How does CCCD Affect Program Effectiveness and
Sustainability? A Meta Review of Plan’s Evaluations
Final Report
Tosca Bruno-van Vijfeijken, Uwe Gneiting, and Hans Peter Schmitz
Transnational NGO Initiative, Moynihan Institute of Global Affairs
July 25, 2011
Table of Contents
Executive summary......................................................................................................................... 1
Introduction..................................................................................................................................... 4
1.1. What is CCCD?.................................................................................................................... 5
1.2. Transnational NGO Initiative and Plan International .......................................................... 6
2. Research Question and Study Design ......................................................................................... 8
3. Research results I: Implementation of CCCD .......................................................................... 10
4. Research results II: Linkages between CCCD and program outcomes .................................... 14
4.1. Categorization of CCCD strategies.................................................................................... 14
4.2. Behavior Change................................................................................................................ 16
4.3. Access and Quality of Services.......................................................................................... 23
4.4. Sustainability...................................................................................................................... 29
4.5. Equity................................................................................................................................. 36
5. Internal factors and CCCD........................................................................................................ 41
6. Conclusions and recommendations........................................................................................... 44
References..................................................................................................................................... 47
Appendices.................................................................................................................................... 48
Acronyms and Abbreviations
CBO: Community-based Organization
CCCD: Child-Centered Community Development Approach
CLTS: Community-led Total Sanitation
CSP: Country Strategic Plan
IMCI: Integrated Management of Childhood Illness
INTRAC: International NGO Training and Research Centre
OECD: Organization for Economic Co-operation and Development
(T)NGO: (Transnational) Non-governmental Organization
UNICEF: United Nations Children’s Fund
WHO: World Health Organization
Executive summary
In 2003, Plan International adopted a Child-Centered Community Development (CCCD) approach
as its international framework for its programmatic work. CCCD reframes some familiar tools of
Plan’s work, including capacity-building and participation, while also expanding into new strategic
areas, such as addressing national level policies and legislation and developing more holistic cross-
level activities and partnerships. Plan’s shift to CCCD represents a significant shift in the
organization’s approach to its development work. This study aims to contribute to a better
understanding of how CCCD enhances Plan’s program effectiveness and sustainability by
reviewing all available single-program, external evaluations completed between 2007 and 2010 in
the areas of water and sanitation, education, and health.
This study first assessed the implementation practices of CCCD and then evaluated the effects of
CCCD on program outcomes and sustainability. It identified specific preferred targets and strategies
used in CCCD programming. Plan primarily engages with communities and state institutions, while
relatively less attention is focused on other civil society actors or linkages between local
stakeholders. At the community level, strategies of capacity-building and participation are
dominant. When interacting with government institutions, Plan also emphasizes capacity-building
of front-line government personnel while advocacy strategies challenging governmental decision-
making are much less prevalent.
With regards to the effects of CCCD on program outcomes, this study defined four main program
outcome dimensions (behavior change, service access and quality, sustainability, and equity) and
placed its analytical focus on specific patterns and mechanisms linking CCCD strategies to these
outcomes. Overall, the study found that CCCD did have a positive impact on program
implementation although effects on behavior change and service access and quality have been more
pronounced than those on sustainability or equity.
Behavior change. Plan supports a variety of distinct behavior change processes aimed at changing
the self-perception of community members, appealing to their self-interest, or taking advantage of
peer pressure mechanisms. The effectiveness of these mechanisms is enhanced when community
groups actively participate in program implementation using CCCD strategies. The main limitations
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identified in this review point to gaps between awareness and practice, mostly when programs only
include one-time interventions and when cultural barriers are high.
Service access and quality. Plan’s work with community-based organizations (CBOs) was the most
frequently mentioned CCCD-related strategy that enhanced program effectiveness in the area of
improved service access and quality. In addition, Plan has seen some success in using community-
level experiences to successfully influence policy decisions at the national level, thereby scaling up
its programming. The main challenges to using community-based approaches in enhancing services
include deficits in quality due to a lack of resources and capacity on the community level.
Sustainability. The study found that Plan does not advocate or implement one single sustainability
strategy. Instead, country programs either prioritize community capacity or state capacity as their
main focus to achieve sustainability (depending on local context and program characteristics). In
addition, Plan has had some success in enhancing the sustainability of its results by linking
communities with state institutions, for example, by integrating community volunteers into state-run
planning and implementation processes. The main challenges identified in this area are weak state
capacity and political will to assume program responsibilities, the fragility of CBOs, and a certain
lack of formal emphasis on sustainability strategies.
Equity. The evaluations indicate inconsistency in Plan’s approach towards equity and show that
equity concerns, while visible in program planning stages, frequently get lost during the
implementation phase. Plan’s attention to equity is more consistent on gender issues and the rights
of children more generally, while CCCD efforts are rarely directed at more distinct vulnerable
groups, such as children with disabilities or migrant children.
The most positive effects of CCCD emerge when it is implemented consistently across different
levels using multiple strategic categories (i.e. participation, capacity building, advocacy, and
governance and accountability.) This finding points to the complementary character of the different
CCCD strategies in enhancing the effectiveness and sustainability of Plan’s programs. Plan’s
comparative advantage in pursuing CCCD is most visible when it not only works with communities,
but extends its efforts across a variety of levels to address development issues more effectively.
This multi-level approach allows the organization to create linkages and synergies between different
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actors and ties its experience from its community-level engagement to policy-making processes at
the national and international levels.
In further advancing its CCCD strategy, Plan faces two main challenges. First, CCCD
implementation practices vary widely across country offices. While some variation due to different
local and national circumstances is appropriate, enhancing the effectiveness and sustainability of
Plan’s programs requires greater consistency in the application of CCCD. To do so, Plan internally
should enhance shared understanding of CCCD by staff (1), provide specific guidelines for CCCD
implementation within particular programs (2), clarify the relationship between CCCD and the
sponsorship approach (3), and dedicate more resources to measuring community changes over time
in order to better understand the effects of CCCD (4). Second, CCCD faces more inherent
limitations associated with increasing reliance on local actors with limited resources and capacities.
This study represents an initial attempt to systematize the relationship between CCCD and Plan’s
program outcomes. The research team recommends building on the lessons learned from this
project and to further invest in efforts to document and trace the effects of CCCD on Plan’s
contribution to the improvement of children’s lives in its program countries. The results presented
in this report represent hypotheses whose validity could be further strengthened with subsequent
research systematically comparing cases where components of CCCD were applied with cases
where no such intervention took place.
Response from Plan International USA: Plan provided the Maxwell researchers with unrestricted
access to our archives of third-party evaluations in order to gain new insights into the effectiveness
of CCCD. We welcome the generally positive findings of this independent review of our field work
since 2003. Plan also welcomes the insights provided by the study, which we intend to incorporate
into our future programming.
Plan International USA will share this study widely throughout the Global Plan Federation, which
spans 60 countries and three-quarters of a billion dollars annually. We believe that the findings of
this report will have relevance to other development actors working with children, communities and
Rights-based Approaches to development more generally, and we welcome further dialogue.
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Introduction 1
In 2003, Plan International adopted a Child-Centered Community Development (CCCD) approach
as its international framework for its programmatic work. The decision to adopt CCCD reflected
Plan’s changing approach to improving children’s lives around the world. CCCD reframes some
familiar tools of Plan’s work, including capacity-building and participation, while also expanding
into new strategic areas, such as addressing national level policies and legislation and developing
more holistic cross-level activities and partnerships. Driven by Plan’s field-level experiences in
implementing development projects, this strategic shift aimed at enhancing the effectiveness and
sustainability of Plan’s program activities.
Ten years after its formal adoption, CCCD has become widely adopted across Plan country offices
and is reflected in recent program evaluations. Plan leadership has expressed interest in determining
if and how the CCCD strategy is contributing to the achievement of the organization’s mission to
end child poverty. In addition, donors increasingly demand evidence on the results of their
investments, putting additional emphasis on the need to understand in what ways new strategies,
such as CCCD, are affecting the effectiveness of Plan’s efforts. This report presents a review of
program evaluations covering CCCD experiences and aims at identifying causal linkages between
CCCD-driven program strategies and changes in effectiveness and/or sustainability of program
results.
Purpose: The purpose of this research and report was to provide a meta-analysis of existing
program evaluations regarding mechanisms linking CCCD program strategies to program outcomes.
Past Plan’s efforts to assess CCCD have predominantly revolved around evaluating the extent to
which CCCD has been implemented in program countries. Underlying these assessments is the
assumption that a well-implemented CCCD approach enhances the effectiveness and sustainability
of Plan’s programs. Compared to earlier program strategies, CCCD offers a broadened and more
complex tool set which directs Plan staff to interact differently with communities, to expand their
engagement with government agencies, and to partner with domestic and transnational civil society
1
The research team thanks Tessie San Martin (CEO, Plan USA) and Justin Fugle (Senior Program Manager, Plan USA)
for their initiative to conduct this study and their support and insights throughout the research process.
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groups. This report offers initial insights as to how CCCD can affect social change processes and
create a social and political environment more conducive to enhanced development outcomes.
1.1. What is CCCD?
The shift towards CCCD as Plan’s strategic approach echoes broader trends in the international
development field. On the one hand, CCCD is aligned with emerging principles on aid effectiveness
established by the international development community, such as local ownership and alignment
(OECD, 2005/08). On the other hand, CCCD reflects the inclusion of rights-based language by
being defined as a “child rights approach to end child poverty” (Zuurmond, 2010). This utilization
of a rights discourse reflects the diffusion of rights-based approaches (RBA) in the international
development field over the past decade. Through CCCD, Plan’s organizational mission has
remained the same, while the tactics and strategies of accomplishing this goal have been expanded
and changed. The adoption of CCCD represents a significant departure from Plan’s previous
approach to development work, which was characterized by individual support to sponsored
children, direct provision of goods and services, and a welfare-based model of NGO interventions.
Under CCCD, Plan redefined its role and responsibility in development processes and moved
towards a facilitating role in an effort to enhance the ability of local stakeholders, including state
actors, communities, and domestic civil society organizations, to create the changes necessary for
sustained development progress. Plan has recently further solidified its CCCD strategy by defining
specific program strategies and principles that embody the organization’s approach to its
programmatic work.
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Table 1. Plan’s CCCD principles and strategies
CCCD principles CCCD strategies
¾ Children at the center ¾ Anchoring programs in the community
¾ Guided by international human rights ¾ Holding state actors accountable
standards
¾ Strengthening the capacity of civil society
¾ Responsibility and accountability
¾ Engaging the corporate sector
¾ Inclusion and non-discrimination
¾ Advocating for policy change
¾ Gender equality
¾ Working in partnerships for greater impact
¾ Participation for greater impact
1.2. Transnational NGO Initiative and Plan International
This report is the result of a collaborative evaluation between Plan International USA and the
Transnational NGO (TNGO) Initiative at the Moynihan Institute of Global Affairs at Syracuse
University, USA. The Transnational NGO Initiative is housed in the Maxwell School of Citizenship
and Public Affairs. Plan USA sought the collaboration of the Transnational NGO Initiative with the
aim of obtaining an external and rigorous examination of core assumptions about the positive
effects CCCD would have on program outcomes. The researchers of the TNGO Initiative had
previously undertaken a strategic evaluation of Plan Guatemala’s transition towards CCCD in 2009,
which was published by Plan International in 2010 (Gneiting, et al., 2010). The TNGO Initiative
thus has an intimate understanding of Plan International and the application of CCCD ‘on the
ground,’ and the two organizations have developed relationships of trust.
