Facebook

Organization Mining using Online Social Networks

by Michael Fire

Co-authored with Rami puzis and Yuval Elovici

Mature, developed social networking services is one of the greatest assets todays’ organization may have. However, it... more Mature, developed social networking services is one of the greatest assets todays’ organization may have. However, it is also a non-negligible threat to the organization confidentiality. Many details on organizations are exposed on social networking websites by their members along with personal information. In this paper we analyze several commercial organizations by mining data their employees exposed on Facebook, LinkeIn, and other publicly available sources. Using a web crawler designed for this purpose we extract a network of informal social relationships of employees of a given target organization. Our results show that, using centrality analysis and machine learning techniques applied on the structure of the informal relationships network, it is possible to identify leadership roles within the organization. It is also possible to get valuable non trivial insights on the organization structure by clustering this network and gathering publicly available information on the employees within eac h cluster. Organizations willing to conceal, their structure, location and specialization of branches, the identity of leaders, etc. must enforce strict policies controlling the use of social media by their employees

Postdemokratie: Zu Genealogie und Poetologie des Postings

by Lino Wirag

Leaving MySpace, joining Facebook: ‘Growing up’ on social network sites

by Brady Robards

Robards, B. (2012) “Leaving MySpace, joining Facebook: Growing up on social network sites in Australia”, Continuum, 26(3): 385-398.

In the past decade, the reach of social network sites such as MySpace and Facebook has extended to a point where for... more In the past decade, the reach of social network sites such as MySpace and Facebook has extended to a point where for many young people, participation is now mandatory for inclusion amongst peer groups. For some of these young people, large parts of their social lives have been played out on these sites. The shift from one site (MySpace) to another (Facebook) can also be understood as marking an important change in the way young people manage their ‘digital trace’. This shift corresponds with narratives in which participants signal their movement towards forms of online sociality that are concerned with their relationships with others on Facebook rather than the often introspective and performative forms of sociality emphasised on MySpace. This article examines elements of each site that participants point towards as contributing to their own shift – both in terms of their functionality and the broader social milieu in which the sites operate. More broadly, this article also considers the ‘trace’ that is generated by participation on these sites (creating profiles, uploading images, commenting on pages and so on) as representing a key mechanism by which young people’s transition narratives can be made accessible and visible amongst their network. This article draws on research from two linked small-scale qualitative studies conducted on the Gold Coast in Australia, the first with a group of ten young people in 2007 and the second with thirty young people in 2009/2010.

The Value of Marx: Free Labour, Rent and ‘Primitive’ Accumulation in Facebook

by Steffen Boehm

Working paper, co-authored with Chris Land and Armin Beverungen

This paper argues that critical studies of organization need to extend their analysis of labour beyond the sphere of... more This paper argues that critical studies of organization need to extend their analysis of labour beyond the sphere of value production organized by capital in order to fully apprehend the realities of today’s political economy. One direction in which this analysis must be developed is to radically expand our understanding of ‘labour’ to incorporate the full range of value producing activities, including productive consumption (also called ‘prosumption’) and ‘free labour’. The second direction, which is more theoretically neglected, is to recognize that some contemporary business models do not depend much upon value production at all, but rather on the appropriation of value through the extraction of rents. In this paper we develop this analysis of ‘profit becoming rent’ by returning to Marx’s conception of ‘primitive accumulation’, both to highlight the continued significance of enclosure and appropriation in the global circuits of the extractive industries and manufacturing, but also to demonstrate that this logic is at work even in the most advanced socio-economic formations, for example in the basic business model of Facebook.

Frictionless sharing and digital promiscuity

by Robert Payne

Conference presentation, Digital Legacies of the Avant-Garde, Paris, April 2012.

