CSR

CSR-Engagements — was davon beim Kunden ankommt

by Christof Backhaus

Authors: David M. Woisetschläger and Christof Backhaus
published in: Marketing Review St. Gallen, 2010 (5)

Viele Unternehmen setzen in den letzten Jahren verstärkt auf Aktivitäten im Bereich der Corporate Social... more Viele Unternehmen setzen in den letzten Jahren verstärkt auf Aktivitäten im Bereich der Corporate Social Responsibility und erhoffen sich dadurch unter anderem eine verbesserte Markenbeurteilung. Inwiefern sich die Einstellung zur Marke durch unterschiedliche CSR-Maßnahmen positiv beeinflussen lässt und welche Rolle die Motivlage des Unternehmens für die Wirksamkeit von CSR spielt, untersucht dieser Beitrag.

Value-Driven Business: Social Return on Investment

by Keli Rae

draft only

The focus of this discussion is to examine the general business patterns associated with social entrepreneurial (SE)... more The focus of this discussion is to examine the general business patterns associated with social entrepreneurial (SE) practice.  Social enterprises inherently build their infrastructure with social and environmental impacts in mind (Dees 2007), so it follows that double and triple bottom line reporting are suitable practices for them to implement for measuring these impacts.  Socially and environmentally driven (double/triple bottom line)  reporting is currently permeating the business world. Not only do large corporations have to update their social and environmental objectives and practices to adhere to stricter stakeholder standards, but triple bottom line (TBL) reporting is emerging as a screening tool used by investors to review potential social entrepreneurial, nonprofit and commercial clients (Epstein 2008; Estey 2009).

GREEEN MARKETING ,SOUSTAINABLE DEVELOPMENT

by Nadia Miled

colngrés TRANSFORMARE PARIS MARS 2012

Lorsque le marketing rime avec écologique…..étude de l’état
de la situation et perspectives de développement more Lorsque le marketing rime avec écologique…..étude de l’état
de la situation et perspectives de développement
Résumé:
Bien que les questions environnementales ont influencé toutes les activités,
très peu de travaux académiques se sont intéressées aux questions
écologiques dans leur littérature. En outre, il existe un domaine d'activité où
les questions d'environnement bénéficient d’une grande importance dans le
management des organisations, c’est celui du marketing écologique qualifié
aussi de marketing vert. Les entreprises les plus intelligentes ont admis le
marketing vert comme partie intégrante de leur stratégie. Bien que notre
compréhension sur le marketing vert soit encore au stade élémentaire, dans
le présent papier on tentera d'identifier les idées clés de ce domaine assez
particulier, cette étude peut être utile pour les universitaires ainsi que pour
les praticiens.
Cet article tentera d’introduire les termes et le concept du marketing vert, de
montrer son importance et d’examiner les raisons qui font que les
organisations d’aujourd’hui sont intéressées à adopter une telle philosophie.
Il mettra également la lumière sur certains problèmes auxquels l’organisation
peut faire face pour mettre en oeuvre le marketing vert et ces implications
managériales à travers quelques cas empiriques.
Il s’agit d’une étude conceptuelle sur le marketing vert, qui est un nouveau
centre d'intérêt. Elle répond au besoin de compréhension du modèle de
réflexion et de gestion dont les entreprises doivent adopter quand à leur rôle
dans le respect du développement durable au niveau de leurs activités.
Mots clés : marketing traditionnel, marketing Ecologique, Greenwashing,
implications managériales.