The TNGO Initiative advances the understanding of international NGOs as core players in global
affairs through research, education, and practitioner engagement. In particular, the Initiative
examines the governance, leadership and effectiveness challenges of TNGOs. The TNGO Initiative
aims to produce positive feedback loops between its academic as well as applied research, its
education work with students and its NGO practitioner engagement work. Our work with
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practitioners – evaluation, other applied collaborative research and leadership preparation training –
ensures that the concerns of practitioners are fed back into our research and teaching. In these
efforts, the TNGO Initiative can draw on the interdisciplinary strengths of the Maxwell School,
consistently rated by its peers as the premier public affairs school in the United States.
On the research side, the academic as well as practitioner discourse around Rights-Based
Approaches (RBA) in development, as well as organizational change requirements related to
improved outcome accountability and learning needs of TNGOs are part of our agenda. The
relationships of trust mentioned above were developed based on intensive involvement of Plan USA
in the definition of the evaluation questions and identification of interview partners. The
relationship also allowed the evaluation to take place in an environment of complete access to
internal data and informants. Plan USA offered extensive feedback at interim and near-final stages
of report writing. The researchers of the TNGO Initiative ensured the validity of the research
questions and methodology, developed the coding scheme, selected and reviewed the evaluations,
and conducted additional follow-up interviews to probe the content of selected evaluations. Due to
this collaborative approach from design through final determination of the evaluation findings, the
ownership of the evaluation outcomes will likely be strengthened.
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2. Research Question and Study Design
Question: The central research question underlying this report is ‘Through what processes and
under what conditions does CCCD enhance the effectiveness and sustainability of Plan’s
programs?’ The two analytical tasks of this project included:
• to trace the causal mechanisms linking the implementation of CCCD strategies to
changes in program outcomes; and
• to identify internal and external factors affecting this causal process between strategy
implementation and program outcome.
Methodology: Three program areas where chosen for this study: water and sanitation, education,
and health. Within these program areas, all available single-program, end-of-term evaluations since
2007 were reviewed according to the evidence on linkages between program strategies and
outcomes. All evaluations were third-party, donor-funded evaluations that covered Plan’s
programmatic work between 2003 and 2010. Evaluations of sponsorship programs were not
included into the study. The final number of program evaluations that qualified to be included in the
sample was 38 (see Appendix A). In addition, four global evaluations on education, child survival
and overall program effectiveness were included in the review. Following an initial survey of the
available evaluations, ten were selected for follow-up interviews with Plan staff involved in the
program activities (see Appendix B).
The research process began with the development of a coding scheme derived from Plan’s own
operationalization of CCCD. The coding scheme divided recorded strategies by the main targets:
communities, government, and civil society. Under each of the three group categories, information
on core CCCD strategic categories including awareness/capacity building, participation,
policy/legislation, and accountability/governance was collected and entered into a database. This
initial content analysis provided the basis for assessing variation in the emphasis of CCCD
implementation practices (prevalence of CCCD practices) and some initial ideas about possible
mechanisms linking CCCD programming to outcomes. In a second step of the content analysis, a
qualitative review of each program evaluation was performed. The focus here was on identifying
specific mechanisms explaining the success or failure of specific CCCD-related practices in
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enhancing program outcomes. We distinguished between short-term effectiveness (divided into
behavior change and access/quality of services), long-term sustainability, and changes in equity. In
a third step, we conducted interviews with Plan country offices to add additional insights to the
written evaluations and draw on the general experience of Plan staff with CCCD.
Limitations: A review based on past program activities and their evaluation cannot offer absolute
confidence about the role of certain mechanisms linking CCCD strategies to program outcomes.
First, although we limited our universe to evaluations completed after 2007, we found significant
variation in the extent of reporting and implementation practices, especially in earlier evaluations.
Since CCCD represents a broad mix of existing and new strategies and evaluators and staff may
have had very different levels of familiarity with CCCD, it is important to be careful in attributing
specific outcomes to a strategy that may not have been fully present in programming or evaluations.
Second, although we reviewed all available evaluations in the three program areas, some outcomes
of CCCD may be captured in evaluations not covered by this review, including those focused on
‘participation’ as a separate program area. Third, most of the data stems from single case studies
(i.e. programs). Case studies are useful in generating ideas about possible explanations for successes
and failures, but they lack qualities of a comparative analysis which would create greater confidence
in the results. For example, some of the insights generated by this review should be further tested in
subsequent studies comparing cases where components of CCCD were applied with cases where no
such intervention took place.
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3. Research results I: Implementation of CCCD
To assess the relationship between CCCD strategies and program outcomes, we first determined
how prevalent specific strategies were across program activities. We developed a coding scheme
and recorded the frequency with which individual CCCD strategies were mentioned in the
evaluations. The coding scheme was informed by the strategies and principles articulated in Plan’s
CCCD framework as well as derived from an initial review of a few evaluations. The coding
scheme separated the strategies according to the primary target of activity:
• communities,
• government,
• civil society, and
• cross-cutting strategies targeting more than one target/level.
The findings presented in this section are based on the perceptions of the external evaluators which
we added up to arrive at a frequency count of observed CCCD strategies. There is the possibility of
an undercount since evaluators may not have been intimately familiar with CCCD or may have
missed the presence of individual activities and strategies. Nevertheless, coding for the frequency of
CCCD strategies allowed for establishing an initial overview regarding the prevalence of specific
strategies in the implementation process by Plan program country offices.
Table 2 shows significant variation in the frequency of strategies implemented towards each of the
target groups (i.e. communities, state, civil society, and cross-cutting). CCCD strategies targeting
communities are most frequently mentioned (46% of total number of strategies), closely followed
by strategies targeting state actors (40%). Strategies targeting civil society (7%) and cross-cutting
strategies (7%) are significantly less prevalent. This finding demonstrates that Plan continues to
place a strong emphasis on its work with communities while at the same time has expanded its work
targeting state actors. Greater frequency not only means that Plan targets communities and state
actors in more projects but also that it applies a greater variety of strategies to each of these actors.
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Table 2. Overall frequency of different CCCD strategies
Overall frequency of community-level strategies 98 45.8%
Overall frequency of state-level strategies 86 40.2%
Overall frequency of civil society-level strategies 16 7.5%
Overall frequency of cross-cutting strategies 14 6.5%
In a next step, we assessed the frequency of specific strategies across all 42 evaluations. At the
community level, the two most frequently mentioned strategies include efforts to promote the
participation of community members and groups in the planning and implementation (mentioned in
74% of all evaluations) and efforts to increase the capacity of community members to contribute to
program outcomes. The latter strategy encompasses the transfer of organizational skills to
community-based organizations, CBOs (45%) or trainings on program-related issues, such as health
practices (58%). Less frequent were strategies that aimed to raise the awareness of community
members on issues related to human and child rights (34%) and issues of exclusion and
discrimination (18%).
At the state level, Plan’s predominant strategic avenue is to strengthen the capacity of government
agencies that are involved in the delivery of services to communities. Two distinct strategies were
most frequently cited (each one in 65% of all evaluations). First, Plan supports state agencies in
delivering services to communities by offering technical assistance and complementary resource
assistance. This can include a variety of activities, such as helping to equip government-run health
centers or schools, supporting government staff in implementing community-based activities, or
advising local governments. Second, Plan intervenes in service delivery systems by training
government front-line staff, in particular health workers and teachers. To a lesser degree Plan
engages in advocacy activities with state agencies at the local and national level. The most
commonly mentioned advocacy strategy refers to Plan’s attempt to scale up certain methodologies
and service delivery approaches, such as Community-led Total Sanitation (CLTS) or Integrated
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Management of Childhood Illness (IMCI) (24%). 2 In most of these cases, Plan engages in evidence-
based advocacy, i.e. it presents empirical evidence on the effectiveness of its approaches to policy-
makers with the aim of scaling up similar methodologies nation-wide. Plan’s engagement in public
awareness campaigns about the situation of children (18%) and efforts to affect funding allocation
through advocacy (8%) were less frequently mentioned advocacy strategies. Lastly, more than one-
third of the evaluations (37%) mentioned Plan’s effort to align its programs with existing
government frameworks and policies. In sum, the data on state level strategies demonstrate Plan’s
emphasis on a partnership approach with government agencies in an effort to improve the capacity
of these agencies and to apply effective approaches in providing child-friendly services to mainly
rural communities while placing less emphasis on more contentious advocacy efforts aimed at
changing the behavior of state actors.
At the civil society level, the evaluations offer less systematic evidence regarding Plan’s
implementation of CCCD strategies. Plan’s engagement in local or national civil society advocacy
alliances is mentioned in about a quarter of all evaluations (24%).While Plan’s interaction with
local and other international NGOs appear regularly in the evaluations, most of them refer to
contractual relationships with these NGOs and their role in providing services to communities. Only
a smaller number of evaluations refer to efforts at establishing partnerships with local NGOs that
aim to build the capacity of local NGOs to provide services independently of Plan or to participate
in accountability and policy processes (19%). The relatively low frequency of Plan’s CCCD
strategies targeting other civil society organizations suggests that Plan’s primary form of
engagement with local NGOs continues to be in the form of implementation-focused, contractual
relationships. This finding echoes previous assessments of Plan’s partnership strategy (INTRAC,
2009; Gneiting, et al. 2010).
A last CCCD category assessed the frequency of Plan’s efforts to employ strategies that aim to link
communities (including CBOs) with state actors. Instances of this strategy category include efforts
to increase the ability of communities to participate in municipal or national-level planning and
decision-making processes and to give feedback on the quality of services to state providers (16%).
2
IMCI was developed jointly by the World Health Organization (WHO) and the United Nations Children’s Fund
(UNICEF) to improve the health care provided to sick children.
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They also encompass efforts to increase the responsiveness of state agencies and the integration of
CBOs into government-run service delivery systems (21%). While Plan places a strong emphasis on
interacting with state and community actors, the lack of cross-cutting strategies indicates that Plan
could expand its efforts to foster linkages between these two types of actors.
