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Seen by:Critical analysis of blogging in public relations.
Public Relations review
This essay conducts an analysis of blogs as public relations tools. Following an overview of blogs, attention is given... more This essay conducts an analysis of blogs as public relations tools. Following an overview of blogs, attention is given to how blogs can be used more effectively by public relations professionals, and how blogs are favored by communication firms and consultants as essential public relations tools. The essay concludes that while blogs have incredible potential as research, framing, and persuasion tools, their utility as a public relations tool is currently limited.
Using opinion leaders on Twitter to amplify PR and marketing messages
VanSlette, S.H. (forthcoming). Using opinion leaders on Twitter to amplify PR and marketing messages. In S.P. Ferris & H.A. Wilder (Eds.), The plugged-in professor. Oxford, UK: Chandos Publishing.
Towards a more dynamic stakeholder model: acknowledging multiple issue arenas
Published in Corporate Communications: An International Journal 15(3), pp. 315-331.
Purpose – The paper suggest that corporate communications is becoming less predictable as interaction with... more
Purpose – The paper suggest that corporate communications is becoming less predictable as interaction with stakeholders is moving from organizational control toward ‘issue arenas’, places of interaction where an issue is discussed by stakeholders and organizations both online and within the traditional media. The role of corporate communications and public relations is broadening beyond the traditional relationship management to issue arena monitoring.
Design/methodology/approach – Theoretical approach with six axioms suggested.
Findings – Several central theories of corporate communications are combined with issues management and stakeholder theory to argue for a multiplicity of new ‘issue arenas’, which require an increased amount of monitoring. Six axioms are suggested for future research on corporate communications, and a mosaic of multiple strategies for multiple publics moved by multiple issues is recommended.
Research limitations/implications – The axioms suggested require empirical testing with different arenas across contexts and cultures, and the axioms may change over time as the virtual arenas expand. Future studies should focus on the process of arena formation as well as the division of voice on the arenas.
Practical implications – Monitoring becomes central as corporate communication is less controllable. Corporate communication and public relations will play a key role in organizational survival in the future through the processes of finding the right issues and ‘issue arenas’ for interaction, facilitating the organization-public debate and through this managing organizational reputation. A change in thinking is required, as identifying issues should precede identifying stakeholders.
Originality/value – This paper argues that organizational survival depends not only on communicating with the right stakeholders, but also on finding the relevant issue arenas in which organizations should participate in discussion.
Keywords – Issue arena, stakeholder theory, issues management, monitoring, corporate communications, strategic planning
Paper type – Conceptual paper
Monitoring public perception of organisations
by Marita Vos
Book in full text free available on Google Books
Vos, M. & H. Schoemaker (2006), Monitoring public perception of organisations, Amsterdam, Boom Onderwijs.
Integrated communication: Concern, internal and marketing communication
by Marita Vos
Book:
Vos, M. & H. Schoemaker (2011), Integrated Communication; concern, internal and marketing communication, The Hague, Eleven Publishing, 4rd edition (Dutch version in 9th edition published in 2011 by BoomLemma, Den Haag).
Social media as a strategic tool for corporate communication
by Lina Gomez
Published in "Revista de Relaciones Publicas Internacionales" Vol. 1 No. 2
Co-authored with Ivette Soto Velez
Companies around the globe are embracing and adapting social media for many different intentions: customer service,... more Companies around the globe are embracing and adapting social media for many different intentions: customer service, marketing, internal communications, public relations or corporate social responsibility, etc. It is now a reality that social media is channging the way stakeholders and companies communicate daily, providing opportunities for collaboration, participation, interactivity, and engagement. Therefore, social media is conceived today in the corporate world as a strategic communication partner, driving new and unique possibilities for organizations to engage stakeholders in conversations. We are witnesses of a new digital era where consumers are becoming active users rather than passive individuals, changing dramatically how society operates. But, are these useful technological tools employed widely and precisely by corporations in order to facilitate and improve communications? This research aims to discover the usage of different social media platforms by Puerto Rican companies. A content analysis was performed to the Facebook and Twitter official profiles of the top 400 locally owned Puerto Rican companies of 2009. The principal objective was to find if social media sites were mainly used as a strategic tool for corporate communication that can enhance stakeholder participation and engagement. Results showed that Puerto Rican companies are not employing social media platforms for improving communications with different stakeholders, failing to take advantage of the enormous possibilities that social media has for communication.
