Green Marketing

Don't count out alternative vehicles just yet

by Edwin Stafford

A commentary for the Salt Lake Tribune comparing the current progress of the diffusion of electric vehicles versus... more A commentary for the Salt Lake Tribune comparing the current progress of the diffusion of electric vehicles versus compressed natural gas vehicles. 

GREEEN MARKETING ,SOUSTAINABLE DEVELOPMENT

by Nadia Miled

colngrés TRANSFORMARE PARIS MARS 2012

Lorsque le marketing rime avec écologique…..étude de l’état
de la situation et perspectives de développement more Lorsque le marketing rime avec écologique…..étude de l’état
de la situation et perspectives de développement
Résumé:
Bien que les questions environnementales ont influencé toutes les activités,
très peu de travaux académiques se sont intéressées aux questions
écologiques dans leur littérature. En outre, il existe un domaine d'activité où
les questions d'environnement bénéficient d’une grande importance dans le
management des organisations, c’est celui du marketing écologique qualifié
aussi de marketing vert. Les entreprises les plus intelligentes ont admis le
marketing vert comme partie intégrante de leur stratégie. Bien que notre
compréhension sur le marketing vert soit encore au stade élémentaire, dans
le présent papier on tentera d'identifier les idées clés de ce domaine assez
particulier, cette étude peut être utile pour les universitaires ainsi que pour
les praticiens.
Cet article tentera d’introduire les termes et le concept du marketing vert, de
montrer son importance et d’examiner les raisons qui font que les
organisations d’aujourd’hui sont intéressées à adopter une telle philosophie.
Il mettra également la lumière sur certains problèmes auxquels l’organisation
peut faire face pour mettre en oeuvre le marketing vert et ces implications
managériales à travers quelques cas empiriques.
Il s’agit d’une étude conceptuelle sur le marketing vert, qui est un nouveau
centre d'intérêt. Elle répond au besoin de compréhension du modèle de
réflexion et de gestion dont les entreprises doivent adopter quand à leur rôle
dans le respect du développement durable au niveau de leurs activités.
Mots clés : marketing traditionnel, marketing Ecologique, Greenwashing,
implications managériales.

GREEEN MARKETING

by Nadia Miled

colngrés TRANSFORMARE PARIS  MARS 2012

Lorsque le marketing rime avec écologique…..étude de l’état
de la situation et perspectives de développement more Lorsque le marketing rime avec écologique…..étude de l’état
de la situation et perspectives de développement
Résumé:
Bien que les questions environnementales ont influencé toutes les activités,
très peu de travaux académiques se sont intéressées aux questions
écologiques dans leur littérature. En outre, il existe un domaine d'activité où
les questions d'environnement bénéficient d’une grande importance dans le
management des organisations, c’est celui du marketing écologique qualifié
aussi de marketing vert. Les entreprises les plus intelligentes ont admis le
marketing vert comme partie intégrante de leur stratégie. Bien que notre
compréhension sur le marketing vert soit encore au stade élémentaire, dans
le présent papier on tentera d'identifier les idées clés de ce domaine assez
particulier, cette étude peut être utile pour les universitaires ainsi que pour
les praticiens.
Cet article tentera d’introduire les termes et le concept du marketing vert, de
montrer son importance et d’examiner les raisons qui font que les
organisations d’aujourd’hui sont intéressées à adopter une telle philosophie.
Il mettra également la lumière sur certains problèmes auxquels l’organisation
peut faire face pour mettre en oeuvre le marketing vert et ces implications
managériales à travers quelques cas empiriques.
Il s’agit d’une étude conceptuelle sur le marketing vert, qui est un nouveau
centre d'intérêt. Elle répond au besoin de compréhension du modèle de
réflexion et de gestion dont les entreprises doivent adopter quand à leur rôle
dans le respect du développement durable au niveau de leurs activités.
Mots clés : marketing traditionnel, marketing Ecologique, Greenwashing,
implications managériales.

Tracking the Influence of the First Special Journal Issue on ‘Green Marketing’: A Citation Network Analysis

by Gavin Harper

Published in Social Business Volume 1, Number 3, Autumn 2011 , pp. 239-261(23)

Purpose
This paper seeks to explore the impact of the ‘Contemporary Issues in Green Marketing’ Special Issue of... more Purpose
This paper seeks to explore the impact of the ‘Contemporary Issues in Green Marketing’ Special Issue of Journal of Marketing Management (Vol. 14/6), the first mainstream marketing journal special issue to be dedicated to the topic, and to track how the ideas within it have since spread and influenced the further development of sustainability marketing scholarship.

Approach
The paper briefly reviews the growing importance of environmental sustainability for marketing scholarship and practice, and previous attempts to understand the development of the field through bibliographic analysis. It then applies a novel citation network analysis methodology based on the ‘Citation Network Analyzer’ program, by using the eight substantive papers from JMM Vol. 14/6 as the ‘seed’ papers for the analysis.