Table 3. Frequency of CCCD strategies across evaluations
COMMUNITY LEVEL Frequency Percentage
Awareness
Human rights 13 34.2%
Gender and discrimination 7 18.4%
Capacity
Organizational strengthening of CBOs 17 44.7%
Program-specific training of community members 22 57.9%
Participation
Community commitment to program objectives 5 13.2%
Community participation in program implementation 28 73.7%
Community mobilization 6 15.8%
STATE LEVEL
Capacity
Technical support of state agencies to implement programs 25 65.8%
Training of government front line staff 25 65.8%
Advocacy
Research and publication 6 15.8%
Sensitization for community issues 7 18.4%
Efforts to scale up Plan methodologies 9 23.7%
Alignment with existing policies and programs 14 36.8%
CIVIL SOCIETY LEVEL
Partnerships with civil society actors in the area of service delivery 7 18.4%
Alliances with civil society actors in the area of advocacy 9 23.7%
CROSS-CUTTING STRATEGIES
Increasing community access to state institutions 6 15.8%
Increasing responsiveness and accountability of state institutions 8 21.1%
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4. Research results II: Linkages between CCCD and program outcomes
Plan adopted CCCD under the assumption that this strategic approach would enhance the
effectiveness and sustainability of its programmatic work. Underlying this shift is the assumption
that the program implementation process has an effect on the program outcome. This section
reviews evidence related to the mechanisms linking strategies and outcomes. As mentioned above,
due to the methodological limitations of this project, this study does not allow to conclusively
determine whether CCCD is an effective strategy but instead to structure the evidence on how
processes shape outcomes. Thus, this section focuses on tracing the causal mechanisms, through
which CCCD can enhance program outcomes as well as the limits and external conditions for the
effectiveness of this strategy.
4.1. Categorization of CCCD strategies
We grouped Plan’s CCCD strategies into four categories, which each represent a distinct strategic
approach through which CCCD aims to affect program outcomes (Table 4). These categories align
with the dimensions of change outlined in Plan’s global effectiveness framework (Plan
International, 2008). Their content and significance is briefly summarized below.
Table 4. Relationship between CCCD and program outcomes
Outcome dimensions Behavior Change Access and Quality Sustainability Equity
CCCD strategies
Participation
Capacity and awareness
Advocacy
Governance and accountability
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Participation
The review above revealed that Plan implements two main participation strategies. First, Plan
promotes the active participation of communities in program planning and implementation through
collaboration with and support of CBOs. These groups fulfill a variety of program-related functions,
such as service outreach (e.g. community health volunteers), management of water systems (e.g.
water committees), school management councils, or peer-to-peer education (e.g. adolescent groups).
Secondly, Plan promotes the participation of children in their schools, their communities and
beyond by forming and strengthening the organization and training of children and youth groups
and their formal participation in decision-making processes.
Capacity and awareness
In the area of capacity and awareness, Plan implements a range of different strategies targeting a
variety of actors. Components of this strategic category include awareness raising activities on child
rights and the relevance and purpose of certain programs and practices (mostly at the community
level), technical knowledge transfer towards community volunteers and government front line staff,
including program-related methodologies, such as teaching or health practices, and the
strengthening of organizational and leadership skills of CBOs. This category also encompasses
activities geared at supporting the availability of infrastructure and materials necessary for the
delivery of services (e.g. school buildings, learning materials, health centers, etc.).
Advocacy
Plan’s engagement in advocacy and policy-related activities at the national level is an integral part
of its CCCD strategy. The most prevalent strategies include the publication and dissemination of
empirical evidence in order to invoke policy changes, efforts to include lessons from Plan pilots into
national policy-making processes, alliances with other national and international NGOs to raise
awareness of the national public on a certain issue, shadow reporting on the Convention on the
Rights of the Child (CRC), efforts to influence budgeting decisions at the municipal level, and
others.
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Accountability and participatory governance
A last set of strategies aims to increase the accountability of state actors by creating greater access
for citizens to participate in planning and decision-making processes. Related to this goal are efforts
that aim to improve the effective governance of service delivery systems by linking CBOs and
agents with state-run delivery systems.
Together with input from Plan USA, the research team defined four program outcome dimensions
that are considered relevant for the three program areas under review and are accessible concepts
for people not familiar with CCCD. The project identified behavior change and access and quality
of services as its main dimensions to measure the effectiveness of programs. Furthermore, equity
and sustainability were identified as relevant program outcome dimensions. Each of these
categories is briefly introduced in the subsequent sections, which will summarize the effects of four
CCCD strategy categories on four outcome areas.
4.2. Behavior Change
Under CCCD, Plan defines its primary program outcome dimension as “…[behavior] changes
among rights holders, duty bearers and civil society organizations, and the synergies among these
social actors” (Plan International, 2008). Behavior change among all relevant stakeholders is seen as
a precondition to foster an environment, in which child rights can be fulfilled. Interviews with Plan
field program managers pointed to a greater focus on behavior change as one of the key
distinguishing criteria of CCCD. This emphasis assumes that
• program effectiveness is influenced by the behavior of individual community members; and
• increasing community demand for the effective and equitable delivery of health, education
and water services is a critical precondition for improving government-sponsored service
delivery.
This study finds significant evidence showing how CCCD strategies contribute to behavior change
at the community level through a variety of causal pathways. The most relevant findings concern
the different types of behavior change processes that Plan supports (1), and the role of community
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participation in facilitating these processes (2). The review found less evidence for success in
changing the behavior of state actors, primarily because strategies aimed at achieve this type of
change are only rarely applied.
Capacity and awareness
Implementing activities targeted at raising the awareness and capacity of community members is
one of the most prevalent strategic focus areas of Plan’s CCCD approach. The evaluations reviewed
for this project point to three distinct causal mechanisms, through which these activities have had an
effect on community-level behavior.
• Identity change using rights discourse: Through CCCD, Plan is increasingly adopting a rights
discourse in its interactions with communities. Although the prevalence of a rights discourse
varies across program countries (it is most prevalent in Latin American countries), there are
several instances of such a discourse, particularly on the rights of children, having a positive
impact on the self-perception and self-esteem of community members. This changed discourse,
in turn, affected behavior. For instance, raising the awareness of community members regarding
the rights of children has been reported to contribute to a reduction in violence against children
by teachers and a greater acceptance and support of children’s education by parents. 3 This
process has been particularly beneficial in decreasing discrimination against girls (see section on
CCCD and equity). Several evaluations also reported an increase in the self-esteem, confidence
and level of mobilization of children and adolescents as a result of greater rights awareness. 4
While there is less consistent data on the broader effects of the mobilization of children for their
rights fulfillment, there are immediate behavior effects in community settings.
• Appealing to the benefits of programs: The second strategy observed to have an effect on the
behavior of community members focuses on the process of communicating the benefits of
program activities. This strategy is based on the recognition that a commitment by community
members to program or project goals is necessary to ensure their ownership and participation in
program activities. By appealing to the self-interest of community members, the likelihood of
3
Plan Ecuador/Education/2008; Plan Sierra Leone/Education/2010.
4
Plan Bolivia/Education/2010; Plan Nicaragua/Health/2008; Plan Sri Lanka/Health/2009.
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changing their behavior is observed to increase. Several cases illustrate this strategy. For
instance, Plan Kenya shared the experience of households with above average health indicators
with other community members to demonstrate the positive effects of certain health- and
nutrition-related practices. 5 Plan Bangladesh reported on the significant change in behavior of
community members once they realize the potential health benefits of latrines and certain
hygiene practices. 6 And Plan Ethiopia succeeded in significantly increasing school enrolment
and graduation rates by placing emphasis on the value of education in its communication
strategy with communities. 7 These three examples show that appealing to self-interest often
leads to improved program outcomes.
• Peer pressure: The third strategy through which CCCD is affecting the behavior of community
members focuses on the creation of community-based ‘naming and shaming’ processes.
Behavior change has also been achieved as a result of the creation of social sanctioning
mechanisms on the community level. The most prominent example is the implementation of the
CLTS methodology, which addresses the problem of open defecation through a combination of
community mobilization and ‘naming and shaming’ as enforcement mechanism for behavior
change. Other examples include actions by community health volunteers and groups, such as
open demarcation of health practices by households 8 or social pressure mechanisms to change
the child-related behavior of mothers. 9
Participation
Participation of community members is the second major strategic approach of Plan’s CCCD
framework that can positively affect behavior change. Several observations from the evaluations
point to the relevance of community participation as a vehicle for the behavior change processes
described above to take place. For instance, a comparative study between participatory and non-
participatory approaches to community sanitation in Cambodia found that behavior change
5
Plan Kenya/Health/2009.
6
Interview with WASH Advisor, Plan Bangladesh; June 6, 2011.
7
Plan Ethiopia/Education/2009.
8
Plan Nepal/Health/2007.
9
Plan Kenya/Health/2009.
18
(measured in latrine use) among community members was significantly greater using a participatory
strategy compared to approaches that solely focus on latrine subsidies. 10 The study showed that
community-based communication strategies were responsible for a greater level of understanding of
the health risks associated with hygiene and sanitation practices. Other evaluations reported how
community participation in the form of community health volunteers has significantly increased the
utilization of available health services due to their embeddedness and their ability to motivate
mothers and peers. 11 Overall, Plan’s consistent support of community-based mechanisms to diffuse
knowledge and raise awareness (e.g. peer-to-peer approaches, community volunteers doing
community outreach, etc.) is seen to enhance the effectiveness of the behavior change processes.
We found less evidence for the effects of child and adolescent participation on behavior change
(other than their own). Nevertheless, three instances of the relationship between child participation
and behavior change can be noted. Within community-based monitoring schemes, such as CLTS,
children actively support the observation of behavior changes and can report deviations.
Furthermore, their active participation increases their ability to shape the behavior of other family
members, which is seen as more effective than targeting parents directly. 12 Child and adolescent
participation can also contribute to the diffusion of knowledge on culturally sensitive topics, such as
sexual and reproductive health. Due to the resistance of parents and the lack of institutionalized
learning opportunities, peer-to-peer education on sexual and reproductive health topics is an
effective path of adolescent participation to affect behavior change.
Advocacy
Plan is increasingly investing in advocacy activities targeting state actors at the national and local
level. However, this study found little empirical evidence about the effect of Plan’s advocacy
activity on the behavior of state actors. Instead, the majority of these activities appear to be focused
on scaling up Plan methodologies and increasing the quality and access of communities to state
services, assuming an existing willingness of political decision-makers to buy into Plan’s
objectives. In most program countries, Plan appears to perceive the lack of effective government
10
Plan Cambodia/Water and Sanitation/2009.
11
Plan Nepal/Health/2007; Plan Kenya/Health/2009; Plan Uganda/Health/2009.
12
Interview with Plan Bangladesh WASH Advisor, June 6, 2011.
19
services in health, education and water to be rooted in the lack of government capacity (i.e.
technical knowledge, staff, and financial resources), not in a lack of political willingness. As a
result, much of its advocacy work takes a cooperative approach to interactions with state agencies
by aligning its work with existing policies and programs, demonstrating the effectiveness of pilot
projects and attempting to engage in partnerships for service delivery arrangements. While there are
positive effects reported from this strategy with regards to improving the access and quality of
services of communities (see section ‘Access and Quality of Services’), this strategy is less effective
when government actors lack a commitment to support the development of poor communities.
