Tourism Destination Image and Development

Role of Media in the Formation of Destination Images (pp. 1221-1226)

by Masood Khodadadi

Film-Induced Tourism: The Imaginary of the Place and the Place of the Imaginary

by Rafael Basáñez

Msc Dissertation

Considers how film can induce image, both individually and collectively. In particular, the psychological drivers of... more Considers how film can induce image, both individually and collectively. In particular, the psychological drivers of film are explored and how these may impact on tourism visitation. The impacts of film and cinema are explored as is the relationship between tourists’ motivation and purchase behaviour.
It reviews the limited literature on the subject and seeks for commonalities and resonances between film and tourism. Uses a focus group to develop a perceptual map with which to better understand the phenomenon. Conducts a questionnaire to research attitudes towards film and propensity to film-induced behaviour. The work suggests that there are commonalities between film and tourism and that film can evoke powerful and long-lasting images with the viewer, thus creating marketing opportunities for destination marketing organizations.
With greater understanding of the nature and power of filmic image, it is hoped that tourism destination marketing organizations may develop more effective strategies for attracting visitors to destinations.
Research in this topic is very limited and, as far as the author is aware, there is nothing which adopts an in-depth approach on the nature and application of film-induced tourism.

7 words and a logo: Does a brand shape a destination?

by Alvaro HIDALGO

Branding Tourism destinations Branding Tourism destinations

If Small is Beautiful.....Exclusive beats it.

by Alvaro HIDALGO

Luxury as a factor to set carrying capacity .TALC Luxury as a factor to set carrying capacity .TALC

Luxury, Sports and Developments

by Alvaro HIDALGO

Luxury, Sports and Residential Tourism Developments Luxury, Sports and Residential Tourism Developments

Border Tourism Attractions as a Space of Presenting and Symbolizing Peace

by Dr. Alon Gelbman

Gelbman, A. (2010), "Border Tourism as a Space of Presenting and Symbolizing Peace", In: Moufakkir, O. Kelly, I. (Editors) Peace through Tourism Myth or reality? CABI.

Border tourism attractions present the story of local heritage and historical events as well as the natural... more Border tourism attractions present the story of local heritage and historical events as well as the natural environment, arousing interest among visitors. Tourists can be exposed to the symbolism represented by these sites. The main aim of this article is to describe and analyze cultural elements of border tourism attractions that express the symbolism of peace and co-operation among neighbouring countries. The methodology selected is based on the naturalistic-qualitative approach of landscape interpretation, using descriptive analysis of three types of border tourism attractions around the world which symbolize peace. These three selected types are: one sided border tourism attractions formerly closed and fortified borders and trans-border peace parks. One sided border tourism sites can signify thoughts and hopes for peace among visitors; Formerly closed and fortified border tourism sites present the transformation from hostile and closed boundaries of the past, to cultural spaces symbolizing peace and co-operation among neighbouring countries in the present; and, the main aim of trans-borders peace parks is to act as symbols of good, sustainable peace relationships between neighbouring countries or to encourage peaceful relations among former enemy countries.

Using Wellness Elements for Branding an Exclusive Image of Tourism Sites in the North of Israel

by Dr. Alon Gelbman

Gelbman, A. (2009), Using Wellness Elements for Branding an Exclusive Image of Tourism Sites in the North of Israel, In: M. Smith, C. Kelly, L. Puczko and T. Ratz, (Editors), Health and Wellness Tourism, Butterworth-Heinemann, pp. 335-340.

This study, which was conducted among tourism sites in the north of Israel, a region that attracts most of the... more This study, which was conducted among tourism sites in the north of Israel, a region that attracts most of the country's internal tourism and is characterised by rural areas of green vistas and landscapes, examined the following question: How, if at all, do wellness elements become exclusive image promoters and branders of tourism sites? Methodology included: observations, interviews with tourism operators and content analysis of material intended to position and brand tourism site images on internet home pages, advertising and reservations sites. The sample for content analysis included 39 tourist destinations in the north of Israel, which present themselves and their tourism product as places of wellness.

Self-Congruity and Destination Choice

by Sergio Moreno Gil

Beerli Palacio, A; Díaz Meneses, G. & Moreno Gil, S. 2007, Self-Congruity and Destination Choice. Annals of Tourism Research, 34, 3, 571-587.

The objective of this work is to clarify the role of self-congruity, understood as congruity between tourists’... more The objective of this work is to clarify the role of self-congruity, understood as congruity between tourists’ self-concept and the image of a destination, in their choice of it. The empirical research finds that the greater the agreement between a destination’s image and one’s self-concept, the greater the tendency for the tourist to visit that place. Moreover, self-congruity loses this determining power when one has already visited a place. The findings further suggest that the greater the tourist’s involvement in leisure tourism, the greater its power to predict destination choice.

