Social Communication

El surgimiento de la cumbia digital fue casi ineluctable, con la progresiva democratización de los medios de producción, en el ámbito de la música, y la profunda globalización que Internet trajo consigo.
Tal accesibilidad permitió crear improbables puentes entre monitores de cualquier parte del planeta, fomentando la aparición de nuevos mestizajes, nuevos modos de producción y de nuevas culturas posmodernas. Entre estos diálogos digitales emergentes, la cumbia digital cobró entonces todo su sentido.

Entre medio de la reconfiguración de la industria musical, vivida durante los primeros años del siglo XXI, los artistas del sello ZZK Records evolucionaron en perfecta sintonía con su contexto. Hasta se podría decir que forman parte de los nativos de esta nueva generación de compositores y productores 2.0.

En este contexto de migración digital y globalización masiva, los procesos de hibridación cultural se fueron multiplicando, dando el paso a una diversidad de nuevas expresiones posmodernas.
Rastreando los fenómenos que resultaron de esta reconfiguración híbrida de la cultura, la cumbia digital ha aparecido en esta nueva cartografía cultural argentina como uno de los ejemplos más contundentes y fascinantes.

Palabras claves: hibridación, música, globalización, mestizaje, medios de producción, gestión de la música, industria musical, estudios culturales.

The article is devoted to the analysis of advertising as a society's impetus, the purpose of which was to analyze advertising as a society's inmutation. Methods. The basic theoretical methods of our investigation were the hypothetical-deductive method, the method of ascent from abstractness to the particular. Empirical methods for our research have chosen qualitative observation, description, quantitative and qualitative analysis. Hypothesis: advertising is an indicator of society's inmutation (changing patterns of society's behavior for the worse). Purpose: advertising should be considered a factor of society's intuition. Conclusions. As a result of the theoretical-empirical study, we are forced to state that the hypothesis put forward by us has been partially confirmed, and the goal has not been fully proved. In the hypothesis, the opinion was expressed that advertising is a factor of society's intuition, but the results of the research make it possible to state that advertising (advertising phenomenon) can record not only the society's mutation, but its mutation. The processes of society mutation under the influence of advertising phenomenon are closely related to the processes of society's intuition. Mutation and mutation are the two sides of the same phenomenon, namely, the manipulation of society. The latter statement is proved by the presence of differentiation of the responses of our respondents for evaluation, which testify to the mutation of society and its mutation. The purpose of our research was fully achieved by the fact that advertising should be considered a factor not only for society's mutation, but also for mutations and the like. It was also found that the interrelationship of mutational and mutational processes in subject-individual and object-social assessments of respondents of advertising phenomena through the prism of the epistemes of different historical epochs is evidence of their systemic nature.

The book is presented by Alberto Contri (Professor IULM), one of the leading international experts in Social and Advertising Communication and in Interactive Multimedia, author of “McLuhan non abita più qui? I nuovi scenari della comunicazione nell’era della costante attenzione parziale”,  Presentation by Derrick De Kerckhove. 
Fourteen contributions are contained in "MusicHology". They are referred to Giorgio Gaslini, The Beatles, Bruce Chatwin, Fabrizio De André, Alberto Contri, Felix Karlinger, Arrigo Polillo, Filippo Daccò, Nanni Svampa, Renato Morelli (jazzmer Ziganoff), Carlo Boccadoro, Roberto Cacciapaglia, Sutartinės (Lituania). Work is dedicated to memory of Claude Debussy e Leonard Bernstein, on centenary of their anniversary.
From Introduction by Alberto Contri: «In un’epoca che pare soccombere sotto la barbarica moda di tutto ciò che è algoritmico e digitale, la visione olistica e interdisciplinare di Paolo Mercurio è a tutti gli effetti superbamente analogica, in quanto ci propone il consolidato metodo di confronto tra fenomeni diversi retti dalle stesse leggi formali. Anche per questa ragione il saggio costituisce una ventata di aria pura oltre che un motivo di speranza per la riscoperta di un nuovo umanesimo integrale capace di illuminare persino la tecnologia, se intesa come mezzo al servizio dell’uomo e non come fine».

