Organisational Change + Storytelling

Persuasive brand management: How managers can influence brand meaning when they are losing control over it

by Oriol Iglesias

Iglesias, O. and Bonet, E. (2012) Journal of Organizational Change Management, Vol. 25 Issue 2, pp. 251 165

Purpose – The purpose of this paper is to build a conceptual framework that enables an improved comprehension... more
Purpose – The purpose of this paper is to build a conceptual framework that enables an improved comprehension of how brand meaning is constructed.

Design/methodology/approach – Conceptual implications are drawn from an analysis and discussion of the literature in the fields of brand management, meanings, rhetoric, and narratives.

Findings – Brand managers are progressively losing control over the multiple sources of brand meaning. Brand meaning is co-created during the consumer-brand relationship and the customer-perceived brand meaning is re-interpreted at each touchpoint that a consumer has with a managerially determined brand interface, a brand employee, or an external stakeholder.

Originality/value – “Persuasive brand management” is presented as a new approach to brand management. It considers that the main activities of managers regarding brand strategy decisions involve processes of interpreting and creating meanings; as well as persuading a wide diversity of internal and external stakeholders.

Official chronicles of corporate globalization and unofficial stories of international mobility: Resisting patronage of meaning?

by Hugo Gaggiotti

Towards a reenchanted society through storytelling and phronesis

by Wilfred Berendsen

draft only

Storytelling and narrating can be a very efficient and great vessel for changes in our society. One of the experts in... more Storytelling and narrating can be a very efficient and great vessel for changes in our society. One of the experts in storytelling in management being David Boje, developed the notion of
antenarrating. A great new notion that is still developing further. A specific type and application of antenarrating being Phronesis antenarrating. Phronesis antenarrating is developed and initiated by Wilfred Berendsen, the Netherlands. In this discourse, the insights and fundaments of Phronesis antenarrating are further explained and applied to one of the core issues of current society. Being the issue of enrichment of plurisigns, of occurrences and individuals and organizations in our society and universes. In this paper, some methodologies and ideas are being developed to destroy some of the insanities of dreams and nightmares in current social sciences and practises, thereby increasing the possibilities for freedom and enrichment for society as a whole. A very fundamental core of this discourse being the notions and understandings of holoplurality and transitive values

Tour Guiding, Organisational Culture and Learning: Lessons From An Entrepreneurial Company

by Peter Lugosi

This is the final accepted version. It was published as Lugosi, P. and Bray, J. P., 2008. Tour guiding, organisational culture and learning: lessons from an entrepreneurial company. International Journal of Tourism Research, 10 (5), pp. 467-479. DOI: 10.1002/jtr.681. Please consult the final version if citing.

The article examines the impacts of organisational culture on the learning and development of tour guides. Drawing on... more The article examines the impacts of organisational culture on the learning and development of tour guides. Drawing on a case study of a small, entrepreneurial tour company, the paper considers the nature of the organisation’s culture, the tours it provides, including their narrative contents and the processes of organisational learning and socialisation. The paper suggests that the development of a learning culture within such an organisation may benefit from the provision of appropriate learning opportunities among the guides and facilitators who coordinate guide development.

Book Review: Carlos Jesús Fernández Rodríguez El discurso del management: Tiempo y narración. Madrid, CIS, Colección Monografías, 2007

by Alon Lischinsky

Revista Española de Sociología (2009) 11:141-145

Anecdotally speaking: Using stories to generate organisational change.

by Paddy O'Toole

O'Toole, P., Talbot, S., & Fidock, J. (2008). Anecdotally speaking: Using stories to generate organisational change. Qualitative Research Journal, 8(2), 28-42.

Stories told in organisations are being used increasingly as a way of gaining greater insight into organisational more Stories told in organisations are being used increasingly as a way of gaining greater insight into organisational
culture, leadership and health. These insights should be considered when organisational
change is needed to improve effectiveness. This paper examines a method that combines data collection
through a story elicitation process with intervention design that promotes change and
learning within organisations. In this paper, we describe these processes in detail with a step-by-step
account of how the authors implemented these processes in a research site. Our experience can act
as a guide to other researchers undertaking similar projects. Evidence collected so far suggests that
these processes can contribute to organisational change in an incremental way that engages people
at various levels within an organisation.