Incoherent Narrator: Israeli Public Diplomacy During the Disengagement and the Elections in the Palestinian Authority
by Itay Gabay
Israeli public diplomacy surrounding the disengagement from Gaza and the general elections in the Palestinian... more Israeli public diplomacy surrounding the disengagement from Gaza and the general elections in the Palestinian Authority (PA) in 2005 reflects a problematic misconstruction of Israel’s messages in English regarding its relations with the Palestinians. Based on content analysis of official documents, such as official announcements, press releases, and speeches by Israeli government officials (the PM and the foreign ministry), we point to the incompleteness of Israeli public messages aimed at non-Hebrew speakers in terms of major framing functions. Incorporating narrative analysis, we further claim that the problem of missing framing functions is part of a larger problem of misconstruction of the state’s foreign policy narrative. At the core of this problem lies a discontinuity between the definition of the problem faced by Israel, the characterization of those who are responsible for the problem, and the proposed solutions to the problem. While the definition of the problem tends to rest quite heavily on internal disputes within Israel, namely the dispute between the government and the settlers, the Palestinians are those who are held responsible for the problem, and the solution is defined as a confrontation with the Palestinians. This incoherence between the definition of the problems and the solutions offered has damaged the internal logic of Israeli public diplomacy. The article discusses these findings against the backdrop of the traditional Israeli approach toward public diplomacy as reflected by the concept of “explanation” (hasbara). It suggests that these incoherencies played a key role in the explanation of why Israel failed to achieve significant improvement in its international image following the disengagement.
The Media and Public Diplomacy: A Strategic Contest over international Agenda Building and Frame Building
by Itay Gabay
This study focuses on the competition over international agenda building and frame building as one central strategic... more
This study focuses on the competition over international agenda building and frame building as one central strategic activity of public diplomacy processes. It is the first analysis of a multi-actor contest over agenda and frame building in foreign media
focusing on two strategic acts with evident mediated public diplomacy objectives and implications: Israel’s disengagement from Gaza and the general elections in the Palestinian Authority. The success of the actors in promoting their agenda and frames in the U.S. and British news media is analyzed, revealing a complex media arena that includes the antagonists, foreign governments, and the media themselves as actors, each trying to promote its own agenda and frames. Cultural and political congruence between a foreign country and an adversary gives that antagonist an advantage over its rival actor. However, the antagonist actor still has to compete with the agenda and
frames of foreign governments and media organizations.
Selective Processing: A Strategic Challenge for Public Diplomacy. An Alternative Approach to Russian Public Diplomacy in the United States
Published in Gnovis Journal, Volume XII, Issue II, Spring 2012
The information age has made public diplomacy an integral component of statecraft. In essence, public diplomacy is... more The information age has made public diplomacy an integral component of statecraft. In essence, public diplomacy is transnational and cross-cultural strategic communication that aims to inform and engage foreign publics. Yet, developments in information and communication technologies (ICTs) have also made it much more difficult to overcome the cacophony and noise, especially in contexts where the audience is not predisposed to listening in the first place. Therefore, there is a need to approach the challenge through alternative communication strategies, incorporating them into the overall nature as well as specific techniques of any public diplomacy strategy. This analysis looks at the case of Russian public diplomacy in the United States, where, even twenty years after the end of the Cold War and various public diplomacy initiatives, public attitude towards Russia is still largely negative. The paper posits that selective processing of information is a potential explanation and suggests relational and network-based approaches to improve the effectiveness of Russian public diplomacy in the US.
Towards a methodology to assess different types of information in Fulbright Grantees' final reports
final draft of my paper to the Spring School on history and sociology of social sciences at the University of Graz, April 2012
In this paper, I focus on a specific type of source that stems from the unique corpus of the Fulbright Program. In my... more In this paper, I focus on a specific type of source that stems from the unique corpus of the Fulbright Program. In my understanding, this type of source is one of the most promising, in particular in relation to the history of social sciences in Europe and its plentitude of grantees (“cultural ambassadors”). As a common exercise, every Fulbright Grantee, at the end of his/her term, had to submit a final report, based on a questionnaire including questions on the preparation of the stay abroad, the exchange experiences in general, and the educational (more precisely, academic) experiences in the host country.
