Hull - A Digital City? : A study into the adoption of social media and web technologies in organisations and communities.
Paper type: Research paper (MBA Dissertation), University of Hull
Submitted: 28th September 2011
A study into the adoption of social media and web technologies in organisations and communities. The findings dispel... more
A study into the adoption of social media and web technologies in organisations and communities. The findings dispel the myth of the Generation Y dominance on social media, and reveal that the barriers to adoption include individual perceptions and boundaries toward new technologies, incorrect assumptions of prior learning and the need to change leadership styles when utilising social media. The scope of the research and its longitudinal nature make the study original.
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