Destination Branding: Qualitative Insights from the Hotel Industry
Piha L.P., Giannopoulos, A.A., and Avlonitis, G.J. (working paper to be submitted for review)
Destination branding has lately been introduced in the marketing literature based on terms and notions from... more Destination branding has lately been introduced in the marketing literature based on terms and notions from traditional branding theory. Given the current status of relevant research, scholarly works reflect little effort to develop a framework that embodies all prerequisites that a destination should satisfy in order to build and maintain a successful brand over time. The authors synthesize previous knowledge on the subject and provide a foundation for future research by presenting a coherent branding strategy framework for destinations. To accomplish their purpose, they draw on the occasional writings on the subject over the last 15 years, work in related disciplines, and 37 in-depth interviews with key-informants in the hotel industry. Key findings are outlined and research implications are finally addressed to both the private and public sector in the tourism industry.
Anthropological Interventions in Tourism Studies (2009)
by Naomi Leite
in The Sage Handbook of Tourism Studies, ed. Mike Robinson and Tazim Jamal. London: Sage, pp. 35-64, 2009 (first author, with Nelson Graburn).
A critical survey of the anthropology of tourism, past and present, and a discussion of emerging areas of future... more A critical survey of the anthropology of tourism, past and present, and a discussion of emerging areas of future research. Written for the interdisciplinary Sage Handbook of Tourism Studies.
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Seen by: and 12 moreHistoricising the 'Big O.E.': New Approaches to New Zealand Tourists and Travel Writing Abroad
'History Compass', 10, 3, 2012, pp.219-230
New Zealand scholars only began to focus on New Zealanders’ leisured travelling abroad in the last decade, far more... more New Zealand scholars only began to focus on New Zealanders’ leisured travelling abroad in the last decade, far more recently than scholars from other former British settler colonies commenced research on past travellers from their nations. New Zealand research sits within a nexus of popular assertions or stereotypes about the importance of travel for the development of New Zealand culture, and about the national characteristics of New Zealanders. This article outlines the trends which have emerged within this small pool of literature, and argues scholars who have researched the O.E., or overseas experience, have tended to look ‘inwards’ at pre-existing local understandings of the value of travel, while scholars considering other models of travel by New Zealanders have more often turned their attention ‘outwards’, using post-colonial frameworks. I argue that between these strands of scholarship lie many opportunities for further research on New Zealand international tourists and travel writers, and that this scholarship is necessary in order to adequately reflect upon the importance which has been attributed to New Zealanders’ travels by historians and public commentators.
Place Representation in Tourist Guidebooks: An Example from Singapore
by Alan A. Lew
Published in 1991 in the "Singapore Journal of Tropical Geography" 12(2):124-137. (pre-publication version)
Tourist guidebooks provide an important source of information on places. Different guidebooks are written for... more
Tourist guidebooks provide an important source of information on places. Different guidebooks are written for different types of visitors to better meet their individual travel needs. This is demonstrated through a content analysis of four guidebooks written for Singapore in the early 1980s. Two of the guidebooks represent variations on mainstream, mass travel interests. The third source presents the long-term expatriates perception,
while the fourth source presents the alternative or youth tourist view of Singapore. Urban tourism is shown to be multifaceted, allowing for a diversity of travel motivations, experiences, and behavior.
Keywords: travel literature, urban tourism, content analysis, environmental perception, Singapore.
Managing Tourist Space in Pueblo Villages of the American Southwest
by Alan A. Lew
Prepublication version. Published in In Singh, Tej Vir, ed., Tourism Development in Critical Environments, pp. 120-36. Elmsford, NY: Cognizant Communications Corporation.
Keywords: Tourism, Pueblo Indians, Acculturation, Village Design, Tourist Behavior, Environmental Management
First paragraph:
Acculturation is defined as the process of culture change that occurs when a society with superior technological sophistication comes into contact with one of inferior technological sophistication. The latter is most likely to become an acculturated society, experiencing dramatic shifts in social structure and world view. The North American experience has largely been one in which American Indians have experienced pressure to change under the expanding influence of European settlers (Bodine 1972). Societies can react in a variety of ways under pressure of this kind (Lew 1989). In general, these reactions can be classified into two types: innovation diffusion, and cultural adaptation.