There is consistent evidence showing that a lack of state capacity is not the primary cause for
inadequate access and quality of services. For instance, Plan Sri Lanka had to abandon its peer
education project for sexual and reproductive health due to the resistance of education authorities to
include these issues in school curricula. Attempts to support the creation of youth-friendly health
centers failed due to the lack of support by the health ministry. In the case of Plan China, the
evaluation demonstrates that lack of financial resources is not always the most relevant constraint
for service provision. Instead, government support for education or water and sanitation projects to
individual communities was found to be contingent on individual relationships between
communities, Plan, and local political leadership. As a Plan China manager put it: “If we meet
[government] leaders who show disapproval, there is no way for us to cooperate. Sometimes we
have no other choice but to choose those old friends who approve our approach or the agencies that
do not have a heavy load of work.” 13
Given the lack of behavior change strategies towards government actors, Plan is dependent on
existing government policies and political will in assuring that its efforts will reach the poorest
communities and that communities can participate in political decision-making. Plan’s CCCD
strategy with regards to government relations appear to be most effective in countries with an
existing commitment to child rights and community development and with a minimum level of
existing service delivery systems.
13
Plan China/Education/2009; Plan China/Water and Sanitation/2010.
20
Accountability and governance
Similarly to the findings regarding advocacy strategies in this section, Plan’s efforts to increase
accountability and the participation of communities in governance arrangements is predominantly
focused on program-related issues. As a result, the findings on the effectiveness of Plan’s
accountability and governance strategies will be presented in the subsequent section on service
access and quality.
Challenges and limitations
Besides tracing the causal linkages between Plan’s CCCD strategy and behavior change on the
community level, this study also aimed to identify factors that intervene in the process and to offer
possible answers to the question under what conditions CCCD is effective in contributing to
behavior change. Given the complexity of this question and the limited data available, the following
list is nowhere near exhaustive but rather points to recurring themes that were discovered during the
review process.
Although generally effective, the behavior change processes supported by Plan also exhibited some
limitations. The most common limitations encountered were a gap between increases in awareness
and knowledge and actual changes in community-level practices. Several evaluations found a
discrepancy in the ability of community members to articulate the relevance of certain practices and
their actual application.14 Three primary explanations for this gap were cited. First, cultural barriers
to issues, including girls’ education, sexual and reproductive rights or certain health practices can
foster community-based sanctioning mechanisms undermining the progression from awareness to
practice. As a result, one-time awareness raising and capacity-building activities, as carried out by
some programs, are ineffective in changing behavior of community members. 15 Overcoming
cultural barriers requires more long-term activities related to training and monitoring (either through
community groups or government institutions) in order to ensure the internalization of desired
behavior changes.
14
Plan Bangladesh/Water and Sanitation/2007; Plan Zimbabwe/Water and Sanitation/2009; Plan
Malawi/Education/2010; Plan Nepal/Health/2007; Plan Kenya/Health/2009; Plan Senegal/Health/2008.
15
Plan Zimbabwe/Water and Sanitation/2009; Plan Malawi/Education/2010; Plan Nepal/Health/2007.
21
A second reason is related to characteristics of CBOs which are frequently used as vehicles for
community participation. Some evaluations recount significant challenges for community
volunteers to reach the most remote households. 16 Others point to high turnover in CBO
membership, which greatly reduces their organizational capacity to diffuse knowledge and monitor
practices. 17 Finally, CBOs can face risks of elite dominance, which may also reduce their ability to
reach the entire community and the most excluded households. 18
Plan’s relationship with communities represents a third factor shaping CCCD effects on
community-level behavior. There is some evidence that Plan’s initial engagement with communities
plays an important role in fostering the necessary commitment to effective behavior change. A Plan
Bangladesh evaluation reporting a high level of project ownership and commitment described the
initial communication process as follows: “Plan staff initially spends much time developing rapport
with the community and local administration. Relationship building with stakeholders at all levels
around their common interest in children’s welfare and futures, is pursued by Plan and ultimately
contributes to the local ownership and commitments to the development work. The rapport-building
time is not fixed and the staff takes their own initiative to make the thing happen within the political
economy and power structures of the village.” 19
As a result of its sponsorship activities and long-term presence in communities, Plan is uniquely
positioned to communicate early and sufficiently with community members about the purpose and
benefits of a project. This also allows Plan to accompany communities in their adoption and
internalization of practices beyond the end of individual projects, thereby deepening the capacity
and mobilization gains of communities.
16
Plan Bolivia/Health/2007.
17
Plan El Salvador/Health/2007; Plan Pakistan/Health/2007.
18
Plan China/Water and Sanitation/2010; Plan Bangladesh/Water and Sanitation/2007.
19
Plan Bangladesh/Education/2008.
22
4.3. Access and Quality of Services
Despite framing its primary program outcome as behavior change, Plan implements a variety of
strategies that attempt to directly affect the enjoyment of rights among children. One relevant
determinant of children’s fulfillment of rights is their equal access to basic services that allow them
to survive and prosper. This outcome category is particularly relevant for water and sanitation,
health, and education because two of the main measures of success include:
• children are able to access goods or services, and
• goods or services are provided in a manner that benefits children’s well-being.
The evaluations reviewed offer a variety of examples showing how certain CCCD strategies have
improved the access and quality of services for children. First, Plan’s consistent support of CBOs as
central actors in service delivery schemes can often effectively supplement limited and weak
government-run service delivery systems in developing countries. Second, Plan’s evidence-based
advocacy strategy can lead to the wider adoption of child-friendly approaches and methodologies at
the national level, thereby reaching a far greater number of children. Plan’s long-standing
community involvement combined with an expanding engagement with government agencies puts
the organization in a unique position to create synergies based on linking state agencies and
community-based approaches to service delivery.
Participation
One of the most consistent themes throughout the evaluations has been the positive contributions
that community participation has had on the management of service delivery systems. In all three
program areas, Plan has successfully worked with a wide variety of CBOs (CBOs) in an effort to
increase the access and quality of services. Some of the most frequently cited examples of CBOs
include School Management Councils, Community Health Volunteers, Parents-Teacher
Associations, and Community Water Committees. In addition to contributing to a greater sense of
community ownership and understanding, CBOs take on a variety of functions in the management
of services, including planning and situational analysis, monitoring activities (e.g. teacher
23
attendance, health and hygiene practices), assisting with actual service delivery (e.g. basic health
treatments), or the mobilization of additional resources. These functions complement the most
commonly cited deficits of government-run service delivery system, which in many program
countries are characterized by a lack of community reach, a lack of human and financial resources,
and a lack of quality control and feedback mechanisms.
We found significant variation in the level of effects community participation has had on access and
quality of services. The engagement of community health volunteers in child and maternal health
programs was in many cases reported to be effective in increasing the access of community
members to health services due to their ability to monitor practices, share information and to deliver
basic services themselves. 20 Within water and sanitation, the results appear more mixed. While one
evaluation (Bangladesh) reported almost 100% access to latrines as a result of implementing a
community-led total sanitation (CLTS) approach21 , Plan Cambodia reported lower latrine access
and quality of communities participating in CLTS compared to communities participating in latrine-
subsidy programs. 22 Lastly, in education, community participation is reported to have contributed to
greater community management of schools in several cases, including school planning and
monitoring of teacher attendance. However, the data reviewed offered mixed evidence regarding
actual increases in education quality as a result of community participation. 23
Capacity
In an effort to contribute to better service quality, Plan has placed significant emphasis on
strengthening the capacity of government front line staff. This strategy is particularly prevalent in
Plan’s education projects, in which Plan is placing a strong emphasis on training teachers. While
these efforts in many cases have led to a significant increase in teacher capacity, several evaluations
found a gap between levels of knowledge and actual increases in education quality 24 . Similar to the
factors affecting community-level behavior change, the evaluations cited two main variables for
explaining the gap between teacher knowledge and practice: 1) high turnover of teachers and 2) lack
20
Plan Bolivia/Health/2007; Plan Kenya/Health/2009.
21
Plan Bangladesh/Water and Sanitation/2007.
22
Plan Cambodia/Water and Sanitation/2009.
23
Plan Bolivia/Education/2010; Plan Ghana/Education/2008.
24
Plan Sierra Leone/Education/2010; Plan Malawi/Education/2010.
24
of continuous and institutionalized training, monitoring, and supervision. 25 Other capacity-related
strategies, such as the training of service administrators or local government representatives, are
mentioned anecdotally but do not offer sufficient evidence to draw conclusions on the effectiveness
of CCCD.
Advocacy
Advocacy at the national level has become a central strategy component under CCCD. Its increased
implementation is based on the realization that community access to high quality services is
influenced by decisions taken on the national level (e.g. policy frameworks, funding allocation,
etc.). We find significant variation across program countries regarding the use of advocacy
strategies. Evaluations from countries without a strong emphasis on national level advocacy
repeatedly point to the need to engage on the national level for greater program effectiveness. For
instance, evaluations from Sri Lanka and Nicaragua emphasized that the inclusion of topics related
to sexual and reproductive health into school curricula required engaging more systematically
policy makers at the national level. 26 An evaluation of Plan Malawi’s child survival program
emphasized the need to target the central government for greater resource allocation in order to
improve the quality of health services and drug availability in communities. 27
In the program countries that have implemented national level advocacy strategies, we find
significant evidence for the potential of advocacy in improving the access and quality of services on
the community level. The most commonly cited benefit of advocacy strategies regarding program
effectiveness is their potential to scale-up effective program approaches and for Plan to reach a
greater number of children. In most documented cases, this was achieved through evidence-based
advocacy and the inclusion of community-based methodologies into government policy
frameworks. For instance, the Ministry of Health in Bolivia adopted Plan’s community-level IMCI
as a public policy and took over the training of community health workers. 28 Plan Nepal was able to
scale-up its community-based newborn treatment by community health workers (which is viewed as
25
Plan Sierra Leone/Education/2010; Plan Ghana/Education/2008.
26
Plan Sri Lanka/Health/2009; Plan Nicaragua/Health/2008.
27
Plan Malawi/Health/2007.
28
Plan Bolivia/Health/2007.
25
the more effective approach to combat child mortality due to the high rate of home births), which
has now become part of national policy. 29
Accountability and governance
The last strategic component of CCCD affecting service access and quality concerns efforts by Plan
to strengthen the governance of service delivery systems by linking CBOs and volunteers to state
agencies. This strategy (albeit not formulated as such within Plan’s CCCD documents) is
increasingly implemented by Plan across program countries. The evaluations revealed a range of
expressions on how Plan has facilitated and attempted to institutionalize interactions between
communities and the government in an effort to improve the quality and access of services in
communities. One illustration refers to the participation of communities and CBOs in planning
meetings and forums on the municipal or district level. For instance, Plan Pakistan supported the
invigoration of district health forums, in which communities could directly interact with local
authorities regarding their health needs. Similarly, Plan Bolivia supported the establishment of
administrative information committees, which constitute a regular feedback mechanism on maternal
and child health indicators between communities and local authorities. 30 Furthermore, several
countries reported that they are gradually succeeding in integrating community volunteers into more
formal service delivery system, thereby institutionalizing the links between communities and state
agencies. As a result, these volunteers are no longer perceived as ‘Plan volunteers’ but instead are
trained and supervised by the state agency directly. 31 Lastly, in the education area, evaluations
reported that community-level school management groups are assuming monitoring functions and
are able to share their observations with local government authorities in an effort to increase the
quality of education service provided by local teachers. 32
There is insufficient evidence to conclude that greater links between communities and state agencies
have led to an improvement in the quality and access of services. The vast majority of evaluations
did not assess this link. Instead, most evaluations conceptualized the existence of a link between
communities and state agencies as a sufficient outcome to demonstrate an increase in the ability of
29
Interview with Plan Nepal Health Program Manager; June 10, 2011.