9 views
Seen by:American Strategic Communication in Iraq: the “Rapid Reaction Media Team”
Online Journal of Communication & Media Technology, volume: 2, issue: 2, April - 2012, Pages: 1 -18
The purpose of this paper is to interpret an American military media strategy designed for the Iraq war from a... more The purpose of this paper is to interpret an American military media strategy designed for the Iraq war from a perspective drawing on recent theoretical discussions of space and time. The material consists of a short white paper that was declassified under the Freedom of Information Act and published by the NSA in 2007. It outlines a ‘Rapid Reaction Media Team’ which was tasked with designing and implementing the US-led media system at the onset of war in March 2003. Despite aiming to create a ‘balanced and fair’ public service television network equivalent to the BBC or PBS, the $100 million budget was derived from the $87.5 billion military budget, with the Department of Defense overseeing implementation. Hence there was a fundamental contradiction between the stated intentions of the network as a provider of balanced news and its broader position within US military objectives. The RRMT plan reveals a series of strategies, inherent conflicts, and assumptions which can be seen to enact forms of symbolic violence complimentary to that of the military. By this, I mean that it sheds light on sophisticated strategies for the ‘transposition’ of military force to the discursive sphere; for the exertion of violence by other means in US attempts to manage perceptions of the war. In a fundamental sense, the RRMT strategy uses media as an extension of warfare, and this paper will look at how ‘actual’ violence was transferred from the military battlefield to the discursive.
The limits of the new public diplomacy: Strategic communication and evaluation at the US State Department, Foreign & Commonwealth Office, British …
PhD thesis. Department of Journalism, Media & Communication (JMK), Stockholm University
The new public diplomacy is a major paradigm shift in international political communication.
Globalisation and a... more
The new public diplomacy is a major paradigm shift in international political communication.
Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of communicating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. But where do the lines between old and new public diplomacies actually meet? How much current PD policy and practice conforms to older styles of communication, and how much can truly be considered new? What are the practical constraints upon the adoption of an entirely ‘new’ PD?
This PhD thesis investigates the methods and strategies used by 5 foreign ministries and cultural institutes in 3 countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. The question is not simply of how government actors have phased out their archaic old PD practices, but of how the continual need for short-term influence – for discernable impact, outcomes, value-for-money – complicates the paradigm shift. The case studies are based around an analysis of US, British, and Swedish strategies. Each chapter covers national policy, evaluation methods, and examples of individual campaigns. Material consists of 25 interviews with PD practitioners, detailed policy studies, reconstructions of 5 PD campaigns, and analysis of communication models and evaluation methodologies.
Innovations in public diplomacy and nation brands: Inside the House of Sweden
Place Branding and Public Diplomacy, volume 7, issue 2, 2011, pp127–135
This article investigates innovations in public diplomacy and nation brands through the example of Sweden’s Embassy in... more This article investigates innovations in public diplomacy and nation brands through the example of Sweden’s Embassy in Washington, DC, the House of Sweden. The analysis explores the styles of communication and public outreach made possible by the interaction between its architectural design, brand values, and public diplomacy applications. Aimed at practitioners and scholars with an interest in public diplomacy and nation brands, this article assesses the activities, impact, and implications of the House as a platform for public diplomacy. Besides using the House of Sweden as a case study in its own right, the article discusses some of the unique events hosted there as well as related experiments such as the Second House designed for virtual world Second Life.
Rhetoric as a window to the leader's mind
by Drazen Pehar
A slightly different version of this essay was published in Croatian language, in journal “Status” no. 7, 2005, pp. 89-98, Mostar
17 views
Seen by: and 4 moreLeader's rhetoric and preventive diplomacy: issues we are ignorant about
by Drazen Pehar
from 'Knowledge and Diplomacy' (ed. J. Kurbalija) (Malta, DiploFoundation 2002)
52 views
Seen by:China Needs to Change Mideast Foreign Policy
By James M. Dorsey
China’s decision to veto a condemnation of Syria’s regime at the United Nations... more
By James M. Dorsey
China’s decision to veto a condemnation of Syria’s regime at the United Nations Security Council is just the latest signal that illustrates the need for a fundamental change in Chinese foreign policy.
The question is no longer whether officials in Beijing will abandon the principle of non-interference in other countries’ affairs to protect their expanding interests around the globe. The question is when.
China joined Russia in vetoing last weekend’s resolution partly for fear that backing the UN’s rebuke of a government’s brutal suppression of its people may come back to haunt China itself, given its treatment of Tibetans and of Uighur Muslims in the Xinjiang autonomous region.
