Consumer Behaviour

Facilitators and constraints in leisure travel participation: the case of the southeast of Portugal

by Antónia Correia

Toward a Cause-Related Marketing Model: a case study approach

by Antonios Giannopoulos

Papastathopoulou, P., Piha, L.P., Avlonitis, G.J., Andronikidis, A., and  Giannopoulos, A.A. COBEREN conference (Consumer Behaviour Erasmus Network), Nicosia, Cyprus, 5-8 June 2012.

Victimization, Remittances and American product preferences in Mexican Families

by Jayant Anand

People emigrate because of economic reasons and send remittances on regular basis to their family. We administered a... more People emigrate because of economic reasons and send remittances on regular basis to their family. We administered a questionnaire in two communities of the State of Puebla (Mexico) aimed at collecting information about self-victimization by emigrant families and their preferences for American products. Based on our small sample, we found a correlation between the degree of self-victimization of families and the amount of money sent by emigrants as well as between American product preference and self-victimization by the family of emigrants in Mexico. In this paper, we explore a topic overlooked by the literature through psychological variables interpretations.

Supermarketization, consumer choices, and the changing food retail market structure: the case of Citlalicalli, Mexico

by Jayant Anand

Published in  Research in Economic Anthropology, Volume  29, 2009

This chapter evaluates the proliferation of supermarkets in developing countries using data collected between May 2005... more This chapter evaluates the proliferation of supermarkets in developing countries using data collected between May 2005 and June 2006 in Citlalicalli, Mexico. Contrary to the experience of most developed countries, this study revealed that supermarkets and small retailers can coexist by catering to different income groups and product categories. Consumer choices are driven by the desire to reduce transaction costs in terms of time and money. In striking a balance between the two, consumers look for retail outlets that offer them the best value for their money with the least amount of time spent in shopping trips. Location of the store plays a critical role in buying choices that consumers make. In developing countries, generally, only high-income consumers can afford to own cars and choose to buy most products in supermarkets. Consumers without cars buy frequently purchased goods (foods) in small stores and infrequently purchased goods (consumer durables) in supermarkets.

Interpretacja luksusu przez konsumentów

by Klaudia Plażyk

"Warsztaty Doktoranckie 2010 Zarządzanie – Finanse - Ekonomia", UE Katowice 2011

Wpływ kryzysu na zachowania konsumentów na rynku dóbr luksusowych

by Klaudia Plażyk

"Handel Wewnętrzny" 6 (2011), Warszawa 2011

Determinanty podaży i popytu towarów podrabianych. Konsument a towary podrabiane

by Klaudia Plażyk

"Studia i Materiały Polskiego Stowarzyszenia Zarządzania Wiedzą", nr 52 (2011), Bydgoszcz 2011

Consumatore e prodotti equo e solidali

by marcucci edoardo

Dissecting preference heterogeneity in consumer stated choice

by marcucci edoardo

RETAIL DESIGN: EXPLORING LIGHTING FOR CREATING EXPERIENCES THAT INFLUENCE CONSUMERS'MOOD AND BEHAVIOUR IN RETAIL SPACES.

by katelijn Quartier

Cannibalization or Synergy? Consumers’ Channel Selection in Online-Offline Multichannel Systems

by Andreas Kuckertz

Co-authored with Tobias Kollmann and Ina Kayser. Journal of Retailing and Consumer Services, Volume 19, 2012, pages 186-194.

This paper develops and empirically validates customer shopping motives taking account of customer channel selection... more This paper develops and empirically validates customer shopping motives taking account of customer channel selection in multichannel systems. As each channel is associated with certain advantages and disadvantages from a customer’s perspective, we develop – based on behavioral considerations – a customer typology to classify different segments of customers. This enables us to empirically analyze the interrelationship between distinct shopping motives prior marketing research has suggested and cannibalization and synergetic effects in online–offline multichannel systems. Our results show that a higher degree of customers’ convenience orientation in contrast to the degree of risk aversion and service orientation encourages the selection of the online channel over the offline channel. In addition, we develop and empirically analyze a typology of customers to classify distinct segments of consumers, highlighting the associated interrelationship of individual shopping motives and cannibalization and synergetic effects. Our results indicate that the desire for service, rather than risk aversion, could potentially cannibalize customers away from the online channel.

