Media And Communication

PROCESSOS DE REPRESENTAÇÃO E REFERENCIALIDADE NA PUBLICIDADE CONTEMPORÂNEA: MUNDO DO TRABALHO, CIDADE, BELEZA E ATIVISMO SOCIAL

by Vander Casaqui

REPRESENTATION AND REFERENCIALITY PROCESSES IN CONTEMPORARY ADVERTISING: WORK SPHERE, CITIES, BEAUTY AND SOCIAL... more REPRESENTATION AND REFERENCIALITY PROCESSES IN CONTEMPORARY ADVERTISING: WORK SPHERE, CITIES, BEAUTY AND SOCIAL ACTIVISM

Abstract:
This article reflects about the dynamic of the sign in the contemporary advertising. The study will analyze advertising pieces related to the work sphere, to cities, to the concept of beauty, to social activism and to resistance to media power – will see those pieces as social representations inserted in the symbolic universe of commercial brands. Throughout our analysis, based on sociology, on studies about consumption and on language theory, we will discuss about the commodity -shape organizes the culture on the advertising process.

Significações do trabalho nas narrativas do eu: estratégias comunicacionais da marca Nextel na campanha “Bem-vindo ao Clube”

by Vander Casaqui

A campanha publicitária da marca de serviços telefônicos Nextel é analisada sob a ótica das teorias do trabalho e do... more A campanha publicitária da marca de serviços telefônicos Nextel é analisada sob a ótica das teorias do trabalho e do consumo. Discutimos os significados das narrativas construídas pelos sujeitos que protagonizam os filmes, ao apresentarem suas trajetórias erráticas de vida, em relação às expectativas do outro, como traços identitários associados ao universo simbólico de Nextel. Nessas narrativas, o trabalho é destaque, como esfera de desafio e de afirmação, de identificação e de estranhamento, de perspectivas de fracasso e de conquista do sucesso. A reflexão sobre a espetacularização e a estetização da intimidade, por meio da midiatização das narrativas do eu, serve como base para a compreensão do papel da atividade produtiva na vinculação de sujeitos em comunidades imaginadas pela linguagem publicitária.

Meanings of work embedded in narratives of the self: communication strategies in Nextel’s “Welcome to the Club” campaign

by Vander Casaqui

The advertising campaign of the phone service brand Nextel is analyzed from the perspective of work and consumption... more The advertising campaign of the phone service brand Nextel is analyzed from the perspective of work and consumption theories. We discuss the meanings of the narratives constructed by the subjects who star the movies, when submitting their erratic paths of life, relating to someone else’s expectations, as identity features associated with the symbolic universe of Nextel. Within these narratives, the work is highlighted as area of challenge and affirmation, of identification and strangeness, of prospects of failure and success achievement. The discussion on the spectacle and the aesthetics of intimacy, through the media process on the narratives of the self, serves as a basis for understanding the role of productive activity on linking individuals in imagined communities by advertising language.

CONSUMO SIMBÓLICO DA ESFERA PRODUTIVA DAS MERCADORIAS: Significações de tradição, de memória e de história social

by Vander Casaqui

This article discusses the contemporary advertising strategies of representation work´s world and productive sphere of... more This article discusses the contemporary advertising strategies of representation work´s world and productive sphere of goods, as elements of construction in the symbolic universe of brands. Using the analyses of three spots recently showed in Brazilian Television of brands Bauducco, Mitsubishi and Johnnie Walker, we intend to think over the mythification process, the forgetfulness, the re-semantization of signs related to the production to compound the work´s visibility trough consumption logics. The discursive ethos´ analyses methodology organizes the interpretation of advertisement films that are part of this study.

A publicidade da Coca-Cola “Happiness Factory” e o imaginário do sistema produtivo na sociedade de consumo

by Vander Casaqui

Em co-autoria com João Anzanello Carrascoza e Tânia Hoff

This article presents a reflection on the symbolic universe of the CocaCola brand based on the comercial “Happiness... more This article presents a reflection on the symbolic universe of the CocaCola brand based on the comercial “Happiness Factory” (2006), in which the productive sphere of the corporation is transformed and presented as a spectacle, as an apotheosis in order to meet the purposes of consumption imaginary. This is a preliminary study on the symbolic processes of reconstruction, of emptying and of the harmonization of tensions and dialectics
which involve the world of labour in order to meet the requirements of the advertising of the Coca-Cola brand – which is understood as a social being, mediator of the symbolic negotiation between advertisers and consumers. Our methodology of analysis is based on the theoretical framework of the French line of discourse analysis and key concepts of Mikhail Bakhtin, among other authors.