Yet China’s economic growth and associated need to secure resources increasingly have been at odds with this long-standing policy of being aloof. That’s especially true in the resource- rich region that stretches from the Atlantic coast of Africa to Central Asia and the subcontinent, much of which is now in revolt.
Over the past year, a series of incidents in the region have tested China’s non-interference policy, but without serious damage to the country’s image. With China’s veto of the UN resolution on Syria, Chinese determination to cling to a principle rooted in 19th-century diplomacy seems set to backfire.
Painted Into Corner
Rather than portray China as a global power that seeks good relations with all and -- unlike the U.S. -- doesn’t meddle in other countries’ affairs, last weekend’s veto of a relatively toothless condemnation of the regime in Damascus has painted China into a corner. The nation now appears to support an international pariah that brutally suppresses its people, a stance that risks roiling ties with some of China’s most important energy suppliers in the Arab League, which sponsored the defeated UN resolution.
In Libya, China initially avoided its policy dilemma. There, the Chinese abstained from voting on a UN resolution that effectively authorized international military intervention in Libya on humanitarian grounds. Chinese diplomats then went a step further. They supported a Security Council resolution that imposed an arms embargo and other sanctions on the regime of Libyan leader Muammar Qaddafi, and endorsed referral of the regime’s crackdown to the International Criminal Court in the Hague.
China cultivated relations with both Qaddafi’s embattled regime and the Benghazi-based rebels. Yet that evenhanded approach didn’t prevent the rebels from threatening a commercial boycott, particularly after they found documents purporting to show that Chinese defense companies had discussed the supply of arms with Qaddafi operatives. A Chinese Ministry of Commerce delegation visited Libya this week in a bid to recover at least some of the losses that China, Libya’s biggest foreign contractor, suffered with the evacuation last year of 35,000 workers who were servicing $18.8 billion worth of contracts.
The Arab revolt is certain to force not only a revision of China’s policy of non-interference but also of the employment practices of Chinese companies. With new and long-standing governments in the region desperate to reduce unemployment -- a key driver of the revolts -- authorities in Libya and elsewhere are likely to demand that Chinese construction companies employ local, rather than imported, labor.
Social Media Criticism
Moreover, Chinese authorities have twice in recent days come under criticism in the country’s social media for the government’s inability to protect workers abroad after 29 Chinese nationals were kidnapped by rebels in Sudan’s volatile South Kordofan province, and an additional 25 were abducted by restive Bedouin tribesmen in Egypt’s Sinai Desert. The critics charged that as a superpower, China needed to project its economic, as well as its military, muscle to stand up for those who put their lives at risk for the national good -- much like the U.S. sent Navy Seals to rescue two hostages in Somalia.
Censors were quick to remove the critical messages from social media because they touched a raw nerve. A policy of winning friends economically rather than make enemies by flexing military muscle is increasingly inconsistent with China’s dislike of appearing weak and vulnerable. National pride was at stake. The dilemma sparked public debate, with official media saying China needs time to build the necessary military capability to intervene when its nationals are in jeopardy, while others argue that China’s inaction may encourage further attacks.
The need for a revised approach to the Middle East and North Africa, as well as countries such as Pakistan and Afghanistan, will become increasingly clear as China boosts its investment in Central and South Asian nations before the scheduled 2014 withdrawal of U.S. forces from Afghanistan, where China has secured oil and copper rights.
Reports that China is considering establishing military bases in Pakistan’s insurgency-plagued northwestern tribal areas near the border with Afghanistan, and a naval base in the Balochistan port city of Gwadar, could create further pressure for change. China holds the Pakistan-based East Turkestan Islamic Movement responsible for attacks last year in Xinjiang’s city of Kashgar. Defeating the movement is key to Chinese plans to keep regional trade and energy flowing, and the bases in Pakistan may tempt China to take on a role as local policeman.
If it takes an event to drive a change of China’s foreign policy, Yemen may prove to be the spark. With $355 billion worth of trade with Europe and a quarter of China’s exports traveling through Bab el Mandeb -- the strait that separates Yemen from Somalia and Djibouti -- China cannot afford a collapse of law and order in Yemen. The crisis-ridden country is countering multiple threats, including an al-Qaeda insurgency after mass protests and intercommunal fighting that forced the resignation of President Ali Abdullah Saleh and paved the way for elections later this month.
