Globalization of Sufism: traditional turuq, neo-Sufism and New-Age (Ukrainian)

by Oleg Yarosh

Published in: Islam: history, essential dimensions and contemporary trends, 2008

Present research deals with the contemporary tendencies of the evolution of Sufism: both within the framework of... more

Muslim communities and Islamic network institutions in Ukraine: contesting authorities in shaping of Islamic localities

by Oleg Yarosh

Co-authored with Denys Brylov, published in: Muslims in Poland and Eastern Europe: widening the European Discourse on Islam (ed. by Katarzyna Górak-Sosnowska), Warsaw, 2011

The heterogeneous nature and inner diversity of Islam as a religious tradition is reflected in Ukraine in full scale.... more

Cool Example: Caramel Wonderland

by Nelson Pinheiro

http://www.youtube.com/watch?v=4VmnlrB2uBw

What is it:
It is Werther’s candy story inside Epcot (Walt Disney World). It brings out our childhood imaginary and creates an aura of fantasy and desire. The store sells the normal industrial products. However, it also has a cook and a team that manually produces a full range of candies, cakes, and other sweets.
This store is a good example of how to create a magical place that sells more than just candy, since it promotes a unique experience. Werther´s sales on this store alone rival those made in the Walmart chain. It provides not only a product, but also a fantasy.

Why is it Cool:
1. Because it is associated to a very strong and magical brand (Disney), bringing a sense of fantasy and childhood joy;
2. Because it sells more than a product, it provides a unique experience, involving the client in a fantasy like store;
3. Because it brings a sense of the traditional and handmade product, giving an idea of going back in time to a less artificial and more magical world. In this perspective, it reminds us of our childhood stories;
4. Because it brings to a very big brand an idea that small is beautiful, attaching to the perception of the brand a concept of quality uniqueness.

Related Trends: Cool Wonderlands & Human Pearls, Roots and Wings, Give me narratives.

Nelson Pinheiro Gomes

'Islamophobia' is Not a Phobia

by Jalees Rehman

Published in the Huffington Post

While so many examples of what constitutes "Islamophobia" are presented, little effort is devoted to... more

Islam, Science and Concerns About Creationism in the Classroom

by Jalees Rehman

Huffington Post

I have often been asked why we scientists are so resistant to introducing ideas such as "creation science"... more

Porkophobia: A closer look at our culture of disgust

by Jalees Rehman

Published on www.altmuslim.com on Nov 15, 2010

Porkophobia: A closer look at our culture of disgust


What is most puzzling about the prohibition... more

Oversimplifying the Complex Relationship between Religion and Biomedical Science: Does it Serve Either?

by Jalees Rehman

Journal of the Islamic Medical Association (JIMA) 2008

This issue of JIMA contains an important article by Rahman et al entitled "Therapeutic interventions: an Islamic... more

Download (.pdf) (61kb) View on jima.imana.org
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