of knowledge and encourage the creator to bring her work to
the public domain. However, creativity continued to thrive even outside the system of protection
offered by copyright and thus, in art forms unaffected by technologies of mechanical reproduction
of art. Unlike in the copyright regime which requires a close identification between the author and
the work, in these traditions of creativity often attributions of authorship are doubtful. Also, unlike
the assumptions on which the copyright system is based, it is often impossible to clearly locate
originality in a particular piece of art as stemming from the originator or the author.
Speaking in the context of pre-modern Sanskrit texts, Sheldon Pollock noted that it is anachronistic
to speak of authorship and authorial intentions. Debates on religious and philosophical matters
continued across generations with reference points being the expressions of ideas rather than a
lineage of authors (Pollock 2001, 7). In his study of the tradition of kirtan in Maharashtra since the
14th century, Christian Lee Novetzke describes the songs of Namdev (1270-1350) as having been
composed and transmitted orally. While later poets associated with the Varkari kirtan tradition who
were associated with the actual act of writing acknowledges Namdev's legacy. While the Varkari
tradition requires the kirtan to be attributed to the canonical saints, even in the Naradiya tradition
where innovation is more explicit, tradition requires the kirtan to be ascribed to Narada. Novetzke
locates the kitratankar as the ultimate author of a kirtan performance with the multifarious
references to and borrowing from various sources and interpretations. Even when the songs are
noted in the bada or the notebook, the singers have the freedom to change a line for better sense,
and the notings remain without any attribution to a composer (Novetzke 2003).
Similar is the story of other traditional forms which are oral in dissemination and use scripture for
purposes of record. Within the Sufi tradition of poetry proper unit of creation is to be ascribed to a
sect, a network comprising God, the Prophet, saints and the shaykhs of the sect. Attribution patterns
could vary where all poems produced within a diwan or collection could be attributed to shaykh at
the helm of the diwan, or could be anonymous in attribution and even have plural attribution. A
certain composition may have been revised and re-revised by various members of a sect. The
munshid, or the performer of the poetic text would free to respond to interjections from the
audience, practice intertextuality and was allowed space for interpretation. There existed a fluidity
between the oral and the written, with the written text forming a tool for memory, thus re-entering
the oral space almost immediately after being scripted. Whereas the metaphors in use were finite,
creativity was exuded in the particular combination of images, the wit and interpretation. While
certain acts of reinterpratation and poetic articulation may have been conducted individually, the
practice of Sufi poetry required a spiritual guide, for the motivation of the poetry was not an
aesthetic but a spiritual end (Frishkopf 2003).
The tradition of Persian miniature paintings, so beautifully illustrated by Orhan Pamuk in My Name
is Red (1998), abjured innovation. The mark of greatness in a miniaturist would be to make exact
copies of the paintings of the master painters of old, and to master the art of remaking the paintings
to the extent that his painting hand would memorize the drawings and no longer needed the support
of vision. In fact, the greatest achievement of a painter would be to go blind painting! (Çiçekoglu
2003)
The norms of authorship, incentives for creativity and the relationship between authors and texts are
diverse not only in non-print cultures but in print cultures as well. Margaret Ezell has argued
persuasively that even after the coming of print to England, manuscript culture continued to be the
chosen alternative for writers and poets till almost the early decades of the nineteenth century. In
fact, it was only after texts had enjoyed a successful script circulation that they saw the light of
print. Ezell attributes this preference to the post-Restoration coteries culture and the lack of printing
machines outside London (Ezell 1999). Other literary historians have ascribed the virulent attacks
of well established writers against the Stationer's Company and the act of writing for print – such as
that of John Dryden in MacFelknoe (1678) and Alexander Pope in Epistle to Dr. Arbuthnot (1734) –
as aristocratic remnants. Whatever the case all these examples certainly demonstrate that the desire
to be in print and earn money was not the sole motivation for creativity that drove these authors.