Budování značky prostřednictvím sociálních sítí

by Jano Buza

The effect of relational mobility on SNS user behavior : A study of Japanese dual-users of Mixi and Facebook

by Robert Thomson

The Journal of International Media, Communication, and Tourism Studies, 14 (2012): 3-22

Previous studies have shown clear cultural differences in how Japanese and American social network site (SNS) users... more Previous studies have shown clear cultural differences in how Japanese and American social network site (SNS) users interract with differing SNS platforms (see Barker and Ota, 2011; Fogg and Iizawa, 2008; Takahashi, 2010). In this study of 131 Japanese SNS users who use both Facebook and Mixi, self-disclosure, numbers of contacts, in-group numbers, and levels of perceived commitment on Mixi and Facebook were measured. The study found that such users showed a lower level of self disclosure, connected with fewer people and had fewer categories of contacts, and felt a higher degree of commitment on Mixi than on Facebook. It is suggested that these differences stem from differing responses to percieved relational mobility on each platform; Mixi being a socioecological environment which reflects low-relationally mobile Japanese society, and Facebook being a socioecological environment which reflects high relationally mobile North American social environments.

Do Not Let Facebook Fool You

by Vira Ivanova

Link to the article: http://mediazori.com/2012/05/do-not-let-facebook-fool-you/#more-1094

It is not the first time that psychologist mention Facebook as a reason for low self-esteem among users. Some... more It is not the first time that psychologist mention Facebook as a reason for low self-esteem among users. Some researches state that women who spend a lot of time on social networking sites tend to think less of themselves. Others point out that users of both genders might feel less attractive and successful after checking updates from their Facebook friends. Psychological effect responsible for such a negative outcome is an attribution error called correspondence bias.

Klout, la medición de la influencia digital

by Javier Serrano Puche

Published in 'Perspectivas del mundo de la comunicación', nº 68, enero-febrero de 2012, pp. 4-5.

Klout es una herramienta web que evalúa la influencia de una persona o marca a través de la monitorización de su uso... more Klout es una herramienta web que evalúa la influencia de una persona o marca a través de la monitorización de su uso de las redes sociales. Su éxito demuestra la creciente importancia de detectar quiénes son los líderes de opinión en el ámbito digital

Developing Racial Identity on Social Networking Sites and Implications in the Offline World

by Rachel Lesniak

Distributed Centralization: Web 2.0 as a Portal into Users' Lives

by Robert Gehl

Published in Lateral: The journal of the cultural studies association, 1.1

This paper uses the concept of the Web portal to explore the complex articulations between Web 2.0 sites such as... more This paper uses the concept of the Web portal to explore the complex articulations between Web 2.0 sites such as Facebook, Google, and Twitter. By using the portal model, we see how the interconnections between these sites, built on de facto protocols, is creating the Web as Portal, an architecture built to capture value produced by users, value that was previously hidden as unstructured data. Web 2.0 as a portal is rife with contradictions: on the one hand, the Web (and Internet) remain distributed networks, and Web 2.0 applications could easily be mapped as distributed. On the other hand, extremely popular sites such as Facebook (for social networking) and Google (for search), as well as the increasing interconnection between them, are rendering Web 2.0 to be a centralized network. This distributed centralization is part of the larger portal architecture, wherein heterogeneous sites are articulated into a network of networks.

The archive and the processor: the internal logic of Web 2.0

by Robert Gehl

New Media and Society, 2011

In Web 2.0, there is a social dichotomy at work based upon and reflecting the
underlying Von Neumann Architecture... more In Web 2.0, there is a social dichotomy at work based upon and reflecting the
underlying Von Neumann Architecture of computers. In the hegemonic Web 2.0
business model, users are encouraged to process digital ephemera by sharing content,
making connections, ranking cultural artifacts, and producing digital content, a mode
of computing I call ‘affective processing.’ The Web 2.0 business model imagines users
to be a potential superprocessor. In contrast, the memory possibilities of computers
are typically commanded by Web 2.0 site owners. They seek to surveil every user
action, store the resulting data, protect that data via intellectual property, and mine
it for profit. Users are less likely to wield control over these archives. These archives
are comprised of the products of affective processing; they are archives of affect, sites
of decontextualized data which can be rearranged by the site owners to construct
knowledge about Web 2.0 users.