Keywords: self-congruity; destination image; self-concept; marketing; behavior; consumer behavior

Impacts of a historical film on the destination image of South America

by Sergio Moreno Gil

Shani, A; Wang, Y; Hudson, S. & Moreno Gil, S. 2008. Impacts of a historical film on the destination image of South Africa. Journal of Vacation Marketing, 15, 3, 229-242.

This study examines the destination image of South America (Latin America) among young North American students through... more This study examines the destination image of South America (Latin America) among young North American students through the lens of a historic movie with controversial content. The results of the study reveal that South America is perceived as an affordable ecotourism destination, with emphasis on the nature, cultural and heritage attributes of the region. It is also per- ceived as less developed, secured and westernizedthan their home environment. It is found that watching the movie has not dramatically changed the destination image of South America, but rather strengthened previous perceptions. Nevertheless, an increasing desire to visit South America is evidenced among the participants. The findings of the study call for more critical and cautious analysis of the phenomenon of film tourism. In addition, it also suggests that with certain conditions even films with controversial plot may contribute to tourism industry of a destination.

Keywords: destination image, film tourism, South America, tourism marketing

Understanding the museum image formation process: A comparison of residents and tourists

by Sergio Moreno Gil

Moreno Gil, S. & Brent Ritchie, J. R. 2009. Understanding the museum image formation process: A comparison of residents and tourists. Journal of Travel Research. 47, 4, 480-493.

This study seeks to provide a deeper understanding of the image formation process as it relates to museums with a view... more This study seeks to provide a deeper understanding of the image formation process as it relates to museums with a view to comparing and contrasting tourists and residents as the two main target segments for this high-quality attraction. This study theoretically develops and empirically tests a measurement model of the museum image formation process, integrating the processes for both residents and tourists. The model also examines visitor motivations and information sources as conditioning variables. Finally, it studies the effect of visitor image on satisfaction with the museum visitation experience. The results of this study suggest that residents and tourists have some differences in their image formation process following visitation to a museum. Theoretical and managerial implications are discussed.

Keywords: museum; image; tourists; residents

The influence of a film on destination image and the desire to travel: A cross-cultural comparison

by Sergio Moreno Gil

Hudson, S; Wang, Y. & Moreno Gil, S. 2011. The influence of a film on destination image and the desire to travel: A cross-cultural comparison. International Journal of Travel Research, 13, 177–190.

The objective of this study was to measure the immediate impacts of a film on the perceptions of viewers from... more The objective of this study was to measure the immediate impacts of a film on the perceptions of viewers from different countries. The film chosen for this experiment was the Motorcycle Diaries in which South America was featured prominently in the film. Using established scales from the tourism and marketing literature, viewers from the USA, Canada and Spain were surveyed before and after seeing the film, and results showed that the film did change the viewers’ perceptions of South America. After watching the film, a large percentage of the respondents expressed a desire to visit the countries seen in the film, with Canadians showing a significantly higher desire to visit South America than the US and Spanish participants. Those who were motivated to travel by the film were especially influenced by the scenery, landscape and the cultural attractions of the destination as depicted in the movie. Copyright © 2010 John Wiley & Sons, Ltd.

Keywords: film tourism; destination image; South America; tourism marketing.

Tourism Development in the Canary Islands

by Sergio Moreno Gil

Moreno Gil. S. 2002, Tourism Development in the Canary Islands, Annals of Tourism Research, 30, 3, 744–747.

This paper analyzes tourism planning and development in the Canary Islands, Spain, and tries to give guidelines to... more This paper analyzes tourism planning and development in the Canary Islands, Spain, and tries to give guidelines to avoid future imbalances. It is suggested that prior to implementing any partial measure, a global analysis is required, and that designing integrated information systems would help Canarian tourism management in the future.

