El diseño industrial como activo Intangible. Una propuesta para evidenciar acciones intelectuales/relacionales para el cobro de honorarios profesionales en diseño.
Co-authored with María Alejandra Díaz Industrial Designer,Manager of Basico
Design C.A. e-mail: id.alejandra.diaz@gmail.com
The article develops a proposal to systematize the
work of the industrial designer within enterprises
that... more
The article develops a proposal to systematize the
work of the industrial designer within enterprises
that have not created models of professional fees. It
attempts to help designers to elaborate fair budgets
for them and for their clients, highlighting intangible
assets. A literature review was conducted and a
questionnaire was applied to managers and industrial
designers of micro and small enterprises located in
Mérida, Venezuela. The research found out that consulting
fee rates implemented by industrial designers
do not respond to their service. There is lack of uniformity
in the way the service is charged. It concludes
that the proposal would help to educate both new designers
and clients regarding to the activities of design
and its appreciation as an intangible asset, to record
the tacit knowledge generated in the enterprise and
to use the concept of tax units to estimate the value
of the design.
Keywords:
8 views
Seen by:Consideraciones en el diseño de productos adecuados al contexto venezolano. Caso de estudio: diseño de un cochecito para bebés
Co-autored with Thais Rincón Architec, professor of Escuela de Diseño
Industrial, Universidad de los Andes.
e-mail: thaisr@ula.ve
Plublished in Revista arbitrada de la Facultad de Arquitectura y Diseño de la Universidad del Zulia. Año 9, vol. 2, no. 18, Julio-Diciembre 2008, pp. 130-140
In Venezuela, the industrial designer has to take
into consideration the problems generated by import
and... more
In Venezuela, the industrial designer has to take
into consideration the problems generated by import
and implementation conditions of products.
In order to achieve a design adequate to the proper
characteristics, two main areas of study are relevant:
the ergonomic research and the characterization
of components according to our industrial
reality. The lack of widgets made in Venezuela for
transporting and protecting babies justifies the results
of a research project that analysed eighteen
baby strollers already in the market, in order to
establish considerations for its design. Supported
on the adaptation of ergonomic analysis methods
(qualitative and quantitative), the research studied
the adjustment of these products to a previously
characterized population and context, identifying
their composing pieces. It is concluded that the
studied baby strollers do not respond to the characteristics
of the Venezuelan population. Some
considerations to achieve a feasible design to be
nationally materialized are established.
25 views
Seen by:Implementing a Facility Design
by Lee Wilson
This project was to design a facility from scratch incorporating all aspects including the advisory board, costs,... more This project was to design a facility from scratch incorporating all aspects including the advisory board, costs, design, engineering, building layout, equipment, safety plan and liability issues.
Improving the quality of goods produced in New Zealand
Mellalieu, P. J. (1976, November). Improving the quality of goods produced in New Zealand (Year paper for Policy Analysis, Master of Public Policy). Victoria University of Wellington, Wellington, New Zealand.
The paper explores policy proposals for raising the quality of products and services manufactured and/or offered for... more
The paper explores policy proposals for raising the quality of products and services manufactured and/or offered for sale in New Zealand. The context for the study was that New Zealand manufacturers operated under a highly-protected regime of import quota, import licensing, and tariff protection. Consequently, several studies remarked on the inferior quality of product and service delivered in New Zealand compared with overseas markets.
Discusses the rationale for improving quality for reasons such as safety, value for money, resource conservation, export promotion and design aesthetics. Explores the interplay of public and private sector legislation including the Sale of Goods Act, Consumer Information Act, and Commerce Act. Examines the role and interplay of institutions concerned with quality improvement including the Consumers Institute, the Standards Association of New Zealand, the Industrial Design Council, and other interest groups including the NZ Manufacturers Federation and Retailers Federation.
A forensic analysis of government expenditures pertaining to consumer protection and the improvement of industry and commerce identifies a grave imbalance in favor of NZ-based manufacturing in contrast to consumer protection. Recommends redressing the imbalance through raising the real value of government grants to the NZ Standards Association, Industrial Design Council, and Consumers Institute with a focus on raining the demand sophistication of retailers and end-consumers. Advocates that quality-related legislation should be given more ‘bite’, for example through compulsory adoption of elected national standards, and adoption of legislation based on the US Consumer Product Safety Act. Recommends increasing the range of technical and educational training in quality management to cope with the requirements of both large scale multi-nationals and the more common small-medium enterprise prevalent in New Zealand.