Doing More with Less; the Analytical Secrets of Dyadic Data

by Torgeir Watne

With Linda Brennan, ANZMAC conference, 2010

A strong focus on the individual and a reliance on standard statistical methods such as analysis of variance (ANOVA)... more A strong focus on the individual and a reliance on standard statistical methods such as analysis of variance (ANOVA) and multiple regression seems to be the norm in marketing research. The dyadic approach to data analysis in under-appreciated, although dyadic research is becoming more common in the social and behavioural sciences. However, a dyadic approach to data analysis is seldom utilised in marketing and consumer behaviour research. The core interest in a dyadic design is the analysis of the relationship between the dyad members. This is rather different to a regular individual design where the interest lies in independent replication. The most common dyadic design is one in which two persons are measured on the same set of variables (Alferes & Kenny, 2009). To illustrate the dyadic approach to data analysis, this study looks at the relationships between parents’ and children’s view of each others knowledge about computer related products.

Behavioral Change Starts in the Family: The Role of Family Communication and Implications for Social Marketing

by Torgeir Watne

With Linda Brennan. Journal of Nonprofit & Public Sector Marketing, 23(4), 367-386, 2011

This article investigates reciprocal consumer socialization in families, with a particular focus on the influence... more This article investigates reciprocal consumer socialization in families, with a particular focus on the influence young adults above age 18 living at home have over their parents. A dyadic method of analysis was used to determine the level of influence young people have on the decision making of their parents with regard to the consumption of environmentally sustainable products. Our research shows that parents are not only influenced by their adolescent children, but that they are much more likely to take their children's advice when the family foster open issue-based communication patterns with respect for others. Our findings show that when the parents initially encourage their children to develop their own opinions and at the same time uphold the family hierarchy, they are much more likely to take their children's advice as well. For social marketers seeking to address issues of sustainable consumption, these are important findings.

Children as agents of secondary socialisation for their parents

by Torgeir Watne

With Antonio Lobo anf Linda Brennan. Young Consumers, Volume 12 issue 4, 2011

Purpose – The purpose of this paper is to contribute to the body of knowledge associated with consumer socialisation.... more Purpose – The purpose of this paper is to contribute to the body of knowledge associated with consumer socialisation. We investigate how children function as socialisation agents for their parents in influencing their purchase intentions of computer and high-tech products – essentially the idea of the young educating the old.

Design/methodology/approach – A review of the extant literature relating to consumer socialisation, social power and knowledge about computer related and small high-tech products yielded meaningful hypotheses. A structured survey which was required to be completed by dyads (i.e. children and parents) was mailed to Australian families in the state of Victoria. Data obtained from 180 usable responses from the dyads were analysed to test the hypotheses.

Findings – Children are seen to possess expert power over their parents with regards to computer related and small high-tech products; which make them an important agent of secondary socialisation for their parents. Men are perceived as being more knowledgeable than women, a phenomenon which leads mothers to be more inclined in seeking their children’s (son’s in particular) advice.

Research limitations/implications – This study implies that when children are seen as experts by their parents, they become important agents of secondary socialisation. However, this only relates to the consumption of the product categories studied here. Future research needs to include other product categories in order to assess the validity of the measures.

Practical implications – Marketers of computer related and small high-tech products can benefit from the findings when promoting these products to children and parents.

Originality/value – This research study is unique in Australia and possibly globally.

Keywords – Children, family, consumer socialisation, high-tech products, computer related products

Paper Type – Research Paper

Reciprocal Consumer Socialisation: Implications for Social Marketing and Sustainable Consumption

by Torgeir Watne

With Linda Brennan, ANZMAC conference, 2011

This paper investigates reciprocal consumer socialisation in families with a particular focus on the influence... more This paper investigates reciprocal consumer socialisation in families with a particular focus on the influence adolescent children have over their parents. A dyadic method of analysis was used to determine the level of influence young people have on the decision making of their parents with regard to the consumption of environmentally sustainable products. Our research shows that parents are, not only influenced by their adolescent children, but also that they rely on their children for advice about products that they are unfamiliar with. We have identified that there are a number of arenas where parents cede expert power to their children. One such area of social expert power could be with regards to environmentally sustainable products. We present a successful model of reciprocal consumer socialisation that may be used by social marketers to develop communication campaigns in social change areas that require family decision-making outcomes.

Family holiday decision making: the knowledge and influence of adolescent children and parents

by Torgeir Watne

With Tiffany Winchester, ANZMAC conference, 2011

This paper investigates the influence adolescent children have over their parents with regards to holiday decisions. A... more This paper investigates the influence adolescent children have over their parents with regards to holiday decisions. A dyadic method of analysis was used to determine the level of influence young people have on the decision making of their parents. Our research shows that the families in general do not see their adolescent children as more knowledgeable than the parents when it comes to holidays. However, the level of knowledge the family perceives the child to have is strongly related to how much influence the child then has over the parent. Also, the level of ‘expertness’ the family attribute to the child is strongly related to the family’s attitude towards the child as a socialisation agent for the parent. Parents knowledge on the other hand, is not related to how influenced they are by their children. Finally, daughters have a larger impact on their parents’ holiday decisions than sons.