Publicidade, marcas e análise do ethos

by Vander Casaqui

This article presents an epistemologic approach through the optical of the advertising ethos. We detach the strategies... more This article presents an epistemologic approach through the optical of the advertising ethos. We detach the strategies of the enunciate modulations, that project traces of character and shape, on the symbolical negotiation between the announcer and his target public. This process is mediated by the brands communication.

O homem nas teias da comunicação midiática: uma análise de O Show de Truman

by Vander Casaqui

This article’s object is constituted by the film The Truman Show (1998), directed by Peter Weir and starring Jim... more This article’s object is constituted by the film The Truman Show (1998), directed by Peter Weir and starring Jim Carrey. This text analyzes the cinematographic representation to discuss relative questions to the communication, the media and the consumption. Based on authors as Mikhail Bakhtin, Guy Debord, Michel de Certeau and Wolfgang Fritz Haug, the author develops a reflection about the relation between the man and the media, the language as mediation, the society of the spectacle and the everyday life.

Imagens do trabalho nos séculos XX e XXI: movimentos do sentido nas representações do corpo associadas à esfera produtiva

by Vander Casaqui

Em co-autoria com Tânia Hoff.

Title:
Images of labor in the 20th and 21st centuries: Shifts of meaning in the representations of the body... more Title:
Images of labor in the 20th and 21st centuries: Shifts of meaning in the representations of the body associated with the productive sphere –

Abstract:
The purpose of this article is to investigate the representations of the world of labor and of the bodies located in the productive sphere, based on a historical sample of photographic records and advertisements. We attempt to study the shift of meaning of the representations of the body that are associated with labor, focusing on the conditions of production and on the worldviews of the sociohistorical moment in which they are contextualized. Our analysis covers three historical moments: 1) photographs of the early decades of the 20th century, when the working body was associated to industrial installations and to the society of production that resulted from the Industrial Revolution; 2) mid-century advertising images, when the working body was incorporated to the propaganda strategies of soviet socialism; and 3), images of the working body that were recorded in the global advertising at the beginning of the 21st century, when the body was associated to the sphere of consumption.

A seleção brasileira vai à guerra: consumo, trabalho, nação na publicidade da Copa do Mundo de 2010

by Vander Casaqui

Title:
The brazilian team goes to war: consumption, work, the nation in 2010 World Cup advertising
more Title:
The brazilian team goes to war: consumption, work, the nation in 2010 World Cup advertising

Abstract:
This article examines the discourses raised about the national soccer team during the 2010 World Cup. Our main focus are the advertisements of Brahma beer, official sponsor of the Brazilian team, which nurtured the concept of a “warrior team”, identified in narratives about the team itself, at the intersections between the sport, consumption, nationalistic discourses and the world of work.

Spain’s economic crisis creates opportunity for Al Jazeera

by James M. Dorsey

By James M. Dorsey

A refusal by Spanish commercial television stations to bid at current rates for rights... more By James M. Dorsey

A refusal by Spanish commercial television stations to bid at current rates for rights to broadcast next season’s top league Spanish soccer matches creates an opportunity for the Qatar-owned Al Jazeera network to advance its push into Europe and to become the world’s premier global broadcaster.

A bid for Spanish rights would reaffirm Al Jazeera’s strategy of moving in behind other Qatar government institutions as they conclude sponsorship agreements and acquisitions such as the winning of the hosting the 2022 World Cup and in France. It would also fit with the broadcaster’s move into markets such as Egypt in anticipation that they will generate revenue at a later stage rather than immediately and Qatar’s strategy of employing sports and media to leverage its global influence.

More than anything else, Al Jazeera and the 2022 World Cup have put Qatar, a tiny city state, on the world map. With Al Jazeera, Qatar rewrote the Middle East and North Africa’s media landscape, which until then was dominated by heavily censored state-owned broadcasters. Qatar’s ruler, Emir Sheikh Hamad Bin Khalifa Al Thani, ignored with few exceptions the protests of Al Jazeera’s often freewheeling journalism by various Arab leaders as well as initial US government portrayals of Al Jazeera as an Al Qaeda mouthpiece.