Ecodesign Tools: One basis to operacionalize sustainable design
by José Vicente
Co-authored with Rui Frazão, Fernando Moreira da Silva, publiseh in Proceedings of VI International Congress on Design Research - October, 2011 - Lisbon, Portugal
This paper aims to provide an analysis of the different types of available ecodesign tools, their benefits,... more This paper aims to provide an analysis of the different types of available ecodesign tools, their benefits, capabilities and problems, to understand how these instruments could serve as a foundation for developing a practical body for sustainable product design, thus allowing the design to be able to promote a shift to a paradigm of sustainable production and consumption.
GoGlobal: How can contemporary design collaboration and e-commerce models grow the creative industries in developing countries?
by Ashley Hall
IASDR 2009, Seoul, S. Korea
Co-authored with Prof Tom Barker
Using previous case studies by the authors and a current live project, this paper considers whether the creative... more Using previous case studies by the authors and a current live project, this paper considers whether the creative industries in a developing country (Ghana, Africa) can be nurtured through design collaboration and an e-commerce model to contribute significant economic growth through increasing international trade. The paper draws on practical experience of five annual projects, with a focus on GoGlobal Africa. Initiated in 2005, GoGlobal is a collaborative design research activity between the University of Technology Sydney, the Royal College of Art, the London School of Economics, RMIT Melbourne, and other partnering organisations. GoGlobal Africa was initiated in 2008 with 3 phases: creative studio with design students from the RCA UK and KNUST Ghana; an e-commerce process for supply, distribution and marketing; and a “hub” location to facilitate project delivery and dissemination. The context to GoGlobal is informed by the UNCTAD studies of global creative industries.
6 views
Seen by:e-Artisans: Contemporary design for the global market
by Ashley Hall
In Global Design History, UK: Routledge, 2011.
Co-authored with Prof Tom Barker
The aim of GoGlobal Ghana was to consider whether the creative industries in a developing country could be nurtured... more The aim of GoGlobal Ghana was to consider whether the creative industries in a developing country could be nurtured through design collaboration and an e-commerce model to contribute significant economic growth through increasing the level of international trade. The project was initiated with three phases planned for execution: a creative studio with design students from the Royal College of Art (RCA) in London and the Kwame Nkruma University of Science and Technology (KNUST) in Ghana, an e-commerce process for supply, distribution and marketing; and finally a “hub” location to facilitate project delivery and dissemination to other African regions.
Context and Cohabitation of Linear and Non-linear Systems in Design
by Ashley Hall
IASDR 2009, Seoul, S. Korea
The world of design is enmeshed with discourses concerning the application of linear and non-linear concepts, systems... more The world of design is enmeshed with discourses concerning the application of linear and non-linear concepts, systems and methods. Both academics and practitioners have debated the values; use and location of both types of approach in design and the density of either type of system can be observed across diverse creative disciplines, sometimes fluctuating according to historical circumstances. Industrial design and engineering have long enjoyed the cohabitation of a problem space composed of a sophisticated mixture of linear and non-linear systems which narrate the breadth of thinking from the innate through to the ultra rationalist approach. The relationship of these systems illustrates the diversity of problem solving that in many ways is mirrored across the whole spectrum of art and design disciplines and maps the range of problem types from the definable through to the meta and the wicked.
