Sport Marketing

Sport, development and globalization: Perspectives from south-east Asia, in D.M. Nault (ed.), Developing Asia. Boca Raton: Brown Walker Press, 195-214.

by John Nauright

Published  in D.M. Nault (ed.), Developing Asia. Boca Raton: Brown Walker Press, 2009, pp. 195-214.

Co-authoed with Charles Little.

Citizens, cities and sports teams.

by John Nauright

Policy Options, 18:3 (1997), 9-12. [Reprinted in P. Donnelly, ed. (2000). Taking sport seriously: Social issues in Canadian sport. 2nd ed. Toronto: Thompson Educational Publishing].

Coauthored with Peter Donnelly and Phil White

Mediated nostalgia, community and nation: a case study of print media representations of the Canadian Football League in crisis and the demise of the Ottawa Rough Riders 1986-1996.

by John Nauright

Published in Sport History Review, 33:2 (2002), 120-135. Coauthored with Phil White.

This article examines the position of the Canadian Football League (CFL) in the context of 1990s Canada, the popular... more This article examines the position of the Canadian Football League (CFL) in the context of 1990s Canada, the popular discourses surrounding it of a nostalgia for an idealized Canada, and the crisis of Canadian identity as the Continent became increasingly integrated after the implementation of the North American Free Trade Agreement (NAFTA). Our focus is on a case study of the decline and eventual demise of the Ottawa Rough Riders, a CFL club located in the national capital that traced its roots to 1876, thus being almost as old as Canadian Federation. We examine the media framing of the decline and fall of the Rough Riders, laments for distinctive forms of Canadian sporting culture and the nostalgic frames in which the story was presented.

Team Yao: Yao Ming, the NBA, Sporting Goods and Selling Sport to China

by John Nauright

co-authored with Ben Keeler, published in American Journal of Chinese Studies 12: 2 (2005), 203-218.

On October 30, 2002, Chinese star Yao Ming made his debut in the National Basketball Association (NBA) for the Houston... more On October 30, 2002, Chinese star Yao Ming made his debut in the National Basketball Association (NBA) for the Houston Rockets.  Yao Ming was not the first Chinese player to don an NBA uniform, but he was by far the most significant in terms of both pure basketball skill and commercial potential.  This historic contest against the Indiana Pacers not only marked his first NBA game, but it was the culmination of a long planned relationship between the NBA and China.  Yao has made a difference on the court for his team, but his impact is far grander and wider reaching when looking at international marketing and business implications.  Sponsors see Yao as the gateway to the Asian market; he is the NBA symbol for globalization.  An estimated 500 million Chinese tuned into Yao’s NBA debut on television.  In October of 2004 Yao was ranked 19th in the Sports Business Journal’s listing of the twenty most influential people in professional basketball.  Yao was one of only two current players on the list, along with mega-superstar Shaquille O’Neal.  Both China and the United States share the same capitalist dream for Yao.  The whole Yao situation was compared by a Chinese diplomat as similar to that of the United States – China “ping-pong” diplomacy of the 1970s, when the two countries started to build relations through sport. 
    This paper details the relationship that the NBA has worked so hard to cultivate with the Chinese in anticipation of someday being a major player in the region.  Following that we discuss complications involved with bringing Yao to the NBA from China. Next we examine what the arrival of the Rockets center has brought to the business world in terms of commercialization. Additionally, what Yao means to the future of basketball marketing, in both the United States, but more importantly in Asia and specifically China, and its 1.3 billion residents will be discussed.

Who owns England's game? American professional sporting influences and foreign ownership in the Premier League

by John Nauright

Co-authored with John Ramfjord, appears in Soccer and Society, 11:4 (2010), 428-441.