Findings
The results demonstrate the pattern of bibliographic linkages that have developed from the papers in the original special issue, and how particular clusters of knowledge have emerged based on key green and ethical marketing themes. It also provides evidence demonstrating the practical limitations of past bibliographic studies, and that mainstream marketing journals may be playing a limited role in the development of our understanding of the implications of marketing for sustainability (and vice versa) compared to contributions from books and journals based in economics and psychology.

Implications
The findings have implications for the development of sustainability marketing as an emerging marketing sub-discipline, and suggest that it may be hampered by constraints including conservatism and disciplinary rigidity within mainstream marketing journals, and inward-looking tendencies amongst marketing scholars.

Contribution.
The paper demonstrates the potential value of citation network analysis as a research tool for marketing scholars and how it can be used to develop ‘maps’ of emerging intellectual territories that improve our understanding of them and aids the development of future research agendas. The analysis should be of interest to any researchers interested in applying systematic bibliographic analysis methods in marketing, and to those interested in whether the discipline can facilitate the development of new knowledge to meet the challenge of sustainable development.

A MULTI-STAKEHOLDER PERSPECTIVE ON SUSTAINABLE MARKETING Studying business–society relations through action research

by José Carlos García-Rosell

COMPLEXITIES AND DIMENSIONS OF ETHICAL CORPORATE IDENTITY: A FRAMEWORK FOR UNDERSTANDING SOCIAL RESPONSIBILITY

by José Carlos García-Rosell

Green marketing

by Pham Duc Huy Hoang

Green Retailing: A socio-material analysis - Christian Fuentes

by Christian Fuentes

Markets of Moral: Rethinking green consumption

by Christian Fuentes

In Critical Management Studies Research Workshop, 7-8 August, . Los Angeles, US.

Orientation towards sustainability in the wine industry: a literature review

by Cristina Santini

Co-authored with Prof. Alessio Cavicchi & Armando Maria Corsi, Dr.
Published on "Rivista di Economia e Diritto Agroalimentare", n.2/2011, FUP Ed

Damian White A Green Industrial Revolution Sustainable Technological Innovation in a Global Age

by Damian White

Sympathetic critique of Natural Capitalism and Factor Four literatures......some initial attempts to formulate questions that a critical sociology of design should be asking......

Discursive Confusion over Sustainable Consumption: A Discursive Perspective on the Perplexity of Marketplace Knowledge

by Johanna Moisander

Co-authored with Annu Markkula, accepted for publication in Journal of Consumer Policy special issue "From Knowledge to Action -­New Paths towards Sustainable Consumption", edited by John Thøgersen and Ulf Schrader.

This paper works towards a discursive, practice-based perspective on explaining the “knowledge-to-action”–gap observed... more This paper works towards a discursive, practice-based perspective on explaining the “knowledge-to-action”–gap observed in the consumer policy–literature on sustainable consumption. Based on an empirical study that focuses on fashion and clothing markets, the objective is to elaborate on the nature and implications of the discursive polyphony that consumers face when striving for more sustainable consumption practices. Overall, it is concluded that part of the gap can be attributed to the discursive confusion that arises from a simultaneous existence of multiple, continuously changing and partly clashing discourses of sustainable consumption as well as the associated discursive struggle that consumers need to deal with when trying to make sense of their roles and responsibilities in sustainable development.

The Viral Green: The IT Industry and Green Web Marketing

by Jake Aull

ALCOFORADO, Mercado, ambiente e arranjo institucional: a contribuição neoinstitucionalista

by Ihering Guedes Alcoforado

Tüketicilerin Çevreye Duyarlılığı Ve Reklamlardaki Çevreci İddialar

by Umit Alniacik

Reklamlardaki Çevreci İddialar ve Reklam Etkililiği

by Umit Alniacik

Promoting Sustainable Consumer Behaviour by Cueing Common Ecological Behaviours

by Mario Pandelaere

updated version published as: Cornelissen, G., Pandelaere, M., Dewitte, S., & Warlop, L. (2008). Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. International Journal of Research in Marketing, 25, 46-55.

Hopelessly Devoted to Sustainability: Marketing Challenges to Face In the Wine Business.

by alessio cavicchi

Green Marketing: Strategies & Challenges- An Analysis of Attitudes & Behaviour of Indian Consumers towards Green Products

by T.Sudhakar Paul

Green marketing is the mantra of today's business game, since there is growing awareness about the implications of... more Green marketing is the mantra of today's business game, since there is growing awareness about the implications of global warming, non-bio-degradable solid waste, harmful impact of pollutants has made marketers & consumers increasingly sensitive to the need for switch into green products & services.

This paper introduces the Green Marketing strategy and focuses on the challenges faced by marketers. It also presents an analysis of the attitude and behaviour of Indian consumers towards green products. An online survey for a period of one month is conducted to collect the data for analysis which has shown the following interesting results, India is the potential market for green products & Indian consumers prefer green products than non-green products but the awareness about the green brands must be created, the firms which are planning to introduce green products into the Indian market must come up with proper production & pricing strategies.

Keywords: Green Marketing, Green Products

sudhakar.t.paul@gmail.com

A Closer Look at Ethical Corporate Marketing: Sustainability Ratings As a Means to Deter Greenwashing

by Béatrice Parguel