Search Engine Optimisation

Effectiveness of title-search vs. full-text search in the Web

by Peretz Shoval

Authors: P. Shoval, T. Kuflik
Journal of Information Theories & Applications (2004), Vol. 11 (2), 151-157.

Search engines sometimes apply the search on the full text of documents or web-pages; but sometimes they can apply the... more Search engines sometimes apply the search on the full text of documents or web-pages; but sometimes they can apply the search on selected parts of the documents only, e.g. their titles. Full-text search may consume a lot of computing resources and time. It may be possible to save resources by applying the search on the titles of documents only, assuming that a title of a document provides a concise representation of its content. We tested this assumption using Google search engine. We ran search queries that have been defined by users, distinguishing between two types of queries/users: queries of users who are familiar with the area of the search, and queries of users who are not familiar with the area of the search. We found that searches which use titles provide similar and sometimes even (slightly) better results compared to searches which use the full-text. These results hold for both types of queries/users. Moreover, we found an advantage in title-search when searching in unfamiliar areas because the general terms used in queries in unfamiliar areas match better with general terms which tend to be used in document titles.

Assessment of a Proprietary Online Smart-Family-Matching Tool to Reunite Lost Families

by Juan Rojas

Online Marketing Strategy

by Jennifer Blakesley-Olschefski

O mecanismo de busca online utilizado como ferramenta de marketing

by Tarcisio Silva

Best link building strategies for seo

by Deepti Seosem

spark infosys

Algorithmic Ideology. How Capitalist Society Shapes Search Engines

by Astrid Mager

this article is a preprint version. please cite the journal article, which you can find on the website of Information, Communication and Society: http://www.tandfonline.com/doi/abs/10.1080/1369118X.2012.676056

This article investigates how the “new spirit of capitalism” (Boltanski & Chiapello, 2007) gets inscribed in the... more This article investigates how the “new spirit of capitalism” (Boltanski & Chiapello, 2007) gets inscribed in the fabric of search algorithms by way of social practices. Drawing on the tradition of the social construction of technology (SCOT) and 17 qualitative expert interviews I discuss how search engines and their “capital accumulation cycle” (Fuchs, forthcoming) are negotiated and stabilized in a network of actors and interests, website providers and users first and foremost. I further show how corporate search engines and their capitalist ideology are solidified in a socio-political context characterized by a techno-euphoric climate of innovation and a politics of privatization. This analysis provides a valuable contribution to contemporary search engine critique mainly focusing on search engines’ business models and societal implications. It shows that a shift of perspective is needed from impacts search engines have on society towards social practices and power relations involved in the construction of search engines to reconsider and renegotiate search engines and their algorithmic ideology in the future.

Relationships in Large-Scale Graph Computing

by Dan Petrovic

How To Select Keyword Using Google Keyword Tool

by Toufeequr Rahman

Author: Toufeequr Rahman

Selecting a keyword which has the power to drive traffic in, maybe the most admirable job for a webmaster. In this... more Selecting a keyword which has the power to drive traffic in, maybe the most admirable job for a webmaster. In this post, you will see how to select a keyword by utilizing the every opportunity provided by google. It is quite an easy and effective process. So, check out the .pdf or the blog post whatevr you like to select the most succesful keyword for your blog post. :)

Google - Empowering People's Choice! Writers Are The Wheel-power

by Toufeequr Rahman

Authored by Toufeequr Rahman on August 2011.

Google had said that "Google is constantly experimenting with new search results Page (SERP) features".... more Google had said that "Google is constantly experimenting with new search results Page (SERP) features". Well, that is now confirmed. One of the major changes has happened with "Sitelinks". For which, instead of 8 siitelinks there are many many sitelinks showing up on the search results page of google.

Will All +1s Have The Same Value?

by Toufeequr Rahman

Simple Blog post by Toufeequr Rahman. Publushed on August 2011.

Google has introduced +1 button for recommending any page on google search engine results page (SERPs). But, the... more Google has introduced +1 button for recommending any page on google search engine results page (SERPs). But, the quality of +1 could vary from people to people.
How will google measure the quality of +1s that are assigned to a particular page? Will google provide a profile authority to everyone? Well, that would be funny but it also would be interesting to see how google plays their role. ;)

The primary SEO tool for increasing traffic

by Toufeequr Rahman

A self experimented idea for search engine optimization with google reader.

Google Reader

Bloggers, webmasters, website owners, no one leaves the social book-marking and social... more Google Reader

Bloggers, webmasters, website owners, no one leaves the social book-marking and social networking options beyond their blog. The reason why they give so much importance to the sharing options is - not only sharing is beneficial for increasing your website traffic but also it helps to get your website optimized promptly. As an example, in the picture below you will see that the SEOMOZ site was on the first page of google results on the day of it's tweets. In easy words, for the keyword Beginner's guide, seomoz blog popped up at the first page of google results.