30
Plan Bolivia/Health/2007.
31
Plan Bolivia/Health/2007; Plan Kenya/Health/2009.
32
Interview with Plan Malawi Education Program Manager; June 1, 2011; Plan Ghana/Education/2008.
26
communities to voice their demands vis-à-vis the government. Very few studies articulated if and
how these linkages have an effect on program outcomes in terms of access and/or quality. Evidence
from a small number of evaluations indicates that the primary mechanism for communities to hold
governments accountable is political pressure and an increasing concern for political leaders to stay
in power. 33 Another example points to a more simple change in awareness as a result of increased
community-state interactions, which can induce authorities and service providers to increase their
commitment to access and quality of services for communities and children. 34
Challenges and limitations
Plan’s CCCD strategy constitutes a comprehensive effort to work with a variety of stakeholders in
order to increase the access and quality of education, health, and water services for the
communities. In addition to tracing the mechanisms through which this strategy has been effective,
this study also identifies several factors that are likely to influence the effectiveness of Plan’s
strategy.
Community-based approaches to service delivery face a number of challenges to their effectiveness.
First, a comparative evaluation of community-based versus state-based approaches to community
sanitation in Cambodia found that while community-based approaches are more likely to increase
the participation of community members, they are less effective in providing access to sanitation, in
particular to the poorest. Second, the average quality of sanitation infrastructure was found to be
lower in community-based programs. Although evaluations of CLTS have found that communities
are resourceful in building latrines in the absence of outside funding, it has also been observed that
the improvements in overall sanitation are oftentimes limited since CLTS for the most part focuses
on community-level behavior change (i.e. open defecation) and does not offer solutions to problems
of disease-spreading due to low quality latrines. 35 Similarly, an evaluation that compares state-run
with community-managed schools in Guinea-Bissau found that education quality was generally
higher in state-run schools due to greater number of teachers and their superior training. Third,
limited resources were a major constraint to provide adequate materials for community-based
33
Plan Bangladesh/Water and Sanitation/2007.
34
Plan El Salvador/Water and Sanitation/2009; Plan Ghana/Education/2008.
35
Plan Cambodia/Water and Sanitation/2009.
27
schools. 36 Lastly, one of the most commonly cited factors necessary for an improvement in access
to services during the project/program cycle remains the availability of infrastructure (e.g. school
buildings, health centers, etc.), which is a factor that can be supported by communities through the
provision of labor and materials but rarely is achieved without the support of government or Plan
funding. 37
These limitations of community-based approaches to water, health and education are not new and
were one of the main reasons why Plan has expanded its work to different levels and stakeholders.
The review of the evaluations suggest that not the commitment and involvement of only the state
but of a variety of stakeholders, including authorities on the local and the national level, other civil
society organizations, and communities, is a key variable to effectively improve the access and
quality of services. Considering this finding, Plan’s limited CCCD-based engagement with local
civil society represents an important weakness. The evaluations demonstrate that the most effective
programs might not be the ones where state agencies unilaterally assume the task of implementing
services to communities but instead are cases, in which multiple stakeholders interact, pool
resources and capacities and assume different tasks in diverse forms of governance arrangements.
The evidence also points to several contextual factors. First, given Plan’s program-oriented
advocacy approach, interactions with state agencies appear to be facilitated by the existence of
national legal frameworks and policies, which Plan can support in their effective implementation.
Second, the existence of decentralization policies, which give greater autonomy and power to
district level authorities (Plan’s primary government counterpart in many program countries), have
shown to facilitate Plan’s work on this level. Lastly, interviewees remarked that a basic level of
state capacity in terms of institutional presence, availability of infrastructure and service provision,
are a precondition in allowing Plan to assume its facilitating role under CCCD.
36
Plan Guinea-Bissau/Education/2010.
37
Plan Burkina Faso/Education/2008; Plan Sierra Leone/Education/2010; Plan Mali/Education/2010; Plan
Ethiopia/Education/2009; Plan China/Water and Sanitation/2010.
28
4.4. Sustainability
Another major motivation for Plan’s shift towards CCCD was the realization that its welfare-driven
approach of directly providing goods and services to poor communities was not sustainable. Under
CCCD, the goal of creating sustainable impact has been elevated to be a strategic priority of Plan’s
work. Sustainability in this context implies that program outcomes are:
• sustained beyond Plan’s engagement in a particular area; and
• resilient to other changes in the local environment.
Beyond using these two criteria, the review did not assess whether the strategies implemented, such
as participation or capacity-building are sustainable in and of themselves, but whether their
existence can account for changes in the perceived sustainability of other program outcomes, such
as behavior change and access/quality of services.
CCCD addresses the issue of sustainability using a variety of strategies. Plan primarily enhances
sustainability with its focus on community participation and the institutionalization of linkages
between communities and state agencies. This study also finds that sustainability remains an area of
concern for Plan. Although local stakeholders do in most cases no longer rely on Plan’s direct
material support and service delivery contributions, they often exhibit now a level of dependency on
Plan’s technical expertise and facilitating role.
Participation
Community participation was the most frequently mentioned CCCD strategy mentioned in the
context of sustainability. Several of the evaluations reviewed for this study acknowledged the
significance of community ownership (as a result of participation) as relevant to the sustainability of
program outcomes. Plan Nepal summarized this process as follows: “We are involving all the
community members in the planning of our program. This increases the ownership in
implementation and it helps the sustainability of the program.” 38 For instance, a comparative study
on the sustainability of rural sanitation infrastructure projects in Timor Leste concluded that
38
Interview with Plan Nepal Health Program Manager; June 10, 2011.
29
participation of communities contributed to a significantly higher percentage of functioning water
supply systems up to six years after construction compared to projects that did not actively involve
communities. 39 The most common expressions of sustainability-related participation strategies were
the engagement of communities in managing services (e.g. schools, community health centers) and
the participation of communities in managing infrastructure systems (e.g. water supply systems).
Less frequently, the evaluations pointed to the ability of CBOs to continue to shape local and
national-level planning processes as a result of their participation in Plan projects. 40
The engagement of CBOs and volunteers in project management processes can contribute to
overcoming the often observed drop in activity levels after the end of a project cycle since this
approach relies on community resources for many of the day-to-day operations. Plan’s long-term
presence in communities through sponsorship activities allows the organization to support the
continuous participation of CBOs even after a particular project ends. In addition, established CBOs
can serve as a starting point for future community development work (carried out by Plan or other
development organization) since the organizational structure remains intact after the end of a
particular project. Several evaluations pointed to the advantages of working with established groups
since these groups already possess the capacity and organizational experience to manage projects
and work with other actors. 41
The evaluations also reveal that Plan’s participation strategies are facing several sustainability
challenges. The two most commonly cited limitations to community participation as a sustainability
tool were:
• reliance on volatile volunteer groups, and
• lack of financial and other resources.
39
Plan Timor-Leste/Water and Sanitation/2009.
40
Plan Pakistan/Health/2007, Plan Ecuador/Education/2008.
41
Plan Zimbabwe/Water and Sanitation/2009; Plan Ecuador/Education/2008; Plan Cameroon/Health/2007; Plan
Malawi/Health/2007.
30
With regards to community volunteers, several evaluations expressed concerns that participation
among community volunteers would diminish after the completion of a project. 42 Since volunteers
are generally not compensated by Plan, the economic incentives for community volunteers to
participate are low. High personnel turnover among community-based volunteers is common. Plan’s
primary response to this sustainability challenge is to institutionalize training mechanisms for CBOs
through linking them with state agencies. The sustainability of this approach is analyzed in the
subsequent section on governance.
Lack of financial resources represents the second limitation of sustaining the participation of CBOs.
Plan’s strategy of long-term community participation relies on the ability of CBOs to finance their
activities through community contributions or securing other sources of funding. However, several
evaluations recount difficulties of CBOs to secure further funding after the end of a project cycle. 43
Securing financial resources represents a major challenge to sustaining the effective contribution of
community participation to program objectives.
Capacity and awareness
Strengthening the capacity and awareness of all stakeholders is a critical step towards reducing the
reliance of communities on resources provided by Plan or its partners. Furthermore, capacity and
awareness are a necessary condition enabling communities and other local stakeholders to
independently participate in long-term development processes.
With regards to changes in awareness at the community level, the observed changes are most visible
in a reduced need for continuous involvement by Plan or other external actors (compared to
strategies that only invest in infrastructure). For instance, cases are documented where parents
continued to send their children to school and remain involved in school management because they
better understood the benefits of education.44 As an evaluation from Plan China summarized: “The
benefits and value of CCCD and school development planning were significant enough for them to
continue to try to act and practice according to these tenets in the future, despite the inevitable and
42
Plan Pakistan/Health/2007; Plan Burkina Faso/Education/2008; Plan Bolivia/Health/2007; Plan Tanzania/Water and
Sanitation/2007; Plan El Salvador/Health/2007.
43
Plan Guinea-Bissau/Education/2010; Plan Cambodia/Water and Sanitation/2009; Plan Pakistan/Water and
Sanitation/2008; Plan Albania/Education/2008; Plan Malawi/Health/2010.
44
Plan Burkina Faso/Education/2008; Plan China/Education/2009.
31
expected withdrawal of Plan China’s support and the uncertainty of Government support.” 45 Similar
experiences are reported at the government level where Plan’s diverse awareness raising activities
has contributed to a greater visibility of certain issues, such as HIV/AIDS or sexual and
reproductive rights, and influenced the agenda setting of public institutions. 46
The evaluation findings are less positive with regards to Plan’s success in strengthening the capacity
of government staff to improve the delivery of services to communities in a sustainable way. The
quality and sustainability of services is often compromised by a lack of sufficient training and the
absence of institutionalized monitoring and supervisory mechanisms. 47 Evaluations also pointed to
a number of external factors explaining these challenges. First, state agencies may lack interest in
and understanding of Plan’s program approach and objectives, which results in a lack of
commitment or even resistance to institutionalize capacity-building and training mechanisms for
service delivery personnel. Second, state agencies may be willing to cooperate with Plan, but lack
institutional capacity to effectively implement the required training or monitoring mechanisms. A
number of evaluations specifically point to the high turnover of government front line staff and
decision-makers, which represents a form of institutional instability negatively affecting sustainable
improvements in the quality of service delivery systems.