Al Jazeera has spent an estimated $400 million in the last year for broadcast rights to France's soccer league, the Champions League and Europa League, as well as some top German and Italian matches. It also concluded a $225 million sponsorship deal with FC Barcelona and a member of the royal family has bought FC Malaga.

Al Jazeera’s opportunity in Spain emerged after the country’s major commercial television stations, Antena 3 de Television SA (A3TV) and Mediaset Espana Comunicacion SA (TL5), said that they would only bid in June for the soccer league broadcast rights if rates were dropped by half. Reduced rates however could put the financial future of the Spanish league in jeopardy with players worried that clubs may not be able to honour their contracts.

The Spanish League generates annual television revenues of approximately $600 million. Business Week quoted Antena 3 as saying that Rival La Sexta, with which it is merging, paid $78 million for last season’s rights or just under $2 million for each of the 38 matches. 

Antena 3’s net income fell 14 percent last year while Mediaset SpA (MS), the parent company of Mediaset Espana, cut its dividend in March after profit dropped more than estimated on lower advertisement sales, Business Week said.

“The problem with sports events is that it’s good for ratings but it’s a financial disaster,” Antena 3 Chief Executive Officer Silvio Gonzalez told the magazine.

Al Jazeera’s opportunity is bolstered by the fact that the economics of Spanish league broadcast rights are complicated by Spain’s economic crisis, which has seen media revenues decline and unemployment rise, as well as the fact that Spanish law requires one match a week to be aired on a free-to-air rather than a pay tv channel. Complicating a possible Al Jazeera push into the Spain is the fact that each Spanish club sells its own rights which strengthens the negotiating position teams like Real Madrid and FC Barcelona.

The potential crisis in Spanish soccer has fuelled calls for the dropping of the legal requirement of a free-to-air game amid a flurry of Spanish and British media reports about players getting ready to transfer abroad after this season ends.

Britain’s The Sun reported that Abu Dhabi-owned Manchester City might offer $67 million for Colombian striker Radamel Falcao, who scored more than 25 goals for Spain’s Atletico Madrid this season. Qatar-owned Paris Saint-Germain could also well try to exploit Spain’s dilemma.

Al Jazeera has not commented on whether it is considering bidding for next season’s Spanish league rights. A bid would however be in line with the Gulf state’s global soccer and media ambitions as well as Sheikh Hamad’s proven willingness to enable Al Jazeera to suffer multi-year losses as it builds its business.

The broadcaster, the most popular sports network in the Middle East and Africa with two free and 15 pay channels, has acquired the rights in 23 countries to the 2018 and 2022 World Cups as well as to the troubled premier league in Egypt, where the pay TV market is still underdeveloped.

Al Jazeera is expected to launch a new French channel in early June in time for the European soccer championships after acquiring French rights in the wake of Qatar’s acquisition of Paris Saint-Germain.

Al Jazeera, which shares the rights with free-to-air channels TF1 and M6, who as part of their package will broadcast those French matches which have to be shown on free TV under French law, sees France as its test case for establishing itself as a pay-TV broadcaster in Europe.

The broadcaster is also looking at challenging this spring Rupert Murdoch’s BskyB for British rights to the English Premier League, at approximately $3 billion the world’s most expensive soccer league broadcast rights, and could also bid for German Bundesliga rights.

James M. Dorsey is a senior fellow at the S. Rajaratnam School of International Studies at Nanyang Technological University in Singapore and the author of the blog, The Turbulent World of Middle East Soccer.

Intervista a Hubert Godard

by Armando Menicacci

Article written with Emanuele Quinz published in : Armando Menicacci, Emanuele Quinz, La scene digitale. Nuovi media per la danza, Venezia, Marsilio, 2001, pp. 371-381

'Screwball Housewife' I Love Lucy's role in Superiority Humour

by Elizabeth Sarobhasa

According to Crawford, “women and men use humour in same-gender and mixed-gender settings, as one of the tools of gender reconstruction.” (Gender and humor, Crawford) Traditionally, these gender roles were emphasized and practiced during face-to-face interactions. However, these daily encounters of speeches, interactions and behaviours between the public and personal lifestyles, are also re-taught and emphasized via the implicit understanding of speeches of humour in different contents of media communication, ie. the television sitcom era of the 1950s.