El uso de Twitter y Facebook por los medios iberoamericanos

by alejandro rost

Elvira García-De-Torres, Lyudmyla Yezers’ka, Alejandro Rost, Mabel Calderín,Concha Edo, Miladys Rojano, Elías Said-Hung, Pedro Jerónimo, Carlos Arcila,Ana Serrano-Tellería, Jorge Sánchez-Badillo y Loreto Corredoira (2011). "El uso de Twitter y Facebook por los medios iberoamericanos" El Profesional de la Información. Barcelona: EPI

Se analiza cómo utilizan las webs sociales veintisiete medios informativos de Argentina, Colombia, México, Perú,... more Se analiza cómo utilizan las webs sociales veintisiete medios informativos de Argentina, Colombia, México, Perú, Portugal,España y Venezuela. El objetivo es examinar el uso de
Twitter y Facebook por parte de los medios de comunicación para recibir, difundir información y relacionarse con la audiencia. La metodología es una combinación de la observación de los perfiles en estas webs sociales y la realización de entrevistas semi-estructuradas

"Manuales de conducta para uso de las redes sociales: ¿Mordazas para el periodismo libre?"

by alejandro rost

ROST, Alejandro y Fabián BERGERO (2011) Revista de la Facultad. Estudios Sociales. Nro17. General Roca, Publifadecs.

El uso de las redes sociales por parte de los periodistas ha motivado en algunos medios la implementación de “manuales... more El uso de las redes sociales por parte de los periodistas ha motivado en algunos medios la implementación de “manuales de conducta” o “guías de uso”. Los medios más importantes en Estados Unidos han hecho público estos manuales e incluso la American Society of News Editors (ASNE), que agrupa a los editores de noticias en ese país, ha elaborado su propia guía.
También en Inglaterra y Brasil se han dado a conocer instrucciones de este tipo.

Por otro lado, día a día se conocen casos de periodistas despedidos o sancionados por la empresa en la que trabajan debido a alguna intervención puntual en las redes sociales.

Los medios en la Argentina todavía no han implementado guías similares -al menos no se conocen- aunque el tema es motivo de debate entre los periodistas.

En este trabajo vamos a analizar el contenido de estas guías, particularmente la de la ASNE. Las abordaremos en los siguientes aspectos: objetivos que se plantean los medios para el uso de las redes sociales, tipos de perfiles contemplados, libertad de expresión del periodista y políticas sobre manejo de primicias.

Pallka, un stio del Periodo Formativo en la parte media alta del valle de Casma: alcances preliminares sobre las etapas constructivas del Área Ceremonial

by Jack Echevarría

Publicado en: Arqueología de la costa de Ancash. Andes N°8, Boletín del Centro de Estudios Precolombinos de la Universidad de Varsovia. Varsovia-Lima 2011.

Desde que Julio C. Tello, en el año 1937, llevara a cabo los primeros trabajos científicos en Pallka identificando al... more Desde que Julio C. Tello, en el año 1937, llevara a cabo los primeros trabajos científicos en Pallka identificando al monumento como una típica ciudad chavín, no se han realizado excavaciones sistemáticas que nos permitan conocer el rango de influencia chavín en el sitio. Los trabajos arqueológicos desarrollados en el año 2001, bajo el auspicio de la Universidad Nacional Federico Villarreal, me han permitido distinguir dos
grandes momentos o etapas constructivas relacionadas con la construcción del Edificio Principal y la Plaza Circular, modelo último que fue añadido a la planimetría del sitio, en un marco temporal que abarca el Período Formativo Medio (1000 – 600 a.C.) al Formativo Final (400 – 200 a.C.)1. Esta diferenciación en dos etapas toma como rasgos distintivos el adosamiento de muros, la técnica de asentado de piedras o mampostería
y el material cerámico asociado con la última etapa, relacionada con el estilo Chavín-Janabarriu.

...if we were cavemen we'd be fine

by Owen Barden

This is a draft. The final, definitive version is forthcoming via Blackwell Synergy and the UKLA in Literacy: http://onlinelibrary.wiley.com/journal/10.1111/%28ISSN%291741-4369

