Elaboration Likelihood Model

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Knowledge Management

Operations Research

Service Quality

Meta-Analysis and Systematic Review

System Dynamics Modeling

Modeling and Simulation

Decision Making Under Uncertainty

Multi Criteria Decision Making

Adoption and Diffusion of innovations

Organizations as complex adaptive systems

Role of word of mouth in online communities

Self-Service Technology

Informational cascades

Elaboration Likelihood Model

Observational Learning

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Hamed Qahri Saremi

McMaster University

Graduate Student

DeGroote School of Business

Adoption and Diffusion of innovations, Elaboration Likelihood Model, Informational cascades, and Knowledge Management

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C Scott

Drury University

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Communication Department

Elaboration Likelihood Model, Kony 2012, and Social Media

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