Accessing and affording sustainability: the experience of fashion consumption within young families

by Elaine Ritch

International Journal of Consumer Studies 36 (2012) 203–210

Despite the ever increasing levels of fashion consumption, neither retailers nor consumers have as yet implemented... more Despite the ever increasing levels of fashion consumption, neither retailers nor consumers have as yet implemented sustainability principles to a significant degree. This is despite the fact that sustainability principles are increasingly understood and will be applied by consumers, as long as affordable alternatives in mainstream fashions are available. In a highly competitive fashion retail sector, there exists an opportunity for UK high street fashion retailers to differentiate their brand image through aligning products with consum- ers’ moral frameworks. Using phenomenological interviews, this research explores the fashion consumption experiences of professional women with young children and living in or near Edinburgh, with particular focus on their expression of their own sustainability concerns in their day-to-day practices. The findings reveal that in the absence of suitable products, information and labelling, consumers apply heuristics to their choices, especially price. They refer to the more familiar ethical food market which serves as a metaphor for fashion-related practices. They talk about trustworthy retailers and about how they deal with and rationalize their own practices where they reveal an obvious attitude-behaviour gap. The women’s role of providing for the family adds further complexity in a sector which provides affordable alternative options.

The consumerist turn in higher education: Policy aspirations and outcomes

by Ekant Veer

Insights from the marketing and education literature are combined to analyse government rationales and mechanisms... more Insights from the marketing and education literature are combined to analyse government rationales and mechanisms related to the positioning of contemporary students as consumers and to assess the impact on the process and outcomes of education, on the professional practices of faculty and on widening participation. Pierre Bourdieu's conceptual framework is applied to analyse how consumer mechanisms are mediated by the organisational cultures and practices within universities. These theoretical insights are combined with data from different national contexts to indicate positive outcomes. However, the organisational context of higher education, gamesmanship and outdated marketing relations have also led to the opposite of what policy makers have aspired to. We show how consumerism also promotes passive learning, threatens academic standards, and entrenches academic privilege. The paper contributes to scholarship on consumerism in sectors which are subject to changing relations between state regulation and market forces, and offers policy and management insights.

Immaculate Consumption: A Critique of the “Shop Till You Drop” School of Human Behavior.

by Randall McGuire

Wurst, LouAnn and Randall H. McGuire
1999 Immaculate Consumption: A Critique of the “Shop Till You Drop” School of Human Behavior. International Journal of Historical Archaeology. 3(3):191-199

Consumer behavior and choice models have assumed a major role in historical archaeology. Recent interest in... more Consumer behavior and choice models have assumed a major role in historical archaeology. Recent interest in consumption is an honest attempt to move beyond an emphasis on production. Consumer models have clear material referents, making them useful in historical archaeology. These models, however, separate production from consumption, and privilege the autonomous individual as the preferred unit  of analysis. They also reinforce and validate ideologies that obscure inequalities
and power relations in modern society. For us the important issue is how people reproduce themselves as social beings. Focusing on social reproduction integrates both production and consumption.

Lamoure J. How Do You Treat Internet Addiction. Cdn J of CME 2012; 24(3): 14

by Dr. Joel Lamoure

Lamoure J. How Do You Treat Internet Addiction. Cdn J of CME 2012; 24(3): 14

There are not many formats or forums at this point that address Internet addiction, and there is even some debate over... more There are not many formats or forums at this point that address Internet addiction, and there is even some debate over whether internet addiction is a true addiction. In my clinical experience and given definitions of addiction, "I would place internet as
being a very highly addictive medium."........

...... It provides a strong “hook” to those who are looking for a form of escapism. That being said, it is legal, cost effective, accessible, and provides instant gratification. It can, however, have a deleterious impact on the patient’s quality and quantity of life, with psychosocial retardation, financial challenges, and relationship challenges.

Much like patients with food or shopping addictions, there is the challenge that it cannot be easily extricated from daily life, especially in western and first/second world countries. Standard strategies that include removal of the offending agent will not work with internet addictions as there is exposure in insidious ways.......

From "Lamoure J. How Do You Treat Internet Addiction. Cdn J of CME 2012; 24(3): 14" (In press)

Dr. Joel W. Lamoure RPh., DD., FASCP
http://www.joelwlamoure.com/id6.html