Public Relations

Customizing Your Library's Facebook Page

by Donna Ekart

Computers in Libraries, September 2011, Tech Tips for Every Librarian

Most libraries have Facebook pages. They’re great for putting up hours and events and highlighting your collections,... more Most libraries have Facebook pages. They’re great for putting up hours and events and highlighting your collections, but unless you put in some special effort, every Facebook page looks more or less the same. If you’ve established who your audience is and you want to give them more of the things they like, you don’t have a ton of customization options in native Facebook functions. But undoubtedly, you’ve landed on a Facebook page—probably a commercial one—that has a completely different look to it.

Misyurov D.A. Dialectical formulas based on the binary notation as the development formulas // Credo New. 2012. №2

by Dmitry Misyurov

The article suggests dialectical formulas based on the binary notation as the development formulas: formula with... more The article suggests dialectical formulas based on the binary notation as the development formulas: formula with dominant and the non-dominant elements; universal formula; formula with symbolic weight of elements; tautological formula. For example, it suggests an opportunity to use the dialectical formulas for modeling and artificial intelligence creation, etc.

Teoría situacional de los públicos: las nuevas aportaciones desde la década de los noventa

by María Isabel Míguez González

Este estudio revisa y clasifica algunas investigaciones recientes sobre la teoría situacional, detectando que la... more Este estudio revisa y clasifica algunas investigaciones recientes sobre la teoría situacional, detectando que la mayoría tratan de incorporar nuevas variables a la teoría o buscan su aplicación conjunta con otros modelos, aunque pocas actúan sobre su estructura o modifican sus elementos básicos. El estudio concluye que pocas de estas propuestas han tenido continuidad y la mayoría carecen de estudios empíricos posteriores que confirmen su validez; sin embargo, todas corroboran la teoría situacional y, al vincularla con temas de actualidad, demuestran su permanencia.

Journal of Critical Incidents - Volume 3 - 2010

by Leanne Pupchek

Technological Advances from a Postmodern Communication Perspective with Specific Reference to Blackberry Messenger

by Roxanne Marais

This short research paper will take a look at news sources and analyse how BBM has fuelled technology and shaped BBM... more This short research paper will take a look at news sources and analyse how BBM has fuelled technology and shaped BBM addicted natives and digital immigrants. Communication theory led by Jean Baudrillard’s postmodern views on communication with reference to hyper-real communication, Modernization theory, Diffusion of Innovation Theory and Computer Mediated Communication will be attributed to accounts of BlackBerry usage and reach within our society to illustrate the role of BBM in the cognitive processes that labour in the minds of the users of BBM.

What symbols

by Dmitry Misyurov

This article contains 12 questions about the symbols. What are your thoughts in response? This article contains 12 questions about the symbols. What are your thoughts in response?

A Survey of Public Relations Practice in Bangladesh

by Imtiaz Chowdhury

Co-authored with: Jude W. Genilo & Marium Akhter. Published in Media Asia, Volume 38, No. 4. (2011).

From being solely undertaken by the government sector in the 1970s to 1980s, the public relations profession has made... more From being solely undertaken by the government sector in the 1970s to 1980s, the public relations profession has made inroads in the non-government and private sectors in the 1990s and 2000s. The authors, in light of this, conducted a survey to obtain a general picture of public relations practice in Bangladesh in terms of its administrative structure, staff qualifications, functions and services, communication channel usage, researches conducted and current industry trends.

A review of the impact of new media on public relations: Challenges for terrain, practice and education

by Melanie James

Driving learning through blogging: Students' perceptions of a reading journal blog assessment task

by Melanie James

Politics and the Media: A Crisis of Trust?

by James Stanyer

Unternehmenskommunikation im Social Web

by Fabian Bethge

Information, Community, and Action: How Nonprofit Organizations Use Social Media

by Gregory Saxton

Journal of Computer-Mediated Communication, vol. 17, pp. 337-353, 2012.

The rapid diffusion of “micro-blogging” services such as Twitter is ushering in a new era of possibilities for... more The rapid diffusion of “micro-blogging” services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders and the general public. To enhance understanding of the communicative functions micro- blogging serves for organizations, this study examines the Twitter utilization practices of the 100 largest nonprofit organizations in the United States. The analysis reveals there are three key functions of micro-blogging updates —“information,” “community,” and “action.” Though the informational use of micro-blogging is extensive, nonprofit organizations are better at using Twitter to strategically engage their stakeholders via dialogic and community-building practices than they have been with traditional websites. The adoption of social media appears to have engendered new paradigms of public engagement.

