by Niels C. Nielsen
The paper has been published as "Corves, C. ; Hoffmann, K. ; Enderwitz, S. ; Hergesell, A. ; Nielsen, N.C. (2009): Pursuing Sustainable Tourism through Innovation : The Case of Regional Produce. Universitaet Kiel. Geographisches Institut. Schriften ; vol. 119, april 2009. Pp.125-142"
Regional produce has gained importance as an asset for regional development in recent years. A growing appreciation of... more
Regional produce has gained importance as an asset for regional development in recent years. A growing appreciation of regional specialities by tourists has highlighted the potential benefits of cooperation between agricultural producers and the tourism sector. This paper describes and compares two projects that aim at enhancing the consumption of regional produce in the Wadden Sea regions of Denmark and Germany, and potentially adding value to tourism offers.
The German initiative "Uthlande Produkte" aims at improving marketing opportunities for meat products, and intends to strengthen regional economic cycles and value creation within the North Frisian region of Uthlande. The association “Vadehavsprodukter” (Danish Wadden Sea Products) aims to improve the competitive position of local businesses by designing and executing a joint marketing strategy under the brand name “Vadehavsguld”. The two projects are reviewed with regard to drivers, barriers, processes and networks of innovation, which are considered important elements for assessing their contribution to local economy and sustainable development.
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