Social Media

Customizing Your Library's Facebook Page

by Donna Ekart

Computers in Libraries, September 2011, Tech Tips for Every Librarian

Most libraries have Facebook pages. They’re great for putting up hours and events and highlighting your collections,... more Most libraries have Facebook pages. They’re great for putting up hours and events and highlighting your collections, but unless you put in some special effort, every Facebook page looks more or less the same. If you’ve established who your audience is and you want to give them more of the things they like, you don’t have a ton of customization options in native Facebook functions. But undoubtedly, you’ve landed on a Facebook page—probably a commercial one—that has a completely different look to it.

Pan-Islamic Networks of the Apocalypse: Mobilizing Diasporic Muslim Youth on Facebook

by David Drissel

E-Learning: Emergence of the Profession

by Jackie Flynt

Co-authored with Jason Drysdale and Shauna Hannon-Johnson for INTE 6750, Current Trends and Issues in Instructional Technology

Leisure Time, Social Media, and Youth Identity

by Finsensius Yuli Purnama

Finsensius Yuli Purnama. "Leisure Time, Social Media, and Youth Identity" International Communication Research Conference, "Youth, Media, and Social Change"/ London School of Public Relations-Jakarta. Jakarta. Apr. 2012.

Social media has become one of popular media by Indonesian people especially for youth. Data on more Social media has become one of popular media by Indonesian people especially for youth. Data on www.checkfacebooker.com, 17th March 2012 shows that Indonesia is third position after US and India which has total 43,521,320 users with 41% users are teenangers (18-24). Therefore, the assumption is that young people spend part of their leisure time by consuming social media. How the young people use facebook to fill their leisure time and identity construction which is made when somebody is consuming facebook, will be explained in this study. The assumption is that there is different identity construction when the young people consume social media, it is different from their daily life. Using interviewing method is found some interesting data. The identity in the social media becomes a thing which is not determined socially, but it is self-fashion. Somebody can have an identity he or she wants to (it is not real, or it’s supposed to be), even she or he creates an avatar in a kind of game and socializes in that game. Moreover, the identity becomes a thing which is self-create because the cyberspace does not need truthfull and real.

Media Monstering: From Tabloid Demons to Transnational Cyberbullies

by Jim Clarke

Won joint first prize.

Blogs and scientific services. Scientific communication in culture of convergence

by Emanuel Kulczycki

Kulczycki, E. (2012). Blogs and scientific services. Scientific communication in culture of convergence. W: I. Sójkowska (red.). Materiały konferencyjne EBIB nr 22. Toruń: Stowarzyszenie EBIB.

The development of the means of communication has led to significant changes in the functioning of science, as well... more The development of the means of communication has led to significant changes in the functioning of science, as well as, in the way research findings are published. The paper deals with the subject of the academic blogosphere as an example of using new media in the process of the dissemination of science. Science communication with the use of Internet tools is beginning to operate in the paradigm of the convergence culture, combining the old with the new media in the process of knowledge distribution. The old media, not only has not been abandoned but it continues to be used and supported by new technologies (the role of social media in the process of science communication is discussed herein by using the examples of Twitter, Facebook and Google Plus). In addition to indicating basic historical and typological elements within the scope of functioning of science blogs, the paper presents the functions that a blog can offer to author-scientists, readers and the society. It examines the reasons and motivations behind starting a blog, as well as, the reasons for not blogging about science (e.g. a personal character of the blog, or an objective character of scientific information). The author attempts to draw the panorama of the Polish academic blogosphere (presenting an overview of projects and initiatives) and discusses blogging by using the example of his own blog, Communication researcher workshop (Warsztat badacza komunikacji). He presents blogs as a modern tool for scientific communication and examines the challenges and problems that could arise during the process of creating a science web service geared towards a wide audience (students, as much as, research fellows). On the basis of works conducted on the vertical portal Science and Progress (Nauka i Postęp) created by the Poznań University of Technology, Polish Television in Poznań, as well as, the Marshal Office of the Wielkopolski Region, he points out the difficulties in the integration of the old and new media emerging in the process of promotion and dissemination of science. Among other sources, the analysis considers the studies conducted by TNS Pentor as part of a project, which led to the development of Science and Progress.

