Study of Impact of Search Engine Optimization to Internet Marketing Strategy
by Achmad Nizar
Achmad Nizar Hidayanto, Moch. Sidhki Adha, Tisha Melia and Meganingrum Arista Jiwanggi.
Accepted for publication in International Journal of Asian Business and Information Management.
This research aims to explore free Search Engine Optimization (SEO) and social media plug-ins and compare their... more This research aims to explore free Search Engine Optimization (SEO) and social media plug-ins and compare their performance in increasing incoming web traffics. We create three publisher websites: the normal website without any SEO installed on it, the customized website with basic SEO configuration and social media plug-in, and the customized website with advanced SEO configuration and social media plug-in. We run and trace the website log for 4 and 7 months. Our findings show that SEO plug-ins are capable to increase traffic to publisher website. Social media plug-in provides additional benefit to bring traffic, however, the traffic is less significant compared to the one from search engine. These findings have implications to the following: (1) the organizations need to pay attention on the way they organize information in their website, (2) the introduction of search ability aspect for measuring service quality for web application.
The Importance of Keywords
by Thunder Cow
An excerpt from WordPress 3 Search Engine Optimization, by Michael David.
Keywords are the currency of search optimization, and thus the currency of the new business environment.They are the... more
Keywords are the currency of search optimization, and thus the currency of the new business environment.They are the words and phrases that millions of Internet users employ to find goods and services they need. They are the signposts that search engines use to store and retrieve web pages for search users. The Internet runs on words. Success in a search environment depends greatly on sound keyword research and skills. Capturing
search queries for the right phrases can bring phenomenal success. Likewise, capturing the wrong search terms might yield only lukewarm success.
Ban Terbaik di Indonesia GT Radial
Kontes Seo 2012
Jangan heran jika ban produksi PT Gajah Tunggal Tbk memperoleh banyak penghargaan sebagai ban terbaik di Indonesia... more
Jangan heran jika ban produksi PT Gajah Tunggal Tbk memperoleh banyak penghargaan sebagai ban terbaik di Indonesia maupun internasional. Ini merupakan bukti bahwa kualitas ban Gajah Tunggal mampu bersaing dan melampaui merek lain, bahkan dengan merek asing sekalipun.
Wajar pula mengingat dalam perjalanan waktu yang panjang, perusahaan ini tetap eksis di industri ban yang semakin ketat. Berikut adalah alasan-alasan utama mengapa ban terbaik di Indonesia GT Radial layak menjadi pilihan:
Pengakuan Atas Eksistensi dan Kualitas
Di pasar domestik, dominasi merek GT Radial di segmen kendaraan penumpang tak tergoyahkan hingga detik ini. Ban mobil GT Radial digunakan sebagai Original Equipment Manufacturer (OEM) oleh beberapa produsen utama kendaraan di Indonesia, seperti Toyota dan Daihatsu.
Memang setiap meluncurkan produk, Gajah Tunggal selalu ‘mendengarkan’ keinginan konsumen. Hal itu bukan hal yang sulit karena Gajah Tunggal sebagai bagian dari masyarakat, ‘hadir’ di tengah-tengah mereka.
Ban Terbaik di Indonesia GT Radial jelas telah "berbicara" banyak di kancah domestik maupun internasional. Sebagai brand yang dilahirkan dari rahim Ibu Pertiwi dan kini sudah go international, GT Radial patut menjadi kebanggaan kita bersama.
Pengakuan pun datang dari sebuah Harian Bisnis Indonesia yang pada 15 Desember 2009 menyematkan GT Radial sebagai Anugerah Produk Asli Indonesia (APAI).
Sebelumnya, pada 2008 Gajah Tunggal menerima penghargaan Primaniyarta Award dari Kementerian Perdagangan. Penghargaan ini diserahkan langsung Presiden Republik Indonesia Susilo Bambang Yudhoyono sebagai salah satu perusahaan nasional terbaik dalam hal “pengembangan merek global”.
Divisi riset dan pengembangan (R&D) yang kuat dalam hal ini memegang peran penting. Divisi ini diisi oleh para ahli yang kompeten di bidangnya masing-masing. Sebagian dari mereka merupakan lulusan dari Politeknik Gajah Tunggal, salah satu institusi pendidikan ternama di tanah air.
Dari sanalah, kemudian lahir Champiro Eco yang pada 2010 mendapat penghargaan dari Museum Rekor Dunia Indonesia (MURI) untuk kategori ban ramah lingkungan pertama yang diproduksi di Indonesia.