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Seen by: and 1 moreSojourners, Gangxi and Clan Associations: Social Capital and Overseas Chinese Tourism to China
by Alan A. Lew
With Alan Wong. Published in D. Timothy and T. Coles, eds., (2004) Tourism, Diasporas and Space, pp. 202-214. London: Routledge.
Unlike traditional forms of economic capital, human capital, or cultural capital (all of which relate to attributes of... more Unlike traditional forms of economic capital, human capital, or cultural capital (all of which relate to attributes of individuals), social capital is situated in the quality of relationships and is not easily quantifiable or measured (Mohan and Mohan 2002). Friendship and goodwill are examples of this. They are best created through face-to-face interactions and they become resources when “mobilized to facilitate action” (Adler and Kwon 2002). Tourism can be used to enhance social capital by bringing people together in face-to-face interactions that can, in properly structured circumstances, lead to mutually beneficial relationships. Belief in this aspect of tourism underlies support for sustainable tourism approaches and ecotourism product developments, as well as broader assertions of tourism as a force for intercultural understanding and global peace-making . Unfortunately, few tourist experiences actually achieve the goal of creating social capital, even if the capital is as amorphous as understanding and peace.
Existential Tourism and the Homeland: The Overseas Chinese Experience
by Alan A. Lew
Published with Alan Wong (2005) In Cartier, C. and Lew, A.A., eds., Seductions of Place: Geographical perspectives on globalization and touristed landscapes, pp. 286-300 (Chapter 18), Abingdon, UK: Routledge. (pre-publication version)
This chapter explores conditions of existential tourism among overseas Chinese, focusing on relations with their... more This chapter explores conditions of existential tourism among overseas Chinese, focusing on relations with their ancestral homeland areas in China. Like other disaporic ethnic groups, overseas Chinese migrants, in both historic and contemporary times, have followed long established paths, bound by ‘networks of ethnicity’, which “extend the group’s identity spatially, and are an important facet of social and economic organization, particularly within migrant communities” (Mitchell 2000: 392). Highly structured ethnic networks support existential tourism to China and several major fields of influence shape this structuration process, overlapping in different ways. Overseas Chinese institutional structures support ideas about traditional Chinese values, thereby working to enable and maintain a sense of ‘Chineseness’. ‘Traditional values’, however, have also adapted to meet the special conditions of the migrant/diasporic community, as migration creates both ‘outsider’ and ‘home out there’ experiences, the evolution of multiple homes, and the need for mechanisms to overcome geographic spaces between old, new and transitory homes (Leung 2003). The influence of space-shrinking technologies and globalizing modernity provide further realms of influence, shaping the form and experience of both migration and ‘Chineseness, by, for example, enabling closer relationships and easing the strain of return visits.
Podcasting and Tourism: An Exploratory Study of Types, Approaches and Content
by Alan A. Lew
Research note with Philip Feifan Xie (2008) In " Information Technology & Tourism" 10: 173-180 (pre-publication version)
This research note explores the current issue of using podcasting as a resource for tourismmarketing. It investigates... more
This research note explores the current issue of using podcasting as a resource for tourismmarketing. It investigates the websites of Convention and Visitors Bureaus (CVB) in US cities for the use of podcasting to promote tourism. The findings show that only five CVBs currently use the technology of podcasting and the application is varied in form, approach and content. Many more travel and destination podcasts exist separate from CVB sponsorship. The conclusions suggest that podcasting will become an important marketing tool for tourist destinations and merits study by tourism researchers and practitioners.
Keywords: podcast, iPod, tourism, marketing, convention and visitors bureaus
Projecto de Visualização Geométrica com Potencial Turístico na ESTH/IPG
by Vitor Roque
actas do ProfMat 2010, Aveiro, Portugal, 1-3 Setembro de 2010
No âmbito da avaliação da unidade curricular de Tecnologias de Informação, 1º semestre do 1º ano da licenciatura em... more
No âmbito da avaliação da unidade curricular de Tecnologias de Informação, 1º semestre do 1º ano da licenciatura em Gestão Hoteleira, foi definido um trabalho de grupo – projecto em que cada grupo era constituído por 3 elementos, tendo-se atribuído a cada um deles um sector geográfico da cidade de Seia.