According to Crawford, “women and men use humour in same-gender and mixed-gender settings, as one of the tools of... more According to Crawford, “women and men use humour in same-gender and mixed-gender settings, as one of the tools of gender reconstruction.” (Gender and humor, Crawford) Traditionally, these gender roles were emphasized and practiced during face-to-face interactions. However, these daily encounters of speeches, interactions and behaviours between the public and personal lifestyles, are also re-taught and emphasized via the implicit understanding of speeches of humour in different contents of media communication, ie. the television sitcom era of the 1950s.

Mediating cosmopolitanism: crafting an allegorical imperative through Beijing 2008

by Rodanthi Tzanelli

The paper examines intertwined cosmopolitan and national narratives in the context of the Beijing 2008 Games. Through... more The paper examines intertwined cosmopolitan and national narratives in the context of the Beijing 2008 Games. Through a discursive analysis of the opening and closing ceremonies it seeks to provide some insight into understandings of Chinese national identity as a ‘displaced’ agent in the ‘birth’ and ‘evolution’ of Western European civilisation, who returns to claim a central place in human history. The artistic production of such resentful discourses develops alongside its technological counterpart, providing insight into the ways national citizenships remain gendered and racialised. For activist networks and the critics of the Olympic project this ‘mediated’ cosmopolitanism harbours a performative contradiction, as it sanctions Chinese policies that erase certain social identities from the nation-state. The multiculturalist ambiance of the Olympic mega-event symbolically resolves the crisis generated by the calls for national development through careful urban planning that violates human rights. An interdisciplinary analysis of the two ceremonies and secondary material suggests that national self-narration takes place simultaneously in different expressive/visual modes, enabling the coexistence (and communication) of the ‘symbolic’ with the ‘material’ in what I will term an ‘allegorical imperative’. This imperative, a miniature of the Olympic discourse on human dignity, is constitutive of the anthropopoetic project.

The CNN effect: can the news media drive foreign policy?

by Piers Robinson

The CNN effect reconsidered: mapping a research agenda for the future

by Piers Robinson

Introduction to Special Issue on CNN effect

The Role of the Agent in Partisan Communication Networks of Upper Canadian Newspapers

by Duncan Koerber

Published in the Journal of Canadian Studies, 2011

The early newspaper in Upper Canada is often portrayed as a product controlled and operated solely by a partisan... more The early newspaper in Upper Canada is often portrayed as a product controlled and operated solely by a partisan editor who sent newspapers to subscribers. The agent, who provided distribution and political feedback to partisan editors, is a rarely examined participant in the partisan newspaper of early Canada. This study examines the letters and biographies of agents to understand agents’ contributions to the early press. Letters and biographies of Reform agents reveal their partisan character and the practical work they did in collecting subscription money. Biographies of Conservative agents reveal extensive networks of relationships between agents who worked for multiple newspapers and the post office. A picture develops of the early partisan newspaper as a collective effort by hundreds of Upper Canadians to influence and circulate newspapers in a burgeoning public sphere.

Incidental exposure to no-smoking signs primes craving for cigarettes

by Brian Earp

Earp, B. D., Dill, B., Harris, J., Ackerman, J., and Bargh, J. (2011). Incidental exposure to no-smoking signs primes craving for cigarettes: An ironic effect of unconscious semantic processing? Yale Review of Undergraduate Research in Psychology, Vol 2, No 1, 12-23.

The present study tests whether incidental exposure to no-smoking signs may ironically boost craving for cigarettes in... more The present study tests whether incidental exposure to no-smoking signs may ironically boost craving for cigarettes in smokers. Smokers viewed photographs in which no-smoking signs were either incon- spicuously embedded (prime) or edited out (control). Participants then used a joystick to make quick approach vs. avoid motions while viewing smoking-related and neutral stimuli on a computer screen (Chen & Bargh, 1999). We hypothesized that primed smokers, but not controls, would show an automatic reach bias toward the smoking-related stimuli. The data supported our prediction. Possible mechanisms for the effect are discussed, as well as implications for public health policy, negation-based social campaigns in general, and our understanding of the unconscious processing of semantic information.

From 'Virtuality' to Practice. Researching the Intranet as a 'Socio-material Assemblage'

by Katja Schoenian

Communication_and_information: towards a prospective research agenda, report for UNESCO, multi authored 2007)

by Robin Mansell

Introduction to Handbook of Global Media and Communications Policy with Marc Raboy, Wiley Blackwell 2011

by Robin Mansell