Changes to the organization of, and commercialism in, the Barclay's Premier League in England have made clubs... more Changes to the organization of, and commercialism in, the Barclay's Premier League in England have made clubs attractive to international investors. Recently, in particular, there has been a rapid increase in American ownership of Premier League teams with Aston Villa, Liverpool and Manchester United owned by Americans and a large minority shareholder at Arsenal is American. Beyond directorship/ownership issues, North American organizational and marketing structures of professional sport have increased their influence within the Premier League. These include a focus on diverse revenue streams including media rights, luxury seating, commodification and branding of clubs and their heritage, and diversified services as well as differing patterns of club ownership and administration. Although these have merged with English traditions within professional football, there is no doubt that North American influences have begun to change the nature of marketing within the game and have also made leading English clubs attractive to North American and other international investors. The result of the increasing ‘Americanization’ of English professional football (soccer) marketing and management strategies has clashed with English traditions of organization as well as supporters' consumption of the game itself.

Global games: Culture, political economy and sport in the globalised world of the 21st century

by John Nauright

appears in Third World Quarterly, 25:7 (2004): 1325-1336.

During the past three decades sport has assumed an ever greater role within the globalisation process and in the... more During the past three decades sport has assumed an ever greater role within the globalisation process and in the regeneration of national, regional and local identities in the postcolonial and global age. With much of global culture displayed by the media, events, particularly significant sporting ones such as the Olympic Games or the soccer World Cup, have become highly sought after commodities as developed countries, and increasingly some leading developing countries, move towards event-driven economies. In the process, however, many countries are left behind without the necessary infrastructure or visibility to compete successfully. Furthermore, the process of displaying a culture in the lead-up to an event and during the event itself has had to focus on ready-made markets, thus reinforcing stereotypes about a place and its people. This paper discusses the paradoxes and inequalities brought on by the sport-media-tourism complex that drives the emphasis on global sporting events.

Économie du sport professionnel et équilibre compétitif. Les limites d’une approche largement utilisée : « Noll-Scully measure of Competitive Balance »

by Nicolas Scelles

Co-authored with Christophe Durand, article published in Movement & Sport Sciences - Science & Motricité, e-first

British pubs, decoder cards, and the future of intellectual property licensing in the European Union after Murphy.

by Anastasios Kaburakis

With Lindholm, J, and Rodenberg, R.

October 4, 2011 marked a new era in global sports media rights. On this day, the Grand Chamber of the European Court... more October 4, 2011 marked a new era in global sports media rights. On this day, the Grand Chamber of the European Court of Justice (ECJ) delivered its judgment in FA Premier League et al. v. QC Leisure et al. & Murphy v. Media Protection Services Ltd (“Murphy”). Murphy decided upon the legality of a scheme whereby the holder of intellectual property rights to a sporting event licenses the right to broadcast the event on a national exclusivity basis.

A seleção brasileira vai à guerra: consumo, trabalho, nação na publicidade da Copa do Mundo de 2010

by Vander Casaqui

Title:
The brazilian team goes to war: consumption, work, the nation in 2010 World Cup advertising
more Title:
The brazilian team goes to war: consumption, work, the nation in 2010 World Cup advertising

Abstract:
This article examines the discourses raised about the national soccer team during the 2010 World Cup. Our main focus are the advertisements of Brahma beer, official sponsor of the Brazilian team, which nurtured the concept of a “warrior team”, identified in narratives about the team itself, at the intersections between the sport, consumption, nationalistic discourses and the world of work.

Public Liability Insurance - One of the most overlooked and little-known insurance essentials

by J Walker

Data from - www.yourpublicliability.org

Public liability insurance protects you from the costs and legal fees of claims if a member of the public is injured... more Public liability insurance protects you from the costs and legal fees of claims if a member of the public is injured as a result of your negligence.

Four Domains of Sports Marketing: A Conceptual Framework

by Russ Merz

Published in Sport Marketing Quarterly  2008 Volume 17

Despite its acknowledged contribution to local, national, and global economies, there is no consensus as to exactly... more Despite its acknowledged contribution to local, national, and global economies, there is no consensus as to exactly what is meant by the term sports marketing.  This conceptual paper attempts to address this deficiency via the development of a new framework that is based upon two key dimensions: type of product and level of sports integration.  By categorizing goods and services as either sports products or nonsports products and by differentiating between traditional strategies and sponsorship-based strategies, four sports marketing domains are identified.  They are the theme-based, product-based, alignment-based, and sports-based strategic domains.  The underlying principles for developing the framework are delineated in this article, and many examples for each strategic domain are provided as a means of illustrating their conceptual differences and how they are implemented.

