Corporate Communication

Meanings of work embedded in narratives of the self: communication strategies in Nextel’s “Welcome to the Club” campaign

by Vander Casaqui

The advertising campaign of the phone service brand Nextel is analyzed from the perspective of work and consumption... more The advertising campaign of the phone service brand Nextel is analyzed from the perspective of work and consumption theories. We discuss the meanings of the narratives constructed by the subjects who star the movies, when submitting their erratic paths of life, relating to someone else’s expectations, as identity features associated with the symbolic universe of Nextel. Within these narratives, the work is highlighted as area of challenge and affirmation, of identification and strangeness, of prospects of failure and success achievement. The discussion on the spectacle and the aesthetics of intimacy, through the media process on the narratives of the self, serves as a basis for understanding the role of productive activity on linking individuals in imagined communities by advertising language.

Significações do trabalho nas narrativas do eu: estratégias comunicacionais da marca Nextel na campanha “Bem-vindo ao Clube”

by Vander Casaqui

A campanha publicitária da marca de serviços telefônicos Nextel é analisada sob a ótica das teorias do trabalho e do... more A campanha publicitária da marca de serviços telefônicos Nextel é analisada sob a ótica das teorias do trabalho e do consumo. Discutimos os significados das narrativas construídas pelos sujeitos que protagonizam os filmes, ao apresentarem suas trajetórias erráticas de vida, em relação às expectativas do outro, como traços identitários associados ao universo simbólico de Nextel. Nessas narrativas, o trabalho é destaque, como esfera de desafio e de afirmação, de identificação e de estranhamento, de perspectivas de fracasso e de conquista do sucesso. A reflexão sobre a espetacularização e a estetização da intimidade, por meio da midiatização das narrativas do eu, serve como base para a compreensão do papel da atividade produtiva na vinculação de sujeitos em comunidades imaginadas pela linguagem publicitária.

Google e o consumo simbólico do trabalho criativo

by Vander Casaqui

The object of this paper is to examine the ways through which Google Corporation gains media visibility and the... more The object of this paper is to examine the ways through which Google Corporation gains media visibility and the meanings of its work environment, when it is publicized in digital media. We analyse the communicational processes which produce Google´ s meaning of creative work, a meaning that is materialized in spaces, environments and human insertions within these scenarios, ruled by the logic of spectacularization and of the translation of the world of work to the sphere of consumption.

Il sovra-sistema della comunicazione e i rapporti col sistema d'impresa: il ruolo dei corporate communication consultants

by Agostino Vollero

The study aims to analyse how investors communicate and build relationships in the “new” Social webs. In addition, the... more The study aims to analyse how investors communicate and build relationships in the “new” Social webs. In addition, the paper aims to identify several kinds of technologies which individual investors use in the online context. To this end, the paper first shows an overview about the impacts that new finance websites have on investor relations (IR) online and then it presents an examination of expert investment communities. Finally, the paper focuses on the main implications of the investment relations management, considering the fact that they are strongly influenced by the increasing importance of interpersonal communication in web 2.0.

Governance-Struttura-Sistema: un modello di management della comunicazione per il marketing territoriale

by Agostino Vollero

Nella letteratura di marketing viene spesso data per scontata l’analogia tra le attività di comunicazione d’impresa e... more Nella letteratura di marketing viene spesso data per scontata l’analogia tra le attività di comunicazione d’impresa e quelle relative ad una specifica area territoriale, attraverso una
semplificazione che pone l’equivalenza tra brand/prodotto e offerta territoriale. Si tende ad enfatizzare il ruolo dell’immagine, senza attribuire altrettanta considerazione al ruolo svolto dalla
reputazione del territorio. Tale prospettiva presuppone la possibilità di estendere le logiche del marketing e della comunicazione d’impresa ai contesti territoriali, portando a sovrastimare l’importanza delle componenti visive dell’immagine, espresse in primo luogo dal brand territoriale.
Essa, da un lato, trascura l’azione dei molteplici fattori esogeni ed endogeni, di tipo strutturale e sistemico, intervenienti nel determinare l’immagine e la reputazione di un territorio e, dall’altro, non favorisce la visione allargata e sinergica delle complesse e variegate attività di place communication,
indispensabile, invece, ai fini della corretta assunzione di decisioni in materia.
Obiettivo del presente lavoro è la proposta di un framework che, basato su una prospettiva sistemica, permetta la comprensione dei complessi meccanismi di funzionamento della comunicazione
integrata del territorio. Si propone un modello di management della comunicazione territoriale fondato sull’individuazione di un set di leve (strutturali e sistemiche) e sull’utilizzo selezionato delle stesse - da parte del decision-maker -, allo scopo di migliorare i risultati della comunicazione, in termini di place image e place reputation, e di rafforzare la competitività del territorio.

Corporate communication management: A framework based on decision-making with reference to communication resources

by Agostino Vollero

WHAT MAKES CORPORATE BLOGS SUCCESSFUL?–A CROSS-CULTURAL EMPRICAL STUDY OF CORPORATE BLOG CHARACTERISTICS

by Nils König

Corporate Reputation & Brand Architecture: the Debate

by Dalija Hasanbegovic

Published in South East European Journal of Economics and Business, Volume 6, Number 2


My article starts on page 37 of the uploaded Journal.

Integrated communication: Concern, internal and marketing communication

by Marita Vos

Book:
Vos, M. & H. Schoemaker (2011), Integrated Communication; concern, internal and marketing communication, The Hague, Eleven Publishing, 4rd edition (Dutch version in 9th edition published in 2011 by BoomLemma, Den Haag).

Monitoring public perception of organisations

by Marita Vos

Book in full text free available on Google Books
Vos, M. & H. Schoemaker (2006), Monitoring public perception of organisations, Amsterdam, Boom Onderwijs.

Social media as a strategic tool for corporate communication

by Lina Gomez

Published in "Revista de Relaciones Publicas Internacionales" Vol. 1 No. 2
Co-authored with Ivette Soto Velez

Companies around the globe are embracing and adapting social media for many different intentions: customer service,... more Companies around the globe are embracing and adapting social media for many different intentions: customer service, marketing, internal communications, public relations or corporate social responsibility, etc. It is now a reality that social media is channging the way stakeholders and companies communicate daily, providing opportunities for collaboration, participation, interactivity, and engagement. Therefore, social media is conceived today in the corporate world as a strategic communication partner, driving new and unique possibilities for organizations to engage stakeholders in conversations. We are witnesses of a new digital era where consumers are becoming active users rather than passive individuals, changing dramatically how society operates. But, are these useful technological tools employed widely and precisely by corporations in order to facilitate and improve communications? This research aims to discover the usage of different social media platforms by Puerto Rican companies. A content analysis was performed to the Facebook and Twitter official profiles of the top 400 locally owned Puerto Rican companies of 2009. The principal objective was to find if social media sites were mainly used as a strategic tool for corporate communication that can enhance stakeholder participation and engagement. Results showed that Puerto Rican companies are not employing social media platforms for improving communications with different stakeholders, failing to take advantage of the enormous possibilities that social media has for communication.

Virtue and Its Eloquence: CSR Reporting in China

by Giorgio Strafella

Giorgio Strafella 2011, Virtue and Its Eloquence: CSR Reporting in China. In Giuliana Garzone and Maurizio Gotti (eds) Discourse, Communication and the Enterprise. Genres and Trends, Bern: Peter Lang, 213-234.

The genre of corporate social responsibility (CSR) reports has developed as a new thread in Chinese corporate... more The genre of corporate social responsibility (CSR) reports has developed as a new thread in Chinese corporate communication since 2006. The process parallels growing attention from Chinese media, government bodies, and academic community for the theory and practice of CSR. In order to explore the ongoing process that is shaping the genre of CSR reports in China, this chapter applies a discourse analytic methodology to a corpus of reports in Chinese published between 2007 and 2008. It relies on a genre analytic perspective to identify the recursive structures that characterise the Chinese version of the genre. Based on reflections about its structural and rhetorical features, the chapter will attempt to outline the emerging Chinese definition of corporate social responsibility.

La Causa e gli scopi. I linguaggi della politica e della promozione secondo le aziende cinesi

by Giorgio Strafella

Giorgio Strafella 2008, La Causa e gli scopi. I linguaggi della politica e della promozione secondo le aziende cinesi. In Clara Bulfoni (ed) Studiare la Cina oggi, Milano: Franco Angeli, 47-68.

Sulla base di un corpus di comunicati stampa elettronici, o e-release, pubblicati in cinese da un insieme di aziende... more Sulla base di un corpus di comunicati stampa elettronici, o e-release, pubblicati in cinese da un insieme di aziende della Cina continentale sui loro siti Internet, verrà qui trattata la commistione e la sintesi di obiettivi aziendali e ideologia politica, linguaggi della propaganda e linguaggi della promozione, così come realizzata da quelle aziende nell’esercizio delle loro relazioni con il pubblico e i mezzi di comunicazione di massa.

Comunicazione, identità, potere: le aziende cinesi tra nuove sfide ed eredità feconde

by Giorgio Strafella

Giorgio Strafella 2007, Comunicazione, identità, potere: le aziende cinesi tra nuove sfide ed eredità feconde. Mondo Cinese 133, 35-48.

... "Nella ricerca che ho compiuto recentemente su e-release di grandi S.p.A. cinesi (229 comunicati in cinese... more ... "Nella ricerca che ho compiuto recentemente su e-release di grandi S.p.A. cinesi (229 comunicati in cinese emessi tra il marzo e il giugno 2006, per un totale di oltre 150 mila caratteri) sono emerse alcune peculiarità della comunicazione aziendale esterna cinese. Il dato più interessante è probabilmente l’aver riscontrato come determinati fattori (e attori) di natura politico-ideologica svolgano un ruolo di primo piano nelle strategie promozionali delle aziende. Tali fattori, influendo profondamente su forma e contenuto dell’auto-narrazione aziendale, si rivelano di importanza cruciale per lo sforzo con cui i grandi soggetti dell’economia cinese intendono conferire un’identità efficace al proprio nome. Figure e linguaggi della persuasione politica penetrano nella retorica aziendale, spesso la trasfigurano e ne vengono trasfigurati a loro volta, ma lasciano sempre un contributo che le aziende paiono valutare moltissimo. Da parte loro, i soggetti economici adottano regole e cliché dell’ortodossia politica, riversando così nella propria comunicazione promozionale l’energia e il prestigio della propaganda post-maoista." ...

Corporate Sustainability Survey 2011

by Dhiman Chowdhury

Sustainability paradox has become a debate of our time; adding to this predicament is sometimes the questionable... more Sustainability paradox has become a debate of our time; adding to this predicament is sometimes the questionable behaviors of the corporations. This detrimental demeanor is counterproductive, as it for the entity so do for our common goods. The issue of sustainability is a dilemma of our which many scholars pondered over last decades, yet despite their efforts, the message is somewhat convoluted through a plethora of conflicting strategies, definitions, mandates and regulatory measures. The obfuscation has created deviation in the discourse of “sustainability” measures without addressing systemic discord with sustainability challenges at organizational and societal level, and societal and ecological level. This survey examines presence and absence of a particular behavioral dimension in global corporations and corollary effect of it. In addition, this global survey unveils previously unknown data depicting correlation between certain behavioral dimension at workplace and other corporate level factors including profitability, innovation and market leadership. This global survey serves as the basis for further research to find a common ground that brings institutional integration to sustainability conjectures.

El tamaño no importa

by Miguel Antezana

Artículo publicado en el diario "El Mundo", Caracas, Venezuela. 14 de septiembre de 2009, pag. 23
Artículo publicado en el diario "El Mundo", Caracas, Venezuela. 14 de septiembre de 2009, pag. 23

Επικοινωνία και Επιχειρήσεις, Dr Dimitris P. Kamsaris 23/08/2010 09:52:00

by Dr. Dimitrios Kamsaris

Επικοινωνία και Επιχειρήσεις, Dr Dimitris P. Kamsaris 23/08/2010 09:52:00

by Dr. Dimitrios Kamsaris

Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media

by Friederike Schultz

Public Relations Review, 37(1), 20-27.
Co-authored by Sonja Utz and Anja Göritz

Value changes and the rapid emergence of media innovations (internet, social web) in society lead to an... more Value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in which especially new media play a crucial role. The key contributions of the paper include deepening and refocusing the theoretical foundations of crisis communication by experimentally analyzing the effects of traditional and social-media strategies on the recipients’ perceptions of reputation; and by analyzing the effects or crisis responses on the recipients’ secondary crisis communications (e.g., sharing information and leaving a message) and reactions (e.g., willingness to boycott). The results indicated that the medium matters more than the message. For all three dependent measures – reputation, secondary crisis communication and reactions – main effects of medium occurred, whereas the message had only a significant main effect on secondary crisis reactions.

Digital reporting in Eastern Europe: An empirical study

by Enrique Bonson

Published in the International Journal of Accounting Information Systems, Vol. 7, Issue 4, 2006
Co-authored with T. Escobar

In recent years, the European Union (EU) has developed a series of norms with the objective of increasing the... more In recent years, the European Union (EU) has developed a series of norms with the objective of increasing the transparency of both companies and the financial markets, as well, through the diffusion of company information via the Internet. The incorporation of countries of Eastern Europe into the EU raises the need to determine the impact of their incorporation on the transparency of the markets. In effect, incorporation into the EU implies the need for companies from those countries to adopt the practices of transparency promoted by the EU.
The objective of this article is to determine the distance or differences existing between the information currently supplied by the companies of Eastern Europe that have recently joined the EU or are now in the process of joining and the information required according to the initiatives of the EU. Furthermore, it attempts empirically to identify the variables that could have some influence on the amount of information disclosed.
To this end, data from companies of each of the following countries have been collected: Bulgaria, Cyprus, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Poland, Romania, Slovakia, Slovenia and Turkey. Results show a statistically significant relationship between the extent of information disclosure on the Internet and a) company size, b) the company's activity being in the financial sector, and c) the fact of employing one of the world's Big Four accountancy firms for auditing the company's books.