Brand Equity and Brand Innovativness

Rahil Shams

The University of Queensland

Department Member

UQ Business School

Brand equity and Consumer Innovativeness

Arun Gadamsetty

Brand Equity and Brand Innovativness, E-Retail, E-commerce, and New Venture Development

ghafoor elahi

Brand Equity and Brand Innovativness and Brand Management

jm lewis

Brand Equity and Brand Experience, Brand Equity and Brand Innovativness, Brand Management, Consumer Behavior, Consumer Research, Retail Management, Digital Marketing, Brand Management, Advertising and Communications, and Brand equity
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