Experimental Design: Design Experimentation
by Ashley Hall
Published in Design Issues, spring 2011, MIT Press
Experimentation is often considered a constituent part of the design process and designing in general, yet its exact... more Experimentation is often considered a constituent part of the design process and designing in general, yet its exact function and identity is open to a wide variety of interpretations. For example experimentation is often confused with differentiation or iteration. The relationship between scientific and industrial design experimentation; rationale, process, objectives and methods have rarely been considered. This paper will reflect on the role of experimentation in industrial design and compare its activity to that in the scientific world. Through case studies (from the new Experimental design strand at the Royal College of Art and Imperial College’s Innovation Design Engineering dual MA/MSc) a methodology of balanced mapping and exploration will be discussed. Scientific experiments have to be repeatable in order to be valid, yet in the design world this is often impossible due to the tackling of ‘wicked’ problems that change the very nature of the problem itself, preventing repetition. In practical terms designers value a unique ‘one-off’ approach helping to guarantee the innovation and originality of their solution. At the heart of this enquiry is the difference between design experimentation: designing using experimental methods and experimental design, a fundamental creative methodology for the foundation of new industrial designs, systems and technologies.
Innovation Design Engineering: Non-linear Progressive Education for Diverse Intakes
by Ashley Hall
International Conference on Engineering and Product Design Education, September 10-11th 2009, University of Brighton, UK, pp. 312-7.
Co-authored with Prof. Peter Childs
This paper discusses the non-linear progressive educational techniques developed and adopted by the Innovation Design... more This paper discusses the non-linear progressive educational techniques developed and adopted by the Innovation Design Engineering (IDE) masters degree at the Royal College of Art and Imperial College, London. In particular a focus is applied to the development of creative processes for diverse intakes without recourse to overt systems presentation. Innovation design engineering is viewed as a cutting-edge product design, experimentation and enterprise discipline with applicants drawn from three areas including engineering, industrial design and other art, design and business disciplines. The co-education of such a diverse intake requires careful balancing of an academic programme to ensure that all parties are stimulated and enabled to expand their knowledge and skills base while also contributing to a communal environment via team-based activities. Designers work at the centre of complex, demanding projects, juggling creatively in teams, to generate great ideas, designs and successful products. In order to achieve such goals it is critical for students to attain high levels of selfreflection, social networking, work-collaboration and interdisciplinarity. This is achieved by surrounding the students with experts and leaders in their fields to support them in their design ventures. Through reflection and theorising, a conceptual base for educating innovative design engineers is explored. One of the techniques described provided evidence to suggest running a design enterprise strand in the programme, a proposal that has now been implemented. Students elect from three learning strands: experimental design; design for manufacture; and design enterprise. The design enterprise strand addresses product, idea and service launching, finance, marketing, commercialisation, designing service support infrastructures and establishing production and supplier relationships. Design for manufacture is the traditional core industrial design activity associated with advanced manufacturing, new markets, user centred design, aesthetics and technology innovation. Experimental design is a research driven rigorous approach to developing fundamental new industrial concepts, paradigms, technologies, designs and insights. The strands reflect the expanding scope of industrial design and hint at the generation of new sub-disciplines.
STOY, SUSTAINABLE TOY
by eduardo roig
Co-author with STOY reserchers
STOY [Sustainable Toy] is a research group at Universidad Politécnica de Madrid. This publication is a resume of its... more STOY [Sustainable Toy] is a research group at Universidad Politécnica de Madrid. This publication is a resume of its activity through pedagogical methodologies. It focuses industrial design and architectural environment. Social derives and public space is in the base of its proposals.
Transdisciplinary Approaches for Culturally Appropriate Boat Design
by Thomas Ask
published in Work Based Learning e-Journal International, Vol. 2, No.2 (2012)
This study develops a Malaysian fishing boat design based primarily upon an ethnographic study of stakeholders, which... more
This study develops a Malaysian fishing boat design based primarily upon an ethnographic study of stakeholders, which includes fishermen, boat builders, designers and owners. The design concept is evaluated by fishermen regarding perceived performance as a fishing boat, aesthetics, safety, and comfort. The concept boat is compared with the visual stereotype of a traditional Malaysian fishing boat and a Western style, deck forward design.
This study identifies mechanistic and non-mechanistic design elements and presents the results of a thematic analysis. The study uses visual stereotypes and clay modeling as unique contributors toward ethnographic fieldwork. This transdisciplinary study furthers the positivist discourse of design by ascertaining whether ethnographic analysis contributes to the design process.
Key Words: industrial design, fishing boat, ethnography, Malaysia, traditional design
Benchmarking Design: multiplying the impact of technical assistance to MSMEs in design and product development [Abstract]
Published in International Design Congress CIDI2012, May 16th - 18th 2012.