Genetic algorithms in optimization: Better than random search

by Alessandro Dias

Google Scholar's Ranking Algorithm: An Introductory Overview

by Joeran Beel

Google Scholar is one of the major academic search
engines but its ranking algorithm for academic articles is... more Google Scholar is one of the major academic search
engines but its ranking algorithm for academic articles is
unknown. We performed the first steps  to reverse-engineering
Google Scholar’s ranking algorithm and present the results in
this research-in-progress  paper. The results are: Citation counts
is the highest weighed factor in Google Scholar’s ranking
algorithm.  Therefore, highly cited articles are found significantly
more often in higher positions than articles  that have been cited
less often. As a consequence, Google Scholar seems to be more
suitable for finding standard literature than gems or articles by
authors advancing a new or different view from the mainstream.
However, interesting exceptions for  some  search queries
occurred. Moreover, the occurrence of a search term in an
article’s title seems to have a  strong  impact on the article’s
ranking.  The  impact of search term frequencies  in an article’s
full text is weak. That means it makes no difference in an article’s
ranking if  the article  contains  the query terms  only once or
multiple times. It was further researched whether the name of an
author or journal  has an impact on  the ranking  and whether
differences exist between the ranking algorithms of different
search modes that Google Scholar offers. The answer in both of
these cases was "yes".  The results of our research may help
authors to optimize their articles for Google Scholar and enable
researchers to estimate the usefulness of Google  Scholar  with
respect to their search intention and hence the need to use
further academic search engines or databases. 

Academic search engine spam and google scholar’s resilience against it

by Joeran Beel

In a previous paper we provided guidelines for scholars on optimizing
research articles for academic search... more In a previous paper we provided guidelines for scholars on optimizing
research articles for academic search engines such as Google Scholar. Feedback in the
academic community to these guidelines was diverse. Some were concerned
researchers could use our guidelines to manipulate rankings of scientific articles and
promote what we call ‗academic search engine spam‘. To find out whether these
concerns are justified, we conducted several tests on Google Scholar. The results
show that academic search engine spam is indeed—and with little effort—possible:
We increased rankings of academic articles on Google Scholar by manipulating their
citation counts; Google Scholar indexed invisible text we added to some articles,
making papers appear for keyword searches the articles were not relevant for; Google
Scholar indexed some nonsensical articles we randomly created with the paper
generator SciGen; and Google Scholar linked to manipulated versions of research
papers that contained a Viagra advertisement. At the end of this paper, we discuss
whether academic search engine spam could become a serious threat to Web-based
academic search engines.

Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co.

by Joeran Beel

This article introduces and discusses the concept of academic
search engine optimization (ASEO). Based on three... more This article introduces and discusses the concept of academic
search engine optimization (ASEO). Based on three recently
conducted studies, guidelines are provided on  how to optimize
scholarly literature  for academic search engines in general and
for Google Scholar in particular. In addition, we briefly discuss
the risk of researchers’ illegitimately ‘over-optimizing’ their
articles.

Posicionamiento en buscadores de las webs oficiales de capitales de provincia españolas

by Cristòfol Rovira

Rovira, Cristòfol; Fernández-Cavia, José ; Pedraza-Jiménez, Rafael i Huertas, Assumpció. (2010). Posicionamiento en buscadores de las webs oficiales de capitales de provincia españolas. El profesional de la información; 19(3), 277-283

Español
Se estudia el posicionamiento en Google y Yahoo de las sedes web de las grandes corporaciones municipales... more Español
Se estudia el posicionamiento en Google y Yahoo de las sedes web de las grandes corporaciones municipales españolas en búsquedas con la marca turística de la ciudad. Se analiza si se están promocionando de forma adecuada estas marcas en internet. Se presentan resultados del seguimiento diario del posicionamiento en Google y Yahoo durante 2009 de las búsquedas por las marcas turísticas de las capitales de provincia españolas. Los resultados indican que un 66% de las sedes web oficiales están posicionadas después del número 40 y que en el 46% de las búsquedas hay una sede web oficial entre las 10 primeras posiciones. Se han detectado evidencias empíricas sobre el peso de los enlaces entrantes y de las palabras clave para las estrategias de posicionamiento en buscadores.

English
Study of ranking in Google and Yahoo of big Spanish municipal corporation websites while searching by city tourist brand. Analysis of whether city tourist brands are promoting properly in the internet. Results of the daily ranking monitoring in Google and Yahoo are shown, for the searches made in 2009 by touristic brands of Spanish provincial capitals. The results show that 66% of official websites are situated after number 40 and, also, that in 46% of the searches made by touristic brands of province capital there is an official website within the top 10 positions. Empirical evidence about the weight of backlinks and keywords for SEO has also been detected.