Vietnam

Strategy and Evolution of Vietnam's China Policy: A Changing Mixture of Pathways

by Alexander Vuving

VIETNAM: A Tale of Four Players

by Alexander Vuving

Vietnam: Arriving in the World — and at a Crossroads

by Alexander Vuving

The Communications Landscape in Vietnam: Social Marketing Implications

by Lukas Parker

Co-authored with Linda Brennan

Social marketing purports to use a marketing mix or toolkit for engendering individual behaviour change. The toolkit... more Social marketing purports to use a marketing mix or toolkit for engendering individual behaviour change. The toolkit is based on commercial marketing techniques which have been established within a Westernised context. While much effort is spent by organisations such as the WHO and UNICEF to date we have not found evidence to suggest that theories of social marketing can be applied to the Vietnamese context without consideration for the communications environment.
Social marketing promotion efforts are often aimed at the individual but in Vietnam the level of promotion may need to be more focussed at the family, and possibly the community and societal level as well. However, normal collectivist strategies might not work considering the tension between young and older family members. More research in this domain is required to ensure that campaigns are effectively targeted.
Social marketing in Vietnam needs to be upstream (towards government) before considering down stream techniques, this is to increase the likelihood of smooth implementation and to ensure compliance with law. Moreover, while literacy levels are high, taboo subjects are still limited politically and culturally. As a consequence promotional messages need to be mindful of cultural and political sensitivities, but also careful so as not to be diluted to the point of blandness.
As with much of the developed world, downloadable applications, social media and other mobile online initiatives will be an important growth area in social marketing when it comes to young people. Vietnamese consumers are increasingly sophisticated Internet users and access to Internet has infiltrated even the most isolated rural communities.
Social marketers need to take into account these political, legal, economic, social, cultural and technological influences and combine this with Vietnam’s unique mediascape. This will ensure better tailored promotional campaigns and hopefully maximise behavioural change results.

The Communications Landscape in Vietnam: Social Marketing Implications

by Lukas Parker

Co-authored with Linda Brennan

Social marketing purports to use a marketing mix or toolkit for engendering individual behaviour change. The toolkit... more Social marketing purports to use a marketing mix or toolkit for engendering individual behaviour change. The toolkit is based on commercial marketing techniques which have been established within a Westernised context. While much effort is spent by organisations such as the WHO and UNICEF to date we have not found evidence to suggest that theories of social marketing can be applied to the Vietnamese context without consideration for the communications environment.
Social marketing promotion efforts are often aimed at the individual but in Vietnam the level of promotion may need to be more focussed at the family, and possibly the community and societal level as well. However, normal collectivist strategies might not work considering the tension between young and older family members. More research in this domain is required to ensure that campaigns are effectively targeted.
Social marketing in Vietnam needs to be upstream (towards government) before considering down stream techniques, this is to increase the likelihood of smooth implementation and to ensure compliance with law. Moreover, while literacy levels are high, taboo subjects are still limited politically and culturally. As a consequence promotional messages need to be mindful of cultural and political sensitivities, but also careful so as not to be diluted to the point of blandness.
As with much of the developed world, downloadable applications, social media and other mobile online initiatives will be an important growth area in social marketing when it comes to young people. Vietnamese consumers are increasingly sophisticated Internet users and access to Internet has infiltrated even the most isolated rural communities.
Social marketers need to take into account these political, legal, economic, social, cultural and technological influences and combine this with Vietnam’s unique mediascape. This will ensure better tailored promotional campaigns and hopefully maximise behavioural change results.

Pangolins in peril: Using local hunters' knowledge to conserve elusive species in Vietnam

by Pete Newton

Authors: Newton, P., Nguyen, T.V., Roberton, S., Bell, D.
Journal: Endangered Species Research
Volume: 6
Pages: 41 - 53

Pangolins are among the most valuable and widely traded taxa in the Southeast Asian illegal wildlife trade, yet little... more Pangolins are among the most valuable and widely traded taxa in the Southeast Asian illegal wildlife trade, yet little is known of their ecology and they are rarely reported in biodiversity surveys. Firstly, this study collated field and museum reports to produce the first distribution maps for the pangolins Manis pentadactyla and M. javanica in Vietnam. We also demonstrated that current biodiversity monitoring methods are rarely successful in recording pangolin presence and that most of the information about their distribution derives from the knowledge of local hunters. Secondly, semi-structured interviews with hunters revealed that the methods used to catch pangolins differed depending on species and site and suggest that the more terrestrial populations of M. pentadactyla are at greater risk from hunting than the more arboreal M. javanica. We highlight the value of applying local hunters’ knowledge to developing ecological study methods and conservation programmes for pangolin species in Southeast Asia.

A new genus of hover wasps from Southeast Asia (Hymenoptera: Vespidae; Stenogastrinae)

by James M. Carpenter

A new Eustenogater species (Hymenoptera: Vespidae; Stenogastrinae), the first hover wasp known to overwinter on the nest

by James M. Carpenter

Vietnam: l’anno dell’ingresso nell’Organizzazione Mondiale del Commercio

by Pietro P. Masina

in M. Torri (ed.),  L’Asia nel ‘Grande Gioco’: Asia Maior 2007.  Milano: Guerini, 2008.

Nguyen L T P (2007) Taxonomic Revision and Distribution Pattern of Social wasps (Hymenoptera Vespidae) In Vietnam

by Anthony Daglio

Nguyen and Carpenter (2002) Vespidae of Vietnam 1 Vespinae (Hymenoptera)

by Anthony Daglio

Nguyen et el (2006) Vespidae of Vietnam 2 (Hymenoptera) Taxonomic notes on Vespinae

by Anthony Daglio

PUBLIC-PRIVATE SECTOR WAGE DIFFERENTIALS AND RETURNS TO EDUCATION IN DJIBOUTI

by Ganesh Seshan

Vietnam and the Regional Crisis: the Case of a “Late Late-Comer”

by Pietro P. Masina

European Journal of East Asian Studies, 1 (2), 2002

Dealing with the crisis in Vietnam: the rethinking of development strategies

by Pietro P. Masina

in Pietro P. Masina (ed.), Rethinking Development in East Asia: from Illusory Miracle to economic crisis. London: RoutledgeCurzon, 2002.

Street Children in Vietnam

by Pietro P. Masina

in Hugh D. Hindman (ed.) The World of Child Labor: An Historical and Regional Survey. Armonk (NY): ME Sharpe, Inc, 2009.

Vietnam's development strategies

by Pietro P. Masina

London: Routledge, 2006.

Vietnam between Developmental State and Neoliberalism – the Case of the Industrial Sector

by Pietro P. Masina

in Chang Kyung-Sup, Ben Fine, and Linda Weiss (a cura di) Developmental Politics Transition. London: Palgrave Macmillan, 2012.

"Resisting Remasculinization: Tim O'Brien's 'Sweetheart of the Song Tra Bong.'"

by Chris Vanderwees

Vanderwees, Chris. "Resisting Remasculinization: Tim O'Brien's 'Sweetheart of the Song Tra Bong.'" Feminist Studies in English Literature. 17.2 (2009): 191-210.

Book review of Powers of Exclusion: Land Dilemmas in Southeast Asia (2011)

by Ian Baird

Book reviewed by Ian G. Baird, Journal of Asian Studies 71(2): 581-583 (May 2012).