GREEEN MARKETING

by Nadia Miled

colngrés TRANSFORMARE PARIS  MARS 2012

Lorsque le marketing rime avec écologique…..étude de l’état
de la situation et perspectives de développement more Lorsque le marketing rime avec écologique…..étude de l’état
de la situation et perspectives de développement
Résumé:
Bien que les questions environnementales ont influencé toutes les activités,
très peu de travaux académiques se sont intéressées aux questions
écologiques dans leur littérature. En outre, il existe un domaine d'activité où
les questions d'environnement bénéficient d’une grande importance dans le
management des organisations, c’est celui du marketing écologique qualifié
aussi de marketing vert. Les entreprises les plus intelligentes ont admis le
marketing vert comme partie intégrante de leur stratégie. Bien que notre
compréhension sur le marketing vert soit encore au stade élémentaire, dans
le présent papier on tentera d'identifier les idées clés de ce domaine assez
particulier, cette étude peut être utile pour les universitaires ainsi que pour
les praticiens.
Cet article tentera d’introduire les termes et le concept du marketing vert, de
montrer son importance et d’examiner les raisons qui font que les
organisations d’aujourd’hui sont intéressées à adopter une telle philosophie.
Il mettra également la lumière sur certains problèmes auxquels l’organisation
peut faire face pour mettre en oeuvre le marketing vert et ces implications
managériales à travers quelques cas empiriques.
Il s’agit d’une étude conceptuelle sur le marketing vert, qui est un nouveau
centre d'intérêt. Elle répond au besoin de compréhension du modèle de
réflexion et de gestion dont les entreprises doivent adopter quand à leur rôle
dans le respect du développement durable au niveau de leurs activités.
Mots clés : marketing traditionnel, marketing Ecologique, Greenwashing,
implications managériales.

Corporate Social Responsibility (CSR): Market-Based Remedies for International Human Rights Violations?

by Eric Engle

Human Rights Framework Proposal and Implementation Strategy for INVISION IT

by alexis stergakis

Invision IT is a North Melbourne based software development company. Invision has been operating since 1994 but... more Invision IT is a North Melbourne based software development company. Invision has been operating since 1994 but recently has enjoyed much success with its new software EVADO. EVADO is a new electronic data storage and sorting system designed specifically for drug trial data maintenance for pharmaceutical companies (www.evado.com.au, 8/8/2008). Invision in 2007 received five thousand dollars of Victorian government funding to continue developing EVADO, though the majority of funding up until this point was sourced internally.

Since the growth in popularity of EVADO, Invision now has gained major stakeholders such as Microsoft, Sun Microsystems, Hewlett-Packard, GeneIntelligence, Chem Spider and Bio-soft. INVISION manufactures its products in South East Asia, with part ownership in the factories of the company Asia-Pac that operates out of Vietnam and Singapore. Currently INVISION has fifteen employees in Melbourne and an estimated number of 100 sub-contractors. In late 2007 Invision joined the Bio-IT Alliance, a collective of pharmaceutical and software development companies that meet annually to demonstrate their research and developments in software and drug development. 

Currently Invision has no human rights awareness or position linked to its operations, although CEO and Founder Jennie Anderson has expressed her willingness to integrate a human rights based approach to the business operations of Invision. 

Globalisation and Poverty Reduction - A critical anaylsis

by alexis stergakis

Nossal Institute - University of Melbourne

Globalisation and its impacts on the poor have long been
contested. While some argue that globalisation has... more Globalisation and its impacts on the poor have long been
contested. While some argue that globalisation has opened up free markets removing barriers to corporate trade and financial investments in developing countries, giving the opportunity for poor to lift themselves out of poverty, the opposition debates that the benefits of globalisation does not trickle down to benefit the poor, instead privatizing wealth in developing countries. In critically analysing the current effects of globalisation in developing nations and internationally operating corporations working within these states, I endeavour to highlight both the positive and negative impacts of globalisation.

2012 Hönke, Jana. Multinationals and Security Governance in the Community. Participation, discipline and indirect rule, Journal of Intervention and Statebuilding 6 (1), 57-73

by Jana Hönke

This article traces multinational extraction companies' social and security policies in the ‘community belt’ next to... more This article traces multinational extraction companies' social and security policies in the ‘community belt’ next to their operations. A comparison between mining companies in the DRC in the early twentieth century and in the period post-2000 shows remarkable continuities in corporate community interventions. It demonstrates how contemporary participatory practices have partly replaced techniques of discipline and coercion seen in the colonial past. However, the discourse of ownership and participation runs alongside exclusionary forms of exercising power that have an old history. The liberal claim of self-determination is compromised by the recourse to indirect rule in order to secure stable working conditions.