Blogi i serwisy naukowe. Komunikacja naukowa w kulturze konwergencji

by Emanuel Kulczycki

Kulczycki, E. (2012). Blogi i serwisy naukowe. Komunikacja naukowa w kulturze konwergencji. W: I. Sójkowska (red.). Materiały konferencyjne EBIB nr 22. Toruń: Stowarzyszenie EBIB.

Rozwój środków komunikacji doprowadził do istotnych zmian w sposobie funkcjonowania nauki oraz informowania o wynikach... more Rozwój środków komunikacji doprowadził do istotnych zmian w sposobie funkcjonowania nauki oraz informowania o wynikach prac badawczych. W referacie zostanie podjęte zagadnienie blogosfery naukowej jako przykładu wykorzystania nowych mediów w procesie upowszechniania nauki. Komunikacja naukowa za pośrednictwem narzędzi internetowych zaczyna funkcjonować w paradygmacie kultury konwergencji, łącząc stare i nowe media w procesie dystrybucji wiedzy. Stare media nie tylko nie zostały wyparte, ale nadal są wykorzystywane i wspierane przez nowe technologie (rola mediów społecznościowych w procesie komunikacji naukowej zostanie omówiona na przykładzie serwisów Twitter, Facebook, Google Plus). Oprócz wskazania podstawowych elementów historycznych i typologicznych z zakresu funkcjonowania blogów naukowych, zostaną przedstawione i przedyskutowane funkcje, jakie blog może zaoferować: autorom-naukowcom, czytelnikom, społeczeństwu. Omówione zostaną przyczyny i motywacje stojące za rozpoczęciem blogowania oraz powody nie-blogowania o nauce (np. osobisty charakter blogu, a obiektywny charakter informacji naukowej). Autor podejmie próbę zarysowania panoramy polskiej blogosfery naukowej (przegląd projektów i inicjatyw) oraz opowie o blogowaniu z perspektywy naukowca na przykładzie swojego blogu Warsztat badacza komunikacji. Zaprezentuje blogi jako współczesne narzędzie komunikacji naukowej oraz przeanalizuje wyzwania i problemy mogące pojawić się podczas tworzenia serwisu naukowego skierowanego do szerokiego grona odbiorców (zarówno studentów, jak i pracowników naukowych). Na podstawie prac nad wortalem Nauka i Postęp tworzonym przez Politechnikę Poznańską, Telewizję Polską Oddział w Poznaniu oraz Urząd Marszałkowski Województwa Wielkopolskiego wskaże trudności, jakie wyłaniają się przy łączeniu starych i nowych mediów w procesie promocji i upowszechniania nauki. Analizy będą uwzględniały m.in. badania przeprowadzone przez TNS Pentor w ramach projektu, dzięki któremu powstał wortal Nauka i Postęp.

„Hacktivism“? Online-Medien und Social Media als Instrumente der Klimakommunikation zivilgesellschaftlicher Akteure

by Mike S. Schäfer

in: Forschungsjournal Neue Soziale Bewegungen. 25/2. 68-77.

“Hacktivism”? Online media and social media as instruments of climate communication by civil society actors  (FJ... more “Hacktivism”? Online media and social media as instruments of climate communication by civil society actors  (FJ SB 2/2012, pp. 70-79)

Climate change and climate policy are not immediately perceptible by many people; they learn about these topics through the media. Online media and social media take an increasingly important part in this. Especially for NGOs, who often lack in resources, the cost-effectiveness and variety of communication possibilities offered by online and social media makes them central instruments for mobilising public opinion. The article provides an overview of the internet strategies of climate-focused NGOs. It distinguishes between three patterns of communication: information strategies through which environmental and climate NGOs present themselves, their goals and activities; activation strategies geared towards moving sympathisers to support and decision-makers to change their stance; and networking strategies by which NGOs link to one another or with activists at grassroots level. It becomes clear that climate NGOs employ a vast palette of different strategies, but many restrain themselves to mere information strategies, thereby neglecting more persuasive and mobilising methods of online communication, for example in social media.

