Business Model Development in the media Industries
Changing Industry Views of Audience Toleration of Commercials: Hulu v. Netflix
Paper presented at "What Is TV? A Conference to Explore the Past, Present and Future of Television" at University of Oregon, Portland, March 2, 2012.
Fears of alienating audiences with commercial interruptions has been a problem since early broadcasting. How are... more
Media Industries, Television Studies, Advertising, FILM AND TELEVISION INDUSTRY, and Internet and Media Streaming
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Download (.pdf) The problems with sponsorship in us broadcasting, 1930s––1950s: perspectives from the advertising industry
To cite this article: Cynthia B. Meyers (2011): The problems with sponsorship in us broadcasting,
1930s––1950s: perspectives from the advertising industry, Historical Journal of Film, Radio and
Television, 31:3, 355-372
During the radio network era of US broadcasting (1930s-40s), the predominant business model was sponsorship: an... more
Radio Programming, Business Model Development in the media Industries, Admen, Radio, and Sponsorship
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