Destination Image

Role of Media in the Formation of Destination Images (pp. 1221-1226)

by Masood Khodadadi

Podcasting and Tourism: An Exploratory Study of Types, Approaches and Content

by Alan A. Lew

Research note with Philip Feifan Xie (2008) In " Information Technology & Tourism" 10: 173-180 (pre-publication version)

This research note explores the current issue of using podcasting as a resource for tourismmarketing. It investigates... more This research note explores the current issue of using podcasting as a resource for tourismmarketing. It investigates the websites of Convention and Visitors Bureaus (CVB) in US cities for the use of podcasting to promote tourism. The findings show that only five CVBs currently use the technology of podcasting and the application is varied in form, approach and content. Many more travel and destination podcasts exist separate from CVB sponsorship. The conclusions suggest that podcasting will become an important marketing tool for tourist destinations and merits study by tourism researchers and practitioners.

Keywords: podcast, iPod, tourism, marketing, convention and visitors bureaus

7 words and a logo: Does a brand shape a destination?

by Alvaro HIDALGO

Branding Tourism destinations Branding Tourism destinations

How Luxury & Tourism transform economic unsettlement into steady growth

by Alvaro HIDALGO

Luxury, Tourism & Economic growth Luxury, Tourism & Economic growth

If Small is Beautiful.....Exclusive beats it.

by Alvaro HIDALGO

Luxury as a factor to set carrying capacity .TALC Luxury as a factor to set carrying capacity .TALC

Luxury, Sports and Developments

by Alvaro HIDALGO

Luxury, Sports and Residential Tourism Developments Luxury, Sports and Residential Tourism Developments

Visitors to Mauritius: Using IPA to Discern Cultural Differences in Image Perceptions

by girish prayag

The evolution of the image of Spain as a tourist destination

by Marta Plumed Lasarte

From the central government, the institutional promotion of tourism has played an important role in the development of... more From the central government, the institutional promotion of tourism has played an important role in the development of tourism in Spain and undoubtedly has contributed to the achievement of the leader position that Spain has as a tourist destination. This institutional promotion had an early beginning and a strong growth with the creation of an entity which will become the current “Instituto de Turismo Español”, as we will see in the full paper.
Since its inception, the institutional promotion has adapted to the successive tourist market’s needs without changing abruptly or running risks. All this development has been based on the professionalization of the Spanish promotion, thanks to a strong team of experts both within government and outside it, with companies specialized in advertising and marketing. The “Instituto de Turismo Español” has always been clear about the importance of tourism both socially and economically, not to mention the increasing competitiveness of the tourist market, where Spain has always had a privileged role.
Throughout this paper we analyze all the actions and promotional campaigns developed in Spain, examining through examples its promotional strategy, whose aim has always been the conveying of a good image of Spain as a tourist destination.

The glocalisation of heritage through tourism: Balancing standardisation and differentiation

by Noel B. Salazar

Salazar, Noel B. 2010. The glocalisation of heritage through tourism: Balancing standardisation and differentiation. In S. Labadi & C. Long (Eds.), Heritage and globalisation (pp. 130-147). London: Routledge.

Heritage destinations worldwide are adapting themselves to the homogenizing standards of global tourism at the same... more Heritage destinations worldwide are adapting themselves to the homogenizing standards of global tourism at the same time as trying to maintain, or even increase, their local particularity. While local and national tourism authorities and tour operators package and sell so-called ‘authentic’ cultural landscapes or ‘traditional’ cultures, what counts as heritage – be it material or intangible – and the way it is interpreted is increasingly defined and controlled supralocally. This chapter sketches the broad picture of global heritage tourism in the 21st century and illustrates the general trends with examples of ongoing ethnographic research on cultural heritage tourism in central Java, Indonesia.

A sports portfolio for the development and image of a tourism destination

by Frederic Dimanche

Co-authored with M. Sodja
published in Illes Balears Forum 2006 Academic Seminar (pp. 119-129). Palma de Majorca, Illes Balears Forum Publishing.

Destination image and positioning: The role of sports

by Frederic Dimanche

Co-authored with M. Sodja

Managing destination competitiveness through Interaction Spatial Models: A tourist spatial behavior approach

by Frederic Dimanche

Co-authored with L. Andrades and presented at the Consumer Behavior in Tourism Symposium 2011 in Brunico, Italy

The purpose of this paper is to suggest how the “Interaction Spatial Models” (Nakanishi & Cooper, 1974) can be... more The purpose of this paper is to suggest how the “Interaction Spatial Models” (Nakanishi & Cooper, 1974) can be applied to evaluate tourists´ spatial behaviour (TSB) and as a result, to measure tourism destination competitiveness (TDC) by adopting an integrative and complete approach.