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Seen by:Organizational image construction in a fragmented online media environment
by Dawn Gilpin
Gilpin, D. R. (2010). Organizational image construction in a fragmented online media environment. Journal of Public Relations Research, 22(3).
Organizations seek to influence their reputation through a variety of self-presentation activities, which collectively... more Organizations seek to influence their reputation through a variety of self-presentation activities, which collectively express the organization’s identity. Online and social media such as blogging and micro-blogging also contribute to image building in today’s media environment. This paper focuses on organizational image as the social dimension of organizational identity, within a larger model of reputation construction. Within this model, image construction is defined as those self-presentation practices that seek to build and maintain perceptions among stakeholders regarding the organization’s identity. Bimodal network analysis was used to examine six months of image construction efforts by the natural supermarket chain Whole Foods through multiple online channels. Although the channels shared a core set of terms and overlapped in others, each channel also addressed unique aspects of the organization’s projected image. Structural constraints and directional traits are posited as the primary reasons for this image differentiation. This study suggests that the public relations function is facing new challenges in coordinating image management among various new media, subject to greater stakeholder influence than previous communication tools.
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Seen by: and 20 moreDo privacy settings work in the age of online reputation management?
by Sean Rintel
News publication - TheConversation.edu.au - November 4, 2011
A UK employment tribunal recently ruled that posting derogatory comments on Facebook merited a gross misconduct... more A UK employment tribunal recently ruled that posting derogatory comments on Facebook merited a gross misconduct dismissal for one Apple Store employee. [... the ruling] establishes some worrying issues for users, social network sites, and the public relations practice of reputation management.
Anti-Social Engineering the Hyper-Manipulated Self
by Brian Taylor
When one does philosophy, one dismantles strings of concepts into their respective parts to examine both the parts... more
When one does philosophy, one dismantles strings of concepts into their respective parts to examine both the parts themselves and the relationships the parts have with each other. This semantic reduction provides us the best possible opportunities for finding truth. This was exactly the type of skill Brian Taylor needed to write his new book Anti-Social Engineering the Hyper-Manipulated Self, postpaper publishing, ISBN: 978-0-557-99909-5 http://stores.lulu.com/postpaper
The book began as a series of blogged essays in a response to the “Authenticity” movement presented by the like of Eckhart Tolle, Andrew Cohen and to a lesser extent, Dr. Phil. These men, and others, were coming to conclusions on the idea of authenticity that were, among other things, subjective fallacies, rife with interpretation and possibly counterproductive. On the other side of the coin we had skeptical guru Michael Shermer or perhaps Richard Dawkins making up one half of the “four horseman of the non-apocalypse.” These men, “scientists,” were and still are guilty of the same faults as their spiritual counterparts, interpretations rather than knowledge. Brian Taylor wanted to know, “Are there any actual answers in the arena of the self and its power?” As it turns out, reality is far stranger than ever before known and we actually know so much less than we think we do, if it can be said that we know anything authentically, at all.
After four years of research into our ideas about the self through the ages, the sciences of the self and what the self is, this book comes to the conclusion that the modern self, you and I today, are not only manipulated, but that manipulation is sought out, required and pre-programmed. This is a book about how we are all being intentionally hyper-manipulated without our knowledge, by whom and to what end.
To “anti-social engineer” is to counter this phenomenon of modernity through critical consciousness, dubbed “assignee's prerogative.” This self direction is aimed toward eudaemonia, which is an Aristotelian idea roughly meaning “happiness and promotion,” and it is further suggested that virtue is found in the mean between excess and deficiency, in these concerns. This sounds rather simple in such a paragraph form, rest assured, chasing the meanings and relationships of these ideas to any philosophical depth requires a maze of rabbit holes and someone to guide you through them. Taylor is nothing if not thorough in this regard.