Lately, a special attention has been paid to business socialization development as a very important aspect of the activity. Business activity relates not only to manufacturing material values or commodity exchange, but also to achievement of socially meaningful objectives and spreading universal values. It is through dialogue between the people and business, the company is finding its place in the general
system of moral and spiritual values, adapts to the conditions of the social environment and creates favourable relations with it. So far, the processes of socialization of business were considered mainly
from the point of view of management. The purpose of this research is to explicate the concept of business socialization in the view of its social and communicative nature. By means of systematization, generalization, structural-functional description and other methods of analysis of theoretical sources, the reflection of the notion of business socialization is considered. The connection with the principles of corporate social responsibility, scientific and practical approaches in
the field of corporate communications and public relations is determined. Besides, the role and specificity of communications, features of the use of modern communication channels in the processes of business socialization are determined in the study.
It is concluded that the concept of socialization of business should be considered from the standpoint of social communications as a kind of public relations, connected with the formation of public opinion
and the harmonization of social relations. Socialization occurs during the interaction of business with a society through the systematic implementation of the principles of CSR in the strategy of development
of companies. Communications in this context are seen as a system process, a tool for dialogue with the public environment and as a reputation management.
In the future, the vector of socialization should complement and deepen the traditional understanding of PR-activities. As a communication tool and image management, socialization of business must become a leverage, capable of changing the internal motivation of business, influencing its strategy, focusing on the true material and spiritual needs of society.

Young children with autism spectrum disorder experience difficulty in social communication, regardless of the child's intellectual capacity. It is important to understand which interventions show the most promise in improving social communication for at least three reasons: (1) social communication plays a crucial role in a child's ability to participate in daily interactions with others, (2) social communication abilities have implications for future development, and (3) social communication remains one of the most difficult aspects of the disorder to effectively treat. A best evidence synthesis of the intervention literature shows that current treatment approaches are more likely to effect change in social communication that is not generalizable beyond the treatment context, and is closely related to the skills taught within the intervention. However, treatments that are shown to produce generalized change in the child include some combination of naturalistic interactions, child-centeredness, adult direction, play routines, parent and family involvement, a developmental orientation, and physiological regulation.

ABSTRACT Most young people (at least in countries were social communication technologies are established from a long run) carry mobile devices, surf the Internet and download music. They are always connected and live in a world where the distinction between virtual and real fade. The design of new interfaces becomes, in this context, a complex activity that involves a series of methodological problems. To one side designers have to create interfaces using basic HCI principles, on the other side they have to merge them with others ICT principles able to support social aspects, bearing in mind that they are addressing the above described generation of younger. Is our opinion that designers can find useful suggestion in game design strategies. Looking at games interface design choices, in fact, can help software engineers to improve the usability of other types of - more conventional - applications. In order to demonstrate this we will compare two social web applications: the new Facebook website and a French online game, Hordes.

Cafés which are one of the places of entertainment and socialization reflect the change in social relations. Nowadays, along with popularization of the internet, these places have various roles in social communication and gain different meanings. This paper aims to examine cafés in terms of public space and third places in the context of social communication. It shows that as a public space, third places affect social network connection and social communication in cafés and the changes through internet and social media. It is conducted on young people who go to cafés in Altıeylül and Karesi districts of Balıkesir, 40 observations are made at 18 cafés and 40 participants are contacted to participate. The paper aims to compare the two groups (high school and university students) in terms of social communication in cafés. Also, the paper will argue how smartphones and their applications, internet and social media change individual’s perceptions, practices and meanings of social communication by being active in everyday life.

This study is a critical discursive analysis about the panorama of research in
Social Communication in Brazil. This approach poses a challenge, since the fild
of study is broad and not restricted to its qualifiations and skills. It renews itself
on a daily basis, depending on the information society (technology) and the market
(consumption) in which we fid ourselves. As an object, it analyzes campaigns that
deal with the historical fiure of the refugee considered a foreigner and an immigrant
by Brazilians, according to processes of identifiation, counter-identifiation and
deactivation in the verbal and non-verbal language in videos and posts on websites
and in social media.
Keywords: critical discursive analysis, social
communication, research landscape.

