The Impact of Stereoscopic 3-D Advertising: The Role of Presence in Enhancing Advertising Effectiveness
Yim, Mark Yi-Cheon Yim, Vincent J. Cicchirillo, and Minette E. Drumwright (2012), "The Impact of Stereoscopic 3-D Advertising: The Role of Presence in Enhancing Advertising Effectiveness," Journal of Advertising.
The Brain Drain: Implications for Regional Economic Integration in the Expanding European Union.
Jelavic, M. (2012). The brain drain: Implications for regional economic integration in the expanding European Union. In B. Chapalet, & M. Le Berre (Eds.), Producing New Knowledge on Innovation Management. Presses Universitaires de Grenoble, 99 – 111.
This paper provides a review and conceptual analysis of issues surrounding regional economic integration and the... more This paper provides a review and conceptual analysis of issues surrounding regional economic integration and the potential for inter-country brain drain within the expanding European Union (EU). As the EU expands eastward, it absorbs millions of highly skilled knowledge workers and opens opportunities for western European organisations to capitalise on this workforce. The migration of these skilled workers is a macro-exercise in eastern European knowledge management, and could have far-reaching implications at the regional, industry and organisational levels. This paper explores the context and implications of knowledge worker movement across fading borders.
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