Closer home master film-maker Satyajit Ray described in his memoirs, how the widow of Bibhuti
Bhushan Banerji the author of Pather Panchali, turned down a lucrative offer made by another
producer to produce the film version of the book because she wanted Ray to direct the film (Ray
1994, 33-34). Though Ray did not offer reasons for Banerji's choice it could be either of two – that
she had given her word to Ray or that she felt Ray could do greater justice to her husband's
narrative. Either way profit was not the motive that drove her decision.
Publisher > Writer
The Recording Industry Association of America (RIAA) which is a conglomerate of various media
corporations in America works to the protect the interests of its constituents. According to the
Occupational Employment Survey published by the U.S. Department of Labour in 2001, the
President of the RIAA made more than $1 million in a year, while the average earnings of a
recoding artist stood at $45,900 a year (Lessig 2004, 66). Though the explicit justification of
copyright protection is to ensure the livelihood and stature of the artist a study of relative earnings
clearly reveal that it is the secondary producers of art – the middlemen between the artist and the
audience – who are the principal monetary beneficiaries of copyright protection. The term of
copyright protection has grown manifold since its first inception, but if the author desires a broader
distribution of her creative expression, she is required to enter into an agreement with the publisher
which declares “The Author hereby assigns to the Publisher during the legal term of copyright
including any renewals thereof the entire copyright in the Work”. Thereafter the author is entitled
only to a small fraction of the proceeds of the book and publishers are known to under-report the
sales figures to authors to avoid payment of royalty. Not only do the publishers and recording
studios exert their control over existing creative produce, some publishers are also known to add
clauses which exerts control over the future creative produce of the artist. The artists then stands in
the danger of having her creativity short-shifted by the profit making strategies of the corporate
publisher. When Sony Broadcasting Corporation, acquired CBS Broadcasting in 1988-89, there was
a change in the overall marketing goals of the company. Sony which was till then a hardware
manufacturer now wanted a 'Synergy' between hard and software to boost profits. The singer
George Michael who had a contract with CBS issued a public statement dissociating himself from
this development for he found that for the new management artists had 'become a small part of the
production line for a giant electronics corporation, who quite frankly, have no understanding of the
creative process' (Gay 1997, 68).
Such reactions are not only to be found in modern day artists. In Areopagitica Milton charged
against the monopoly of printers describing them to be “old patentees and monopolizers in the trade
of book-selling” who “do not … labour in an honest profession to which learning is indebted”
(Milton 2009). He argued that the commercial interests of printers had limited the goal of the
enlightenment to free knowledge from the closed walls of ecclesiastical control. In his
autobiographical work Dichtung und Wahrheit (Poetry and Truth, 1811-13) Goethe described that
the “beautiful equilibrium” that existed between the respected but poor poet and the rich book
dealer became unstable in the rapidly expanding market. The poets began to compare “their own
very modest, if not downright meager condition with the wealth of the affluent book dealers”
(Woodmanse 1984, 435). In 18th century Venice the trading of paintings was under the complete
control of merchants and art dealers who acquired originals from painters and sold them at prices
which were much higher. As a reaction the College of Art in Venice stopped art dealers from
enrolling as members suggesting to them that they should join the guild of furniture painters for
they scarcely knew how to hold a brush! (De Marchi and Miegroet 2006, 101) Touché!
Music studios have cried hoarse claiming that the introduction of MP3 music format and the
emergence of P2P (peer-to-peer sharing) has lead to severe loss of revenue. They have done so on
the argument that it is the artists who lose out earnings due to online piracy. While many observers
have doubted this claim – for it is not clear that all who download music from P2P networks would
have bought them off the shelf otherwise – the fact remains that record sales contribute only a
fraction of the earnings. Their major income coming from additional labour in the form of live
music performances and endorsements (Liang 2004, 714). If anything the increased exposure of an
artist on the peer-sharing network can actually lead to higher value in endorsements and live shows.