Public Relations beginnen im vormedialen Raum–Weblogs als neue Herausforderung für das Issues Management

by Thomas Pleil

Online-PR im Web 2.0

by Thomas Pleil

Online-Public Relations: Forschungsbilanz nach einem Jahrzehnt

by Thomas Pleil

Öffentliche Meinung aus dem Netz? Neue Internet-Anwendungen und Public Relations

by Thomas Pleil

Guilt and Shame Through Recipients' Eyes: The Moderating Effect of Blame

by Caroline Kamau

Giner-Sorolla, R., Kamau, C.W. & Castano, E. (2010)

Previous research has found that people collectively wronged by an outgroup take insult when its representative offers... more Previous research has found that people collectively wronged by an outgroup take insult when its representative offers compensation, and that an expression of shame but not guilt can lower such insult. This experiment showed a moderating factor: strength of outgroup blame. Black community members were participants, presented with an apology for discriminatory searches of Blacks by the police. The effects – that shame but not guilt reduces insult from compensation – were replicated only among those who strongly blamed outgroup entities. As before, these effects emerged only on insult rather than satisfaction measures, and only when compensation was offered. When blamed by the public, an official body should therefore consider how much its apology conveys shame rather than guilt. (PsycINFO Database Record (c) 2011 APA, all rights reserved)

Strategising impression management in corporations: Cultural knowledge as capital

by Caroline Kamau

Kamau, C. (2010).

Impression management is a powerful psychological phenomenon with much unexplored potential in corporate settings.... more Impression management is a powerful psychological phenomenon with much unexplored potential in corporate settings. Employees or corporations can deploy impression management strategies in order to manipulate others’ perceptions of them. Cultural knowledge is powerful capital in impression management, yet this has not been sufficiently explored in previous literature. This chapter argues that impression-motivated employees or corporations need to perform a three-step knowledge audit: (i) knowing what their impression deficits are; (ii) knowing what impression management strategy is needed to address that deficit, based on the taxonomy of impression management strategies tabulated here; (iii) knowing what societal (e.g. collectivist culture or individualist culture) or organization-specific cultural adjustments are needed. A cultural knowledge base can thus be created through cross-cultural training of and knowledge transfer by expatriates. Multinational corporations can also benefit from utilising the knowledge presented in this chapter in their international public relations efforts.

Sourcing business news: a case study of public relations uptake

by Tom Van Hout

Van Hout, Tom. (2010). Sourcing business news: a case study of public relations uptake. In Bob Franklin & Matt Carlson (Eds.), Journalists, Sources, and Credibility: New Perspectives (pp. 107-126). London: Routledge.

This paper tracks the newsroom trajectory of a story about increased government funding of biotechnology and... more This paper tracks the newsroom trajectory of a story about increased government funding of biotechnology and nanotechnology research across three semiotic planes: technological mediation, social interaction and textual representation. Data are drawn from a 6-month newsroom ethnography of business reporters at De Standaard, a quality newspaper in Belgium. My central argument is that journalism can be productively described as a literacy event comprising three distinct episodes of textual mediation: story inception, negotiation and inscription. By unpacking the reporter’s literacy practices that shape these episodes, it is shown how a seemingly mundane instance of reproduction is more complex than previously assumed, how ‘information subsidies’ are taken up and how writing from sources is both facilitated and constrained by newsroom technologies. These findings contextualize the contingent practices through which journalists negotiate stories with sources and editors, manage newsroom technologies and accomplish routine writing tasks.

Análisis del uso de los conceptos de público, stakeholder y constituent en el marco teórico de las relaciones públicas

by María Isabel Míguez González

Este artículo revisa el uso de los conceptos de público, stakeholder y constituent en el ámbito teórico de las... more Este artículo revisa el uso de los conceptos de público, stakeholder y constituent en el ámbito teórico de las relaciones públicas, aclarando los significados posibles de cada uno de los términos y tratando de valorar su relación y su utilidad para la disciplina. En función del planteamiento desarrollado, el estudio
desaconseja el uso del término constituent y propone el empleo del concepto de stakeholder para hacer referencia a los colectivos que se relacionan de forma permanente con la organización, reservando la idea de público para los colectivos situacionales que surgen en torno a circunstancias o cuestiones
específicas.