The First Plymouth: Pictorial Element and Destination Image

by Graham Busby

Huang, R., Busby, G. & Bosdou, C. (2009) The first Plymouth: pictorial element and destination image, International Journal of Tourism Policy, 2 (4) 246-261.

Harahsheh, S.S. (2009). An evaluation of the image of the Hashemite Kingdom of Jordan in the British and Swedish markets and the implications for marketing the country as a tourism destination. PhD Thesis (PhD), Bournemouth University.

by Dr Salem Harahsheh

Exploring Destination Image, Experience and Revisit Intention: A comparison of sport and non-sport tourist perceptions

by Nan Chen

Pike, S. (2002). Destination image analysis: A review of 142 papers from 1973-2000. Tourism Management. 23(5): 541-549.

by Steven Pike

The analysis of destination image is relatively recent. However, in almost three decades since the first studies... more The analysis of destination image is relatively recent. However, in almost three decades since the first studies emerged, the topic has become one of the most popular in the tourism research literature. A review of 142 destination image papers, published in the literature during the period 1973 -2000, was undertaken to provide destination image researchers with a reference guide to the context, method and focus of previous studies.

Pike, S. (2002). The use of importance-performance analysis to identify determinant short break destination attributes in New Zealand. Pacific Tourism Review. 6(2): 23-33.

by Steven Pike

The paper presents results from the first formal investigation of domestic short break holidays in New Zealand.... more The paper presents results from the first formal investigation of domestic short break holidays in New Zealand. Importance-performance analysis (IPA) was used to identify the perceived strengths and weaknesses of five leading destinations. The results identified eleven attributes deemed determinant in the travel context. The graphical nature of the IPA also proved readily communicable to regional tourism organisations. However, while the technique proved useful at an individual destination analysis level, IPA proved cumbersome as a competitive positioning analysis tool.

Ryan, C., & Pike, S. (2003). Maori based tourism in Rotorua - Perceptions of place by domestic visitors. Journal of Sustainable Tourism. 11(4): 307-321.

by Steven Pike

This paper reports findings from a survey of 763 Auckland residents. The research examined attitudes toward Rotorua as... more This paper reports findings from a survey of 763 Auckland residents. The research examined attitudes toward Rotorua as a short break destination with specific reference to the role that Maori culture plays in the formation of perceptions of Rotorua. The Te Arawa Maori people have been closely associated with tourism for over 140 years and this is recognized by the domestic market. However, the Maori component of Rotorua is found not to be an attraction. Rather tourists are drawn to other facets of the product. While this is evidence for the fact that Rotorua is a multi-use product in tourism, given the role that travel is supposed to play in bridging gaps between cultures, tourism seems to be failing in this respect. It is suggested that an emphasis upon ‘traditional authenticities’ aimed at certain overseas segments misses the contemporary vibrant nature of Maori music and dance performance that might in fact have a wider appeal, including the domestic tourism market.

Pike, S. (2007). Repertory grid analysis in group setting to elicit salient destination brand attributes. Current Issues in Tourism. 10(4): 378-392.

by Steven Pike

Pikie, S. (2007). Destination image questionnaires - avoiding uninformed responses. Journal of Travel & Tourism Research. 2(Fall): 151-160.

by Steven Pike

Since the first destination image studies were published in the early 1970s, the field has become one of the most... more Since the first destination image studies were published in the early 1970s, the field has become one of the most popular in the tourism literature. While reviews of the destination image literature show no commonly agreed conceptualisation of the construct, researchers have predominantly used structured questionnaires for measurement. There has been criticism that the way some of these scales have been selected means a greater likelihood of attributes being irrelevant to participants. This opens up the risk of stimulating uninformed responses. The issue of uninformed response was first raised as a source of error 60 years ago. However, there has been little, if any, discussion in relation to destination image measurement, studies of which often require participants to provide opinion-driven rather than fact-based responses. This paper reports the trial of a ‘don’t know’ (DK) non-response option for participants in two destination image questionnaires. It is suggested the use of a DK option provides participants with an alternative to i) skipping the question, ii) using the scale midpoint to denote neutrality, or iii) providing an uninformed response. High levels of DK usage by participants can then alert the marketer of the need to improve awareness of destination performance for potential salient attributes.