Benchmarking Design: multiplicación del impacto de asistencias técnicas a MiPyMEs en diseño y desarrollo de productos... more
Benchmarking Design: multiplicación del impacto de asistencias técnicas a MiPyMEs en diseño y desarrollo de productos
El presente trabajo toma como desafío -estudiar a nivel exploratorio- la importancia, alcances y dimensiones del benchmarking of product design (evaluación comparada de diseño de producto o diseño industrial) para el asesoramiento estatal en diseño y desarrollo de nuevos productos a micro, pequeños y medianos productores. Esta iniciativa, se inscribe como la etapa cero del proyecto formulado para el Ingreso a la Carrera del Investigador Científico y Tecnológico (Convocatoria CICCEN11) de la Comisión de Investigaciones Científicas de la Provincia de Buenos Aires (CIC), que actualmente se encuentra en la etapa de evaluación-aprobación. Nuestro enfoque comprende a las distintas políticas y acciones de apoyo a las micro, pequeñas y medianas industrias (MiPyMIs), que se emprenden desde los Estados subnacionales. En general consideraremos a las asistencias técnicas de tipo organizacional y en particular a las asistencias para el diseño y desarrollo de nuevos productos, las cuales demandan importantes esfuerzos de gestión y recursos públicos. Entendemos que no deben escapar a las acciones de gestión, investigación y desarrollo; la utilización de estrategias que permitan multiplicar sus efectos -y por supuesto- de los recursos públicos invertidos. En este punto, queremos dejar en claro que no apuntamos a la reducción de la inversión pública, sino a la maximización de su eficacia. Con esta lógica, se inscribe el estudio exploratorio que nos permitirá vislumbrar cómo el benchmarking design puede coadyuvar –en un sistema de apoyo institucional a las MiPyMIs basado en asistencias técnicas y redes- a que las asistencias en diseño de productos consigan multiplicar sus efectos. Benchmarking, es una técnica de gestión, que básicamente comprende un proceso de continuo de medición de productos, servicios y tecnologías de producción de una determinada organización; para compararlos con los de una organización modelo (líder o ejemplar). Esta técnica ha sido muy difundida y utilizada en el sector privado; pero desde hace algunos años, se vienen realizando aplicaciones en el sector público de manera sectorizada. El comprobado potencial que posee esta herramienta y la heterogeneidad en los niveles de desarrollo de las MiPyMIs en la Provincia de Buenos Aires, nos obliga a indagar acerca de las posibles aplicaciones de benchmarking en el sector. En el ámbito bonaerense, la potencial utilización del benchmarking a nivel estatal, comprende a todas las Organizaciones de la Administración Pública Provincial (administración central, organismos descentralizados y autárquicos). De acuerdo a su finalidad, pueden incorporar al benchmarking tanto para el desarrollo de sus propias organizaciones; como para apoyo de otras organizaciones públicas, privadas o mixtas, que puedan ser objeto de sus regulaciones, controles o políticas. En este sentido, el Ministerio de la Producción, podría conformar y administrar redes de benchmarking orientadas al desarrollo económico y productivo de las regiones y/o sus organizaciones productivas. Así es que en este ámbito, cobra relevancia la inclusión de la técnica en el Centro de Diseño Industrial de la CIC; donde el núcleo de la ciencia y la tecnología, conforma un todo coherente con las políticas de producción emanadas desde la cartera ministerial.
