Marketing in the video game industry

People 2

Papers 2

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Performing Arts

Actor Network Theory

Video Game Development and Production

Human-Computer Interaction for Games

Digital Culture

Mass Media, Culture, Pubblic Communication. Political Communication, Creative City, Cultural Industry

Stochastic Modelling of virtual items buying behavior in free online games.

Marketing in the video game industry

Gamer behaviors

Stochastic Modeling

Video game optimization

Biofeedback for Gamers

In-game advertising

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Peter Zackariasson

Univerity of Gothenburg

Faculty Member

School of Business, Economics and Law

Actor Network Theory, Arts, Bourdieu, and Bruno Latour

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Benjamin Devienne

HEC Montréal (Ecole des Hautes Etudes Commerciales)

Graduate Student

Marketing Department

Gamer behaviors, Marketing in the video game industry, Video game optimization, and Virtual goods

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