Pike, S. (2012). Destination positioning opportunities using personal values elicited through the Repertory Test and Laddering Analysis. Tourism Management. 33(1): 100-107

by Steven Pike

While in many travel situations there is an almost limitless range of available destinations, travellers will usually... more While in many travel situations there is an almost limitless range of available destinations, travellers will usually only actively consider two to six in their decision set. One of the greatest challenges facing destination marketers is positioning their destination, against the myriad of competing places that offer similar features, into consumer decision sets. Since positioning requires a narrow focus, marketing communications must present a succinct and meaningful proposition, the selection of which is often problematic for destination marketing organisations (DMO), which deal with a diverse and often eclectic range of attributes in addition to self-interested and demanding stakeholders who have interests in different market segments. This paper reports the application of two qualitative techniques used to explore the range of cognitive attributes, consequences and personal values that represent potential positioning opportunities in the context of short break holidays. The Repertory Test is an effective technique for understanding the salient attributes used by a traveller to differentiate destinations, and Laddering analysis enables the researcher to explore the smaller set of consequences and personal values guiding such decision making. A key finding of the research was that while individuals might vary in their repertoire of salient attributes, there was a commonality of shared consequences and values. This has important implications for DMOs, since a brand positioning theme that is based on a value will subsume multiple and diverse attributes. It is posited that such a theme will appeal to a broader range of travellers, as well as appease a greater number of destination stakeholders, than would an attribute-based theme.

“Desti–Nation Branding”: what for? From the notions of tourism and nation branding to an integrated framework

by Antonios Giannopoulos

Giannopoulos, A. A., Piha P. L., Avlonitis, G. J., The Berlin International Economics Congress 2011: An International Conference on the Future of Nation Branding, Tourism and International Investments in a Globalized World & Cultural Diplomacy in the Global Economy: A Forum for Young Leaders (CDEC), Berlin, Germany, 09-15 March 2011.

Festivals and events, government and spatial governance

by Martin Robertson

Robertson, M. Wardrop, K. (2011) in S. Page & J. Connell (Editors) The handbook of events Routledge (ISBN: 978-0-415-58334-3)

This article seeks to clarify some of the current uncertainties of what politics means in a rapidly changing society.... more This article seeks to clarify some of the current uncertainties of what politics means in a rapidly changing society. More importantly it investigates the position and role of organised events for the institutions of government and does so with reference to two case studies - Stirling and Edinburgh, Scotland.

The authors propose that the changing nature of political participation, the confirmatory role played by increasing levels of Social Capital in our society and the predominance of National Spatial Development Frameworks have irrevocably altered the political environment in which events and festivals must prosper.

Six broad areas of policy intervention relating to events are identified in the first of three models representing the spatial domain of politics and policy relating to events. A case study analysis of the cities of Edinburgh and the city of Stirling, Scotland, is undertaken to review the role and function of events and festival provision within the modern political setting. With reference to the spatial domain model, two further models represent the dynamic nature of networks and their proximity to spatial development objectives. These are elicited from the case study research and supporting literature.

A futurist’s view on the future of events

by Martin Robertson

Yeoman, I. , Robertson, M. & Smith, K. (2011) in S. Page & J. Connell (Editors) The handbook of events... more Yeoman, I. , Robertson, M. & Smith, K. (2011) in S. Page & J. Connell (Editors) The handbook of events Routledge(ISBN: 978-0-415-58334-3)

The globalisation of events has evolved in the twenty-first century. This phenomenal evolution, coupled with consumer awareness and destination desire has resulted in the world hosting increasing numbers of events. There is an unprecedented interest in events and festivals, whether cultural or sporting. But what is the future? Have we reached a point of eventisation and saturation or is the future something virtual like the World of Warcraft. This chapter paints a picture of two scenarios in order to demonstrate what that future could be, using New Zealand as a case study. Martinborough Fest 2050, looks at the future of Food and Wine Tourism as a cultural experience. Jonah Lomu VIII Wins Again is a story of the All Blacks winning the Rugby World Cup in 2050 based upon players that have been genetically bred and with worldwide audience participation.

The scenarios are based upon 10 drivers.

The chapter concludes with an analytical discussion about the implications of these, including those implications relating to management of events, their consumption, related communities and the role of technologies.

La Ruta del Surf: un nuevo atractivo en las playas del país

by Xavier Arosemena O.

Co-authored with Carla Ricaurte Q.

publicado en
Revista Transport nov.2009
Páginas A8 & A9 "Actualidad"

Dentro de la Ruta del Spondylus, esta nueva propuesta turística identifica las playas ecuatorianas más propicias para... more Dentro de la Ruta del Spondylus, esta nueva propuesta turística identifica las playas ecuatorianas más propicias para la práctica del surf y explora sus características. La información está disponible en una mini-guía recién editada que reseñamos aquí.

La organización interna de un destino turístico

by Xavier Arosemena O.

Revista Transport 2009 05 (mayo)
Página A-11 "Profesionalizacion"

Un destino sin «alguien» que lo gestione apropiadamente es un producto navegando a la deriva en el mercado turístico. Un destino sin «alguien» que lo gestione apropiadamente es un producto navegando a la deriva en el mercado turístico.