This article is derived from a study of the use of Facebook as an educational resource by five dyslexic students at a... more This article is derived from a study of the use of Facebook as an educational resource by five dyslexic students at a Sixth Form College in north-west England. Through a project in which teacher-researcher and student-participants co-constructed a group Facebook page about the students’ scaffolded research into dyslexia, the study examined the educational affordances of a digitally-mediated social network. An innovative, flexible, experiential methodology combining action research and case study with an ethnographic approach was devised. This enabled the use of multiple mixed methods, capturing much of the rich complexity of the students’ online and offline interactions with each other and with digital media as they contributed to the group and co-constructed their group Facebook page. Social perspectives on dyslexia (Cooper, 2006; Herrington & Hunter-Carsch, 2001) and multiliteracies (Cope & Kalantzis, 2000; Gee, 1996; Street 1984 & 2003) were used to help interpret the students’ engagement with the social network and thereby deduce its educational potential. The research concludes that as a digitally mediated social network, Facebook engages the students in active, critical learning about and through literacies in a rich and complex semiotic domain (Gee, 2004, 2005 & 2007). Offline dialogue plays a crucial role. This learning is reciprocally shaped by the students' developing identities as both dyslexic students and able learners. The findings suggest that social media can have advantageous applications for literacy learning in the classroom. In prompting learning yet remaining unchanged by it, Facebook can be likened to a catalyst.

Utilização de Ferramentas Web 2.0 no Ensino de Ciência: apontamentos de uma experiência no 12.º Ano

by Cornélia Castro

Co-authored with João Marques
I Simposio Internacional de Enseñanza de las Ciencias
I SIEC 2012
Un congresso virtual (online) sobre los retos y perspectivas de la enseñanza de las ciencias
11 a 26 de junio de 2012
Universidade de Vigo

Ensinar Ciência constitui-se como um desafio para o professor no séc. XXI. Apresenta-se uma estratégia de ensino e... more Ensinar Ciência constitui-se como um desafio para o professor no séc. XXI. Apresenta-se uma estratégia de ensino e aprendizagem por recurso a duas ferramentas da web 2.0 – Twitter e Facebook – no sentido de estimular a motivação dos alunos do 12.º ano de química e de matemática. Os resultados evidenciam a essencialidade do papel do professor face aos novos desafios que os atuais estudantes nos apresentam.

Dal file-sharing al life-sharing. I social networks come strumenti di memoria.

by Dario De Notaris

published in “Il sapere dei giovani”, R. Rauty (eds.) - Aracne Editrice - 2011
ISBN: 978-88-548-4179-6 / DOI: 10.4399/978885484179632 (pp. 285-294)

Il presente contributo si inserisce nel quadro dei mutamenti tecnologici che hanno portato gli utenti della Rete a... more Il presente contributo si inserisce nel quadro dei mutamenti tecnologici che hanno portato gli utenti della Rete a scambiarsi non più files (musica, video, audio, testi) in maniera anonima, attraverso programmi peer-to-peer, ma a creare pagine web nelle quali parlare di sé stessi, pubblicando il proprio nome e cognome, le proprie foto e descrivendo quotidianamente le proprie attività (De Notaris 2010). In tal senso qualsiasi aspetto della propria esistenza – in piena ottica di transcodifica culturale (Manovich 2001) – diviene condivisibile sottoforma di bit. Tale cambiamento trova la sua attuale espressione nella diffusione dei Social Network Sites (SNS), strumenti di socializzazione a cavallo tra le dimensioni offline e online della vita quotidiana. Studiare i fenomeni sociali, infatti, non può prescindere dal tenere in considerazione le forme e gli strumenti di comunicazione che gli individui utilizzano quotidianamente. I nuovi media sono costantemente coinvolti nelle nostre attività di routine (Jedlowski 2005): telefoniamo in movimento, scattiamo foto e facciamo video per poi condividerli sul Web, mandiamo messaggi di testo, scriviamo su blog e partecipiamo a community online. Le nostre attività, a lavoro come nel tempo libero, vedono la presenza di almeno un nuovo media, anche quando si tratta solo del “tradizionale” computer (Mongili 2007).

Di Foggia G. 2011, Ecosystèmes narratifs dans les nouveaux milieux virtuels. Paper delivered at the Colloque de relève La représentation de l’espace dans les sciences humaines organized by the Formation doctorale interdisciplinare of University of Lausanne (Switzerland)

by Giacomo Di Foggia

Di Foggia G. and Villa F. 2012, Flânerie cinefila su Facebook, in G. Fiorentino e M. Pireddu (eds), Galassia Facebook. Comunicazione e vita quotidiana. 117-129. Rome: Nutrimenti Editore, 2012

by Giacomo Di Foggia