Not only does copyright not deliver on its promise of enriching the artist, super-earnings by an artist
may actually dip her creative performance. Marie Connolly in a study of the economics of popular
music cited the case of Italian composer Giuseppe Verdi to suggest that security of increased
earning may tend to reduce the creative output. Verdi used the copyright protection on his
compositions to augment his income and as his fortunes increased the pace of his opera-writing
efforts slackened (Connolly 2006, 138).
Copyright protection creates access costs, not only for consumers of the artistic work, but also for
creators of subsequent works. In fact, the entire intellectual property rights regime creates
conditions in which innovation is stifled rather than promoted. Rajshree Chandra has argued that
there has been a significant increase of the R&D in lifestyle drugs in the last few decades which
allow drug companies to register super and easy profits. Private funded drug research has neglected
the diseases which affect the less developed countries and the poor (Chandra 2009, 92).
Copyright law incorporates in its purview, the principle of “fair use” - which is the possibility of
quoting a certain extent from a published work for in another work without that constituting a
copyright violation. But within the world of the corporate media the “fair use” principle is a
chimera for copyright holders seek to extract rent even from minor uses of copyrighted material.
Lessig recounts an amazing anecdote of how copyright can ridiculously hinder creation. He narrates
the tale of a filmmaker John Else who made a documentary film Sing Faster: The Stagehands' Ring
Cycle (1999), on the stagehands of a theatre company, his film contained a particular shot in which
he interviews the stagehands as they play checkers. For about 4.5 seconds of the shot there appeared
on screen a distant view of a television set playing the television series The Simpsons. The usage
constituted what is legally defined as “fair use”, but to be safe Else sought permission from both the
series' creator and producer. Both were willing to grant permission without hesitation. However,
Fox Studios the parent controller of the series was not so accommodating – the Fox representative
demanded “$10,000 to use the clip of The Simpsons”. The representative further threatened “And if
you quote me, I’ll turn you over to our attorneys” (Lessig 2004, 95-99).
The big guys in the media and publishing do not care for the law – they go about the protection of
copyright or what they purport to be copyright with the same gung ho as George Bush when he
declared that he intended to “smoke out” the terrorists from Afghanistan.
A game-theory based model developed by certain economists have shown that within the artist-
financier relationship, there needs to be a sufficient number of conservative artists who would be
willing to produce easily marketable art to be able to sustain the presence of innovative artists who
would produce experimental work (Bryant and Thorsby 2006, 515-522). The discussion so far
reveals that copyright is more effective as a protection for publishers' appropriation of surplus value
from authors, than it is for the protection the rights of authors. Copyright and other established
models of Intellectual Property Rights are regimented to protect this exploitative relationship and
the ever increasing political and economic clout of the media conglomerates are used to maintain
this hegemony. The publisher-author/ artist-financier relationship is non-conducive to artistic
experimentation. The attitude to innovative arts being neutral at best. If such innovation veers on
the political and is developed as a challenge to the rule of capital, the attitude is one of out right
rejection. Such a system can never support or tolerate dissident art forms. The nature of copyright as
a system which stems the flow of knowledge, discourages innovation, and prevents free exchange
of ideas is inimical to social and political change. It is interesting to note how the bourgeois society
when it has placed itself in a position of dominance has abjured the same principles which it had
struggled for in the era of its ascendancy.
The Salad Days of Capital
In the Long revolution in England where the balance of power shifted gradually from the monarchy
to the parliament, information played a key role. The violent conflict of the mid-17th century Civil
War gave way to party politics in the lead up to the Glorious Revolution of 1688. As we have seen
the church and the monarchy was always suspicious of the growth of secular literature and the
freedom assumed by laymen in the pursuit of such literature. In various instances during the 16th
and 17th centuries the crown tried to quell the voices of opposition by invoking direct censorship or
through the Stationers' monopoly. But the bourgeoisie in its ascendancy devised ways of
overcoming the challenges it faced, and ensuring a free distribution of ideas within its fraternity.