The reviewed data provided very limited evidence about the role of CCCD in increasing the
capacity of local civil society organizations as a tool for greater sustainability. Most evaluations
mentioning Plan’s collaboration with local NGOs made reference to their contractual relationship
and their role in service provision, not their role in ‘upward’ policy dialogue and accountability
processes. 48 Contractual relationships that involve a transfer of financial resources are less likely to
be sustainable once Plan’s support ends. As one of the reports observed: “Most of the NGO partners
did not indicate that they expected to continue to provide services if Plan were no longer funding
them, nor did they show indications of trying to take more responsibility for programs.” 49 In other
45
Plan China/Education/2009.
46
Plan Ecuador/Health/2010.
47
Plan Ecuador/Health/2010; Plan Sri Lanka/Health/2009; Plan Malawi/Education/2010; Plan Mali/Education/2010;
Plan Bangladesh/Water and Sanitation/2007; Plan Bolivia/Health/2010 Plan Pakistan/Water and Sanitation/2008; Plan
Bolivia/Education/2010; Plan Tanzania/Water and Sanitation/2007; Plan Cameroon/Health/2007.
48
See for example Plan Bolivia/Health/2007; Plan Bangladesh/Education/2008; Plan Malawi/Health/2007.
49
Plan Nepal/Health/2007.
32
instances, Plan did engage in efforts to increase the organizational and technical capacity of local
NGOs, but these efforts were limited and not part of a broader sustainability approach towards local
partners. 50
Advocacy
Advocacy strategies have the potential to contribute to the sustainability of Plan’s programs by
institutionalizing effective service delivery approaches at a national policy level. Plan’s most
common advocacy strategy focuses on scaling-up effective methodologies and community-based
service delivery approaches through evidence-based lobbying. This strategy can extend successful
program activities to areas where Plan is not active and it can contribute to greater sustainability of
program outcomes since it supports the institutionalization of strategies, funding, planning and
program implementation processes at the national level. There are also isolated cases where Plan
has contributed to the creation of new policy frameworks focused on the well-being of children and
adolescents. 51 In other cases, evaluations point to increased budget allocation towards child-focused
policies at the local level. 52 At the same time, the evaluations also reveal that Plan is much less
active in other areas with little evidence of changes in the legal environment or in funding
allocations at the national level.
Plan’s advocacy strategy is based on a partnership approach with state agencies, alignment with
existing government policies and programs, and complementing technical and financial resources
for improved policy design and implementation. The organization’s existing relationships with state
agencies (particularly ministries and local level government) often ensure access to decision-making
processes while its ties with communities afford Plan significant influence during implementation
processes. Although this approach can improve design and implementation of existing programs, it
relies on the good will of decision-makers to adopt policies for the benefit of poor, rural
communities. As one Plan manager described this limitation: “We are facilitators of development,
not duty bearers. We complement the efforts of duty bearers. Our objective is to enter in
partnerships and support them. But oftentimes we do our part and the counterpart does not do its
50
Plan Cameroon/Health/2007; Plan Pakistan/Health/2007.
51
Plan Pakistan/Health/2010.
52
Plan Bolivia/Health/2010; see also Gneiting, et al. (2010).
33
part. “ 53 Plan’s reliance on cooperation with state agencies makes it less effective when political
circumstances are less favorable, for example, when corruption or discrimination undermines
government programs. More confrontational and mobilization-oriented advocacy strategies,
currently not part of Plan’s strategic repertoire, would be required to address such political
challenges.
Accountability and governance
Improving governance and accountability mechanisms by linking CBOs with state agencies is one
of the most frequently cited sustainability strategy. To ensure that service delivery activities carried
out by CBOs continue after Plan’s involvement ends, Plan works to integrate community-based
mechanisms with existing state-level service delivery mechanisms. The most common expression of
this strategy was found within its community health programs where Plan has worked to integrate
community health workers within state systems and thereby formalizing their role in government-
run service delivery programs. In other instances, Plan achieved the integration of CBOs in local
planning and feedback processes, thereby creating increased opportunities for information
exchange, shared planning and expressing demand for services. 54
While this strategy was implemented consistently across programs, its actual effect on sustainability
appears less clear. In fact, a significant number of evaluations pointed to the limited success of
strategies to promote the uptake of program activities by state agencies. The main challenges
identified included a lack of state capacity and willingness to take over program components (1),
dependence on Plan’s technical and financial resources for effective program implementation (2),
and confusion about the division of responsibilities between state agencies and CBOs (3). 55
Challenges and limitations
Within the scope of this study, analyzing the effect of CCCD on the sustainability of Plan’s
programs is complicated by the lack of available data on activity levels after the end of Plan’s
53
Interview with Plan Ghana Learning Advisor, June 2, 2011.
54
Plan Ecuador/Education/2008; Plan Bolivia/Health/2007; Plan Bangladesh/Education/2008.
55
Plan Uganda/Health/2009; Plan Sierra Leone/Health/2010; Plan Ecuador/Health/2010; Plan Bangladesh/Water and
Sanitation/2007; Plan Ethiopia/Education/2009.
34
programs. Still, there is sufficient evidence across the evaluations pointing towards specific
sustainability challenges.
Plan’s 2010 Program Guide emphasized the need for change at multiple levels and of multiple
actors in order to create sustainable impact (Zuurmond, 2010). In practice, this project did not find a
commonly applied sustainability strategy across programs. While some programs appear to
emphasize the role of the state in taking over program activities after the end of Plan’s engagement,
others rely on the capacity and awareness gains at the community level as primary sustainability
strategy. A third strategy combines community-level and state-centric approaches and is based on
the idea that community participation in program activities is best institutionalized through long-
term linkage to state agencies. In the process, training and supervisory functions shift from Plan to
the state and spaces for feedback mechanisms between communities and local authorities are
created. It is apparent from the evaluations that sustainability strategies that prioritize the role of the
state depend on factors beyond Plan’s control, in particular the level of institutional capacity and
political will. The key necessary condition for sustainability is a favorable political environment
within program countries.
Of the factors that lie within Plan’s control, the evaluations are divided with regards to the strengths
and weaknesses of a long-term presence in the communities. Some evaluations identified this
presence as a positive factor because only a long-term engagement can ensure the
institutionalization of sustainable linkages between communities and local government. In contrast,
other evaluations emphasize a risk of dependency and over-reliance on Plan’s facilitating role.
Plan’s extended presence and support of communities can negatively affect their ability and
willingness to independently engage in development activities, such as community-level
development planning, engage with local authorities, or raise funds from alternative sources. 56 It
can also lead to a detachment of community volunteers from their communities since they become
increasingly affiliated with Plan’s program activities. 57 Related to unintended consequences of
Plan’s extended community presence, several evaluations also mentioned the lack of a formal exit
strategy as a problem. In some cases, Plan has attempted to address such sustainability concerns by
56
Plan Ethiopia/Education/2009; Plan Ghana/Education/2008.
57
Plan Senegal/Health/2008; Plan Ghana/Education/2008; Plan Malawi/Health/2010.
35
supporting local partners to take over program functions a few months before the end of project
activities. However, a number of evaluations show that this short-term approach is not adequate in
ensuring sustaining programs beyond Plan’s own engagement. 58
4.5. Equity
“Promoting an environment of social inclusion and protecting children from discrimination is […] a
key principle of CCCD” (Zuurmond, 2010: 23). This principle emerged from the strong association
between lack of rights and membership in a specific social group (e.g. children with disabilities,
indigenous children). By placing greater emphasis on equity concerns, Plan can better identify and
target the most disadvantaged groups and contribute to a reduction in inequality.
In contrast to the program outcomes discussed above, equity effects are not consistently assessed in
the evaluations reviewed. For example, changes in terms of behavior as well as access and quality
of services are not consistently disaggregated by gender or other categories of inclusion. Instead, the
majority of evaluations merely summarize the efforts by Plan to address issues of discrimination or
marginalization. This review summarizes the limited information about equity effects contained in
the evaluations, but more systematic follow-up studies are needed to increase the confidence in the
results presented here.
Plan’s emphasis in the area of equity focuses more generally on the rights of children and gender
issues. The strategies most frequently identified were:
• awareness raising campaigns at the community level,
• community participation strategies aimed at reaching the most marginalized, and
• advocacy efforts aimed at including the concerns of children and adolescents in national
policy frameworks.
The evaluations reveal only a weak link between CCCD and equity since strategies specifically
designed to increase equity are less common in program activities. Some vulnerable groups, such as
58
Plan Indonesia/Water and Sanitation/2010; Plan Ethiopia/Education/2008; Plan Nepal/Health/2007.
36
children with disabilities, indigenous children, migrant/stateless children are not specifically
targeted, despite being more vulnerable than other community members and issues of exclusion and
discrimination below the community level have yet to gain systematic attention.
Participation
From an equity perspective, Plan perceives participation of marginalized groups as a means to
increase their empowerment in order to shape decision-making processes. One of Plan’s most
frequently cited efforts in this area focuses on the participation of female community members of all
ages at the community level. Plan’s education program in Sierra Leone summarized this strategy as
follows: “A major strategy was to make women more visible in community structures as a first step
towards meaningful participation and empowerment […]. In these ways, it was intended that
women’s attendance, participation and effect on decision making could improve.” 59 Some
evaluations highlighted the problem that existing community groups are formed by male
community elites and do not allow for the active participation of women. 60 Strengthening gender
equity and female participation is more successful when Plan is involved early on in the formation
of CBOs it collaborates with as part of its program activities.
Besides the direct effects of participation of women, broad community participation was also cited
as a means to better identify the most excluded community members, for example by using
activities such as wealth rankings. Such efforts can increase compassion and concern for
disadvantaged community members. But community-based approaches without a build-in concern
for equity can also increase exclusion of marginalized groups, in particular the poorest members of
communities. For instance, various evaluations reported that the poorest members of a community
had less access to fee-based water programs 61 and latrines in community-led sanitation projects, 62
while also facing greater difficulties to participate in health-related activities. 63 In some cases,
community-based volunteers had difficulties reaching the poorest and most remote families due a
59
Plan Sierra Leone/Education/2010.
60
Plan China/Water and Sanitation/2010; Plan Bangladesh/Water and Sanitation/2007.
61
Plan Pakistan/Water and Sanitation/2008.
62
Plan Cambodia/Water and Sanitation/2009.
63
Plan El Salvador/Health/2007.
37
lack of resources and time. “The geographic element of vulnerability may be the hardest to address
in these programs dependent on community volunteers.” 64
Capacity
With regards to issues of equity and inclusion, Plan’s predominant capacity-related strategy focuses
on awareness campaigns regarding the rights of children and girls at the community level. These
activities aim at changing the attitudes of parents towards girls’ education and thereby increase their
access to educational opportunities. 65 Rights discourse regarding the rights of children in general
not only has the potential to increase the confidence and self-esteem of children and adolescents,
but can also lead to an increase in respect and inclusion afforded by other community members. 66 A
second category of strategies refers to efforts by Plan to make the access and quality of schools
more equitable. Examples of this strategy include Plan’s contributions to the development of
materials specific to indigenous children and supporting the establishment of Alternative Schools,
which are more easily accessible for “hard-to-reach” children. 67 Both of these observations are
based on limited anecdotal evidence.