Policy Breached Before
China has breached its non-interference policy to respond to these pressures in the recent past. Its deployment of naval vessels off the coast of Somalia to counter piracy, for example, constituted the first Chinese venture of its kind.
But China’s status as an emerging economic superpower demands that it become a more muscular global actor to pursue its interests. Ultimately that will mean taking positions on domestic disputes and conflicts around the world that have a bearing on China’s global national-security interests, the very opposite of the stance it adopted on Syria. Similarly, China will need to maintain military bases in key regions that serve to secure Chinese demand for natural resources, and to satisfy domestic calls to ensure the safety of its nationals abroad.
In short, China will have to use virtually the same tools employed by the U.S., shouldering the risks of a foreign policy that is interest-driven and therefore, at times, contradictory.
James M. Dorsey is a senior fellow at the S. Rajaratnam School of International Studies at Nanyang Technological University in Singapore and the author of the blog, The Turbulent World of Middle East Soccer.
13 views
Seen by:The Office of Inter-American Affairs and the Latin American Mass Media
published in: Research Reports from the Rockefeller Archive Center (Fall/Winter 2001)
Digital Diplomacy: Understanding Islam Through Virtual Worlds (12/10/09)
The Digital Diplomacy: Understanding Islam through Virtual Worlds project was lead by Rita J. King and Joshua S. Fouts who are both Senior Fellows at the Carnegie Council for Ethics in International Affairs. The project was funded by a grant from the Richard Lounsbery Foundation.
The idea for Understanding Islam through Virtual Worlds project was hatched with a very specific idea in mind: How... more
The idea for Understanding Islam through Virtual Worlds project was hatched with a very specific idea in mind: How could people learn about other cultures in an authentic, experiential space — specifically, how could we learn about cultures that self-identified as Muslim? In turn, how could this information supplement or augment the physical world work of foreign policy and especially public diplomacy practitioners? Fouts and King chose the virtual world of Second Life as the platform for their research for many reasons, among them that it is the best international platform — more than 70% of its users are from outside the United States. The goal was to to see what they could learn about Islam — not by inviting particular people with particular perspectives into Second Life, but rather to follow the trail of what was already happening culturally in the space that might yield new insight about Islam.
The findings included a trilogy of actionable items available in digital format. By releasing three types of reports — policy recommendations, documentary video and graphic book — Fouts and King hoped to make what is still a very new medium as accessible as possible.
Hacia una teoría comunicativa de la diplomacia pública
Public Diplomacy, Strategic Communication
Las relaciones internacionales han cambiado de forma sustancial en los últimos veinte años, ante la creación de un... more Las relaciones internacionales han cambiado de forma sustancial en los últimos veinte años, ante la creación de un sistema internacional que ha puesto en cuestión las bases sobre las que se sostiene. Tales cambios han favorecido la expansión de la diplomacia pública. El artículo describe las dimensiones y los elementos de las estrategias de la comunicación, así como los retos para su consolidación en el marco de la acción exterior de los actores de las relaciones internacionales.
The Shortcomings of Shortwave: U.S. Programming to Latin America during World War II
paper to be presented at the Annual Conference of the SCMS in Boston (March 2012)
The Shortcomings of Shortwave: U.S. Programming to Latin America during World War II
This paper revisits... more
The Shortcomings of Shortwave: U.S. Programming to Latin America during World War II
This paper revisits the early beginnings of (what was to become) the Voice of America. More specifically, it analyzes U.S. shortwave programming to Latin America during World War II.
Whereas previous scholarship focused on the institutional settings and the successive takeover of the shortwave sector by government agencies, in our case, Nelson A. Rockefeller’s Office of the Coordinator of Inter-American Affairs (most recently, Rabe 2007), this paper explores the inherent potentials and limitations of shortwave radio as a conduit for (what is now commonly called) public diplomacy. Based largely on archival sources, including contemporary reception and audience research conducted by the Office of the Coordinator of Inter-American Affairs (OCIAA, 1940-6) and other wartime agencies, it shows how the United States was able to improve its relative standing vis-à-vis other shortwave powers (including Germany and Britain), but it also shows the limits of success. Whereas contemporary Hollywood films attracted mass audiences throughout Latin America, U.S. radio proved to have a very limited appeal. Despite considerable efforts to produce informational and entertainment contents that would please larger audiences, U.S. shortwave programs continued to reach rather few listeners south of the Río Grande; and even when rebroadcast over popular local stations in Latin America, most of the Spanish or Portuguese-language programs produced in the United States failed to generate the desired results.
