New Myths for a Very New World: The Mythic Journey as a Basis for Learning About Entrepreneurial Start-Ups
Mellalieu, P. J. (2001). New Myths for a Very New World: The Mythic Journey as a Basis for Learning About Entrepreneurial Start-Ups. Proceedings of the 9th International Conference on Thinking. Presented at the Breakthroughs: The 9th International Conference on Thinking, Auckland, NZ. Retrieved from http://tinyurl.com/heropll
Also presented at:
Mellalieu, P. J. (2003). 7th International Conference on African Entrepreneurship and Small Business Development (ICAESB), Dar es Salaam, Tanzania.
Mellalieu, P. J. (2004). Enterprise in Distant Lands: Studies of South Pacific Business Development, The University of Auckland Business School.
How does a young, “peripheral” country develop the cultural infrastructure - the myths and stories - it needs to... more How does a young, “peripheral” country develop the cultural infrastructure - the myths and stories - it needs to inspire creation of the heroic forces for creating successful enterprises in a hypercompetitive, globalising world? The article presents the ‘first act’ of the true story of the establishment and early challenges faced by an ambitious new venture, New Zealand-based Pacific Lithium Limited (PLL), and its founding entrepreneur, Robin Johannink. Somewhat untypical for a formal business case report, the structure of the story presented here is strongly informed by Vogler’s (1998) “mythic structure of the heroic journey” and inspired by de Jong’s (1999) application of the mythic structure to what he notes as the heroic task of establishing a new business enterprise. The second part of the article presents observations drawn from the Pacific Lithium story, and outlines our approaches for extending the learning one can make from contemporary heroic tales of enterprise such as the one presented here. The author concludes that de Jong appears quite correct when he suggests that “as a scalable, replicable piece of social code, [the mythic structure of the heroic journey] could be as profound as the biological code Watson and Crick found in DNA” (de Jong, p. 159)
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Seen by:Narrative Responsibility and Moral Dilemma: A Case Study of a Family’s Decision About a Brain-dead Daughter
Theoretical Medicine and Bioethics, Vol.32, No.2 (April 2011):91-99.
A brain death case is presented and reinterpreted using the narrative approach. In the case, two Japanese parents face... more
A brain death case is presented and reinterpreted using the narrative approach. In the case, two Japanese parents face a dilemma about whether to respect their daughter's desire to donate organs even though, for them, it would mean literally killing their daughter. We argue that the ethical dilemma occurred because the parents were confronted with two conflicting narratives to which they felt a “narrative responsibility,” namely, the responsibility that drives us to tell, retell, and coauthor the (often unfinished) narratives of loved ones. We suggest that moral dilemmas arise not only from conflicts between moral justifications but also from conflicts between narratives and human relationships.
Emerging Culture Conflict Mediation: A Field Manual for Mediating Tribal Conflict
Nova Southeastern University Graduate School of Humanities & Social Science, Department of Conflict Analysis & Resolution
Table of Contents
Introduction: a new approach to engaging intrastate conflict 3
Mediating Emerging Culture Conflict: Process & Technique 4
Stage one – discovering the conflict story 5
Stage two – externalizing the story and mapping its effects 9
Stage three – evaluating the stories and identifying possibilities for restorying 12
Stage four – reimagining identity-meaning and restorying the conflict narrative 16
The Joint Mediation Session – Theater & Stagecraft 19
Theater 20
Stagecraft 21
Appendix A Tribal Engagement Model – Relations with the Political State 23
Appendix B – Group Identity Placement Model 24
References 25
Introduction: a new approach to engaging intrastate conflict
Emerging culture mediation is a relatively recent... more
Introduction: a new approach to engaging intrastate conflict
Emerging culture mediation is a relatively recent approach to resolving intra-state cultural conflict in sociocentric societies in regions where governance is problematic, failing or non-existent. For the purposes of this publication, we define emerging cultures as communities bounded by blood, marriage, and/or ethnic ties that share a common language, group identity and who commonly express their identity through a shared culture. The ‘emerging’ part of the name refers to the community’s requirement to eventually adapt to a shrinking and changing world, often with insufficient guidance or support from the political state which is in the process of adapting itself to the demands of modernity. This mediation model adapts the narrative mediation approach of Winslade & Monk to the types of conflict that these emerging cultures are now confronting due to the demands of modernity as well as political, social and environmental change. Such change creates barriers to the unobstructed or uncontested continuance of the cultures’ historical narrative, large group identity and possibly even their physical survival (Geertz, 1975). Often, the conflict disputes that emerging cultures find themselves embroiled in can appear intractable because the conflict pits a culture’s historical narrative and group identity against non-negotiable forces of external change. These non-negotiable forces may place two or more cultural groups in opposition, but it is most often external change that ultimately drives the conflict. Examples of external changes that drive emerging cultures into conflict include environmental changes such as deforestation or desertification; diminishing common pool resources such as water, pasture or wildlife; national and regional political and social evolution; or finally, the loss of group membership due to the lure of modernity and associated ego-centric models of social being that entice younger generations into urban centers. Such change is dreaded (Beisser, 2006) and resisted by cultures in conflict because it heralds the possibility of a break in their historical narrative; the same narrative that encapsulates their psychological identity, cultural expression, generational memory of their origin and existential purpose of the present.