Entertaining, personal, conversational, exact and profound, this book has a strange undercurrent, almost a charge running through it. Most clearly defined in it's most opinionated moments, there is a subtext, not a call to arms but to a social contract. Taylor says, throughout the book, that it is specifically battling social engineering, the command, hidden or not, “think this about that.” Yet, he too wants us to think a certain way, a centrist “golden mean,” a path of no extremes. Making an argument against his ideas is difficult, regardless of the talking points he uses. (These vary from possible moral objections we may hold for prostitution or murder, to social norms such as supporting the troops or the war on terror.) In his most controversial moments, when objectivity is at its thinnest, the author's existentialism shines through and he suggests it's better to not claim to know something than to suspect something incorrectly. The exception to this rule is when the social engineering is secret, malicious, degenerative or merely in error.
There are things that we can do anti-social engineer our hyper-manipulated selves and Taylor spells these tasks out clearly. Firstly, social engineering, be it delivered by a television commercial, ideology, civility, social construct, etc. is to be expected and recognized. Then Taylor presents us his Philosophy Generator which is described as “a dismantling of paradigm” and a way to determine if any particular social engineering is more persuasive or manipulative. If we are able to first know what it is we are deciding, then do our best possible thinking on the matter, which is what working through the Generator is for, we should be able to be confident in our decision, whatever it may be. Furthermore, given the standardization of awareness, contemplation and centrist philosophy, it should be expected that the same benefit experienced by individuals would transfer to societies.
The book ends with a chapter called “God wears a yellow hat.” It is concluded with a list of 24 interesting intentions, (23 actually, one of them is missing,) this list is not meant to be a complete index of the topics discussed, but rather an indication of the book's scope. The war on terror, the war on drugs, food transportation, consumerism, capitalism, communism, false flags, dehumanization via technology, God, 2012, patriotism, culture, globalization, human rights and religion. There is an entire chapter devoted to a reasonable discussion between the two sides divided over the conspiracies associated with September 11, 2001. This book discusses conspiracy as it dismantles thought, which is a strange dichotomy. Taylor seems to want to convince us that he is a reasonable man, with a reasonable method and if such a man can find a reasonable conspiracy, we can take the suggestion from the fringe to the mainstream. He may be right. However, this is not a conspiracy book, this is a book about thinking.
One comes away from the experience of reading this book enticed to do more and this is the goal. Anti-Social Engineering the Hyper-Manipulated Self is about taking responsibility and looking ahead, prudently. It doesn't want to take anything away from you, you're entitled to have your beliefs as the author has his. We need our beliefs and we even need social engineering, these things are part of a natural, healthy species. The dangers of our beliefs are represented by the lack of awareness of them and the inability to think critically about them. Taylor argues that, if in fact we are not thinking well about the things we believe, we are not living up to the reasonable purpose we have as human beings. This appreciation of hyper-reality and our place in it defines our authenticity and is the promise expressed by the 21st Century Enlightenment.
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Seen by: and 23 moreFight Fire With Fire: Reputation management for governments. Strategies for countering negative publicity and protests on social media channels.
by Monica Guy
This chapter is part of a social media handbook created during Quinnipiac University’s Interactive Communications: Social Media course under Prof. Alexander Halavais.
Advice for governments on how to counter criticism on social
media: either think like a dictator, or think like a... more
Advice for governments on how to counter criticism on social
media: either think like a dictator, or think like a marketer
protecting the reputation of their brand. This chapter is aimed at governments, politicians, dictators, prominent individuals, and political organizations whose reputations are under attack on social media channels. It aims to help these individuals and governments develop effective strategies to:
• counter criticism of policies or individuals on social media
• dampen the spread of civil unrest through social media channels
• prevent activists from organizing protests on social media
• present a rosy picture of potentially unstable civil situations to the world's media
Revealing the Rot: How to use social media to expose corruption and mismanagement at both local and national levels
by Monica Guy
This chapter is part of a social media handbook created during Quinnipiac University’s Interactive Communications: Social Media graduate course under Professor Alexander Halavais.
This chapter covers the steps you must consider when crafting a strategy for exposing corruption and
mismanagement through social media. Along with practical advice and thought-provoking questions, it
examines several case studies which throw light upon how social media has been and is being used to
expose corruption around the world.