In order to highlight the particular difficulties involved in transnational shortwave broadcasting for public diplomacy purposes, this paper distinguishes between various program types and genres and it contrasts the shortwave experience with a different strategy employed during the war years: the outsourcing of radio productions to Latin America. Vexed by the continuous failure of shortwave to build mass audiences south of the border, Rockefeller’s OCIAA increasingly took to complementing U.S. shortwave broadcasts with programs produced in Latin America to be fed into regional and national networks, employing local scriptwriters and radio talent. Whereas this was a strategy that allowed the OCIAA to overcome many of the shortcomings of transnational shortwave, it brought along a host of new predicaments. Thus, although shortwave fell short of the highflying expectations that had accompanied the expansion of U.S. transnational broadcasting capacities in the late 1930s and early 1940s, it continued to be viewed as an indispensable component in the word war over Latin America (and beyond).
Beauty in the Service of Foreign Diplomacy
AHA 2006
Between 1940 and 1946, Nelson A. Rockefeller's Office of Inter-American Affairs implemented massive public diplomacy... more
Between 1940 and 1946, Nelson A. Rockefeller's Office of Inter-American Affairs implemented massive public diplomacy programs throughout Latin America in order to foster popular support for, and allegiance to, the United States. Campaigns to win the "hearts and minds" of ordinary and not-so-ordinary citizens south of the Rio Grande rested, to some extent, on the mobilization of women both in Latin America and in the United States. Among various activities specifically designed to appeal to women, the Office -in close cooperation with major fashion magazines and related industries- turned to "fashion" as a possible avenue to reach and impress female audiences.
Not only was "fashion" believed to be a highly entertaining and therefore attractive means to communicate issues related to global politics and alliances to women. No less important, the world of fashion was viewed as one of the possible sources of international prestige that was better not left to Paris and Nazi-dominated Europe. If fashion-conscious women had traditionally been looking to France for "inspiration" and "guidance", hemispheric security now seemed to demand a major cultural reorientation. Moreover, the fashion industry was one of various commercial sectors that promised ample opportunities for an intensification of inter-American trade. It was therefore hoped to provide tangible evidence of the materials benefits that a closer cooperation with the United States would bring about. Although a comparatively minor feature among much larger and costlier programs to influence public opinion, the Office's "battle" on the "fashion front" serves to highlight some of the main characteristics, practical implications, and difficulties of the larger undertaking. Hence, this paper sets out to discuss the Fashion Division's activities in the larger framework of the Office's objectives and strategies before turning to explore the specific role "fashion" was hoped to play in inter-American relations during World War II.
Public Diplomacy
Unpublished
In the ongoing turmoil in many parts of the world, it is crucial to exercise restraint in the practice of Public... more In the ongoing turmoil in many parts of the world, it is crucial to exercise restraint in the practice of Public Diplomacy. This article seeks to examine the changes in the said domain, and the need to be cautious in this inter-connected world.
Thinking about place branding: Ethics of concept
by Efe Sevin
Sevin, E. (2011). Thinking about place branding: Ethics of concept. Place Branding and Public Diplomacy, 7, 155-164. doi:10.1057/pb.2011.15
This article introduces a critical theory-induced approach to the concept of place branding to expose the ethical... more This article introduces a critical theory-induced approach to the concept of place branding to expose the ethical drawbacks within the field. The author argues that the dominant approaches and definitions of place branding limit the thinking of scholars to market-driven subjects, such as measurement, effectiveness and strategies. It is difficult even to discuss ethical issues at a conceptual level within these approaches. With an attempt to further investigate these widely ignored issues, place branding is redefined through a communicative action framework, and a two-step model of place branding is devised – composed of domestic communicative action (Step 1) and international communicative action (Step 2). Step 1 highlights (i) legitimacy and (ii) inclusion as ethical concerns, whereas Step 2 brings in the question of (iii) consistency between the messages in the domestic and international arena. Critical theory makes it possible to take an analytical look at the mainstream approaches and present ethical issues at the conceptual level. Future studies should aim to integrate this theoretical approach to the practice of place branding.
35 views
Seen by:
