by Kristina Bedijs
In: Overbeck, Anja; Schweickard, Wolfgang; Völker, Harald (edd.) (2011): Lexikon, Varietät, Philologie. Romanistische Studien. Günter Holtus zum 65. Geburtstag. Berlin: De Gruyter, 331-339.
This paper investigates cultural and linguistic ethnostereotypes on the Italian people used in French TV spots for... more
This paper investigates cultural and linguistic ethnostereotypes on the Italian people used in French TV spots for typical Italian food in order to influence the consumer in a positive way.
(Paper written in French language)
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