Are Facebook and Google+ limiting your opinions?
by Sean Rintel
News publication - TheConversation.edu.au - 18 July 2011
Social media sites are at war for your opinion. Why? Targeted advertising. The weapons in this war are the “share,... more Social media sites are at war for your opinion. Why? Targeted advertising. The weapons in this war are the “share, "Like”, and “+1” buttons beside searches, video, news articles and blog posts. They seem innocuous, but might these buttons affect the way you can express your opinion?
Motivating Change through social media: Cause marketing
by Jan Bush
Prepared for Interactive Communications class on Social Media tought by Alexander Halavais at Quinnipiac University..
Corporations aligning themselves with a nonprofit or a social cause often have a positive effect in people’s lives. In... more Corporations aligning themselves with a nonprofit or a social cause often have a positive effect in people’s lives. In addition to providing more opportunities for feedback and product chats, trends show brands engaging their stakeholders through cause marketing. This paper will discuss the rise of cause marketing through social media networks.
Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media
Public Relations Review, 37(1), 20-27.
Co-authored by Sonja Utz and Anja Göritz
Value changes and the rapid emergence of media innovations (internet, social web) in society lead to an... more Value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in which especially new media play a crucial role. The key contributions of the paper include deepening and refocusing the theoretical foundations of crisis communication by experimentally analyzing the effects of traditional and social-media strategies on the recipients’ perceptions of reputation; and by analyzing the effects or crisis responses on the recipients’ secondary crisis communications (e.g., sharing information and leaving a message) and reactions (e.g., willingness to boycott). The results indicated that the medium matters more than the message. For all three dependent measures – reputation, secondary crisis communication and reactions – main effects of medium occurred, whereas the message had only a significant main effect on secondary crisis reactions.
Sustainability and CSR views on Twitter: A pilot study analysis
by Lina Gomez
Paper presented at the 10th International Conference on Corporate Social Responsibility, New Orleans, USA, May 2011.
Social media platforms are surrounded by conversations, messages, and ideas about numerous subjects. Sustainability... more Social media platforms are surrounded by conversations, messages, and ideas about numerous subjects. Sustainability and Corporate Social Responsibility (CSR) are no exceptions in these discussions where collaboration, empowerment, and sharing are the key cores of these platforms. One of the most widely used social media sites is Twitter. Twitter is becoming a powerful tool for spreading information about CSR and Sustainability and for promoting conversations between users. This useful new media could help companies listen stakeholders’ priorities and engage them in conversations. This paper analyses the practice of twittering Corporate Social Responsibility and Sustainability issues, placing a special emphasis on who is leading the CSR and Sustainability discussions on Twitter, and what type of tweets (messages) are being communicated. A content analysis was made to the Twitter profile users who tweet about these topics during December 2010. Results shown that corporations are not taking advantage of this tool while tweeting CSR and Sustainability issues. It seems that companies and other users such as academia are still in its infancy at the moment of using Twitter for communicating and informing about CSR and Sustainability.
Swede It! Theorising Social Objects and Fan Culture in Social Media Marketing
by Jon Hickman
Online Mainline 2011, 15th September 2011, Birmingham, UK
In this practice-based research paper I discuss a social media marketing campaign which was constructed based on a... more
In this practice-based research paper I discuss a social media marketing campaign which was constructed based on a theoretical concept, the social object.
The central case study is a film making competition called Swede It! which ran in early 2011 to promote a leisure complex in Birmingham. Swede It! was designed firstly through understanding the social object that was relevant to the campaign, and secondly through an understanding of fan culture. The tendency of fans to want to make media products and demonstrate fandom was built into the Swede It! concept during design. The case study outlines how fan activity was engendered by Swede It!, how such activity was then situated within and used by the leisure complex's
own media products, and was therefore articulated towards the leisure complex's promotional goals.
The paper outline some of the background to the theory of social objects, and explains why it is a useful way to think through a social media marketing campaign using this idea. The paper also offers some new possibilities for developing the theory and the way in which we approach social media campaigns.