While the monarchy placed restrictions on print, the bourgeois writers made use of script. Scribal
culture which had registered a decline by 1640, revived after the restoration of the monarchy to
circumvent censorship. This was particularly true of the dissemination of anti-Cromwellian and
anti-Caroline satirical writings (Ezell 1999, 23). While circulating the texts the authors were not
perturbed by of the possibility of their false appropriation but were motivated to dismantle what
they felt an oppressive rule.
The Coffee House became an important arena for the spread of democratic ideas and the
strengthening of the public sphere. Coffee being cheaper than ale, Coffee Houses were more
sociable than ale houses. These formed arena for political debates and exchange of pamphlets and
satire. So threatened did the Charles II feel by the pressure generated by Coffee Houses that he
issued a proclamation banning the sale of “selling or Retailing of any Coffee, Chocolet, Sherbett or
Tea” for “the Multitude of Coffee-Houses ... had become “the great resort of idle and disaffected
persons … [and] have produced very evil and dangerous effects; as well for that many Tradesmen
and others, do therein mis-spend much of their time” (Charles 2009). But the public sphere had
gathered much strength by then and the proclamation had to be withdrawn. Matters related to
England's involvement in the Dutch Wars, the convening of the Parliament and the relationship of
the monarch with the King of France were openly discussed in pamphlets and aloud. In an effort to
garner support of the larger population in the Popish Plot against the crown, The Earl of Shaftesbury
is known to have distributed “A Letter From a person of Quality” at the Coffee Houses. Even
Papists distributed their pamphlets at the Coffee Houses (Pincus 1995). Similar distribution of
literature is known to have preceded the French Revolution. Print and the free exchange of opinion
was closely associated with political freedom and desire of systemic change in Europe in the
revolutionary phase of bourgeois ascendancy.
Freedom to Copy
In The Gift, Marcel Mauss suggests that the creative good is “the product of the collective mind as
much as of individual mind” and that authors are the “benefactors of humanity”. He laments that the
law creates conditions which do not allow the creative work to “fall into the public domain or join
the general circulation of wealth as quickly as possible” (Mauss 1990, 67). No work can be fully
original. To begin with the language of expression of the author's ideas belongs to the community.
The author borrows from the public domain and altering according to the needs of individual
expression. Creativity thus exists in the in-between space between the langue and the parole,
between the individual and the collective, between the original and the traditional. Even when the
awareness of the nature of borrowing has been there, the difficulty of quantifying the exact
contribution of each benefactor and paying adequate compensation has meant that compensation is
paid only to the last contributor. This has occurred essentially because of the existing system of
compensation – a monetary compensation essential to clearing the conscience of the financier who
then appropriates all rights pertaining to the work.
As I have demonstrated earlier, monetary compensation is not necessarily the only motive for an
artist. Also, the monetary compensation received by the artist, in most cases is no comparison to the
tremendous sums raked in by the financier. The dissemination of her work, the possibility of
influencing further creativity, the Keatsian desire to live beyond the work and in the case of
ideologically motivated artists the desire to change the world, are extremely palpable reasons to
engage in creative labour. For most of us in academics it is not the awareness that the journal article
or the book chapter which we will produce would earn us substantial profit, which excites us, but
the possibility of intervening in current debates, or the bettering of our academic profile is what
motivates us. Moral and ideological motives are therefore, fit motive for human action. While
saying this I am aware that for many artists monetary gain is the chief motive, but that is precisely
my point – among all available motives for creative production the way artistic production is
currently organized encourages and legitimizes monetary motivation.
Unfortunately, in the case of artists and intellectual workers in the modern period, there has been a
need for financiers who would take up cost of bringing the work to the public domain. Other than
the role of financiers there is also the role of the gatekeepers – those who would decide who which
piece of work deserved to be financed. The gatekeepers' role was important for the audience to be
able to decide which work to spend their time and money on. Historically, the high costs of
production caused the gatekeeper's job to be amalgamated to that of the financier. So capital has
always had control over what or who gets seen and heard.