Advocacy
From an equity perspective, Plan has focused the vast majority of its advocacy efforts on promoting
the rights of children and adolescents overall. Plan’s engagement at the national level can address
issues of child discrimination in three complementary ways. First, Plan has directly lobbied policy
makers for the creation and implementation of child- and youth-friendly policy frameworks in order
to end the general neglect of such interests at the national levels. Plan has been able to contribute to
the creation of these policies by participating in a variety of national level forums and working
groups and also by using its ongoing interactions with policy makers. The primary advocacy tool
used relies on presenting empirical evidence about effective service delivery approaches and
offering technical and financial support for the design and implementation of child- and youth-
64
Plan Bolivia/Health/2007.
65
Plan Burkina Faso/Education/2008; Plan Mali/Education/2010.
66
Plan Ecuador/Education/2008.
67
Plan Ecuador/Education/2008.
38
friendly policies. 68 Second, Plan has participated in civil society campaigns and alliances, in which
it promotes policy changes favoring children by partnering with multiple local stakeholders. 69 The
Social Contract for Education Campaign in Ecuador is a good example for this type of national-
level advocacy work. 70 Third, Plan has supported the mobilization and organization of children and
adolescents at the national level, which raises public visibility of issues affecting those sections of
society.
While some evaluations clearly document the success of Plan’s advocacy efforts to reform policies,
others recount failure to accomplish such goals primarily due to the resistance or lack of
commitment of policy makers. This resistance is particularly visible in the area of sexual and
reproductive rights. 71 Several evaluations concluded that Plan did not target the most relevant
policy makers or did not employ the appropriate strategies in its advocacy approach. 72 Each of these
claims about the success or failure of Plan’s advocacy efforts offer compelling starting points for
more systematic studies, but the conclusions remain tentative until such strategies are more widely
applied and evaluated.
Accountability and governance
The evaluations reviewed contain little specific evidence about the relationship between Plan’s
accountability and governance strategies and their effects on equity concerns. Two possible
mechanisms were identified. First, linking communities with state agencies can strengthen the
participation of women and children in local planning processes as well as provide feedback on the
quality of services. Second, Plan’s focus on community-based service delivery systems anchors
these systems within communities, which can have positive effects on the accessibility of services
for all community members. However, the concrete effects of participatory governance and
accountability mechanisms on the inclusion and empowerment of vulnerable groups has received
little attention in the evaluations.
68
Plan Bolivia/Health/2007; Plan Bangladesh/Education/2008; Plan Nepal/Health/2007.
69
Plan El Salvador/Health/2007; Plan Ghana/Education/2008; Plan Malawi/Health/2010.
70
Plan Ecuador/Education/2008.
71
Plan Sri Lanka/Health/2009; Plan Ecuador/Health/2010.
72
Plan Burkina Faso/Education/2008; Plan China/Education/2008; Plan Uganda/Health/2009; Plan
Malawi/Education/2010.
39
Challenges and limitations
With regards to equity, the limited implementation and neglect of this principle in Plan’s programs
represents the main current limitation of CCCD. 73 Evaluations point to a gap between the
recognition of issues of equity and inclusion in program designs and Country Strategic Plans (CSPs)
and their actual application within projects and programs. 74 In cases where equity is addressed,
Plan’s focus is predominantly on two issues: the rights of children and gender issues. Other groups
subject to discrimination, such as children with special needs, indigenous populations, and the
poorest members of communities, are much less frequently addressed.
A second limitation revolves around Plan’s (and the evaluators) understanding of its approach to
addressing issues of inclusion and non-discrimination. Of the cases that do assess effects on equity,
several evaluations appear to perceive them as unintended or indirect consequences of Plan’s
programming. For example, improvements in the access to education that benefit both girls and
boys or the participation of both women and men in certain training activities are cited as instances
of inclusion although no specific actions for inclusion were taken and underlying issues of
discrimination (cultural, economic) were not addressed in these instances.
Lastly, the survey of the evaluations shows no consistent strategic understanding of child
participation as a means to increase their inclusion in development processes. While child
participation is a central principle of CCCD, there is no standardized approach for implementing
child participation across program areas and countries. Child participation is more frequently
mentioned in the context of program planning and community level implementation, less so with
regards to their role in addressing issues of exclusion and discrimination beyond the community
level. One of the reasons for this finding may be the fact that national level child participation
activities are evaluated as part of separate child participation and/or child protection programs.
73
Plan Sierra Leone/Education/2010; Plan Indonesia/Water and Sanitation/2009; Plan Burkina Faso/Education/2008;
Plan Zimbabwe/Water and Sanitation/2009; Plan Nepal/Health/2007; Plan El Salvador/Health/2007; Plan
Ghana/Education/2008.
74
Plan Bolivia/Health/2007.
40
5. Internal factors and CCCD
One of the central objectives of this research was to identify factors inside and outside of Plan that
enable or disable CCCD effects on program outcomes. While many of the factors addressed so far
concern characteristics in the external environment, this study also identified a series of factors
internal to Plan International which can explain the (lack of) linkages between CCCD and program
outcomes.
Situational analysis
The adoption of CCCD has placed greater emphasis on the principle of targeting the most
vulnerable populations and identifying root causes for their exclusion and marginalization. A
situational analysis focused on identifying excluded and marginalized groups can enhance program
design and increase chances of recognizing the most vulnerable groups early on. In programs where
a rigorous situational analysis was conducted at the beginning of the CSP, it usually enhanced
program outcomes. For instance, as a result of doing a situational analysis, Plan Ghana was better
able to determine the causes behind low student achievement ratios, and was subsequently better
able to address them. 75 Plan Bolivia conducted a situational analysis and found convincing evidence
on the systematic difference between indigenous and non-indigenous children in terms of
educational enrolment and achievement, which allowed the organization to more heavily focus its
program design on supporting indigenous children. 76
Although situational analyses are apparently part of every new CSP, there was limited evidence that
such findings actually impact program design in a consistent manner, for example by significantly
expanding the reach to the most vulnerable groups.
Program planning
Program level planning represents a second important factor influencing the ability of CCCD to
enhance program outcomes. Here, two observations related to participation and exit strategy stand
75
Plan Ghana/Education/2008.
76
Plan Bolivia/Education/2010.
41
out. First, while references to participatory approaches to program planning were rare, some
examples provide evidence showing how local participation in program design and planning
improved outcomes. In the case of Plan Ecuador, a bottom-up participatory planning process in the
development of the country strategy (based on community and child consultation) increased the
ownership of Plan’s CCCD strategy among Plan’s beneficiaries as well as partners. It also meant
that Plan staff responded positively to the emphasis on national as well as local advocacy efforts,
which resulted from the participation process. 77 Second, several evaluations pointed to a lack of a
well-developed exit strategy. 78 As Plan’s role under CCCD evolves from implementer and provider
of material support to facilitating community agency and capacity building, articulated criteria and
triggers for an exit strategy become a necessary part of the ongoing dialogue with stakeholders.
Monitoring, Evaluation and Learning systems
A consistent finding across evaluations is the apparent lack of focus in Plan’s M&E system (PALS)
on long-term outcomes in terms of CCCD categories, such as empowerment and advocacy. While
PALS has gone part way in facilitating a better measurement of program outcomes informed by
CCCD, it is not fully effective in capturing the long-term changes associated with CCCD efforts. 79
Furthermore, several evaluations remarked that PALS does not adequately assess accountability and
sustainability improvements. Most frequently, PALS’ focus remains on measurement of service
delivery and outreach activities as well as outputs. These measurements are often more quantitative
in nature (e.g. changes in levels of awareness, knowledge and skills). There appears to exist a
“…limited culture of defining activity outcomes, and analyzing results and changes after activity
completion”, as an informant from Plan Burkina Faso indicated. 80
Regarding CCCD-related learning processes, Plan has gradually institutionalized CCCD as its
strategic framework. Plan commissioned two global thematic studies that assessed the
implementation and effectiveness of its programs from a CCCD perspective. Plan’s 2010 Program
Guide defines CCCD principles and strategies and Plan’s Global Effectiveness Framework bases its
dimensions of change on CCCD as its guiding framework. Nevertheless, this study failed to find
77
Plan Ecuador/Education/2008.
78
Plan Indonesia/Water and Sanitation/2009; Plan Ethiopia/Education/2009; Plan Nepal/Health/2007.
79
Plan Bangladesh/Water and Sanitation/2007.
80
Plan Burkina Faso/Education/2008.
42
evidence for the existence of program-specific guidelines on the implementation of CCCD. In fact,
the most frequent suggestion by program managers was the expressed need for guides on when and
how to apply CCCD in their programmatic work. Related, a variety of evaluators voiced criticism
about the lack of baseline data, which complicated their ability to measure changes in program
indicators.
Staff level issues
There is still significant variation in the level of understanding and commitment related CCCD
among Plan staff. 81 This likely affects the extent of CCCD implementation and the potential of the
strategy to improve program outcomes. Staff appears to not be rewarded for focusing on longer
term outcomes and staff performance evaluations do not incorporate outcome and impact level
achievements associated with the ambitious CCCD agenda. Plan is starting to address CCCD-
related staff level issues by formalizing the creation of a so-called ‘CCCD Academy’, which aims to
develop and roll out a curriculum for organization-wide staff training on CCCD. 82
Internal and downward accountability
CCCD principles, such as participation and accountability, are also considered relevant for Plan’s
internal processes and relations with communities. Based on the review of country-level and global
evaluations, this study confirms earlier findings by the same authors (Gneiting et al, 2010) about the
absence of internal reflection processes regarding how the CCCD approach affects Plan’s
relationship with local communities. By developing stronger ‘downward accountability’
mechanisms towards local communities, Plan could recognize its own power towards them while
allowing communities to apply participatory accountability mechanisms in their own interactions
with Plan.
81
Interview with Plan Ghana Learning Advisor, June 2, 2011; see also Gneiting, et al. (2010) and Synthesis of Country
Programme Progress Reports for FY10, H. Gallagher.
82
Plan Ecuador/Education/2008; see also Thematic Evaluation on Primary Education, 2009 and Thematic Evaluation
on Child Survival, 2007.
43
6. Conclusions and recommendations
Plan’s shift to CCCD represents a significant shift in the organization’s approach to its development
work. In its design, CCCD takes a more comprehensive approach to development that recognizes
the multi-dimensional nature of poverty and goes well beyond addressing immediate material needs.
By acknowledging structural factors of exclusion and discrimination and addressing them at
multiple levels, Plan has an enhanced ability to help shape environments that are conducive to the
fulfillment of child rights. The adoption of CCCD also reflects a greater alignment with
international standards of human rights and effective development aid, including the emphasis on
local ownership of program activities and a harmonization with national development priorities
(OECD, 2005/08).
