The Impact of Stereoscopic 3-D Advertising: The Role of Presence in Enhancing Advertising Effectiveness

by Mark Yi-Cheon Yim

Yim, Mark Yi-Cheon Yim, Vincent J. Cicchirillo, and Minette E. Drumwright (2012), "The Impact of Stereoscopic 3-D Advertising: The Role of Presence in Enhancing Advertising Effectiveness," Journal of Advertising.

The Brain Drain: Implications for Regional Economic Integration in the Expanding European Union.

by Matthew Jelavic

Jelavic, M. (2012). The brain drain: Implications for regional economic integration in the expanding European Union. In B. Chapalet, & M. Le Berre (Eds.), Producing New Knowledge on Innovation Management. Presses Universitaires de Grenoble, 99 – 111.

This paper provides a review and conceptual analysis of issues surrounding regional economic integration and the... more

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