Marketing

Customizing Your Library's Facebook Page

by Donna Ekart

Computers in Libraries, September 2011, Tech Tips for Every Librarian

Most libraries have Facebook pages. They’re great for putting up hours and events and highlighting your collections,... more Most libraries have Facebook pages. They’re great for putting up hours and events and highlighting your collections, but unless you put in some special effort, every Facebook page looks more or less the same. If you’ve established who your audience is and you want to give them more of the things they like, you don’t have a ton of customization options in native Facebook functions. But undoubtedly, you’ve landed on a Facebook page—probably a commercial one—that has a completely different look to it.

Food consumption changes in Russia: An analysis of regional demand for herring products

by Sigbjorn Tveteras

Co-authored with Ragnar Tveteras and Kristin Lien

In this paper, we study the effects of large income changes on the consumption of herring products in Russia. Herring... more In this paper, we study the effects of large income changes on the consumption of herring products in Russia. Herring consumption has shifted rapidly from low-value whole herring (WH) to high-value herring fillet products. We estimate regional herring demand using a panel data of household survey data from the seven Russian federal districts. The results show that WH is an inferior good while herring fillet products are normal goods, which implies that continued economic growth will lead to further shift towards value-added products. Furthermore, the most important factor to explain the large regional differences in herring consumption is real income disparities.

E-Learning: Emergence of the Profession

by Jackie Flynt

Co-authored with Jason Drysdale and Shauna Hannon-Johnson for INTE 6750, Current Trends and Issues in Instructional Technology

Pictures of Me: user views on their representation in homelessness fundraising appeals

by Jon Dean

Co-authored with Beth Breeze.

There is a long-standing ethical debate regarding the ‘right’ representation of recipients in charity marketing... more There is a long-standing ethical debate regarding the ‘right’ representation of recipients in charity marketing materials that are intended to accurately define and represent social problems whilst also prompting the maximum response in voluntary income. The study presented in this article makes a contribution to that debate by highlighting the views of charity beneficiaries regarding their representation in fundraising campaigns. Drawing on data from five focus groups conducted in cities across England, we explore the views of young homeless people regarding the images of homelessness that appeared in major charity campaigns aimed at raising money to fund homelessness services. Participants displayed a high level of reflexivity, demonstrating that they understood the issues involved with homelessness and the perceptions of people like themselves that exist in the public sphere and in the consciousness of potential donors. Although the participants held the view that maximising revenues through the use of simple, eye-catching images is the prime goal of fundraising, they also expressed a desire for more nuanced campaigns that tell the dynamic stories of how people become homeless and the use of imagery that elicits empathy rather than merely arouses sympathy.

Ryan, A., Tähtinen, J., Vanharanta, M. and Mainela, T. (2012) Putting critical realism to work in the study of business relationship processes, Industrial Marketing Management, Vol. 41(2) 300-311.

by Jaana Tähtinen

The complexity of business relationships and networks presents particular challenges to researchers aiming to... more The complexity of business relationships and networks presents particular challenges to researchers aiming to investigate processes over time. Critical Realism is proving to be particularly apposite in the study of such processes. Notwithstanding the growing use of critical realism, we acknowledge that is not an easy ontology to apply. In addition, characteristics of business relationships and industrial networks lead to specific challenges
in the application of Critical Realism. This paper fills this methodological gap by offering clear support in the design and execution of a study on business relationships and networks using critical realism as ontology.
We identify specific methodological challenges related to the field of industrial marketing, and how these challenges may be overcome. This will involve a discussion on how this perspective affects our view of business relationships and networks, the research design, and the theorization process, moving from
thick description common in small N studies towards analytical generalization. This paper contributes to existing discussion on the use of critical realism in industrial marketing research with the introduction of a 4-task Critical Realist Research Spiral to guide researchers in the consistent use of this ontological position. This is supported by nine reflective questions to guide researchers throughout the research process.

Instant Innovation: From Zero to Full Speed in Fifteen Years, How Online Offerings Have Reshaped Marketing Research

by Kirk Plangger

Co-authored with Colin Campbell and Michael Parent

This paper considers the contributions of the Journal of Advertising Research to online research. The authors first... more This paper considers the contributions of the Journal of Advertising Research to online research. The authors first identify those articles that contributed to the cumulative knowledge in this domain. A scoping review of the 1,930 papers published in the Journal yielded 126 papers that dealt with online research. Of these, 14 explicitly addressed issues with (and advantages of) online research. The authors summarize their findings, concluding that the Journal’s foresight in this field has positioned it well for understanding and exploiting the Internet. The authors further posit that the cumulative tradition built will be pivotal in the field’s evolution.