Putting CCCD in the context of Plan’s many years of experience in development work, the most
innovative characteristic of this strategic shift is the greater focus on the role of governmental
actors. While Plan has coordinated its efforts with government agencies for some time, this
interaction has become more strategic under CCCD since it is based on the expectation of states’
responsibility for development activities in the medium- to long-term. Plan’s existing ties with local
communities remain strong under CCCD and are now being complemented by a more multi-level
approach to improving lives of children and their communities. Plan’s comparative advantage in
applying CCCD is most pronounced when it works not only at the community but across a variety
of levels to address development issues. This multi-level approach allows Plan to create linkages
and synergies between local actors and tie its experience from its community-level engagement to
policy-making processes at the national and international level.
Regarding the relationship between CCCD and program effectiveness and sustainability, the review
of Plan’s external evaluations has led to the identification of patterns that demonstrate how different
CCCD strategies can affect different program outcomes. Overall, results appear more significant
with regards to the effects of CCCD on the program outcome dimensions of behavior change and
service access and quality than with regards to sustainability and equity. This study also finds that
the most positive assessments were found within programs that implemented CCCD consistently
across the different strategic categories (i.e. participation, capacity, advocacy, and governance and
44
accountability). This finding points to the complementary character of different CCCD strategies in
enhancing the effectiveness and sustainability of Plan’s programs.
Limitations to the effectiveness of CCCD are mostly due to two main factors: inadequate
implementation and limitations related to the local context. Some of the strategies that are found to
be less frequently implemented refer to actions targeting inequity (beyond gender issues and the
rights of children in general), the strengthening of accountability mechanisms, and mobilization
strategies beyond the community level. In addition, the research also discovered patterns of
recurring limitations related to the external environment, most importantly:
• limits to the effectiveness and sustainability of community-based approaches;
• lack of institutional capacity and political will among governmental actors; and
• institutional fragility of state agencies, lack of resources, and the politicization of programs
and issues.
Many of the external limitations to CCCD effectiveness could be addressed by using some of the
currently less prevalent strategies of cross-level mobilization and a greater focus on the
accountability of government actors.
A related question concerns the significant variation in the ways program effectiveness and
sustainability was measured throughout the evaluations. While some evaluations focused on
changes in traditional development indicators, such as school enrolment or immunization levels,
others measured program effectiveness in more process-oriented terms (i.e. indicators related to
participation, empowerment, capacity, etc.). This variation in indicators did not only complicate the
analysis of this study but also points to a certain lack of clarity with regards to how to measure the
success of Plan’s work. Plan’s program effectiveness framework establishes that program outcomes
are redefined under CCCD towards changes among local stakeholders, which in turn contribute to
greater fulfillment of child rights. Nevertheless, we find a lack of consistent effort in assessing and
tracing the links between CCCD outcomes and program impact (which is what this project aimed to
accomplish). Instead, there appears to remain a certain gap between the two levels of analysis:
Plan’s efforts to measure CCCD outcomes and donor-driven assessments of program impact.
45
A last question emerges from the observed variation in CCCD implementation across Plan’s
program countries. This reflects a certain level of autonomy of program countries to adapt CCCD to
the local context. While this pragmatic approach to the implementation of CCCD might enhance the
suitability of CCCD in local contexts, it might also contribute to apparent lack of shared
understanding of CCCD across program countries. From the interactions with Plan staff in a variety
of program countries, it has become apparent that CCCD is understood by some as a participatory
approach while others mention child centeredness as its primary feature and again others emphasize
its focus on the state as duty bearer. Promoting a shared understanding of CCCD, while still
allowing for local variation, should be a goal of the continued implementation of the program. The
creation of the CCCD Academy is an important step in this regard.
Recommendations
Two main recommendations follow from this study. First, in order to take full advantage of the
potential of CCCD, implementing the full scope of available CCCD strategies more consistently
and across levels is recommended. Strategies less frequently used should be more fully integrated
into future programming, including efforts to enhance inclusion, accountability, and broad-based
mobilization.
Second, this study recommends building on the lessons learned from this project and to further
invest in efforts to document and trace the effects of CCCD on Plan’s contribution to improvement
of child rights in its program countries. Due to the limited data, the results presented here can only
be used to generate hypotheses about how CCCD affects program outcomes as well as possible
intervening factors. Plan should endeavor to systematically and regularly collect data on the health
of children and their communities over time and invest in future studies establishing a more
controlled environment (e.g., before-after comparisons, use of control groups). Collecting this data
and establishing a more reliable understanding about the strengths and weaknesses of CCCD will
allow Plan to improve its programmatic work and also provide a valuable means of communication
for interactions with donors and the public.
46
References
Gneiting, Uwe, Tosca Bruno-van Vijfeijken, Hans Peter Schmitz, and Otto Valle. 2010. Rights-
Based Approach to Development. Learning from Guatemala (a report commissioned by Plan
International). Syracuse: Moynihan Institute of Global Affairs.
INTRAC. 2009. Assessment of Plan International’s partnership strategy. London: INTRAC.
OECD. 2005/08. The Paris Declaration on Aid Effectiveness and the Accra Agenda for Action.
Paris: OECD.
Plan International. 2008. Global Effectiveness Framework. Woking: Plan International.
Zuurmond, Irko (ed). 2010. Promoting child rights to end child poverty. Woking: Plan International.
47
Appendices
A. List of evaluations
B. List of programs selected for follow-up interviews
48
Appendix A: List of evaluations
Full Title Country / Region Program Area Year
Evaluation of Decentralized Urban Total Sanitation Bangladesh / Asia Water and Sanitation 2007
Project of PSTC
Thematic Evaluation on Child Survival Bolivia / Latin America Health 2007
Case Study Plan Bolivia
Evaluation of Lipangalala Water Supply and Sanitation Tanzania / Africa Water and Sanitation 2007
Project- Ifakara Programme Unit,
Plan-Tanzania
Thematic Child Survival -- case study Cameroon / Africa Health 2007
Thematic Child Survival -- case study Malawi / Africa Health 2007
Thematic Evaluation on Child Survival Nepal / Asia Health 2007
Case Study Plan Nepal
Thematic Evaluation on Child Survival Case Study Plan El Salvador / Latin America Health 2007
El Salvador
Thematic Evaluation on Child Survival Case Study Plan Pakistan / Asia Health 2007
Pakistan
School Improvement Program (SIP) End Term Egypt / Africa Education 2007
Evaluation
Thematic Evaluation on Primary Education: Burkina Faso / Africa Education 2008
Plan Burkina Faso Case Study
Evaluating the Government funded Rural Water Pakistan / Asia Water and Sanitation 2008
Supplies in District Chakwal
Final Evaluation of the Plan / NNO Child Survival and Senegal / Africa Health 2008
Safe Motherhood Project in the Health District of Louga
EVALUACION DEL PROYECTO “MAXIMIZAR EL Nicaragua / Latin America Health 2008
ACCESO A LOS SERVICIOS DE SALUD
REPRODUCTIVA DE CALIDAD PARA
ADOLESCENTES”
Thematic Primary Education eval Ecuador case study Ecuador / Latin America Education 2008
Quality Education Program in Central and Eastern Albania Education 2008
Albania - School Improvement Project (SIP) 2006-2008
Thematic Evaluation on Primary Education Bangladesh / Asia Education 2008
Plan Bangladesh Case Study
Thematic Evaluation on Primary Education Ghana / Africa Education 2008
Plan Ghana Case-study
Adolescent Sexual and Reproductive Health Project - Sri Lanka / Asia Health 2009
Summative Evaluation
Final Evaluation for Community Based Reproductive Uganda / Africa Health 2009
Health Services Project
Thematic Evaluation on Primary Education - China / Asia Education 2009
Plan China Case Study
49
Adolescent Sexual and Reproductive Health Project - Sri Lanka Health 2009
Summative Evaluation
Community-Led Total Sanitation (CLTS) in Cambodia Cambodia / Asia Water and Sanitation 2009
KIDCARE Final Evaluation Report September 2009 Kenya / Africa Health 2009
Indonesia / Asia Water and Sanitation 2009
End of Project Evaluation
Water and Environmental Sanitation Program
Plan International Indonesia
Rehabilitation of Potable Water Sources in Chipinge and Zimbabwe / Africa Water and Sanitation 2009
Tsholotsho Districts
Thematic Evaluation on Primary Education Ethopia / Africa Education 2009
Plan Ethiopia Case study
EVALUACIIÓN EXTERNA,, “EDUCACIIÓN El Salvador / Latin America Water and Sanitation 2009
PARTIICIIPATIIVA EN HIIGIIENE Y
SANEAMIIENTO
Education Renewal Project Sierra Leone / Africa Education 2010
Final Evaluation
Evaluación final del proyecto “Promoviendo el Ecuador / Latin America Health 2010
Cumplimiento, Ejercicio y Exigibilidad de los Derechos
Sexuales y Reproductivos de Niños, Niñas y
Adolescentes en Ecuador”
A REPORT ON END OF TERM PROJECT Malawi Education 2010
EVALUATION OF PLAN MALAWI - LEARN
WITHOUT FEAR PROJECT
PLAN GUINEA-BISSAU Guinea-Bissau / Africa Education 2010
FINAL EVALUATION OF QUALITY BASIC
EDUCATION CPO
PLAN CHINA China / Asia Water and Sanitation 2010
FINAL EVALUATION ON COMMUNITY LED
WATER AND ENVIRONMENTAL SANITATION
PROGRAM IN 6 VILLAGES OF CHUNHUA
COUNTY
Final Evaluation of the Mother Child Health Care CPO Guinea-Bissau / Africa Health 2010
Final evaluation of the MDG / education for children Mali /Africa Education 2010
project «Improving the Quality of Basic Education»
Evaluation of Reproductive Health Initiative with Pakistan /Asia Health 2010
Adolescents
Informe de Evaluación Final “ MEJORES PRACTICAS Bolivia/Latin America Health 2010
EN EL CUIDADO DEL RECIEN NACIDO, NIÑOS,
NIÑAS MENORES DE 5 AÑOS ”
Indonesia /Asia Water and Sanitation 2010
End of Project Evaluation
Water and Environmental Sanitation Program
Plan International Indonesia
50
EVALUACIÓN FINAL PROYECTO “ESCUELAS DE Bolivia/Latin America Education 2010
CALIDAD. ESTRATEGIA DE NÚCLEOS
CATALIZADORES”
FINAL EVALUATION OF THE MATERNAL AND Malawi/Africa Health 2010
CHILD HEALTH PROJECT
PLAN GUINEA-BISSAU Guinea-Bissau/Africa Water and Sanitation 2010
FINAL EVALUATION OF THE POTABLE WATER
AND SANITATION CPO
Appendix B: List of programs selected for follow-up interviews
Program Country Program Area Interview Date
Bangladesh Country Director May 6, 2011
Malawi Country Director May 12, 2011
Bolivia Education Program May 23, 2011
Pakistan Child Survival Program May 24, 2011
Cambodia Water and Sanitation Program May 26, 2011
Malawi Child Survival Program June 1, 2011
Ghana Education Program June 2, 2011
Indonesia Water and Sanitation Program June 6, 2011
Bangladesh Water and Sanitation Program June 6, 2011
Nepal Child Survival Program June 10, 2011
51