Comparative Analysis of Recognition and Competition as Features of Social Influence Using Twitter

by Agnis Stibe

Co-authored with Prof. Harri Oinas-Kukkonen.
Published in Proceedings of the Seventh International Conference on Persuasive Technology, M. Bang and E.L. Ragnemalm (Eds.): PERSUASIVE 2012, LNCS 7284, pp. 274–279, Linköping, Sweden, June 6-8, 2012.

This paper studies how and to what extent social influence design principles can persuade people to participate in... more This paper studies how and to what extent social influence design principles can persuade people to participate in sharing their feedback. For this reason, a Twitter-based system was designed with persuasive software features of social influence at its core. The effects of recognition and competition features were tested in a pilot study in two computer rooms simultaneously. Their effects on the behavior of simulated airline travelers were compared. The main result of this study provides evidence of several positive effects, especially regarding the persuasive powers of recognition in a system’s design.

The impact of social media on the content of the New York Times' news coverage?

by Jan Petras

The rise of social media comes with a number of overlapping consequences for news organizations around the world.... more The rise of social media comes with a number of overlapping consequences for news organizations around the world. These consequences vary from changes in methodology, such as the use of user generated content and participatory journalism1, to changes in business strategies, such as online subscriptions. Agreeing with Marshall McLuhan’s notion of ‘the medium is the message’ (McLuhan 1967), the change from reading news on paper to consuming news online through different media channels, is a drastic change. The medium through which news is received changed and therefore the message itself changed. This paper focuses on one specific change, namely the change in the content provided by a news organization.

The rise of new media and Internet power schemes: An impact study of social media rise on CNN.

by Jan Petras

Mass-media networks, which includes but is not limited to newspapers, have had, and some still do, a hard time... more Mass-media networks, which includes but is not limited to newspapers, have had, and some still do, a hard time adjusting to the rather quick rise of the social media. Many newspapers just closed shop, many more soon understood that no online presence was basically a death sentence for them. In theory, the rise of social media was, for many newspaper, a cease and desist notice. Newspapers, but not only, adapted and managed to survive but their future is considered uncertain, at best.

# betterconnected—a perspective on social media

by Sara Shinton

At Your Fingertips: Using Social Media for Athletics

by Karen Weaver

Paper, “Social Media and the Top 10 Municipal Police Departments: Current Use and Future Prospects for Gov 2.0.” (co-authored with Mariglynn Collins, Ph.D. Candidate, Trachtenberg School of Public Policy and Public Administration). 2012 Annual Meeting of the American Society for Pubic Administration. March 2-6, 2012. Las Vegas, Nevada.

by Lori Brainard

Benefits of social media in business-to-business customer interface in innovation

by Jari Jussila

Co-authored with Hannu Kärkkäinen and Maija Leino, published in the Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, 2011

The aim of this research is to explore social media and its benefits especially from business-to-business innovation... more The aim of this research is to explore social media and its benefits especially from business-to-business innovation and related customer interface perspective, and to create a more comprehensive picture of the possibilities of social media for the business-to-business sector. Business-to-business context was chosen because it is in many ways a very different environment for social media than business-to-consumer context, and is currently very little academically studied. A systematic literature review on B2B use of social media and achieved benefits in the inn ovation con text was performed to answer the questions above and achieve the research goals. The study clearly demonstrates that not merely B2C's, as commonly believed, but also B2B's can benefit from the use of social media in a variety of ways. Concerning the broader classes of innovation --related benefits, the reported benefits of social media use referred to increased customer focus and understanding, increased level of customer service, and decreased time-to-market. The study contributes to the existing social media --related literature, because there were no found earlier comprehensive academic studies on the use of social media in the innovation process in the context of B2B customer interface.