Diğer dünyadan çok yine bu dünya ile ilgili bir toplumsal iletişim
aracı olarak ele alabileceğimiz mezar taşı üzerindeki ifadeler bir sosyal
bilimci açısından, ölenin kendisinin veya yakınlarının bu dünyaya
sığmayan arzularını, öte dünyaya taşıdığı öfke ya da sevgisini ifade
etmenin ötesinde anlamlar taşımaktadır. Kişinin bellek birikiminin
sonucunda idealize ettiği var olma biçimini ortaya koymak için yazılan
ifadeler aslında toplumsal konumları da belirleyen kişisel belleklerin
yansımasıdır. Başka bir anlatımla, kültürel, dinsel ve geleneksel olanın
şekillendirdiği bireylerin yaşatma ve hatırlama isteği ile biçimlenen
mezar taşı yazıları, kültürel yapı içerisinde kalıplaşmış, gereksinimleri
ve ideolojileri anlamayı sağlayabilecek bir belleğin taşıyıcı unsurlarıdır.
Bu çalışmada, İç Anadolu bölgesinin Ankara, Kütahya, Yozgat illeri ve
onların bazı ilçelerine ait, üzerinde mesaj içeren mezar taşları amaçlı
örneklem metodu çerçevesinde seçilmiş ve bu ifadeler kültürel belleği
mikro düzeyde yansıtan metinler olarak yeniden okunmuştur. Mezar
taşı yazılarının söylemsel anlamları yaşanılan gerçek dünyanın bir
uzantısı olarak dini, ekonomik, toplumsal hiyerarşinin etkileri ile
birlikte analiz edilmiştir. Yapılan analiz ile mezar taşlarının, toplumsal
iletişim mecrası olarak ideolojik egemenliğin bir yansıması biçiminde
işlev gördüğü ve dünyanın gerçekliğini söylem ve ifadelere
dönüştürdüğü sonucuna ulaşılmıştır. Söylemsel bir mecra olarak mezar
taşları insanoğlunun bu güne kadar biriktirdiği maddi dünyanın ve
buna bağlı gelişen kültürün ve değerlerin yeniden inşa edilmesine
hizmet etmektedir.

Objective: To prove that a previous knowledge can be the basis of the student's education, but the teacher is critical in significant overhaul for the life of both the Social Communication education. Study Design: Comparative discourse analysis of learning theories with examples in the Social Communication area. Methodology: Pêcheux's Discourse Analysis and Theories in the Process of Learning and Evaluation in question. Results: It is considered that the ability to learn stems from the experience so much the motivation as the innatism, as from the scientific knowledge by Intellect as constructivism, not being the two mutually exclusive theories, but interdiscourses of the Learning Process through discursive practice a class performing a previous knowledge. Conclusion: The ability to learn is so developed in the actions of the student by contact (cre)active with the knowledge, which is always facilitated by the teacher, whatever the verbal and nonverbal speech to be theorized and put into use.

Dealing with value systems, hierarchies, and western power structures in times of significant change is one of the proposals in the most recent book edited by Francisco Sierra Caballero and Marcelo Martínez Hermida, in a collection composed of 14 articles, Communication and Development. Communicative practices and local empowerment (Comunicación y Desarrollo. Prácticas comunicativas y empoderamiento local) presents a vision that is not only centered on discussion of social realities which navigate through accelerated transformations, but above all, it also addresses the role of communication in the understanding of new codes that ensure a transdisciplinary point of view that has a commitment to social science research. Faced with the need to disseminate the benefits of accessing Information and Communication Technologies, the authors present with special interest alternative and creative forms of innovation and social development along with the construction of processes that integrate communication as a system of cultural representation.

Abstract—Service access in a ubiquitous computing and per-vasive Internet environment has reached a new dimension. It is not longer a question of enabling services for customers, but to design a convenient and trusted service usage. While semantic services open for a ...

This paper outlines a formal computational semantics and pragmatics of the major speech act types. A theory of force is given that allows us to give a semantically and pragmaticaly motivated taxonomy of speech acts. The relevance of the communication theory to complex distributed artificial intellince, DAI, systems is described. Searle gives neither a formal semantics nor a formal pragmatics for speech act theory and thereby leaves his concept of force nebulous. By relating speech acts to the pragmatic transformations on the receivers informational, intentional and evaluative representational states, speech act theory can be integrated into a general theory of communication for agents situated in a social ecological space.