Repertory Grids

Grammar Teaching Beliefs of a Pre-service Teacher: A Repertory Grid Analysis

by Ayşegül Nergis

Examination of pre-service teachers’ beliefs is a popular research topic in educational pedagogy. It is important to... more Examination of pre-service teachers’ beliefs is a popular research topic in educational pedagogy. It is important to examine inexperienced teacher’s beliefs related to the profession of teaching since they will continue pursuing these beliefs throughout their profession. These beliefs will affect their future teaching practices, professional judgments and ideas (Roberts, 2001; Borg, 2003). This study aimed to investigate the personal theories of one pre-service teacher from an English Language Teaching (ELT) certificate program in a foundation university in Istanbul. The beliefs of the participating pre-service teacher about effective grammar teaching were shown by using repertory grid analysis. This qualitative case study report displayed the participating pre-service teacher’s thinking through cycles of constructing and reconstructing her personal theories about grammar teaching.

Initial Findings from the Repertory Grid Data: Working Paper ECP / 03

by Elaine Regan

Kington, A., Reed, N., Regan, E., Sammons, P., Day, C., Gunraj, J., 2008. Initial Findings from the Repertory Grid Data: Working Paper ECP / 03 [online], Nottingham: University of Nottingham.

Developing An Instrument to Assess the Impact of Attitude and Social Norms on User Selection of An Interface Design: a Repertory Grid Approach

by Willem-Paul Brinkman

Brinkman, W.-P. and Love, S. , "Developing an instrument to assess the impact of attitude and social norms on user selection of an interface design: a repertory grid approach", Proceedings of ECCE-13 , pp. 129-136, 2006.

This paper presents a questionnaire instrument to evaluate designs of a mobile phone and a multimedia player. The... more This paper presents a questionnaire instrument to evaluate designs of a mobile phone and a multimedia player. The study adopted a bottom up approach by interviewing 20 participants using Kelly’s Repertory Grid Technique. This resulted in two sets of 200 personal constructs participants considered relevant when evaluating a set of 15 designs for each device. Two initial questionnaire instruments were developed and their validity was examined in a survey among 156 university students. In the interview, data was also collected about participants’ attitude, social norm and their intention to select a design. This data was used to develop two statistical models. These models suggest that beliefs about the preference of participants social reference group, such as peers, had a small, but significant impact on the users’ selection on the more publicly noticeable mobile phone, but failed to have a significant impact on the selection of designs for the more private multimedia player.

Pike, S. (2012). Destination positioning opportunities using personal values elicited through the Repertory Test and Laddering Analysis. Tourism Management. 33(1): 100-107

by Steven Pike

While in many travel situations there is an almost limitless range of available destinations, travellers will usually... more While in many travel situations there is an almost limitless range of available destinations, travellers will usually only actively consider two to six in their decision set. One of the greatest challenges facing destination marketers is positioning their destination, against the myriad of competing places that offer similar features, into consumer decision sets. Since positioning requires a narrow focus, marketing communications must present a succinct and meaningful proposition, the selection of which is often problematic for destination marketing organisations (DMO), which deal with a diverse and often eclectic range of attributes in addition to self-interested and demanding stakeholders who have interests in different market segments. This paper reports the application of two qualitative techniques used to explore the range of cognitive attributes, consequences and personal values that represent potential positioning opportunities in the context of short break holidays. The Repertory Test is an effective technique for understanding the salient attributes used by a traveller to differentiate destinations, and Laddering analysis enables the researcher to explore the smaller set of consequences and personal values guiding such decision making. A key finding of the research was that while individuals might vary in their repertoire of salient attributes, there was a commonality of shared consequences and values. This has important implications for DMOs, since a brand positioning theme that is based on a value will subsume multiple and diverse attributes. It is posited that such a theme will appeal to a broader range of travellers, as well as appease a greater number of destination stakeholders, than would an attribute-based theme.

Pike, S. (2003). The use of repertory grid analysis to elicit salient short-break holiday destination attributes in New Zealand. Journal of Travel Research. 41(3): 326-330.

by Steven Pike

Repertory Grid Analysis was developed almost fifty years ago, but its application in destination image research has... more Repertory Grid Analysis was developed almost fifty years ago, but its application in destination image research has been rare. The technique was used to identify 17 attributes deemed salient to New Zealanders, when differentiating domestic short break holiday destinations. These were then compared to those attributes used in 84 previous destination studies, as well as with results from personal interviews with tourism practitioners. A number of differences between the Repertory Grid findings and practitioner opinion confirmed the value of seeking consumer input when developing attribute lists for use in structured surveys. While both the Repertory Grid findings and practitioner opinion showed a general consistency with the range of 100+ attributes used in the literature, key differences highlighted the importance of the New Zealand domestic travel context. The paper attempts to demonstrate the efficacy of Repertory Grid, an economical technique that has been underutilized by tourism market researchers.

Repertory grids in family therapy and research (1985)

by Harry Procter