Risk Preferences and Aging: The “Certainty Effect” in Older Adults’ Decision Making

by Nina Mazar

Cp-authored with Mara Mather, Marissa A. Gorlick, Nichole R. Lighthall, Jessica Burgeno, Andrej Schoeke, and Dan Ariely, conditional accept at 'Psychology and Aging'

A prevalent stereotype is that people become less risk taking and more cautious as they get older. However, in... more

A Contemporary Framework for Emotions in Consumer Decision-Making: Moving Beyond Traditional Models

by Holly A. Bell

Published in 'International Journal of Business and Social Science', 2011

Traditional models of consumer decision-making are largely cognitive and sequential in nature. While there is some... more

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Toward a Value Inclusive Theory of Economic Decision-Making: A 'New Science' Model

by Holly A. Bell

Published in 'European Journal of Social Science', 2011

This paper explores one option for the development of a theoretical approach to economic decision-making that goes... more

Psychological game theory: a review of current literature

by Daniel Neicu

published in the Review of Business and Economic Literature, 2012, vol. 57, p. 37

Experimental evidence appears to contradict traditional game theory predictions in numerous settings. Although a solid... more

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