The advent of print technology revolutionized the dissemination of knowledge and made mass
learning and readership possible. But the high input costs put a limit to the extent of
democratization. In an effort to guarantee the financier's right to profit, the intellectual property
regime violates others' rights like right of subsistence, livelihood, community knowledge (Chandra
2009, 88). Beyond modern society knowledge once produced was always considered to belong to
the public domain by default. Though a certain text may have been attributed to Vyaasa, or Kalidas,
or Namdev, it never prevented others from reciting the verses. The possible user was not obliged to
hunt out Namdev's publishers to seek permission to sing his songs. If copyright had been as pan-
optical as threatens to be today many of Rabindranath Tagore's songs would have different tunes,
including the Indian national anthem. Today, with virtual publishing and online distribution of
intellectual goods we stand at the threshold of another revolution. With digital technology and the
internet it is possible to bridge the traditional hiatus between the author and producer. It is possible
for the artist to become the producer and distributor of her own works. The role of the gatekeeper
need no longer be amalgamated to that of the financier. No longer is a copy imperfect. In the digital
world the copy and the original are one and the same. But the threat of non-realisation of this
potential is real. The threat comes from established media and software giants who have sought to
limit the liberating potential of the digital technologies. Software and hardware monopolies, like
Microsoft have created nexus through which hardware comes preloaded with a certain software –
and we all thought capitalism is about choice! They talk of Windows and Gates while all they
develop are walls and fences!
In the recent past we have seen numerous instances of legal and political actions to limit digital
technologies – such as the take down notice on the hugely popular digital book archive library.nu,
the temporary ban on internet sharing sites caused by the John Doe served by the Madras High
Court to prevent the sharing of the immensely popular Kolaveri Di video. These actions should be
seen as attempts by the owners of the means of communication to prevent the democratisation of
communication and creativity. Today more and more content is being generated through
collaborative effort than ever before. On the one hand there is content which is collaboratively
produced and collectively owned. The media wikis, like wikipedia and wikimapia, work on the
collaborative Creative Commons model for open-access encyclopedias and maps. On the other hand
is the attempt by large corporations like Google, Facebook and Apple to harness this enormous
collective energy to further their profit by maintaining control over the means of production and
distribution of digital content.
While the free distribution of pamphlets in the 17th century London Coffee Houses, is emulated by
the Web 2.0 platforms like blogs, video-sharing, online communities have fueled an entire method
to challenge the powers that be. The web-sharing platform has been used to co-ordinate activities of
various groups during the protests against imperialist globalization. Free sharing of posters,
pictures, videos, case studies have strengthened the understanding of activists from various parts of
the world and equipped them to confront their immediate realities. Certain governments have
reacted in the manner of Charles II in restricting the internet. In this task the governments are aptly
aided by the privately owned online media companies and internet service providers who have
displayed a willingness to comply with take down notices. So while on the one hand governments
and judiciary take steps to ensure the continued monopoly of the media companies by ever
strengthening intellectual property laws, the media companies willingly submit to the political
overlords to reign in dissident opinion. This partnership between copyright and censorship which
started eversince Queen Mary's proclamation of The Royal Charter of the Company of Stationers in
1557 continues today through attempts to legislate stricter intellectual property laws like Anti-
Counterfeiting Trade Agreement (ACTA) and Stop Online Piracy Act (SOPA).
The challenge today is to overcome the control that traditional gatekeepers have used to isolate
literature and art which challenge the establishment. The battle between protecting the liberating
potential of sharing mechanisms for the digital media and restrictive copyright is not merely one
about the independence of the author and the artist. It is a much larger battle of ensuring the demise
of capital, of ensuring the victory of democracy over profit.
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