Source : http://blog.cyber4rt.com/seo/ban-terbaik-di-indonesia-gt-radial
Is StumbleUpon trumping Facebook in the internet attention wars?
by Sean Rintel
News publication - TheConversation.edu.au - 30 August 2011
The latest salvo in the internet attention wars has come in the form of figures from StatCounter. A relatively small... more
The latest salvo in the internet attention wars has come in the form of figures from StatCounter. A relatively small content driving service called StumbleUpon drove more than 50% of all social media referral traffic in the US, news the company’s founder and CEO Garrett Camp was quick to tweet. In other words, Camp claims his company now generates more more referrals than Facebook, Twitter, Reddit and Digg combined.
Facebook, second place in the US statistics, drove almost 39% of American social media referral traffic (but is still the number one social media site globally). To put this in perspective, Facebook claims around 750 million accounts. StumbleUpon claims around 10 million. Goliath, meet David. The StumbleUpon figures represent a new front in the debate over content freedom versus focus. But they do not offer an easy solution.
Social Media Marketing and SEO
by Oleg Ilin
There are indicators that search engines begin to wise up and search for the methods to prevent this new spam. Easy... more
There are indicators that search engines begin to wise up and search for the methods to prevent this new spam. Easy days for black hat SEO in social networking are almost over. The same happened with blog and ping technique. It was like a traffic mantra a few years ago. Now this tactic is less efficient in search engines.
In addition, social networks became more accurate in estimating the actual popularity of the posts and bookmarks.
Social Media and the Three-Legged Elephant
by Jake Aull
Social media, increasingly entrenched in our lives, is as much a passing fad as was the automobile a century ago. What... more Social media, increasingly entrenched in our lives, is as much a passing fad as was the automobile a century ago. What is this growing trend, and how can businesses strategically use it to their advantage?
Social Media and the Three-Legged Elephant
by Jake Aull
Social media, increasingly entrenched in our lives, is as much a passing fad as was the automobile a century ago. What... more Social media, increasingly entrenched in our lives, is as much a passing fad as was the automobile a century ago. What is this growing trend, and how can businesses strategically use it to their advantage?
Get Discovered ~ Improve Your Google Rankings
by Kreg Ertman
First session of my course outline.
How to SEO for Real Results ~ Part I
Does everyone here have a website or blog that they need help... more
How to SEO for Real Results ~ Part I
Does everyone here have a website or blog that they need help with?
Just so that everyone's on the same page, search engine optimization, or SEO for short, is the process of improving either the volume or quality of traffic to a website from organic search results.
"Well that sounds great, but what does that mean?" It means that you want real, live people visiting your site.
"Why would you want that?" you might ask.
You may not realize this, but you want traffic. You need people to either read your blog or to buy something from you and the most economically way to do this is to utilize free traffic.
Google can provide just that, but there's a catch. First you have to be 'found' and then you want to be found by the right people – the ones who want your product or service AND then who return to your site over and over again.
"Okay, now we're getting somewhere. So how do I get discovered?"
I'll go over a few tricks, hints and suggestions for your sites and I'll even throw in a secret here and there to keep you awake. How's that sound?
How To Select Keyword Using Google Keyword Tool
Author: Toufeequr Rahman
Selecting a keyword which has the power to drive traffic in, maybe the most admirable job for a webmaster. In this... more Selecting a keyword which has the power to drive traffic in, maybe the most admirable job for a webmaster. In this post, you will see how to select a keyword by utilizing the every opportunity provided by google. It is quite an easy and effective process. So, check out the .pdf or the blog post whatevr you like to select the most succesful keyword for your blog post. :)
How To Assign External Links To Open in a New Tab or New Window - Blogger Help/HTML help
Authored by - Toufeequr Rahman
The HTML code to open link in a new tab or new window is quite important. I guess you know - why? Hence, I am will not... more The HTML code to open link in a new tab or new window is quite important. I guess you know - why? Hence, I am will not talk much, but I will show you how to assign the hyper-links or external links to open in a new tab or new window.
Google - Empowering People's Choice! Writers Are The Wheel-power
Authored by Toufeequr Rahman on August 2011.
Google had said that "Google is constantly experimenting with new search results Page (SERP) features".... more Google had said that "Google is constantly experimenting with new search results Page (SERP) features". Well, that is now confirmed. One of the major changes has happened with "Sitelinks". For which, instead of 8 siitelinks there are many many sitelinks showing up on the search results page of google.