Social media's opportunities in business-to-business customer interaction in innovation process

by Jari Jussila

Co-authored with Hannu Kärkkäinen and Maija Leino in International Journal of Technology Marketing, 2012

In the paradigm of open innovation, it is recognised that valuable innovation-related knowledge is being increasingly... more In the paradigm of open innovation, it is recognised that valuable innovation-related knowledge is being increasingly widely distributed to various actors, organisations and communities. Social media can provide novel and useful ways of interacting and collaborating in innovation, likewise for creating new information and knowledge about customers for innovations. These have not so far been much investigated because of the novelty of social media concepts and approaches. Furthermore, the opportunities of social media are not yet well understood in the contexts of innovation and customer interaction, and importantly, while the business-to-consumer sector standpoint has been more researched and understood, the business-to-business sector standpoint has been very little studied in the above contexts. With the help of a literature review and a survey in Finnish companies, we studied the current situation regarding the opportunities of social media in facilitating customer interaction in the innovation process.

Civil Society and Web 2.0 Technology: Social Media in Bahrain

by Magdalena Karolak

Learning from and with Customers with Social Media: A Model for Social Customer Learning

by Jari Jussila

Co-authored with Hannu Kärkkäinen and Maija Leino, published in International Journal of Management, Knowledge and Learning, 2012

Social media can enable and significantly increase the collaboration and learning from customers in various ways, for... more Social media can enable and significantly increase the collaboration and learning from customers in various ways, for instance by novel social ways of providing and receiving feedback from new products and concepts. We have created a model that can support managers and researchers to better analyse and understand the possibilities of social media approaches especially from the business-to-business (B2B) customer interface standpoint. We used the model to analyse found various types of business-to-business related social media approaches to create new understanding of the scarcely researched field of social media in the customer learning and the customer interface of B2B innovation.

Multi-layer crisis mapping: a social media-based approach

by Babiga Birregah

Co-authored with Tony Top, Charles Perez, Eric Chˆatelet, Nada Matta, Marc Lemercier and Hichem Snoussi

During the sudden catastrophic events that have
occurred in this last decade, social media have proven their... more During the sudden catastrophic events that have
occurred in this last decade, social media have proven their importance
in the creation and management of ad-hoc crisis communities.
These platforms are increasingly used as complementary
support tools for conventional crisis management teams.
Recent disasters (e.g. Haiti, Australia, Japan, Mexico, etc.)
have demonstrated their real potential in providing support to
emergency operations for crisis management. However, several
questions remain unanswered regarding the efficiency of their
usage and especially their integration into the conventional
information collection systems (technological sensors, cameras,
SMS, etc.) usually used for crisis mapping. This paper aims to
present multi-layer crisis mapping using a social media-based
approach. We propose a generic step-by-step methodology as
an integrated approach that connects a set of needs to a set of
appropriate responses. The concept presented in this paper is
the need/solution matrix, which plays a key role in the design
of a multi-layer crisis map. The paper ends with an experiment
with the well-known Twitter microblogging platform.

Playing public health: Building the HIVe

by Thomas Apperley

Co-authored with Chris Walsh

In thinking through the impact of digital media on how frontline workers, activists, practitioners and researchers... more In thinking through the impact of digital media on how frontline workers, activists, practitioners and researchers understand and fight HIV and AIDS, it is important to acknowledge that digital media does not only provide new channels and strategies for communicating information around HIV prevention and education. It also establishes innovative domains for conceiving of, and building, ‘resilient communities’ like The HIVe. Such digital interventions are cultural assets that confront biomedical and
behavioural approaches to HIV prevention and education. Immersive and social technologies, network ubiquity and low cost mobile phones provide new tools for aggregating, representing, collecting and disseminating community-based and led data that ‘plays’ public health differently. This play involves fore-fronting the success of social science HIV prevention and education against the essentialist logic of dominant biomedical approaches. ‘Playing public health’ provides an entirely new and comprehensive picture of the agency of the HIV virus that goes beyond the pathology of the individual. This paper proposes the goal of putting HIV prevention back into the ‘game’ of public health and playing it to win
by building The HIVe.