Crowd Sourcing

Hollensen, S. and Raman, A. (2012) ’Innovation through crowd sourcing – the Threadless T-shirt case’

by Svend Hollensen

Marketing Canada – Journal of the Canadian Institute of Marketing, Vol. 8, Issue 1 (Winter), 2012, pp- 24-25

Revealing the Rot: How to use social media to expose corruption and mismanagement at both local and national levels

by Monica Guy

This chapter is part of a social media handbook created during Quinnipiac University’s Interactive Communications: Social Media graduate course under Professor Alexander Halavais.

This chapter covers the steps you must consider when crafting a strategy for exposing corruption andmore This chapter covers the steps you must consider when crafting a strategy for exposing corruption and
mismanagement through social media. Along with practical advice and thought-provoking questions, it
examines several case studies which throw light upon how social media has been and is being used to
expose corruption around the world.