Luxury, Sports and Developments

by Alvaro HIDALGO

Luxury, Sports and Residential Tourism Developments Luxury, Sports and Residential Tourism Developments

An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany

by David Woisetschläger

Co-authored with Manuel Michaelis and Vivian Hartleb, published in Advances in Consumer Research, Vol. 35, 2008

Economic design : Optimiser l'intensité compétitive intra-championnat : le cas de la Ligue 1 de football

by Nicolas Scelles

Co-authored with Christophe Durand and Boris Helleu, article published in Jurisport (2012, n° 116)

Greek Football Fans’ Motivations From Boredom Avoidance to Game Quality

by Ioannis Assiouras

presented in 2nd EMAC Regional Conference, Iasi, Romania, 21-23 September, 2011

This study applies the conceptual framework of football fans‘ motivations in Greece. The factors that influence fan... more This study applies the conceptual framework of football fans‘ motivations in Greece. The factors that influence fan attendance to football games have been studied for a Greek sample of 303 respondents. The questionnaire was developed based on a review of previous studies focusing on sports‘ motivations. Factor analysis with a varimax rotation approach was used to group the resulted items from Greek football fans with similar characteristics and to determine a set of factor dimensions. Four factor dimensions were identified from factor analysis and were labeled as: (1) Boredom Avoidance, (2) Escape and Relax, (3) Entertainment and (4) Game Quality. The results indicate that motivational differences among gender, income, age as well as attendance frequency exist. The paper concludes stating the appropriate marketing implications, as these were suggested by the study findings.

EXPLORING THE IMPORTANCE OF SPORTS FACILITIES & STAFF FOR FOOTBALL FANS

by Ioannis Assiouras

Paper presented in 3rd Biennial International Conference on Services Marketing, Çeşme, İzmir, Turkey, 07-09 September 2011

Purpose: This study seeks to investigate the importance of facilities and staff for football fans in Greece.more Purpose: This study seeks to investigate the importance of facilities and staff for football fans in Greece.
Design/methodology/approach: A survey was carried out during two matches of Superleague games with a convenience sample of 312 spectators. A structured questionnaire was used with scales based on previous research.
Findings: Factor analysis revealed four reliable factor dimensions: facilities design; staff; facilities maintenance, and quick & easy access. Staff and quick & easy access are shown to be the most important dimensions for respondents followed by the other two. Results also indicated that there are significant differences in the importance assigned to these 4 factor dimensions among different levels of age; education; income, and marital status.
Research limitations/implications: This study is limited to one sport and on a convenience sample of football fans. Future research can validate further these findings and increase their generalisability.
Practical implications: The results of this study challenge sport managers to manage effectively the design of the stadium; the processes of entry and exit of fans; the environment of the game; and the quality of stadium facilities.

Incertitude du résultat et demande du public : l'intensité compétitive intra-match comme variable clé - Le cas de la Ligue des champions de l'UEFA (1955/2008)

by Nicolas Scelles

Co-authored with Christophe Durand, article published in Science & Motricité (2010, n° 71)

Au-delà de l'équilibre compétitif : l'intensité compétitive

by Nicolas Scelles

Co-authored with Christophe Durand, article published in Revue Européenne de Management du Sport (2011, n° 30)

L'impact du bonus sur l'intensité compétitive intra-match

by Nicolas Scelles

Co-authored with Christophe Durand, article published in Revue Européenne de Management du Sport (2007, n° 18)

Economic design : Optimiser l'intensité compétitive sous contrainte

by Nicolas Scelles

Co-authored with Christophe Durand, article published in Jurisport (2010, n° 99)