Benchmarking Design: multiplying the impact of technical assistance to MSMEs in design and product development
This paper takes as challenge-level exploratory study in the importance, scope and dimensions of the benchmarking of product design (comparative evaluation of product design or industrial design) for advice statewide in design and development of new products to micro, small and medium producers. This initiative falls as the zero phase of the project made for the Admission to the Research Career Scientist and Technology (Call CICCEN11) of the Commission for Scientific Research of the Province of Buenos Aires (CIC), which is currently at the stage -approval evaluation. Our approach includes individual policies and actions to support micro, small and medium industries (MSMIs), which are undertaken from within the sub. In general consider the technical assistance of organizational type and in particular assists for the design and development of new products, which require significant efforts and public resources management. We understand that they should not escape the actions of management, research and development, the use of strategies to multiply its effects, and of course, of public resources invested. At this point, we want to make clear that we do not aim to reduce public investment, but to maximize their effectiveness. With this logic, fits the exploratory study will allow us to glimpse how benchmarking can assist design-in a system of institutional support for technical assistance based MSMEs and networks, to assists in product design succeed in multiplying their effects. Benchmarking is a management technique, which basically comprises a continuous process of measuring products, services and technologies for production of a particular organization, for comparison with a model organization (leader or exemplary). This technique has been used widely and in the private sector, but in recent years, applications have been conducted in the public sector in a sectorized. The proven tool that has potential and heterogeneity in levels of development of MSMIs in the Province of Buenos Aires, forces us to inquire about the possible applications of benchmarking in the sector. In the area of Buenos Aires, the potential use of benchmarking at the state, encompasses all organizations of the Provincial Civil Service (central, decentralized and self-sufficient). According to its purpose, benchmarking can be incorporated into both the development of their own organizations to support other public, private or mixed, which may be subject to its regulations, controls or policies. In this regard, the Ministry of Production, could form and manage networks aimed at benchmarking and productive economic development of regions and / or productive organizations. So in this area becomes important to include technology in the Industrial Design Centre of the CIC, where the core of science and technology, forms a coherent whole with production policies emanating from the ministerial portfolio.
15 views
Seen by:George Nelson: Etica del design / George Nelson: Design and Ethics
by Imma Forino
Published in: "Abitare", Aprile 2004, Issue 438, 234-241. ISNN 00013218
A profile of American architect George Nelson. Born in 1908, Nelson trained in Europe and worked in New York. He was... more
A profile of American architect George Nelson. Born in 1908, Nelson trained in Europe and worked in New York. He was an intellectual who liked exercising his mind in several directions at once and worked in a variety of disciplines, including graphic design and journalism, in addition to designing houses and interiors. He sought to change stale typologies, simplify systems, and pare down forms, creating designs that are quiet and subdued almost to the point of unobtrusiveness.
From database: Art Full Text (H.W. Wilson)
Participation in design processes according to an ergonomic approach and application of computational tools for simulation (PT-BR)
Lopes D.; Braatz D.; Camarotto, J. A.
SIMPEP | 2011
The project development of artifacts of work considering paradoxes such as reducing time and cost, rising reliability... more The project development of artifacts of work considering paradoxes such as reducing time and cost, rising reliability and quality and minimizing the startup time have been imperative in the current industry due the big competition. A great focus is usually given to the technical issues. However, to achieve the goals of the required quality and reliability it is necessary to observe some issues related to ergonomics, and to include the employees into the conception of productive situations, availing their experience and knowledge for designing solutions and projects evaluations in order to reduce the problems usually found after implantation. In this article, it is used an exploratory methods by a literature review of the concepts related to ergonomics and participatory design, with the goal of discussing the applicability of computational tools that, when used, they can be efficient and simple. The reflections and references presented in this article lead to think about the necessity of development or adequacy of a computational tool, which is able of supporting the presentation and construction of representations in the conception, besides increasing the interactivity among participants during participatory design.
A Method for User Centering Systematic Product Development Aimed at Industrial Design Students
by
Denis A. Coelho
Design and Technology Education: An International Journal 15.2
2010
Instead of limiting the introduction and stimulus for new
concept creation to lists of specifications, industrial... more
Instead of limiting the introduction and stimulus for new
concept creation to lists of specifications, industrial design
students seem to prefer to be encouraged by ideas in
context. A new method that specifically tackles human
activity to foster the creation of user centered concepts of
new products was developed and is presented in this
article. This approach supports to push the limits of
creativity to get passed existing concepts. This article
stresses important aspects of established literature about
the process of developing products, highlighting how the
requirements of the specification are encouraged as a first
step in creating new concepts. The theory about activity,
developed by Leontiev and Vygotsky, can fundamentally
be used to the benefit of many examples of human
activity. Systematic design procedures are also used in the
method presented to evaluate and improve the initial
concept drafts and guide their development.
Key words
study of human activity, design theory, science of design;
industrial design, person-artifact interaction