Propôs-se aos grupos o estudo de fotografias, tiradas por eles no respectivo sector da cidade, e explorar nas fotografias as características geométricas do fotografado. Em particular, tentou-se sensibilizar os alunos para a descoberta, no espaço envolvente, de linhas, figuras, sólidos, ângulos, transformações geométricas, bem como outros conceitos e propriedades com eles relacionados. Finalmente, solicitou-se que os resultados da componente experimental fossem expostos sob a forma de relatório e de uma apresentação.
Os objectivos deste trabalho foram: Desenvolver competências de trabalho em grupo; Aprofundar e pôr em prática complementos aos conteúdos programáticos; Desenvolver a capacidade crítica, de observação e de criatividade; Desenvolver competências na comunicação do conhecimento; Estimular a interdisciplinaridade; Descobrir o meio envolvente enquanto fonte inesgotável de beleza e conhecimento com potencial turístico; Tornar compreensível a utilidade e o interesse dos conteúdos através de uma aplicação ao mundo real.
Assim, no trabalho aqui proposto pretende-se apresentar o enquadramento, a estrutura, a evolução e a análise tecnológica do trabalho de grupo. Serão também apresentados os resultados mais significativos obtidos pelos diferentes grupos de trabalho e será feita uma leitura didáctica e geométrica enquadrada como possível recurso com potencial turístico.
Commodified Imagined Spaces: A few Critical Remarks on Tourism’s (in)visibilities
by Chaim Noy
Chapter in Arnon Soffer, Jacob, O. Maoz, and Ronit Cohen-Seffer (eds.), Cultural Landscape Patterns (honoring Yoram Bar-Gal). Haifa University Press, Haifa. Pp. 221-232. (Hebrew). (2011)
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Seen by: and 3 moreTouristic Paradises: A Critical Rendering of Modern Vacationscapes
by Chaim Noy
Chapter in Rachel Elior (ed.), A Garden Eastward in Eden Traditions of Paradise. Jerusalem: The Hebrew University Magnes Press. Pp. 395-409. (2010). (Hebrew)
In this chapter I argue that in late-modernity, the industry of mass-tourism has re-produced, monopolized and mediated... more In this chapter I argue that in late-modernity, the industry of mass-tourism has re-produced, monopolized and mediated both symbolic paradisal images and concrete paradisal spaces. Tourism industry has accomplished the institutionalization and commercialization of contemporary paradises, via the uncanny and immensely profitable combination of mass-communication (mainly commercials), and mass-transportation, both of which are typical of the late-modern epoch. After I delineate several dichotomies due to which the tourism industry blossoms, regarding the differentiations between ‘home’ and ‘away,’ and between alienated and mundane living, and authentic paradisal existence, I adopt a feminist neo-Marxist perspective on one of the world’s greatest exploitative industries. I conclude by suggesting a few alternatives, and a brief neo-Marxist re-reading of the biblical story of the creation of Eden
Stories and (E)Motions: Travelling in Nicolas Bouvier’s Narratives
Co-authored witth Maria Sofia Pimentel Biscaia.
Chapter published in:
Narratives of Travel and Tourism, ed. Jacqueline Tivers and Tijana Rakic, Ashgate, 2012, pp. 65-76.
[Excerpt from the Introduction of Chapter 7]
"In this chapter we will focus on the work of the Swiss... more
[Excerpt from the Introduction of Chapter 7]
"In this chapter we will focus on the work of the Swiss traveller, Nicolas Bouvier (1929-1998), seeking to understand how motivations and, in particular, emotions, feelings, sensations and impressions experienced along the journey are artistically expressed. This study will focus firstly on the interrelationship between travelling/tourism and emotions in the work of one of the landmark writers of travel literature from the second half of the 20th century, and secondly on how this work has encouraged others to travel, write and express themselves by artistic means in the context of an interpretation of this emotional framework."
Guide To Bangkok
by Sam Thompson
The State Tower is one of the most amazing places you can have a drink/dinner in Bangkok. It’s a huge apartment/office... more The State Tower is one of the most amazing places you can have a drink/dinner in Bangkok. It’s a huge apartment/office block with a few restaurants and bars on top. The view is amazing and its great venue to enjoy the sights of the city. I highly recommend a visit.
