Guerrilla Marketing

Ricardo Vicente

Universidade de Coimbra

Graduate Student

Departamento de História, Arqueologia e Artes Department

Arquivologia, Guerrilla Marketing, History, and Information Science

Aliana Nazarova

Guerrilla Marketing, Non-Traditional Communication Methods, Memetics, Ambient Media, Viral Marketing, Guerrilla Marketing, Social Networks, Womm, The Effect of Advertising on Consumer Behaviour, and networked public sphere, blogging, invention, Habermas, astroturfing, attention

Sofía Pereira

Guerrilla Marketing and Social Marketing
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