Determinants of tourism return behaviour

by Antónia Correia

Multidimensional segmentation of gastronomic tourists based on motivation and satisfaction

by Antónia Correia

Tourism Behavior and Marketing: An Introduction

by Antónia Correia

Team Yao: Yao Ming, the NBA, Sporting Goods and Selling Sport to China

by John Nauright

co-authored with Ben Keeler, published in American Journal of Chinese Studies 12: 2 (2005), 203-218.

On October 30, 2002, Chinese star Yao Ming made his debut in the National Basketball Association (NBA) for the Houston... more On October 30, 2002, Chinese star Yao Ming made his debut in the National Basketball Association (NBA) for the Houston Rockets.  Yao Ming was not the first Chinese player to don an NBA uniform, but he was by far the most significant in terms of both pure basketball skill and commercial potential.  This historic contest against the Indiana Pacers not only marked his first NBA game, but it was the culmination of a long planned relationship between the NBA and China.  Yao has made a difference on the court for his team, but his impact is far grander and wider reaching when looking at international marketing and business implications.  Sponsors see Yao as the gateway to the Asian market; he is the NBA symbol for globalization.  An estimated 500 million Chinese tuned into Yao’s NBA debut on television.  In October of 2004 Yao was ranked 19th in the Sports Business Journal’s listing of the twenty most influential people in professional basketball.  Yao was one of only two current players on the list, along with mega-superstar Shaquille O’Neal.  Both China and the United States share the same capitalist dream for Yao.  The whole Yao situation was compared by a Chinese diplomat as similar to that of the United States – China “ping-pong” diplomacy of the 1970s, when the two countries started to build relations through sport. 
    This paper details the relationship that the NBA has worked so hard to cultivate with the Chinese in anticipation of someday being a major player in the region.  Following that we discuss complications involved with bringing Yao to the NBA from China. Next we examine what the arrival of the Rockets center has brought to the business world in terms of commercialization. Additionally, what Yao means to the future of basketball marketing, in both the United States, but more importantly in Asia and specifically China, and its 1.3 billion residents will be discussed.

No One Is Safe from the Parodist (Part 1) by Barbara Ardinger

by Feminism and Religion

Originally published on the Feminism and Religion project

Now, with only a minimum purchase, you can save your loved ones—your friends—your neighbors—your business... more Now, with only a minimum purchase, you can save your loved ones—your friends—your neighbors—your business associates—from eternities of suffering and torment. Our new Multi-Level Marketing company guarantees Eternal Salvation for you and your entire downline.

ENOTURISMO E ESPECIFICIDADES REGIONAIS

by ADRIANA BRAMBILLA

Autores: ADRIANA BRAMBILLA E ANTONIO JOSÉ BRAMBILLA

Marketing CD-ROM services at the UST Library, Kumasi (Ghana)

by Kwasi Darko-Ampem

Marketing CD-ROM services at the UST Library, Kumasi (Ghana). Journal of the University of Science and Technology (Kumasi). ). Vol. 19, Nos. 1, 2, & 3, 1999; p 84-87.

THE MARKET SEGMENTATION IN MALAYSIA BY USING PSYCHOGRAPHIC DIMENSIONS

by Rohaizat Baharun

FACTORS INFLUENCING ARAB HOLIDAY MAKERS TO CHOOSE MALAYSIA AS THEIR CHOICE DESTINATION

by Rohaizat Baharun

A synthesis model of market orientation constructs toward building customer value: A theoretical perspective

by Rohaizat Baharun

THE EMPLOYERS'PERCEPTIONS OF WHAT MAKES GRADUATES MARKETABLE

by Rohaizat Baharun

The psychographic segmentation of the unit trust investors in Malaysia financial market

by Rohaizat Baharun

A synthesis model of market orientation

by Rohaizat Baharun

A SYNTHESIS MODEL OF CONSUMERS’ PERCEIVED FOR BRAND QUALITY AND PREFERENCES: A THEORETICAL PERSPECTIVE

by Rohaizat Baharun