La justification et la présentation des démarches de responsabilité sociétale dans la communication corporate : notes d’analyse textuelle d’une nouvelle rhétorique épidictique

by Andrea Catellani

Études de communication, 37 | 2011, [En ligne], mis en ligne le 01 décembre 2013. URL : http://edc.revues.org/index3204.html.

L’article s’interroge sur une forme récente de rhétorique, le discours « corporate » dédié à l’engagement des grandes... more L’article s’interroge sur une forme récente de rhétorique, le discours « corporate » dédié à l’engagement des grandes entreprises dans le domaine de la protection de l’environnement. L’analyse, d’orientation sémiotique, veut observer en premier lieu les modalités de justification explicite des démarches environnementales, l’énonciation argumentée des raisons de cet engagement. En second lieu, nous prenons en considération la simple présentation des actions de l’acteur-entreprise dans le domaine de la RSE, et de l’environnement en particulier. Dans ce second cas, nous nous intéressons surtout à la dynamique constante entre deux formes textuelles, le récit et la liste. Il s’agit de voir comment le discours corporate propose certains actes et pratiques comme étant des éléments valorisés, et réciproquement comment l’entreprise est représentée comme « sujet de valeur ».

Justification and presentation of corporate social responsibility activities in corporate communication : notes of textual analysis on a new epideictic rhetoric

The paper is focused on a recent form or rhetoric, corporate discourse dedicated to the engagement of big firms in the field of environmental protection. The analysis is semiotic-oriented. The paper observes firstly the modalities of justification of environmental activities, the argued enunciation of the reasons of this engagement. Secondly, it takes into consideration the representation of the actions of the firm in the field of CSR, in particular in its environmental aspect. In this second case, we will focus on the constant dynamic between two text forms, story and list. The paper tries to see how corporate discourse proposes specific acts and practices as valuable elements, and how the firm is represented as a « valuable subject ».

A Triple Bottom Line Reporting Framework for Property Development Portfolios

by Panagiotis Panagiotakopoulos

Romanian tour-operators - A qualitative approach of corporate social responsibility and globalization

by Georgiana Ciuchete

The global economy is facing various challenges. Tour-operators are an essential key in the competitive environment of... more The global economy is facing various challenges. Tour-operators are an essential key in the competitive environment of the travel industry. They influence consumers’ behavior and decision making process when choosing a travel destination. The paper aims to explore the concept of corporate social responsibility and elements of globalization in the Romanian tour-operator sector. When researching these aspects, the Romanian market is in an early stage. In order to reach the objective, the authors developed a qualitative research based on in-depth interviews with managers from tour-operators sector. The results show that corporate social responsibility is at the beginning of its development and managers have a low degree of knowledge about the concept.

Variation in implementation of corporate social responsibility practices in emerging economies' firms: A survey of Chilean fruit exporters

by Laurens Klerkx

As in many sectors in emerging economies, the concept of corporate social responsibility (CSR) has become important... more As in many sectors in emerging economies, the concept of corporate social responsibility (CSR) has become important for exporting agri-food firms in view of their integration in global supply chains. The purpose of this research was to assess the implementation by Chilean fruit exporters of CSR practices that go beyond minimum legal requirements. The principal results are that, although socio-economic components of CSR such as poverty reduction and socially just working conditions receive much attention, firms consider comprehensive environmental practices as less important. The results also indicate a slightly higher implementation of comprehensive CSR practices by large firms as compared to small and medium sized enterprises (SMEs). The main conclusion is that, although CSR is increasingly considered by Chilean firms, among SMEs in particular, more attention needs to be paid to raising awareness among managers about CSR practices and to providing assistance in their implementation. This supports findings on CSR implementation in other emerging economies that an active role of civil society and industry organizations is key and that targeted support strategies are needed to install a holistic awareness of CSR and help firms to improve on those aspects of CSR that are relatively underdeveloped.

