Ensayo sobre libro Las Conexiones Ocultas
Mi análisis y evaluación sobre la lectura del libro de Fritjof Capra Las Conexiones Ocultas que nos presenta la... more Mi análisis y evaluación sobre la lectura del libro de Fritjof Capra Las Conexiones Ocultas que nos presenta la evolución no solo biológicas de una visión actual del Mundo y todas las implicaciones sociales, económicas que nos rigen. El entendimiento de la vida y la trama de esta nos lleva a pensar de como el no seguir esa evolución logica nos ha llevado a los ptroblemas que nos enfrentamos. A mi entender el más grave de todos la Globalización.
Conceptualizing usage in voting behavior for political marketing: an application of consumer behavior
Co-authored with Prof John Hall and Associate Prof Wayne Binney. Forthcoming presentation at Political Spaces in Eurasia: Global Contexts, Local Outcomes, Ralph and Ruth Fisher Forum, Russian, East European, and Eurasian Center, University of Illinois at Urbana-Champaign, June 13-15, 2012
Political Marketing has borrowed and adapted many terms from mainstream marketing, such as image management... more Political Marketing has borrowed and adapted many terms from mainstream marketing, such as image management (positioning and branding) and consumer (voter). In marketing, the terms ‘brand user’ and ‘usage’ have been established, yet its application to the political marketing is less clear. This paper analyzes the feasibility and usefulness of usage in the political context. Drawing from the literature on brand usage, a model is developed and applied to two voting systems: the Australian compulsory and the Russian non-compulsory. A critical factor that emerges is the concept of choice, whereby the voter may chose to indicate their preference for one party, yet be forced to use a different party as chosen by collective choice. It is concluded that usage needs to be contextualized specifically for political marketing.
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Why I Thrift (and How I Got Started) by Grace Yia-Hei Kao
Originally published on the Feminism and Religion project
Last weekend, I went to a store and came home with one cotton sundress, four lightweight sweaters, two pairs of pants,... more
Last weekend, I went to a store and came home with one cotton sundress, four lightweight sweaters, two pairs of pants, one beaded necklace, and three khakis for my preschooler. I paid $26.31 for the entire haul. That feat was only possible because I bought all of those items second-hand at a thrift store.
While I have always been a value-conscious shopper, for the majority of my life “scoring a bargain” almost always meant buying something new on sale at a deep discount. I only started buying used clothes a few years ago after my firstborn son moved up into the toddler room at his daycare. In short, the more artwork he did at school, the more consistently he came home with paint splattered all over his hair, body, and clothes. Though his teachers always told us that it was “just” finger paint and that it would wash out, his clothes would almost invariably remain stained (whether or not I pretreated the stains, or vigorously attempted to scrub them out by hand before and/or after the wash).
That permanently-ruined-though-barely-worn clothes routine quickly drove me bonkers. Worst still was my growing realization that even if I had been successful in removing the stains, my rapidly growing son would soon outgrow his clothes anyway. When I shared these frustrations with my “working moms” support group at Virginia Tech, it was then when I learned of this amazing store featuring gently used children’s clothes and toys that I hadn’t realized even existed–Once Upon a Child.
Toward a Cause-Related Marketing Model: a case study approach
Papastathopoulou, P., Piha, L.P., Avlonitis, G.J., Andronikidis, A., and Giannopoulos, A.A. COBEREN conference (Consumer Behaviour Erasmus Network), Nicosia, Cyprus, 5-8 June 2012.
Victimization, Remittances and American product preferences in Mexican Families
by Jayant Anand
People emigrate because of economic reasons and send remittances on regular basis to their family. We administered a... more People emigrate because of economic reasons and send remittances on regular basis to their family. We administered a questionnaire in two communities of the State of Puebla (Mexico) aimed at collecting information about self-victimization by emigrant families and their preferences for American products. Based on our small sample, we found a correlation between the degree of self-victimization of families and the amount of money sent by emigrants as well as between American product preference and self-victimization by the family of emigrants in Mexico. In this paper, we explore a topic overlooked by the literature through psychological variables interpretations.
Supermarketization, consumer choices, and the changing food retail market structure: the case of Citlalicalli, Mexico
by Jayant Anand
Published in Research in Economic Anthropology, Volume 29, 2009
This chapter evaluates the proliferation of supermarkets in developing countries using data collected between May 2005... more This chapter evaluates the proliferation of supermarkets in developing countries using data collected between May 2005 and June 2006 in Citlalicalli, Mexico. Contrary to the experience of most developed countries, this study revealed that supermarkets and small retailers can coexist by catering to different income groups and product categories. Consumer choices are driven by the desire to reduce transaction costs in terms of time and money. In striking a balance between the two, consumers look for retail outlets that offer them the best value for their money with the least amount of time spent in shopping trips. Location of the store plays a critical role in buying choices that consumers make. In developing countries, generally, only high-income consumers can afford to own cars and choose to buy most products in supermarkets. Consumers without cars buy frequently purchased goods (foods) in small stores and infrequently purchased goods (consumer durables) in supermarkets.
Supermarketization, consumer choices, and the changing food retail market structure: the case of Citlalicalli, Mexico
by Jayant Anand
Published in Research in Economic Anthropology, Volume 29, 2009
This chapter evaluates the proliferation of supermarkets in developing countries using data collected between May 2005... more This chapter evaluates the proliferation of supermarkets in developing countries using data collected between May 2005 and June 2006 in Citlalicalli, Mexico. Contrary to the experience of most developed countries, this study revealed that supermarkets and small retailers can coexist by catering to different income groups and product categories. Consumer choices are driven by the desire to reduce transaction costs in terms of time and money. In striking a balance between the two, consumers look for retail outlets that offer them the best value for their money with the least amount of time spent in shopping trips. Location of the store plays a critical role in buying choices that consumers make. In developing countries, generally, only high-income consumers can afford to own cars and choose to buy most products in supermarkets. Consumers without cars buy frequently purchased goods (foods) in small stores and infrequently purchased goods (consumer durables) in supermarkets.