3D TV, Magazine Ads, Theatres & New Viewings/Composings

Towards an optimized 3D broadcast chain

by Wijnand IJsselsteijn

GENDER SIGNS IN MAGAZINE ADVERTISEMENTS: A Compared Semiotic Analysis of FHM and Cosmopolitan Advertisements

by SIRMA OYA TEKVAR

TEKVAR, Sırma Oya (2008). Gender Signs In Magazine Advertisements: A comparet semiotic analysis of FHM and Cosmopolitan adversitements. 6th International Symposium “Communication In the Millennium” içinde. Volume I, s. 227-238. Ankara: Lazer Ofset.

In this study, in order to analyze how gender roles and stereotypes are built in magazine advertisements, overall 230... more In this study, in order to analyze how gender roles and stereotypes are built in magazine advertisements, overall 230 advertisements of men's magazine FHM and women's magazine Cosmopolitan, published in 2004, were surveyed. To do this, four volumes for each magazine could be reached and the selected advertisements were analyzed comparatively by the references of gender studies. During the process not only semiological analysis, but also content analysis, which is supposed to support and strengthen the results, established the method of the study. Within the framework of the references about idealization of modernity, by which consumption is promoted and gender stereotypes are reproduced as well, the results firstly showed that stereotypes of femininity in Cosmopolitan advertisements present variety in consideration of FHM advertisements. While it was not found any obvious sexual intercourse signs in FHM advertisements, they were detected, on the other hand, in Cosmopolitan advertisements. Not only traditional, subordinated women, but also modern women who are self-confident, independent representations were found. There are also male representations within the framework of hegemonic, dominated and affective manhood while some “new manhood” who is more moderate, gentle and more feminine were indicated.  It was also found that both of the magazines include signs, which associate with fetishism and sexual fantasies.

Intra Mode Selection Method for Depth Maps of 3D Video based on Rendering Distortion Modeling

by Varuna De Silva

De Silva, D.V.S.X.; Fernando, W.A.C.; Worrall, S.T.; , "Intra mode selection method for depth maps of 3D video based on rendering distortion modelling," IEEE Transactions on Consumer Electronics, November 2010

A technique to minimize distortions in synthesized virtual views, while encoding depth maps that are used in Depth... more A technique to minimize distortions in synthesized virtual views, while encoding depth maps that are used in Depth Image Based Rendering (DIBR) applications is proposed. Depth maps are not viewed by end users, but are used for virtual view generation. Therefore, it is important to compress depth maps in a way that it minimizes distortion in views rendered with them. In doing so, it would be possible to generate high quality virtual views using compressed depth maps. Firstly, an error model to approximate rendering distortion caused by disparity changes is proposed.
Thereafter, this error model is used at the encoding mode selection stage of coding depth maps. Experimental results illustrate an average bit rate saving of 19%-76%, compared with the mode selection method, which is based on minimizing pixel errors only of the depth map. Further, encoding depth maps with the proposed technique improves the overall visual quality of rendered views