How Luxury & Tourism transform economic unsettlement into steady growth
Luxury, Tourism & Economic growth Luxury, Tourism & Economic growth
Travellers d'Alexandre Kaufmann, Ed. des Equateurs (France), 2004
In : Le Globe, t. 144, 2004 (Book review)
Book review. Travel, tourism, backpackers Book review. Travel, tourism, backpackers
Immigration and Tourism Demand: Empirical Evidence from Australia
Seetaram, N. (2012). “Immigration and Tourism Demand: Empirical Evidence from Australia” Tourism Management, (in press).
Immigration can potentially influence tourism flows. However, in spite of the vast number of studies on tourism demand... more
Immigration can potentially influence tourism flows. However, in spite of the vast number of studies on tourism demand modelling, the immigration-tourism linkage has not received much attention in the empirical literature. This paper seeks to address this gap. A dynamic demand model is developed and estimated using data from 1980 to 2008 for the 15 main markets of Australia. The explanatory variables included are income, own price, price of a substitute destination, airfare and immigration. The estimation results empirically establish the connection between immigration and inbound tourism. The short-run and long-run immigration elasticities generated are 0.028 and 0.09 respectively. Additionally this paper demonstrates that omission of prices of substitutes affects the value of the own price elasticity of demand. The results have implications for future research and for stakeholders who can improve the efficiency of their planning exercises by taking into account additional information on immigration trends.
Keywords: Immigration, Tourism Demand, Dynamic Panel Data, Price of Substitutes, Australia.
A Study of Outbound Tourism From Australia
Seetaram N. (2012), "A Study of Outbound Tourism From Australia" Tourism Economics, 18(5). pp xx. (Forthcoming)
In spite of the vast and growing literature on tourism demand, outbound tourism remains fairly under-researched. This... more
In spite of the vast and growing literature on tourism demand, outbound tourism remains fairly under-researched. This paper highlights the usefulness of examining determinants of outbound tourism and develops a comprehensive dynamic demand model for international travel from Australia using panel data cointegration technique. The data used are for 47 destinations from 1991 to 2008. The aim is to compute robust demand elasticities. One of the contributions of this paper is that it demonstrates the role that immigration plays in determining international tourist departures from Australia. The estimated short run and long run immigration elasticities are 0.2 and 0.6 respectively.
Keywords
Outbound Tourism Demand, Australia, Dynamic Panel Data Cointegration, Immigration.
Wild Dances and Dying Wolves: Simulation, Essentialization, and National Identity at the Eurovision Song Contest
Popular Communication 6:3 (2008): 173-89
This paper examines Eurovision as a site for the public representation of the nation and explores the tendency toward... more This paper examines Eurovision as a site for the public representation of the nation and explores the tendency toward simulation in such representations. The contest’s transnational audience and implication in commercial practices create pressures toward representing the nation through simplified, well-known images. A critique of globalization from southeast Europe argues that cultural production from marginalized countries which emphasizes local distinctiveness is a sign of structural inequality. This critique is tested against representational strategies from Ukraine, Bosnia-Herzegovina, Serbia, and Croatia. Eurovision is then related to tourism through an analysis of the representation of the Mediterranean in Eurovision performances, which reflect symbolic hierarchies constructed by travel writing since the Enlightenment. Finally, the paper considers the overarching representational power exerted by host states.
Have You Ever Been in Bosnia? British Military Travelers in the Balkans since 1992
Journeys: the International Journal of Travel and Travel Writing 12:1 (2011): 63-92
Tens of thousands of British military personnel traveled in former Yugoslavia as peacekeepers between 1992 and 2007.... more
Tens of thousands of British military personnel traveled in former Yugoslavia as peacekeepers between 1992 and 2007. The settlements where British forces established their military presence and supply chain were conceptually far from former Yugoslavia’s tourist sites, but military travelers made sense of them by drawing on the commonplaces of previous travel accounts and the lessons of pre-deployment training.
British military travelers constructed themselves as often frustrated helpers in Bosnia who struggled with political limitations on their activities but found satisfaction in improving socio-economic relations at the level of the immediate community. For troops, long otiose periods in a stabilizing and startlingly cheap country engendered a touristic sensibility. This paper draws on published memoirs and more than fifty new oral history interviews with British peacekeepers and their Bosnian employees to illustrate how British military travelers drew on, perpetuated and changed the patterns and representation of British travel to the Balkans.