La comunicazione CSR oriented nell'era del web 2.0.

by giorgia pavia

Assessing the Rate of Financial Return of the Adoption of Corporate Social Responsibility Initiatives

by Marina Curran

Corporate social responsibility and universities: A study of top 10 world universities' websites

by Azadeh Shafaei

Zur Zukunft der Wirtschaft in der Gesellschaft. Sozial verantwortliche Unternehmensführung als Experimentierfeld

by Ariane Berthoin Antal

co-authored with Meinolf Dierkes, Maria Oppen
in: Jürgen Kocka (ed.), Zukunftsfähigkeit Deutschlands. Sozialwissenschaftliche Essays,. WZB Jahrbuch 2006, edition sigma: Berlin, 2007:267-290.
and reprinted in:
in: Jürgen Kocka (ed.), Zukunftsfähigkeit Deutschlands. Sozialwissenschaftliche Essays,. Bundeszentrale für politische Bildung: Bonn, 2008: 251-273.

The Use and Usefulness of Corporate Social Reporting

by Ariane Berthoin Antal

co-authored with M. Dierkes
Accounting, Organizations and Society, Vol. 10, No. 1, 1985:29-34

Beyond CSR: organizational learning for global responsibility

by Ariane Berthoin Antal

co-authored with André Sobczak
a revised version was published in Journal of General Management, Vol. 30, No. 2, 2004:77-98

This contribution argues that it is time to move beyond corporate social responsibility (CSR) to “global... more This contribution argues that it is time to move beyond corporate social responsibility (CSR) to “global responsibility”. As long as the field retains its old label, the learning agenda for organizations will be too narrow to address the full range of challenges for a sustainable world. It sets too small a stage, invites too few actors to participate and restricts the types of roles they can play. Global responsibility reframes the way issues are defined and the paths along which solutions may be found. After building the argument for the term, the contribution draws on research about organizational learning to identify the kinds of learning that organizations must become skilled at in order to tackle global responsibility. It then illustrates learning processes in a cooperative bank and an international non-governmental association, a multinational corporation, and a multi-stakeholder platform created by the United Nations. These cases show how organizations are combining various types of learning and using physical and virtual learning spaces to generate knowledge for action. The contribution concludes by discussing how to increase the number of organizations engaging in such global responsibility and how to speed up their learning. To this end, lessons are drawn from experiences with the diffusion of voluntary and mandatory approaches to corporate social reporting over the past forty years.

Corporate social reporting revisited

by Ariane Berthoin Antal

Co-authored with Meinolf Dierkes, Keith MacMillan & Lutz Marz
A revised version of this paper was published in: Journal of General Management, Vol. 28, No. 2, 2002:22-42

The intensity and scope of attention to the impact of business activities on the social and natural environment have... more The intensity and scope of attention to the impact of business activities on the social and natural environment have waxed and waned over the past forty years. Starting in the late 1960s until the mid 1980s social activists, concerned managers and academics, as well as members of public authorities and national legislatures generated quite a few models and conducted numerous experiments to stimulate the increased and enlarged accountability of business to society. Subsequent years saw a drop in the level of attention to corporate social responsibility, probably as a result of several factors: the election of conservative governments in many countries took the pressure off business; new management fads attracted top management attention, especially the short-term view of shareholder value; and the grass-root pressure groups either faded away, or professionalized (like Green Peace). The problems themselves did not disappear, however, and a number of actors maintained their engagement and continued to work on the topic.

A revival of interest on a wide scale is visible and audible again today. Numerous organizations, including the United Nations, the European Commission, national governments, and public interest groups, are calling for business1 to publish reports documenting their impacts on society and the environment. Giant transnational corporations, in particular, are responding and publishing worldwide social responsibility reports. What can be learned from the earlier years of work in the area of corporate social responsibility and responsiveness, and how should concepts and methods be altered in the light of the changes that have occurred in the way the topic is defined today and in light of the new media available, especially the internet? This article will tackle these two questions first by recalling which of the original concepts were found particularly useful, outlining their key strengths and weaknesses, and then by exploring the factors that currently characterize the field.

Sozialbilanzen: konzeptioneller Kern und diskursive Karriere einer zivilgesellschaftlichen Innovation

by Ariane Berthoin Antal