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Critical analysis of blogging in public relations.

by Michael L. Kent

Public Relations review

This essay conducts an analysis of blogs as public relations tools. Following an overview of blogs, attention is given... more

Using opinion leaders on Twitter to amplify PR and marketing messages

by Sarah VanSlette

VanSlette, S.H. (forthcoming).  Using opinion leaders on Twitter to amplify PR and marketing messages. In S.P. Ferris & H.A. Wilder (Eds.), The plugged-in professor. Oxford, UK: Chandos Publishing.

Towards a more dynamic stakeholder model: acknowledging multiple issue arenas

by Vilma Luoma-aho

Published in Corporate Communications: An International Journal 15(3), pp. 315-331.

Purpose – The paper suggest that corporate communications is becoming less predictable as interaction with... more

Monitoring public perception of organisations

by Marita Vos

Book in full text free available on Google Books
Vos, M. & H. Schoemaker (2006), Monitoring public perception of organisations, Amsterdam, Boom Onderwijs.

Integrated communication: Concern, internal and marketing communication

by Marita Vos

Book:
Vos, M. & H. Schoemaker (2011), Integrated Communication; concern, internal and marketing communication, The Hague, Eleven Publishing, 4rd edition (Dutch version in 9th edition published in 2011 by BoomLemma, Den Haag).

Social media as a strategic tool for corporate communication

by Lina Gomez

Published in "Revista de Relaciones Publicas Internacionales" Vol. 1 No. 2
Co-authored with Ivette Soto Velez

Companies around the globe are embracing and adapting social media for many different intentions: customer service,... more

Organizational image construction in a fragmented online media environment

by Dawn Gilpin

Gilpin, D. R. (2010). Organizational image construction in a fragmented online media environment. Journal of Public Relations Research, 22(3).

Organizations seek to influence their reputation through a variety of self-presentation activities, which collectively... more

Do privacy settings work in the age of online reputation management?

by Sean Rintel

News publication - TheConversation.edu.au - November 4, 2011

A UK employment tribunal recently ruled that posting derogatory comments on Facebook merited a gross misconduct... more

Anti-Social Engineering the Hyper-Manipulated Self

by Brian Taylor

When one does philosophy, one dismantles strings of concepts into their respective parts to examine both the parts... more

Fight Fire With Fire: Reputation management for governments. Strategies for countering negative publicity and protests on social media channels.

by Monica Guy

This chapter is part of a social media handbook created during Quinnipiac University’s Interactive Communications: Social Media course under Prof. Alexander Halavais.

Advice for governments on how to counter criticism on social
media: either think like a dictator, or think like a... more

Revealing the Rot: How to use social media to expose corruption and mismanagement at both local and national levels

by Monica Guy

This chapter is part of a social media handbook created during Quinnipiac University’s Interactive Communications: Social Media graduate course under Professor Alexander Halavais.

This chapter covers the steps you must consider when crafting a strategy for exposing corruption andmore

Are Facebook and Google+ limiting your opinions?

by Sean Rintel

News publication - TheConversation.edu.au - 18 July 2011

Social media sites are at war for your opinion. Why? Targeted advertising. The weapons in this war are the “share,... more

Motivating Change through social media: Cause marketing

by Jan Bush

Prepared for Interactive Communications class on Social Media tought by Alexander Halavais at Quinnipiac University..

Corporations aligning themselves with a nonprofit or a social cause often have a positive effect in people’s lives. In... more

Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media

by Friederike Schultz

Public Relations Review, 37(1), 20-27.
Co-authored by Sonja Utz and Anja Göritz

Value changes and the rapid emergence of media innovations (internet, social web) in society lead to an... more

Sustainability and CSR views on Twitter: A pilot study analysis

by Lina Gomez

Paper presented at the 10th International Conference on Corporate Social Responsibility, New Orleans, USA, May 2011.

Social media platforms are surrounded by conversations, messages, and ideas about numerous subjects. Sustainability... more

Swede It! Theorising Social Objects and Fan Culture in Social Media Marketing

by Jon Hickman

Online Mainline 2011, 15th September 2011, Birmingham, UK

In this practice-based research paper I discuss a social media marketing campaign which was constructed based on a... more

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